Intellectual Property Myths and Social Media June 2013
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Intellectual Property myths busted! Originally delivered by Jennie Vickers of ZeopardLaw to the National Speakers Association. Jennie covers 7 myths surrounding Intellectual Property with a special focus on Social Media. Social Media is a platform that many of us use on a day to day basis without knowing the rules and implications of our own or others IP. Delivered by a lawyer with over 25 years experience, this presentation enables anyone to easily understand the law.
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Intellectual Property Myths and Social Media June 2013
- 1. IntellectualIntellectual PropertyProperty StuffStuff June 2013June 2013 Jennie Vickers ZeopardLawJennie Vickers ZeopardLaw fromfrom Jennie Vickers the Myth-busterJennie Vickers the Myth-buster
- 3. MythsMyths7Now its mineNow its mine It’s mine I paid for itt’s mine I paid for it I can get it so I can use itcan get it so I can use it I paid for the CDpaid for the CD Zeopard is mineZeopard is mine It’s my idea, hands offt’s my idea, hands off I said thankssaid thanks
- 4. Myth 1Myth 1 It’s not copyright infringementIt’s not copyright infringement if youif you changechange 10 / 20 / 30%10 / 20 / 30% MineMine Now it’sNow it’s
- 5. QualityQuality not quantitynot quantity that countsthat counts It’sIt’s SubstantialSubstantial partpart of original owner’s workof original owner’s work
- 7. Let’s getLet’s get CreativeCreative •photos - buy or get snappingphotos - buy or get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - create ownwritten word - create own expressionexpression Myth 1Myth 1
- 9. Let’s getLet’s get CreativeCreative •photos - get snappingphotos - get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - yes and, yeswritten word - yes and, yes but...but... Myth 1Myth 1
- 10. Myth 2Myth 2 CreatorsCreators own their worksown their works II paidpaid forfor itit It’s mineIt’s mine
- 11. ButBut when made underwhen made under EmploymentEmployment What’s mine is mineWhat’s mine is mine What’s yours isWhat’s yours is minemine
- 12. oror CommissionedCommissioned make sure the contractmake sure the contract says sosays so What’s yours isWhat’s yours is minemine
- 13. Let’s getLet’s get CreativeCreative •Beware if employeeBeware if employee •Written agreementWritten agreement Myth 2Myth 2
- 14. Myth 3Myth 3 so I can use itso I can use it I can get itI can get it It’s ok if I download itIt’s ok if I download it from the netfrom the net
- 15. AccessibleAccessible does not equaldoes not equal useableuseable
- 16. Let’s getLet’s get CreativeCreative •photos - get snappingphotos - get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - yes and, yeswritten word - yes and, yes but...but... Myth 3Myth 3 •Creative Comms / royalty freeCreative Comms / royalty free
- 17. Myth 4Myth 4 I bought the CDI bought the CD so I can use theso I can use the music how I likemusic how I like for thefor the CDCD I paidI paid
- 18. does not equaldoes not equal buying the right to playbuying the right to play it in publicit in public buying a cd...buying a cd...
- 19. TwoTwo aspects:aspects: APRA / PPNZAPRA / PPNZ •composer(s) of song-lyrics andcomposer(s) of song-lyrics and tunetune •owner of the recordingowner of the recording
- 20. Let’s getLet’s get CreativeCreative •get royalty free musicget royalty free music •get things writtenget things written or played for youor played for you •Creative CommonsCreative Commons Myth 4Myth 4 www.castlemusic.co.nzwww.castlemusic.co.nz www.istock.comwww.istock.com
- 21. Myth 5Myth 5 I own a trademark so I canI own a trademark so I can stop everyonestop everyone is mineis mine ZeopardZeopard
- 22. 45 classes45 classes 10 year protection10 year protection TrademarkTrademark
- 23. Let’s getLet’s get CreativeCreative •register .com firstregister .com first •register trademarkregister trademark •Possible classes - 35, 41 ?Possible classes - 35, 41 ? Myth 5Myth 5 •Use it or lose itUse it or lose it
- 24. Myth 6Myth 6 I came up with theI came up with the idea, so no one elseidea, so no one else can use itcan use it It’s my ideaIt’s my idea hands offhands off
- 25. Myth 6Myth 6 There is no copyright in anThere is no copyright in an idea - only the expression ofidea - only the expression of an ideaan idea It’s my ideaIt’s my idea hands offhands off What’s the difference?What’s the difference?
- 26. Let’s getLet’s get CreativeCreative •Constant evolutionConstant evolution •Yes and, yes but...Yes and, yes but... •Unique encapsulationUnique encapsulation Myth 6Myth 6
- 27. Myth 7Myth 7 AcknowledgementAcknowledgement does not give userdoes not give user rightsrights I saidI said thanksthanks Yes and, yes but...Yes and, yes but...
- 28. Let’s getLet’s get CreativeCreative •Creative commonsCreative commons •Get respectfulGet respectful Myth 7Myth 7