Understand machine learning and how IBM Watson, powered by the IBM Cloud, transforms company's using insights.

1. Build a Future with Ai

2. Jerry O’Brien
Cognitive Entrepreneur
President of the Boston
Machine Learning
Society
IBM Cloud & Cognitive
Evangelist

3. Origin's of Artificial Intelligence
Expert Systems
Statistical Learning
Contextual Adaptation
Programed rules system that
emulates the decision-making
ability of a human expert.
Finding a predictive function
based on data.
Systems construct exploratory
models for classes of real world
phenomena
Eliza, MIT, 1964
Self Driving Cars, 2004
Self Driving Cars, 2005
THE FUTURE

4. Statistical
Learning
"A computer program is said to learn from
experience E with respect to some class of tasks
T and performance measure P, if its performance
at tasks in T, as measured by P, improves with
experience E.”
~Tom Mitchell
Linear Algebra
Probability Theory
Statistics
Multivariate Calculus (Differentiation/gradients)

5. The biggest taxi company
owns no cars.
The largest accommodation company
owns no real estate.
The biggest media company
owns no content.
The largest retailer
carries no inventory.
Disruption is upon us.

6. This disruption is fueled by three forces.
The powerful capabilities and
outcomes brought on by
cognitive computing.
The ability to build
business in code with the
API economy.
The proliferation of different
types of data.

7. Oil & Gas
80,000 sensors in a facility
produce 15 petabytes of data
Public Safety
520 terabytes of data are produced
by New York City's surveillance cameras each day
Energy & Utilities
680m+ smart meters will produce
280 petabytes of data by 2017
Healthcare
The equivalent of 300 million books of health
related data is produced per human in a lifetime

8. Watson
Narrative
2010 2020
Sensors
& Devices
Text
Data
Images/
Multimedia
Gap
Enterprise Traditional
You are here
2017
>2.5PB
of customer data
stored by Walmart
every hour.
292 exabytes
of mobile traffic by
2019, up from 30
exabytes in 2014
1TB
of data produced by a
cancer patient every
day.
WE FACE AN OVERWHELMING AMOUNT OF DATA IN EVERY INDUSTRY
44 ZETTABYTES

9. 1,200,000
lines of code in
a smartphone
80,000
lines of code in
a pacemaker
100,000,000
lines of code in
a new car
5,000,000
lines of code in
smart appliance
More devices are creating
more information.

10. Three capabilities differentiate cognitive systems from
traditional programmed computing systems…
Reasoning
They reason. They understand
underlying ideas and concepts. They
form hypothesis. They infer and extract
concepts.
Learning
They never stop learning getting more
valuable with time. Advancing with
each new piece of information,
interaction, and outcome. They
develop “expertise”.Understanding
Cognitive systems understand like
humans do.
…. allowing them to interact with humans.

11. Cognitive systems democratize
innovation by scaling knowledge.
Sensors Data Analytics Information Cognitive
Ingestion, Integration, Governance

12. Humans excel at:
Dilemmas
Compassion
Dreaming
Abstraction
Imagination
Morals
Generalization
Cognitive Systems
excel at:
Common Sense
Natural Language
Locating Knowledge
Pattern Identification
Machine Learning
Eliminate Bias
Endless Capacity
Cognitive systems forge a new partnership
between man and machine.

13. 13©2016 IBM Corporation
of not knowing.
The price

14. Examples include:
Analyst reports
tweets
Wire tap transcripts
Battlefield docs
E-mails
Texts
Forensic reports
Newspapers
Blogs
Wiki
Court rulings
International crime database
Stolen vehicle data
Missing persons data
Data, information, and expertise create the
foundation.
Cognitive systems rely on collections of data
and information:

15. Complicated

16. Retrieve and Rank
Entity Extraction
Sentiment Analysis
Emotion Analysis (Beta)
Keyword Extraction
Concept Tagging
Taxonomy Classification
Author Extraction
Language Detection
Text Extraction
Microformats Parsing
Feed Detection
Linked Data Support
Concept Expansion
Concept Insights
Dialog
Document Conversion
Language Translation
Natural Language Classifier
Personality insights
Relationship Extraction
Retrieve and Rank
Tone Analyzer
Emotive Speech to Text
Text to Speech
Face Detection
Image Link Extraction
Image Tagging
Text Detection
Visual Insights
Visual Recognition
AlchemyData News
Tradeoff Analytics
50 underlying technologies
… then leverage Watson APIs to apply
cognitive capabilities.
Natural Language Cl
assifier
Tone Analyzer

17. Watson at work in the world.

18. "Woodside to tap into
IBM's Watson” - CIO
"IBM’s Watson Now Powers AI
For Under Armour”
- TechCrunch
"SoftBank's Pepper robot is getting an
intelligence boost from IBM's Watson"-
The Verge
"Medtronic, IBM team up on diabetes app to
predict possibly dangerous events hours
earlier."- The Washington Post
"IBM’s Watson Helped Pick Kia’s
Super Bowl ‘Influencers’”
- Wall Street Journal
"How Can I Help You? IBM's Watson
Powers Hilton's Robotic Concierge" -
Fast Company
"IBM and Apple can put Watson's
A.I. insights inside Apple Watch"-
ComputerWorld
"Thomson Reuters to deploy IBM
Watson technology”
- InfoTechLead
"IBM's Watson Lands A Job With
KPMG.” -InformationWeek
"The North Face Uses IBM's
Watson to Make Online Shopping
Smarter" -The Street
Watson at work in the world.

19. The market is validating the benefits of
cognitive.
“IBM Crafts a Role for Artificial
Intelligence in Medicine.”
“IBM Watson represents a bold
technological and visionary step”
“What is distinctive about IBM is the breadth
of its effort to create Watson tools … for a
wide range of developers.”
‘You can't do this without Watson. -Former Sun
CEO Scott McNealy. His startup, Wayin, uses
Watson to trawl and drag photos.
“The worldwide cognitive software platforms
market will grow to $30 billion by 2018, at a
CAGR”
IDC: Worldwide Cognitive Software Platforms Forecast, 2015-2019: The
Emergence of a New Market (#258781, September 2015, David
Schubmehl)
“[Watson] is specifically designed to support
the development of a broad range of enterprise
solutions.”
“No doubt, Watson has the means to radically
change the industry. “
IDC: IBM’s Go-to-Market Transformation – Deeper, Wider, Newer
(#AP257527, April 2015, Chris Zhang, Sabharinath Balasubramanian, Mayur
Sahni)
“IBM’s [Watson] can help banks with complex
financial operations and attack important
health care problems.”
“…it’s not just AI algorithms themselves that have
improved, but the ability to deliver them”

20. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
Where do I start?

21. A Frame of Mind
Outcome
Outcome Workflow
Data

22. Decision
Decision
• What Outcome am I predicting?
• What Question am I answering?
• Who needs to know?
• Where should it be known?

23. Outcome Workflow
Decision
Workflow
• Where do I go for information?
• Who do I ask?
• How do I get it?
• What database do I query?
• What Outcome am I
predicting?
• What Question am I
answering?
• Who needs to know?
• Where should it be
known?

24. Data
Decision
Workflow
Data
• What format is the information in?
• How is it Structured?
• Is it protected information?
• Where do I go for information?
• Who do I ask?
• How do I get it?
• What database do I query?
• What Outcome am I
predicting?
• What Question am I
answering?
• Who needs to know?
• Where should it be
known?

25. Example: Title Insurance
Decision
Workflow
Data
• What format is the
information in?
• How is it Structured?
• Is it protected information?
• Can I, Or Can’t I offer
Title Insurance?
• What Outcome am I
predicting?
• What Question am I
answering?
• Who needs to know?
• Where should it be
known?

26. Retrieve and Rank
Entity Extraction
Sentiment Analysis
Emotion Analysis (Beta)
Keyword Extraction
Concept Tagging
Taxonomy Classification
Author Extraction
Language Detection
Text Extraction
Microformats Parsing
Feed Detection
Linked Data Support
Concept Expansion
Concept Insights
Dialog
Document Conversion
Language Translation
Natural Language Classifier
Personality insights
Relationship Extraction
Retrieve and Rank
Tone Analyzer
Emotive Speech to Text
Text to Speech
Face Detection
Image Link Extraction
Image Tagging
Text Detection
Visual Insights
Visual Recognition
AlchemyData News
Tradeoff Analytics
50 underlying technologies
…and then leverage Watson APIs to
apply cognitive capabilities.
Natural Language Cl
assifier
Tone Analyzer

27. Watson
Narrative 27
What has been done with Watson?

28. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
Watson
Speaks

29. Cognitive Chat-Bots for ERP
Conversation

30. Cognitive & General Motors
+

31. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
Watson
Listens for
Answers

32. Cognitive Service
• Active listening along
side of the agent or
associate
• Natural language
understanding
• Real time location of
supporting documents
and data
Conversation Tone
Analyzer
Speech to
Text
Discovery

33. IBM Watson and Salesforce Einstein Integration
IBM Weather Insights for Salesforce
Bring The Weather Company’s meteorological data into Salesforce
with the Lightning component on the Salesforce AppExchange,
providing you with weather insights that inform customer interactions
and business performance.
IBM Watson and Salesforce Einstein Integration
Integrate IBM Watson APIs into Salesforce to bring predictive insights
from unstructured data inside or outside an enterprise, together with
predictive insights from customer data delivered by Salesforce
Einstein, enabling smarter, faster decisions across sales, service,
marketing, commerce and more.

34. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
Watson
Understands

35. Watson is Listening
Develop persona related to
overall product category
Function First (41,800)
Fashion First (2770)
Flare Enthusiast (1470)
Style Me (3465)
Denim Diva (13,150)
Identify trending
styles based on
social mentions and
activity
Identify clusters with
positive sentiment towards
identified trend.

36. Watson becomes the Expert
30 years of knowledge, 75% faster
Now employees anywhere in the world can access 30
years of expertise and locate technical data to make
quicker, smarter, more fact-based decisions.
Watson ingested the equivalent of 38,000 Woodside
documents — this would take a human over five years to
read. Watson can read 800 Million pages per second.

37. Watson
Narrative 37
What will you do with Watson?

38. Watson
Narrative 38