17. Components of a Digital Strategy? 1 – C A B Competitive Landscape Business Strategy & Vision Data Applications Technology IT Infrastructure
18. Components of a Digital Strategy 1 – C A B Competitive Landscape Business Strategy & Vision Target Audience Data Applications Technology IT Infrastructure
19. Creating a Digital Strategy 1 – Where do you want to be? How do you get there? Where are you now?
20. Where do you want to be? 1 – Where do you want to be? How do you get there? Where are you now?
21. Stakeholder Visioning 1 – Concrete and operational… Priorities of Individual Stakeholders Siloed and disconnected… Unified and Executable Vision Greater agility Better access to company knowledge Competitive advantage Faster time to market Lower costs Higher employee satisfaction Stakeholder visioning
22. Stakeholder Visioning 1 – Priorities of Individual Stakeholders Unified and Executable Vision Stakeholder visioning
23. Where are you now? 1 – How do you get there? Where are you now? Where do you want to be?
24. Understanding the User 1 – Age: 54 Gender: Male Role: Manager … Who? Where? What? Mental Model User Persona
28. How do you get there? 1 – How do you get there? Where are you now? Where do you want to be?
29. Operationalizing the Digital Strategy 1 – Institutionalization Re-vision Innovation Standardization ~ ~ ~ Integration ~ ~ ~ Ideation ~ ~ ~ How do you get there? Where are you now? Where do you want to be?
33. Strategy 2 – UI Standards Corporate Memory Continuous Usability Become the industry leader by leveraging the best aspects of AdvisorCentral and CashEdge, and integrating them into an elegant, user-centric interface. Deliverables Activities
34. Assessment 2 – UI Standards Corporate Memory Continuous Usability Where do I start? Complexity supporting simple tasks Deliverables Activities
37. Design – Visual 2 – UI Standards Corporate Memory Continuous Usability Option A Option B Deliverables Activities
38. Validation – Changes in User Perceptions… 2 – UI Standards Corporate Memory Continuous Usability “ [I am] not aware of [all of] the features of Advisor Central.” “ Getting statements from Advisor Central: There’s too many clicks and too many steps.” “ Very frustrating! Cant see what I need to see” “ Can you tell them to be more like DST Vision?” “ DST vision is more “user friendly” and easier” "You've done a lot of work on this. It's a far cry from what we have now in Advisor Central" "This fits what I want" "You've now exceeded DST Vision" "This is way better [than DST]… and I thought I had to live with DST Vision… DST Vision is not user-friendly” "Wow, this is cool." "It's definitely better than it was" Deliverables Activities
47. eChannel Vision 3 – Customize Identify Secure Personalize Public Private Single Sign-On Controlled access Internal firewall Email registration for messaging and alerts Regulators, media, recruits, OCAs, GPAs, SGM, corporate intranets Authenticated, internal user Anonymous, external user Identified, external user View View Rate Blog Discuss Tag Blog Upload Rate Collaborate Apps Tag Discuss Wiki View Invite Filter Profile Blog Upload Rate Collaborate Apps Tag Discuss Wiki View Publish
48. Stakeholder Visioning is the Starting Point 3 – Unified and Executable Vision Known Markets New Markets
49. Known Market 3 – Unified and Executable Vision Known Market
53. Infrastructure Enablers 3 – Customize Identify Secure Personalize Public Private Single Sign-On Controlled access Internal firewall Email registration for messaging and alerts Authenticated, internal user Anonymous, external user Identified, external user Firm Directory User Directory Publishing Tool Content Repository Regulators, media, recruits, OCAs, GPAs, SGM, corporate intranets View View Rate Blog Discuss Tag Blog Upload Rate Collaborate Apps Tag Discuss Wiki View Profile Blog Upload Rate Collaborate Apps Tag Discuss Wiki View Publish Metrics Competitive Intelligence IT Performance Emerging and Best Practices Risk Management (brand protection, social networking monitoring) Standards and Policies Filter Invite How do you get there?
67. Ideation: Rememo – Memorize and Remember Content 4 – 1 Xxio xooxi xioi xox ixi xiox iox ox xi. 2 xi coy oixo ioxi xiox ioi oi xiio iioxi. 3 xixo io oi xoi xi. Slider to conceal text. The logic is to control cues for retention. Low High Grammar Keywords Sentences Trying to remember the sentence and paragraphs by remembering keywords Understanding nouns, pronouns and verbs in the sentence. Remembering number of lines in a paragraph. Sentences are numbered and keywords identified Hide everything but the keywords Hide a sentence or a paragraph Content Input devices Seeing and hearing text aids retention Xxio xooxi xioi xoxixi xiox ioxox xi xixoi oixoioxi oxix ioi oi xio io xxoxox oiioxi xixo ioixoixoi xi Xxixo xiioxoo xi Objective A Learning aid that helps student memorize difficult words, long answers, and important dates. Scenario Shubham used to dislike History because he had to remember long answers and many dates. With his new Rememo, Shubham is now fascinated with History. He absolutely loves the stories of days long gone. He first uploads the text into his Rememo, and highlights the important points and keywords. He then memorizes the text by reading it. Next he sets a difficulty level using the virtual slider, and this automatically masks the important points and shows him the important keywords. He then tries to recall what he has learnt, which aids him in memorizing the answers. USB 2.0
68. Ideation: Memory Pen – Capture and Share Notes 4 – Photosynthesis is the process by whic h plants, some bacteria, and some protistans use the energy from sunlight to produce sugar, which cellular… Photosynthesis is the process by which plants, some bacteria, Memory Nodes Pen Memory Cap Objective A notes capturing device, that allows students to digitize their handwritten notes, share them and also create backups. Scenario Shubham used to photocopy all his notes since he was afraid that they would be stolen or lost just before an exam. With his Memory Pen, he now simply takes notes in class and syncs it with his computer to create a backup. In case he is absent, he simply borrows his friends Memory Pen for a few minutes and makes his notes up-to-date. Photosynthesis is the process by which plants, some bacteria, and some protistans some bacteria, and protistans
69.
70. Refine, Model, and Go To Market 4 – More research to assess perceived value and price point
77. Operationalizing the Digital Strategy 5 – Institutionalization Re-vision Innovation Standardization ~ ~ ~ Integration ~ ~ ~ Ideation ~ ~ ~ How do you get there? Where are you now? Where do you want to be?