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October 24, 2017
It’s All The Product
Valuing “Non-Feature” Work
October 24, 2017
1. It IS possible to advocate for continuous
improvement using an economic
rationale
2. Break cycles that add noise / inhibit
sensemaking
3. Features are temporary. The system that
creates them is longer lasting
Three Takeaways
October 24, 2017
1. @johncutlefish
2. https://medium.com/@johnpcutler
3. PM, UXR, Systems Thinker, Interested in
product development (all of it)
John Cutler
October 24, 2017
bit.ly/addo-slack
Find me on slack, right now!
October 24, 2017
How do I make the case for
[continuous improvement] if it
isn’t customer facing / revenue
generating feature work?
October 24, 2017
What decision framework are
you using to prioritize
“customer-facing” work?
October 24, 2017
Um. Some kind of spreadsheet.
(HIPPO, guessing, “customer first”,
“strategic value”)
October 24, 2017
So what will happen if you don’t
do this work?
October 24, 2017
Um...
October 24, 2017
October 24, 2017
Monitoring
CI/CD
Staging Issues
Configuration Management
Provisioning
Production Issues
Compliance
Onboarding
Situational Awareness
Ability to “Experiment”
Unmanaged Complexity
October 24, 2017
October 24, 2017
October 24, 2017
➢ Drift into failure
➢ Normalization of deviance
➢ Measurement as trust proxy / “carrot” (vs.
guide for continuous improvement)
➢ Lack of visibility. The “customer” work and
the “other” work
➢ No causal relationship framework
October 24, 2017
But no one really explained the problem
I thought they were just being alarmist
I spend all day hearing people complain
I spend all day getting asked for headcount
I figured they’d let me know when it was really serious
I want to hear about solutions not problems
We never had these problems back in the early days
Why didn’t they catch it earlier? CEO
October 24, 2017
I got too tired trying to raise the flag
So many new people were joining. I thought it was that
How can you compete with a huge sales deal?
Look at how messy the code is! Rewrite or bust
Well, if we had just gone with my suggestion
The last thing I want to do is to build a business case
At the end of the day it is about new stuff. Right?
This is business, I guess? DEV
October 24, 2017
To get budget, we need to work on visible stuff
Maybe we sort of do this on the side? Out of band?
Once THIS quarter is over, we’ll have some breathing room
We just can’t take drastic action. It is risky
I can’t really get a straight story from my teams
Maybe we’re slipping for other reasons?
I just get crushed at these executive meetings
Maybe we can set up a shared team for this? MGR
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
“Feature Work”
➢ Customer facing
➢ Tangible
➢ Something people pay for
➢ Valuable
➢ Stuff the business will understand
➢ Contributes to bottom line
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
October 24, 2017
Understand the current situation more accurately
Sense change more quickly/accurately
Respond faster / more effectively
Be bullheaded
Battle present bias
An apples-to-apples value framework
October 24, 2017
October 24, 2017
Speed to market (true lead time to business outcomes)
Employee retention / “engagement”
Customer retention
Time to onboard new hires
Cost to acquire innovation
Speed to adopt force-multiplier technologies
Experimentation cadence
Ability to attract talent
Ability to leverage more junior talent
October 24, 2017
October 24, 2017
Figure 3. Emergent conceptual model of salutogenic indicators for organizational resilience
Organizational
Resilience
Indicators Based
on a Salutogenic
Orientation
By SHANNON
TRACEY
October 24, 2017
October 24, 2017
Measurement for global
continuous improvement !=
measurement for blame, trust
replacement, punishment,
local optimization, individual
management
October 24, 2017
Forcing functions for continuous
improvement != forcing
functions for coercion, trust
proxies, gates,
micro-management
October 24, 2017
When was the last time you
celebrated a continuous
improvement win?
Does “the business” even know
what’s possible?
October 24, 2017
1. It IS possible to advocate for continuous
improvement using an economic
rationale
2. Break cycles that add noise / inhibit
sensemaking
3. Features are temporary. The system that
creates them is longer tasting
Three Takeaways
October 24, 2017
Session Title
Your Name
Your Title
Your Company
Your @TwitterHandle
October 24, 2017
Session Title
Your Name
Your Title
Your Company
Your @TwitterHandle

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All Day DevOps 2017 - It's All The Product

  • 1. October 24, 2017 It’s All The Product Valuing “Non-Feature” Work
  • 2. October 24, 2017 1. It IS possible to advocate for continuous improvement using an economic rationale 2. Break cycles that add noise / inhibit sensemaking 3. Features are temporary. The system that creates them is longer lasting Three Takeaways
  • 3. October 24, 2017 1. @johncutlefish 2. https://medium.com/@johnpcutler 3. PM, UXR, Systems Thinker, Interested in product development (all of it) John Cutler
  • 4. October 24, 2017 bit.ly/addo-slack Find me on slack, right now!
  • 5. October 24, 2017 How do I make the case for [continuous improvement] if it isn’t customer facing / revenue generating feature work?
  • 6. October 24, 2017 What decision framework are you using to prioritize “customer-facing” work?
  • 7. October 24, 2017 Um. Some kind of spreadsheet. (HIPPO, guessing, “customer first”, “strategic value”)
  • 8. October 24, 2017 So what will happen if you don’t do this work?
  • 11. October 24, 2017 Monitoring CI/CD Staging Issues Configuration Management Provisioning Production Issues Compliance Onboarding Situational Awareness Ability to “Experiment” Unmanaged Complexity
  • 14. October 24, 2017 ➢ Drift into failure ➢ Normalization of deviance ➢ Measurement as trust proxy / “carrot” (vs. guide for continuous improvement) ➢ Lack of visibility. The “customer” work and the “other” work ➢ No causal relationship framework
  • 15. October 24, 2017 But no one really explained the problem I thought they were just being alarmist I spend all day hearing people complain I spend all day getting asked for headcount I figured they’d let me know when it was really serious I want to hear about solutions not problems We never had these problems back in the early days Why didn’t they catch it earlier? CEO
  • 16. October 24, 2017 I got too tired trying to raise the flag So many new people were joining. I thought it was that How can you compete with a huge sales deal? Look at how messy the code is! Rewrite or bust Well, if we had just gone with my suggestion The last thing I want to do is to build a business case At the end of the day it is about new stuff. Right? This is business, I guess? DEV
  • 17. October 24, 2017 To get budget, we need to work on visible stuff Maybe we sort of do this on the side? Out of band? Once THIS quarter is over, we’ll have some breathing room We just can’t take drastic action. It is risky I can’t really get a straight story from my teams Maybe we’re slipping for other reasons? I just get crushed at these executive meetings Maybe we can set up a shared team for this? MGR
  • 23. October 24, 2017 “Feature Work” ➢ Customer facing ➢ Tangible ➢ Something people pay for ➢ Valuable ➢ Stuff the business will understand ➢ Contributes to bottom line
  • 35. October 24, 2017 Understand the current situation more accurately Sense change more quickly/accurately Respond faster / more effectively Be bullheaded Battle present bias An apples-to-apples value framework
  • 37. October 24, 2017 Speed to market (true lead time to business outcomes) Employee retention / “engagement” Customer retention Time to onboard new hires Cost to acquire innovation Speed to adopt force-multiplier technologies Experimentation cadence Ability to attract talent Ability to leverage more junior talent
  • 39. October 24, 2017 Figure 3. Emergent conceptual model of salutogenic indicators for organizational resilience Organizational Resilience Indicators Based on a Salutogenic Orientation By SHANNON TRACEY
  • 41. October 24, 2017 Measurement for global continuous improvement != measurement for blame, trust replacement, punishment, local optimization, individual management
  • 42. October 24, 2017 Forcing functions for continuous improvement != forcing functions for coercion, trust proxies, gates, micro-management
  • 43. October 24, 2017 When was the last time you celebrated a continuous improvement win? Does “the business” even know what’s possible?
  • 44. October 24, 2017 1. It IS possible to advocate for continuous improvement using an economic rationale 2. Break cycles that add noise / inhibit sensemaking 3. Features are temporary. The system that creates them is longer tasting Three Takeaways
  • 45. October 24, 2017 Session Title Your Name Your Title Your Company Your @TwitterHandle
  • 46. October 24, 2017 Session Title Your Name Your Title Your Company Your @TwitterHandle