17. Have GOOD Calls To Action
• Keep it short (2-5 words)
• Create a sense of urgency - something like Buy NOW
• Put large CTA’s above the fold
• Every page of your site
• TEST different options-see what works!
22. Use Price Disparity
• Don’t get caught in the “gum trap”
• Make the item you want to sell
look affordable!
23. Bundle Items
SELL MORE TYPES OF ITEMS TOGETHER
An admission ticket with:
• Parking
• Food vendors
• Carnival wristband
• Merchandise – souvenir cups
24. Bundle Items
SELL A REOCCURENCE OF THE SAME ITEM
• Season passes
• With or without carnival
• Weekday passes
• Early bird passes
• Group Tickets- buy 10 & save
25. Bundle Items
SELL MORE OF A PARTICULAR ITEM AT ONCE
• Date night pass
• Family 4-pack
• Family 5-pack?
28. Offer Pricier Items
VIP Experience Pack $99.00
Season Pass $50.00
Mega Family Fun Pack $100.00
Family Fun Pack $65.00
Date Night Pass $40.00
Single Day Adult Admission $10.00
Single Day Child Admission $5.00
29. People will Buy!
It’s all about the VIP Experience & Exclusivity!
• Roped off Area
• Private Restrooms
• Meet & Greet/Photo Ops/
Behind-the-Scenes
• Food & Beverage
30. In The Real World
One client offered $65 admission with unlimited rides. They
added:
• $99 pass - 3 days of 4 tickets and 2 unlimited rides ($400 v.)
• $199 pass - 10 days of everything, even parking ($800 v.)
Expected to sell a few, instead sold $30k worth in the first
year of the $199 item!
32. Tickets THEN Announcements
You CAN go on sale with your tickets before you announce your
entertainment!
• Offer a deeper discount for customers willing to buy super early
• Many people do this as a Holiday package
35. Cyber Monday
Another holiday you may not want to miss when you sell online!
• Over $3 BILLION dollars is spent online now on the Monday following
Black Friday
• GREAT way to put that email marketing list to use
36. National Cherry Festival Season Pass
$99 for a $250 value, 8 days of concerts
In December: 150 tickets
In March: 50 GA tickets
And that’s IT. They won’t sell any more.
Sell out within minutes each time
37. And it’s Almost ALL Online
89% of Cherry Festival Tix sold online
42. Flash Sales
• Offer a great discount for a very limited time
• Could work well with Black Friday or Cyber Monday
• Hit your website & social presence hard
during this time
43. The Best Flash Sale Ever
• The Big E had a flash sale for one day
• The one day sale happened exactly 100 days before gates opened
• Adult Admission tickets were discounted from $15 to $8
• They decided to be their own Groupon!
44.
45. Results
• Over 90,000 tickets sold
• Approximately 18% breakage (That’s $129,000!)
• Regular admission ticket sales were still up from last year
46. Macy’s One Day Sale
• Actually happens about 1x/month
• “Preview Day” on Friday- promotes
urgency, increases shopping time
47. Build Intrigue for Sales
• Announce your having a sale, THEN announce what’s on sale
• Put Social Media followers in the loop early—build your following
• Send press release to sponsors, city, CVB etc., to share on their pages
• Get buy in early from these companies
50. Membership Program Ideas
• Really, all you have to do is start an exclusive email list!
• Give discounts for buying many tickets/being a repeat customer
• Do a Kids Club (Really it’s adults signing up)
• Get a sponsor, send them a packet!
• T-Shirt
• Bumper Sticker
51. Membership Program Ideas
• Give discounts off tickets for contributing to your 501(c)3 – probably
people that attend your fundraisers
• Give discounts of merchandise
• Can have different supporter levels or tiers of spending
• Exclusive info to other events you host on your grounds
53. Members are Early Adopters
• This is an easy group to capitalize on early ticket sales because they are
likely to jump in quickly
• You have their information so you can keep in touch earlier and year
round, plus you have permission to market to them.
56. Offer Discount After Checkout
• Can send via email or show on “Thanks” screen
• Give Customers a % discount off on their next purchase w/ promo code
59. 44% of email recipients made at
least one purchase last year based
on a promotional email.
60. Millennials with Email Discounts
“More than any other, millennial subscribers want personalized, relevant
communications. They expect brands to respect their preferences.”
65. Offer Sign Up Incentives
• Sign up for exclusive deals and discounts! (Even if you DON’T offer a
specific discount)
• Sign up for your chance to win exclusive prizes!
• Sign up & get X% off your first purchase– easy with a promo code
66. When to Send Email
• Strategically plan emails to go out before the morning news
• Allows local news station to talk about your event
• Check your open rates, but most see
success on Tuesday & Friday mornings
80. VIDEO, VIDEO, VIDEO
• Video posts have 135% greater organic reach than photo posts
• Facebook generates 8 billion video views on average per day
• That’s a 50% increase in 2016 compared to 2015
• People spend 3x longer watching Live video compared to video which is
no longer Live
81.
82.
83. Video Advertising
• Grab their attention immediately
• Create a compelling offer – Early Bird, Limited Time Only, etc.
• Don’t require sound
• Captioned video increases view time by an average of 12%!
• Use iMovie or Movie Maker to add call-out text to your video
• Include a call to action
84.
85. Video Advertising
• Use headlines that pique their attention
– engaging & informative
• Let your personality shine through
• Write an informative description
• Provide value
89. Anti-Bullying Assembly
• Supports a good cause
• Gets your name out in the community as
a contributor
• People connect you with doing good
• People think of you when spending their money
• Paired with free ticket for each child in school
91. Buy One, Give One
• Many fairs partnering with Big
Brothers/Big Sisters or low-
income schools to provide free
tickets purchased by someone else
as a donation
93. Queen Contests
• Each Queen at your fair can have their own link/page to sell tickets
• A portion of ticket price goes to scholarships
• Could also be tied to a board member, school, or any influencer if you
don’t have fair queens to help raise money for their organization while
selling your tickets
94. Promo Codes
• Everybody loves a discount
• Exclusively offer to partners and sponsors
• Use urgency to drive sales
• EX: Until 5:00pm on Friday!
• EX: Only 500 tickets available at this price!
• EX: Limit 5 per purchase!
98. Sponsors
• Include the number of social posts in which
you will mention the sponsor in the contract
• Also include the number of social posts in
which the sponsor will mention you
100. Vendors
• Make it easy to find your vendors by
providing easy-to-use, mobile-friendly
maps
• Promote vendors with giveaways including
food vouchers, gifts, chance to win, or free
merchandise
