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The Future of Work

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Jeroen Spierings
Jeroen Spierings

How to market and sell complex technology driven proposition. The road form strategy to result to win the heard of your customers

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1 von 26
 
 
 
Mass-individualisation
Contrasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WAS IS Source: Tom Peters Re-imagine!
Customer is behind the wheel! Junction versus Roundabout Manage & Control versus Open & Interaction
 
Where is the real money....
 
 
Tactics Only ONE option attack....
Theme Proposition Solution Product
 
The role of marketing Product Marketing  Guerrilla Marketing Proposition Marketing Customer Service Integrated branding (Corporate, Employer, Personal)  Reputation management Email Marketing Viral Marketing Event Marketing Partner Marketing Linkedin Twitter Hyves Facebook Xing Slideshare Meetup Whitepapers Books Video Blog Wiki Webinars & podcasting Website ROI How to guides Online Direct & indirect Vertical solutions Sponsoring Schools & Universities Innovation platforms & projects  
Technology Adoption Lifecycle Source: Crossing the Chasm Geoffrey A. Moore 1991 Picture: The Laws of Simplicity / John Maeda ,[object Object],[object Object],[object Object],[object Object],In search for innovators and early adopters
How to get results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Character ,[object Object],[object Object],[object Object],[object Object],* Bright Shyne Object Syndrome
 
 
 
Helping customers succeed! ,[object Object],[object Object],[object Object],[object Object]
Source: Mahan Khalsa Let's get real or let's not play
“ CATCH and RIDE the WAVE”... ... the frequency and length are based on the end result, targets, and goals * different marketing programs, projects, communication activities, and campaigns
 
 
For more information:   [email_address] www.linkedin.com/in/jeroenspierings www.twitter.com/jeroenspierings This work supports creative commons. Pictures were found on Flickr.

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The Future of Work

  • 1.  
  • 2.  
  • 3.  
  • 5.
  • 6. Customer is behind the wheel! Junction versus Roundabout Manage & Control versus Open & Interaction
  • 7.  
  • 8. Where is the real money....
  • 9.  
  • 10.  
  • 11. Tactics Only ONE option attack....
  • 13.  
  • 14. The role of marketing Product Marketing  Guerrilla Marketing Proposition Marketing Customer Service Integrated branding (Corporate, Employer, Personal)  Reputation management Email Marketing Viral Marketing Event Marketing Partner Marketing Linkedin Twitter Hyves Facebook Xing Slideshare Meetup Whitepapers Books Video Blog Wiki Webinars & podcasting Website ROI How to guides Online Direct & indirect Vertical solutions Sponsoring Schools & Universities Innovation platforms & projects  
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19.  
  • 20.  
  • 21.
  • 22. Source: Mahan Khalsa Let's get real or let's not play
  • 23. “ CATCH and RIDE the WAVE”... ... the frequency and length are based on the end result, targets, and goals * different marketing programs, projects, communication activities, and campaigns
  • 24.  
  • 25.  
  • 26. For more information:   [email_address] www.linkedin.com/in/jeroenspierings www.twitter.com/jeroenspierings This work supports creative commons. Pictures were found on Flickr.