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Accenture & Headstart - Diversity Hiring Proposition

23. Oct 2020
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Accenture & Headstart - Diversity Hiring Proposition

  1. 1Copyright © 2020 Accenture. All rights reserved. WE STAND TOGETHER FOR EQUALITY
  2. 2Copyright © 2020 Accenture. All rights reserved. OUR IMMERSIVE VOLUME RECRUITMENT SOLUTION WITH NO ADVERSE EFFECTS ON GENDER OR ETHNICITY
  3. 3Copyright © 2020 Accenture. All rights reserved. DIVERSITY IS A KEY CHALLENGE IN RECRUITMENT The impact of ‘soft’ solutions to improve diversity have had negligible impact on the real world The colour of someone’s skin or their name can still be a barrier to social mobility: ethnic minorities are still facing the same levels of discrimination in hiring they did 25 years ago1. The gender pay gap still exists: women earn $73 for every $100 a man makes2. Men are 47 percent more likely to reach senior manager/director positions than their female peers3. Social mobility is harder than it’s ever been: America’s elite colleges admit more young people from the wealthiest 1% than from families in the bottom 60%4 If there is only one minority candidate in a final recruitment pool they have almost no chance of being offered the role. Two minority candidates are at least 79X more likely to be offered the role5
  4. 4Copyright © 2020 Accenture. All rights reserved. CANDIDATE EXPERIENCE IS CRITICAL Today, candidates demand seamless experiences in recruitment and true purpose in employment. Purpose matters. An organisation’s stance on inclusivity, candidate centricity and equality will be a key deciding factors for potential talent. Candidate centric solutions should be: • Ensure a consistent experience for all users throughout the journey: know what to expect and how long it will take • Ensure candidates feel the same tone, brand and values throughout Seamless • Modern candidate led technology solutions • AI / automation leveraged to achieve optimum human versus machine solutions Digital • Tailor the experience to meet the needs of both the organisation and the employee • Deliver an experience that has a positive impact on candidates – whether successful or unsuccessful Human • Solutions led by inclusivity and candidate centricity • Mandate a fair experience • Demonstrate flexibility • Remove barriers and biases Inclusive • Design with the future in mind with a solution that is dynamic and flexible • Ensure change and adoption plans as well as solution designs put the user front and center Scalable
  5. 5Copyright © 2020 Accenture. All rights reserved. EXISTING PLATFORMS AREN’T FIT FOR PURPOSE Inadequate: not designed for volume hiring 1 2 3 4 • Lack of insight causes costly bottlenecks • System of record, not system of action Biased: puts diverse groups at a disadvantage • Existing screening process susceptible to biases Restricted: candidate UX reduces pipeline • Average 46% completion rate with legacy ATS6 • Disproportionately affects lower socio- economic groups Inefficient: extreme time/efficiency losses • Recruiter workflows are poor with real operating and productivity costs
  6. 6Copyright © 2020 Accenture. All rights reserved. THE IMPACT The uncomfortable truth is that the recruitment process is broken and inherently unfair. This leads to: Chronic Mis-hiring Institutional Bias Huge Costs Lost Revenue 75% Estimated that up to 75% of new hires are mis-hires that won’t ever reach the expectations set by the company or themselves7. $bn’s The cost of a mishire is conservatively estimated at $40k9. The cost to a single large enterprise can easily run into the $100m’s. 50%+ The current recruitment practice in most enterprise organisations is inherently biased, disadvantaging women and ethnic minorities by over 50%8. 42%+ 42% of ethnic minority shoppers and 41% of LGBT shoppers would switch to a retailer committed to inclusion and diversity10.
  7. 7Copyright © 2020 Accenture. All rights reserved. WHY IS NOW THE TIME FOR CHANGE? TREND 1 TREND 2 TREND 3 Societal spotlight on discrimination Movements and protests focusing on diversity, discrimination and equity in society and actions by corporates to right wrongs Unemployment creates unsustainable volume Higher unemployment rates as a result of COVID-19 leads to increased volume of applications, unsustainable with current resourcing levels Using AI to automate and reduce costs Organizations are looking to reduce cost base whilst increasing flexibility and capability to meet customer demands 7Copyright © 2020 Accenture. All rights reserved.
  8. 8Copyright © 2020 Accenture. All rights reserved. WHAT’S GETTING IN THE WAY? Hollow Commitment Old systems are entrenched Business goals remain the priority Meaningful change to driving progress in diversity requires commitment and conviction at the highest levels of your organisation Real board level commitment to action and change is required, as well as influential internal champions who can drive it Existing systems/processes aren’t flexible enough, not fit for purpose, not adaptable. New purpose-built systems need to replace the old systems. Balancing quality of hires with candidate/recruiter experience without high costs and inefficiencies No compromise Accuracy, quality of hiring and business efficiencies have to remain at the core of this change. It must make business sense too.
  9. 9Copyright © 2020 Accenture. All rights reserved. WHAT IS THE ANSWER? A simplified process and solution that delivers... Compelling call to action that supports diverse talent pools Great candidate engagement Fairly assess all candidates ‘in context’ and their suitability to the job. Measure potential, not privilege Accurate screening & Assessment Mobile optimised, fair and delivers high completion rates Great application experience Manage high volume pipelines effectively and with ease Optimised Recruitment workflows 9Copyright © 2020 Accenture. All rights reserved.
  10. 10Copyright © 2020 Accenture. All rights reserved. DEBIASED RECRUITMENT By reimagining and simplifying the recruiting process with a focus on diversity, inclusion and fairness, we can deliver a high-quality candidate and recruiter experience that in turn delivers high-potential and high caliber applicants. Fairly and bias free. • Understand candidate motivations utilising internal & external research to (existing & prospective) • Identify and segment prospective new recruits • Develop and deploy a data driven attraction strategy, comms plan and campaign • Data driven communication assets and planning for effective campaigns BRANDING & ATTRACTION DIGITAL CANDIDATE EXPERIENCE DIGITAL RECRUITER EXPERIENCE IMMERSIVE ASSESSMENT UNIQUE ASSESSMENT CENTRE OFFER & ONBOARDING • Increase application completion through an intuitive user experience • Mobile optimised interface • Unique applicant ‘profile’ gives candidates control over data and process • Automated Application Matching, including initial questions • Screening conducted against High Performer criteria • Use of deprivation scale enables social mobility by putting relative performance in context • Measurement of potential, not privilege • 1st round selection testing, typically cognitive • Tests developed to assess key skills and capabilities identified for High Performers • Final round Assessment Centre, with possibility of localisation • Behavioural and technical focus of the assessment • Builds on the experience of the recruitment process • Pre-defined onboarding approach with clear visibility for the new recruit • Transparent expectations for time to productivity and key capabilities • Continued communication platform engages and informs the candidate reducing drop off Real-time analytics enables the adjustment of attraction channels based on applicants’ profile mix Performance on stage 1 assessment enables review of criteria weightings in application process Performance on stage 1 assessment enables review of criteria weightings in application process
  11. 11Copyright © 2020 Accenture. All rights reserved. PURPOSE DRIVEN BRANDING & ATTRACTION Define internal and external perceptions Articulate Employer Value Proposition Data driven innovative recruitment campaign production Rediscover your organisations Inner Purpose Determine talent segmentation strategy
  12. 12Copyright © 2020 Accenture. All rights reserved. SCREEN CANDIDATES FAIRLY AND CONTEXTUALLY Responsive design accessible on any candidate device • Score every candidate against a single framework to ensure equal, debiased screening • Use of deprivation scale enables social mobility by putting relative performance in context of their life • Allow candidates to apply as their true selves on gender, sexuality, ethnicity and more to increase application completions • Capture variety of data points on candidate background
  13. 13Copyright © 2020 Accenture. All rights reserved. CONTEXTUAL SCREENING COMPONENTS Industry Type Time Sematic Skill Matching Match Score Skills Work Experience Socioeconomic Index Grades Income Education Deprivation index University School Subjects Degree types Degree Grades
  14. 14Copyright © 2020 Accenture. All rights reserved. PRIORITISE LARGE VOLUMES OF APPLICANTS Modern recruiter experience Personalised communications Reduce recruiter manual work resulting in $$ savings Search and sort by eligibility and suitability Full pipeline tracking Bulk actions and automations for saving time Applicants prioritised by suitability and without bias Hiring accuracy through data science Copyright © 2020 Accenture. All rights reserved. 14
  15. 15Copyright © 2020 Accenture. All rights reserved. ANALYTICS FOR DIVERSITY Powerful analytics to enable actionable insights 15
  16. 16Copyright © 2020 Accenture. All rights reserved. CORE BENEFITS More flexibility Market differentiation Eliminatingbias by design Driving quality in volumerecruitment Candidate Experience Copyright © 2020 Accenture. All rights reserved.
  17. 17Copyright © 2020 Accenture. All rights reserved. ACCENTURE CASE STUDY: THE HIGHLIGHTS 110,000: applications via Headstart across 13 countries 92.25%: Avg. applicant match score for London Consulting, post Assessment Centre 90%: Increase in female entry hiring into technology 2.5%: Increase in Afro Caribbean hires for core programmes $2.1m: in cost-savings, with 55% lower cost-per-hire “With Headstart, female entry level hiring into technology grew by 90% in the UK, increasing from 32% in FY17 to 61% in FY18” Helen Lorigan, Accenture Candidate Management Lead “The results of these efforts are impressive,” RedThread/Mercer Report: Identified increases in gender & diversity hiring, alongside $2.1m in savings due to automation
  18. 18Copyright © 2020 Accenture. All rights reserved. HEADSTART TRUE STORIES Copyright © 2020 Accenture. All rights reserved. Born in Dagenham - the 12th poorest out of 326 local authorities in the UK Attended school in an area with more murder investigations than anywhere else in the UK Went to Leicester University ranked outside the 150 globally Now with the help of Headstart, a consultant at Accenture since January 2019. Nina Showobi* *Name changed to protect privacy Nina is not alone - Headstart have impacted the hires of 100s of the brightest most marginalised candidates. “The application process was so different to anything else I’ve applied for.”
  19. 19Copyright © 2020 Accenture. All rights reserved. Driving business and societal progress through innovative technologies WE KNOW YOU/YOU KNOW US We know your ambition is to create the best in class people, culture and ways of working. HUMAN-CENTRED METHODOLOGY Pioneering digital recruitment through design-led methodology putting the candidate at the heart of a seamless recruitment process. WE BRING UNPARALLELLED ASSETS Our industry knowledge, research and digital savvy solutions weave technology into the fabric of the best in class design. WE BRING UNPARALLED TECHNOLOGICAL EXPERTISE Shape innovation and agility through new technologies, such as Virtual Reality, data and workforce analytics and insights to drive a more strategic and value-adding experience and solution. WE DELIVER Execution is in our DNA. We are strategic thinkers and thought leaders who also deliver solutions. We are committed to achieve what we promise and we have the capabilities to provide pace and certainty along the journey. SCREEN EVERY CANDIDATE FAIRLY Match score machine learning framework screens every candidate equally and fairly. SOCIOECONOMIC DATA IN MACHINE LEARNING The only applicant matching and management system to use socioeconomic data to assess candidates in context. BUILT FOR ENTERPRISE Secure, stable, and reliable technology platform for use by enterprise organizations. Copyright © 2020 Accenture. All rights reserved. REMOVE UNCONSCIOUS BIAS Measurement of potential, not privilege DATA DRIVEN DIVERSITY Understand how to measure progress and engagement against diversity targets ENGAGING CANDIDATE EXPERIENCES inclusive and bias-free. ACTIONABLE INSIGHTS Data, insights and reports that deliver actionable results – for candidates and companies.
  20. 20Copyright © 2020 Accenture. All rights reserved. CONTACTS: Eimear Meredith Jones Kate Ellen John Fennessy Accenture Accenture Headstart
  21. 21Copyright © 2020 Accenture. All rights reserved. REFERENCES 1 – https://hbr.org/2017/10/hiring-discrimination-against-black-americans-hasnt-declined-in-25-years 2 - https://www.accenture.com/_acnmedia/PDF-73/Accenture-When-She-Rises-We-All-Rise.pdf#zoom=50 3- https://www.accenture.com/_acnmedia/PDF-73/Accenture-When-She-Rises-We-All-Rise.pdf#zoom=50 – 8% (M) 22% (SM) 4- https://www.nytimes.com/interactive/2017/01/18/upshot/some-colleges-have-more-students-from-the-top-1-percent- than-the-bottom-60.html 5 – https://hbr.org/2016/04/if-theres-only-one-woman-in-your-candidate-pool-theres-statistically-no-chance-shell-be- hired 6 - https://redthreadresearch.com/wp-content/uploads/2019/08/RedThread_DI_Report_Reduced_Final.pdf 7 – http://press.careerbuilder.com/2017-12-07-Nearly-Three-in-Four-Employers-Affected-by-a-Bad-Hire-According-to-a- Recent-CareerBuilder-Survey 8 – https://www.bls.gov/ncs/ect/ 9 – http://www.thedynamicsale.com/wp-content/uploads/2014/06/Avoid-Costly-Mis-Hires-by-Bradford-Smart.pdf 10 - https://www.thevaluable500.com/wp-content/themes/valuable500/downloads/files/The_Valuable_500_release.pdf
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