1. SOCIAL MEDIA AGENCY
MAKING YOUR BRAND SOCIAL
www.mediarede.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
2. Even a Cavemen Can Do it?
The concept of social media has
been around for ages – even
cavemen posted on each other’s
walls
The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
3. The Paradigm Shift
Phone Smartphone
Mail eMail
News eNews
Technology Shifting
Change the communication Channels
Socialize Social.net
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
4. Don’t Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5. Why the Urgency…
800 Million Number of active users on Facebook
200 Million New Facebook accounts in 2011
56% Customers more likely to recommend a brand once fan on FB
30% B2B marketers spending yearly $1m+ on social media
34% Marketers who generated leads using Twitter
33% Marketers that say FB is critical/ important to their business
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
6. Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
7. It’s Viral
Social media is word-of-mouth on
steroids
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
8. ABOUT US
www.mediarede.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9. Who We Are
Consulting We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
Customization We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Facebook, Twitter, YouTube and
other social media outlets to ensure your business maximizes its
reach via multiple channels.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
10. CUSTOMIZED STRATEGY
www.mediarede.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
11. Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
12. Social Media is Free
Time Financial
Effective Social Media
Investment Investment
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
13. The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media
strategy. If your strategy adds real value to the lives of customers then you will retain them.
People Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Engagement Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
14. Facebook Facts
700 Billion Minutes a month spent on Facebook
20 Million Applications installed per day
48% Young people who get their news via FB
250 Million People interacting with FB per month from outside the site
62% Adult internet users on FB
1 in 8 Online minutes spent on FB
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
15. What’s Your Market?
5,36,24,320 Total facebook users in India
86.20% Penetration of Online Population
48%+ Percent age of users who are of the age group 18-24
74% Growth rate of the age segment 18-24
52% % of internet users who check FB updates every week
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
16. Facebook & Your Business
54 Average number of likes per post on a brand’s FB page
85%+ Businesses that agree FB is beneficial for them
41% B2B companies using FB that acquired a customer via FB
67% B2C companies using FB that acquired a customer via FB
47% % that social networkers are more likely to be heavy fashion spenders
73% % of social networkers that follow a brand
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
17. The Benefits
Posts build awareness Shared events
Comments increase hype Improved Google ranking
Likes build credibility Market offers/coupons
The benefits of a targeted and effective
Fan Page following campaign are many and reach far beyond Integrate with mobile
direct revenue generation
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
21. Next Steps
How to Build Your Strategy
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via campaigns.
6. Integrate FB on your mobile landing page
7. Manage the campaign over the long-term
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
22. OUR SERVICES
www.mediarede.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
23. Other Special Services
Twitter, YouTube, Pinterest,
Google+, LinkedIn, and more
Google plus Local Optimisation
SEO services
Reputation management
Web development
And more…
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
24. Connect with Us
Fb.com/mediarede
Panorama Gardens, Kadavanthra
+91 – 9746865295
www.mediarede.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
25. We look forward to working with you on your
social media strategy
THANK YOU
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9/11/2012 25
Hinweis der Redaktion
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
--------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
