1. Fast Facts
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Joanna Keel
16789 Chandler Rd Apt 2133 98.5%
East Lansing, Michigan 48823 Occupied during
2010-2011
keel.joanna@gmail.com leasing season
(248) 346 - 2869
1,774
Number of fans
and counting of
EDUCATION WHAT I DO NOW our brand
Organizational Communication Area Marketing Director
Bachelors of Science
#1
Pierce Education Properties Off campus
Western Michigan University
East Lansing, Michigan Housing and
May 2007 Apartment
Responsible for marketing, sales, advertising,
GO BRONCOS! Complex Voted
promotions, public relations and special events for by MSU
3,500 bed student housing portfolio. Students in 2011
3,516
WHAT I’VE LEARNED WHAT I KNOW Number of beds
managed
• Listen, Listen, Listen • Brand Development & Management
• Show up early for everything • Strategic Planning
• Ask questions • Social Marketing 2x
• Media Relations Yearly focus
• Start the conversation about your brand groups
• Deliver measurable solutions • Event Marketing facilitated to
• Lead and coach your team to success • Customer Loyalty & Retention better
• Build long-lasting business relationships and • Marketing Communications understand our
• Issues Management client’s needs
loyalty within your market and business and wants
community • Crisis Communication
• Push yourself and inspire your team to achieve • Market Research
the best possible results in everything you do • Promotions
• Take on new skills and responsibilities that keep • Advertising 55+
you engaged • Campus Relations Sales members
• Community Relations to train, coach
• Find the positive in every situation. There is and develop
always at least one • Government Relations/Public Affairs
• Sometimes there’s going to be a late night
$15K
And counting
collected for
charitable events
WHO I KNOW REACH ME
Larry Viles Ryan Shaul 2:00
Regional Executive Director Executive Director Minutes.
Chandler Crossings Chandler Crossings Average time to
Lviles@piercepm.com Rshaul@piercepm.com convert a sales
call into a lead
(517) 712 - 0277 (248) 961 - 5016
TAGS: Social Media Advertising Marketing Sales Public Relations Branding Finding Customers
Director Manag
