1. WINNING THE STRANGE WAY
KICKING #$@ AT QS
@JeffAllenUT

4. CTR by QS
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
1 2 3 4 5 6 7 8 9 10

5. CPC by QS
$50.00
$45.00
$40.00
$35.00
$30.00
$25.00
$20.00
$15.00
$10.00
$5.00
$0.00
1 2 3 4 5 6 7 8 9 10

6. CPA by QS
$250.00
$200.00
$150.00
$100.00
$50.00
$-
1 2 3 4 5 6 7 8 9 10

7. 35 5.3
5.2
30
5.1
25 5
4.9
20
4.8
CPA
15
4.7 Quality Score
10 4.6
4.5
5
4.4
0 4.3

8. OUT OF 14 DAYS…
5 DAYS ARE OVER CPA GOAL
4/5 OF THOSE ARE…
ABOVE AVERAGE QS DAYS

9. DETERMINE IMPORTANCE OF QS BY
ACCOUNT
EXLCUDE BRAND
EXCLUDE COMPETITORS
TRACK CHANGE BY KEYWORD BY DAY

10. Best
Practices
Line
Good, Bor Good
ing Stuff Creative
Happenin Stuff
g Happenin
g
PPC Old
Newbies Dogs are
Start Here here

11. BLOW UP EXISTING
CAMPAIGNS TO
INCREASE QS

12. STARTING QUALITY SCORE

13. BLOW IT UP! TOP 25
KEYWORDS BY QTY
OF IMPRESSIONS
MOVE INTO A NEW
CAMPAIGN WITH 1
KEYWORD PER AD
GROUP.

14. PPC ASSIST:
=PERCENTRANK(ARRAY,X)
=QUARTILE(ARRAY,QUART)

15. 7-DAYS LATER

16. ~90-DAYS LATER

17. 6 MONTHS LATER

19. IGNORE RELEVANCE
FOR BETTER QS

20. Renters Insurance $1/Day
Don’t Let Bad Luck Ruin Your Stuff!
Low Deductible & Plans Under $1/Day
www.notgonnatellyou.com

21. Keyword List:
Cheap Rental Insurance
Rental Insurance Cheap
Cheap Insurance for Rental
Rental Insurance for Cheap

22. ALL HAVE A QUALITY SCORE OF
10

23. Renters Insurance $1/Day
Renters Insurance Quote in 3 Mins.
Insurance for Less than $1 a Day.
www.notgonnatellyou.com

24. Keyword List:
Renters Insurance Quote
Renters Insurance
Renter Insurance

25. HAVE A QUALITY SCORES OF
4, 5 & 6

26. www.Creativereview.co.uk

27. GOOD AD SOLD CONSEQUENCE
“Don’t Let Bad Luck Ruin Your Stuff!”
VS.
“Renters Insurance Quote in 3 Mins.”

28. GOOD AD SOLD STUFF PEOPLE WANT
“Low Deductible & Plans Under $1/Day”
VS.
“Insurance for Less than $1 a Day.”

29. HIRE THE RIGHT
MIX.
GO ACCOUNT BY
ACCOUNT.
TOP 25 KEYWORDS
IN THEIR OWN AD
GROUPS.
WRITE GOOD ADS.

30. KICK QS #$@ RESPONSIBLY.
Jeff Allen
Hanapin Marketing
@JeffAllenUT