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Process
•	 Analyzed the situation
•	 Researched City of Hollywood and narrow
	 down demographic
•	 Brainstormed different ways of engaging
	community
•	 Discussed benefits of volunteering and
	 why people do it
•	 Came up with a list of adjectives and narrowed 			
	 down the core values that we wanted to embrace
•	 Talked about what would entice our target and
	 lead them to take action and volunteer
Concept
#SurpriseYourself
Life is full of surprises and so are you. So why set expectations when
you can defy them? Take the chance and be capable of more. With us,
you’re much more than a beach cleanup volunteer. Oh yes, you’re a shore
sterilization specialist. You say parade marshal. We say commander of
ritual spectacles. We’re all about mutual benefits. You better your city,
your city betters you. You don’t just live in your city, you live with it. We
know this is where you belong, now is your chance to prove us right.
It’s time to #SurpriseYourself.
Concept Description
Helpful Yellow
#EBE303
White Out
#FFFFFF
Bold Black
#000000
Color Story
www.cityofhollywood.wix.com/volunteer
Sounds a lot better than “beach
cleanup volunteer, right?” Sweep
those boring old labels under the
sand, and let the tides take you
somewhere new. Volunteer with the
city of Hollywood.
www.cityofhollywood.wix.com/volunteer
“Staple boy” just didn’t stick.
Life doesn’t have to stay a
constant coffee run. Find the
unexpected surprises that
made that coworker your
“bro”. Be the CEO of yourself
when you volunteer with the
City of Hollywood.
Big promotion from Babysitter,
right? Put satisfactory in time out
and defy your own expectations by
putting time into your city. Belong
to something bigger and volunteer
with the City of Hollywood.
www.cityofhollywood.wix.com/volunteer
www.cityofhollywood.wix.com/volunteer
Has a much more festive ring
to it than parade marshal,
yes? You should always have
a chance to take the lead.
Never run out of reasons to
celebrate and volunteer with
the City of Hollywood.
It puts “city hall intern” on last
month’s agenda. You dont need to
wait for a majority vote to make
change. Take a higher office and
volunteer with the City of Hollywood.
www.cityofhollywood.wix.com/volunteer
www.cityofhollywood.wix.com/volunteer
It’s a kind of “Block captain”
re-model. Why stick to a
one-story rental when life has
a mansion of unopened doors.
Move in with your South
Florida family and volunteer
with the City of Hollywood.
www.cityofhollywood.wix.com/volunteer
Makes “HW Tutor” sound
like a B+.Steer clear of
“C-Average” and find life’s
little surprises. Don’t just
join the class, but lead it
and volunteer with the
City of Hollywood.
www.cityofhollywood.wix.com/volunteer
Knocks “youth sports coach”
out of the park, without a
doubt. No need to spend life on
the bench. Score big and take
the win when you volunteer with
the City of Hollywood.
Road sweeper kinda takes a back
seat to that, huh? Don’t be afraid
to push the limits. Take the driver’s
seat. Lead the community to
something bigger and volunteer
with the City of Hollywood.
www.cityofhollywood.wix.com/volunteer
Before
Click Here to Sign Up Online
www.tinyurl/volunteerhollywoodfl
Click for Printable Sign Up Form
http://www.hollywoodfl.org/DocumentCenter/View/5050
Life is full of surprises and so are you. So why set expectations when you can defy
them? Take the chance and be capable of more. With us, you’re much more than a
beach cleanup volunteer. Oh yes, you’re a shore sterilization specialist. You say
parade marshal. We say commander of ritual spectacles. We’re all about mutual
benefits. You better your city, your city betters you. You don’t just live in your city,
you live with it. We know this is where you belong, now is your chance to prove us
right.
It’s time to #SurpriseYourself.
Want to find out more?
Visit us at cityofhollywood.wix.com/volunteer
Or give us a call at 954-921-3358
http://www.cityofhollywood.wix.com/volunteer
http://www.hollywoodfl.org/DocumentCenter/View/5050
After
http://www.cityofhollywood.wix.com/volunteer
Google Docs Application
Find your role in the City of Hollywood.
Come see what you’re made of
and surprise yourself.
Explore your city and volunteer today!
954-921-3358
lebernstein@hollywoodfl.org
tinyurl.com/volunteerhollywood
Social Media!
https://twitter.com/hollywoodvolun
Social Media!
https://www.instagram.com/hollywood_volunteer_/
Social Media!
https://twitter.com/hollywoodvolun
•	 Social Media Volunteer/Intern
•	 Volunteer Badge/Pin
Future Ideas + Considerations
The End

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PRESENTATION-City of Hollywood

  • 1.
  • 2. Process • Analyzed the situation • Researched City of Hollywood and narrow down demographic • Brainstormed different ways of engaging community • Discussed benefits of volunteering and why people do it • Came up with a list of adjectives and narrowed down the core values that we wanted to embrace • Talked about what would entice our target and lead them to take action and volunteer
  • 4. Life is full of surprises and so are you. So why set expectations when you can defy them? Take the chance and be capable of more. With us, you’re much more than a beach cleanup volunteer. Oh yes, you’re a shore sterilization specialist. You say parade marshal. We say commander of ritual spectacles. We’re all about mutual benefits. You better your city, your city betters you. You don’t just live in your city, you live with it. We know this is where you belong, now is your chance to prove us right. It’s time to #SurpriseYourself. Concept Description
  • 6. www.cityofhollywood.wix.com/volunteer Sounds a lot better than “beach cleanup volunteer, right?” Sweep those boring old labels under the sand, and let the tides take you somewhere new. Volunteer with the city of Hollywood.
  • 7. www.cityofhollywood.wix.com/volunteer “Staple boy” just didn’t stick. Life doesn’t have to stay a constant coffee run. Find the unexpected surprises that made that coworker your “bro”. Be the CEO of yourself when you volunteer with the City of Hollywood.
  • 8. Big promotion from Babysitter, right? Put satisfactory in time out and defy your own expectations by putting time into your city. Belong to something bigger and volunteer with the City of Hollywood. www.cityofhollywood.wix.com/volunteer
  • 9. www.cityofhollywood.wix.com/volunteer Has a much more festive ring to it than parade marshal, yes? You should always have a chance to take the lead. Never run out of reasons to celebrate and volunteer with the City of Hollywood.
  • 10. It puts “city hall intern” on last month’s agenda. You dont need to wait for a majority vote to make change. Take a higher office and volunteer with the City of Hollywood. www.cityofhollywood.wix.com/volunteer
  • 11. www.cityofhollywood.wix.com/volunteer It’s a kind of “Block captain” re-model. Why stick to a one-story rental when life has a mansion of unopened doors. Move in with your South Florida family and volunteer with the City of Hollywood.
  • 12. www.cityofhollywood.wix.com/volunteer Makes “HW Tutor” sound like a B+.Steer clear of “C-Average” and find life’s little surprises. Don’t just join the class, but lead it and volunteer with the City of Hollywood.
  • 13. www.cityofhollywood.wix.com/volunteer Knocks “youth sports coach” out of the park, without a doubt. No need to spend life on the bench. Score big and take the win when you volunteer with the City of Hollywood.
  • 14. Road sweeper kinda takes a back seat to that, huh? Don’t be afraid to push the limits. Take the driver’s seat. Lead the community to something bigger and volunteer with the City of Hollywood. www.cityofhollywood.wix.com/volunteer
  • 15.
  • 17.
  • 18. Click Here to Sign Up Online www.tinyurl/volunteerhollywoodfl Click for Printable Sign Up Form http://www.hollywoodfl.org/DocumentCenter/View/5050 Life is full of surprises and so are you. So why set expectations when you can defy them? Take the chance and be capable of more. With us, you’re much more than a beach cleanup volunteer. Oh yes, you’re a shore sterilization specialist. You say parade marshal. We say commander of ritual spectacles. We’re all about mutual benefits. You better your city, your city betters you. You don’t just live in your city, you live with it. We know this is where you belong, now is your chance to prove us right. It’s time to #SurpriseYourself. Want to find out more? Visit us at cityofhollywood.wix.com/volunteer Or give us a call at 954-921-3358 http://www.cityofhollywood.wix.com/volunteer http://www.hollywoodfl.org/DocumentCenter/View/5050
  • 21. Find your role in the City of Hollywood. Come see what you’re made of and surprise yourself. Explore your city and volunteer today! 954-921-3358 lebernstein@hollywoodfl.org tinyurl.com/volunteerhollywood
  • 25. • Social Media Volunteer/Intern • Volunteer Badge/Pin Future Ideas + Considerations