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How Comcast Uses 
Mobile Recruiting to 
Attract Top Talent
Raúl J. Valentín 
VP Talent Acquisition 
@rauljvalentin #ComcastCareers 
Joe Essenfeld 
Founder and CEO 
@essenfeld
Video – Fast Forward World
Uniquely positioned at the intersection 
of media and technology 
 #46 in FORTUNE 500 (May 2013) 
 136,000 Employees 
 $66.76B in revenues
Today, after five decades of hard work, Comcast has grown into a global 
Fortune 50 company uniquely positioned at the intersection of media 
and technology. 
* 
* 
XFINITY TV 
XFINITY Internet 
XFINITY Voice 
Other Digital and Other 
* 
Comcast Cable 
65% of Total Revenue 
Cable Networks 
15% 
Parks 
1% 
Broadcas 
t 
11% 
Film 
8% 
* 
Brian L. Roberts, Chairman and CEO 
Annual Letter to Shareholders
Comcast Talent Acquisition Strategy 
TO RECRUIT THE BEST TALENT TO THE 
INTERSECTION OF MEDIA & TECHNOLOGY 
PEOPLE PROCESS PARTNERSHIP PROFITABILITY 
Attract, source and 
select the best talent. 
Foster an 
environment that 
delivers professional 
development and 
innovation within 
Talent Acquisition 
Provide a differentiated 
experience that leads 
to improved “customer” 
and “candidate” 
loyalty, establishing 
Comcast as an 
employer of choice. 
Educate and 
empower leaders 
in recruitment 
strategies which 
results in their 
ability to meet and 
exceed business 
objectives. 
Operate as a 
business with a focus 
on fiscal 
responsibility and 
demonstrating an 
investment approach 
to our actions. 
Ratio of FTE vs. 
Contractor 
Quality of Hire 
Training 
Credo Scores 
KPIs 
TAOs metrics 
Survey Scores 
Survey Scores 
Diversity Hiring 
Cost per hire 
Time to fill 
Retention Rates 
VISION 
MISSION 
PILLARS 
MEASURES
Talent Acquisition and 
Employer Brand at Comcast
Technology 
Innovation 
at Comcast 
Talent Acquisition is a key driver of 
Comcast’s brand promise
Candidate Search 
Goes Mobile 
2014 Jibe Recruitment Survey: 
Technology challenges are the most frequently cited reason (89%) that 
prevents job seekers from applying for a job online 
Download a copy @ jibe.com/survey2014
Candidate Experience Before
Candidate Experience Today
COMCAST MOBILE JOB APPLICANTS 
+19% 
CALENDAR YEAR 2014 (YTD) 
SO FAR THIS YEAR, MORE THAN … 
100,000 
JOB SEEKERS HAVE APPLIED FOR JOBS AT COMCAST ON A MOBILE DEVICE
OVER A 2-MONTH PERIOD 
NEW HIRES FROM MOBILE
VIDEO
MORE THAN HALF OF ALL THE 
PEOPLE THAT START A MOBILE 
APPLICATION CONVERT +50% 
AVERAGE TIME TO COMPLETE A MOBILE APPLICATION 
21:45 minutes 
+10% NUMBER OF COMPLETED 
APPLICATIONS RISING 
10% PER MONTH
MOBILE AND DESKTOP 
APPLICATION PERFORMANCE 
ARE CONVERGING 
DESKTOP 
22 MINUTES 
AVG TIME TO COMPLETE 
MOBILE 
20 MINUTES 
AVG TIME TO COMPLETE
NOT JUST MILLENNIALS 
17% OF ALL APPLICATIONS ARE 
BEING SUBMITTED ON TABLETS 
MORE THAN JUST ENTRY LEVEL 
(here are some recent mobile hires…) 
• SR. MANAGER, CHANNEL DEVELOPMENT 
• ENTERPRISE ACCOUNT EXECUTIVE 
• SYSTEM ADMINISTRATION
VISIBILITY PROVIDED BY 
JIBE RECRUITING ANALYTICS APPLICATION 
Comcast is now getting a comprehensive view of job 
application performance across all channels
Recruiting software to transform the hiring process 
Our customers use Jibe to: 
Make the job application process simple and engaging 
across the Web and mobile devices 
Source top talent and increase candidate engagement 
Make better recruiting decisions and ultimately better hires
Jibe launches best-in-class mobile recruiting solution 
Jibe founded as a next generation job board 
Jibe seamlessly integrates with the 
leading applicant tracking systems (ATSs) 
Jibe launches the first-ever recruitment analytics for 
talent acquisition executives 
Jibe supports social media 
and recruiting candidate referrals 
Jibe launches service for hosting 
talent acquisition networks 
2009 
2010 
2011 
2012 
2013 
2014
World’s Top Companies 
Use Jibe to Attract Talent
Jibe Apply 
Built for Today’s Job Seeker 
Allows job seekers to submit completed applications from any device — 
smartphone, tablet, laptop or desktop — directly into your ATS.
Jibe Insights 
Recruiting Analytics Made Easy 
Presents your most important hiring metrics, verifies data accuracy and 
presents it in a clean, easy-to-use interface, personalized for you
Jibe Candidate Connect 
Source Top Talent - Increase Candidate Engagement 
Job seekers of any kind – passive or active – can quickly and easily join 
Candidate Connect, providing TA professionals with a robust talent pool
Come to Booth #2234 
Receive a Free Copy of the: 
Jibe 2014 Talent 
Acquisition Survey
Impact of mobile on 
candidate experience…
Candidates Experience Survey 
400 
350 
300 
250 
200 
150 
100 
50 
0 
Application Process was Quick and Easy 
Comcast Internal 
Survey Data 
Strongly Agree Agree Neither Disagree Strongy 
Disagree
Candidates Experience Survey 
300 
250 
200 
150 
100 
50 
0 
Career Website Was User Friendly and 
Easy To Navigate 
Comcast Internal 
Survey Data 
Strongly Agree Agree Disagree Strongy Disagree
Let’s close with a look at the 
bigger picture …
Improvements in Talent Acquisition 
at Comcast 
Days to Fill - Down 11% 
(65 to 58 Days) 
Cost per Hire - Down 9% 
($4322 to $3942) 
Vacancies - Down 36% 
(14 % to 9 %)
Closing Video – Comcast Careers
How Comcast Uses 
Mobile Recruiting to 
Attract Top Talent

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How Comcast Uses Mobile Recruiting to Attract Top Talent

  • 1. How Comcast Uses Mobile Recruiting to Attract Top Talent
  • 2. Raúl J. Valentín VP Talent Acquisition @rauljvalentin #ComcastCareers Joe Essenfeld Founder and CEO @essenfeld
  • 3. Video – Fast Forward World
  • 4. Uniquely positioned at the intersection of media and technology  #46 in FORTUNE 500 (May 2013)  136,000 Employees  $66.76B in revenues
  • 5. Today, after five decades of hard work, Comcast has grown into a global Fortune 50 company uniquely positioned at the intersection of media and technology. * * XFINITY TV XFINITY Internet XFINITY Voice Other Digital and Other * Comcast Cable 65% of Total Revenue Cable Networks 15% Parks 1% Broadcas t 11% Film 8% * Brian L. Roberts, Chairman and CEO Annual Letter to Shareholders
  • 6. Comcast Talent Acquisition Strategy TO RECRUIT THE BEST TALENT TO THE INTERSECTION OF MEDIA & TECHNOLOGY PEOPLE PROCESS PARTNERSHIP PROFITABILITY Attract, source and select the best talent. Foster an environment that delivers professional development and innovation within Talent Acquisition Provide a differentiated experience that leads to improved “customer” and “candidate” loyalty, establishing Comcast as an employer of choice. Educate and empower leaders in recruitment strategies which results in their ability to meet and exceed business objectives. Operate as a business with a focus on fiscal responsibility and demonstrating an investment approach to our actions. Ratio of FTE vs. Contractor Quality of Hire Training Credo Scores KPIs TAOs metrics Survey Scores Survey Scores Diversity Hiring Cost per hire Time to fill Retention Rates VISION MISSION PILLARS MEASURES
  • 7. Talent Acquisition and Employer Brand at Comcast
  • 8. Technology Innovation at Comcast Talent Acquisition is a key driver of Comcast’s brand promise
  • 9. Candidate Search Goes Mobile 2014 Jibe Recruitment Survey: Technology challenges are the most frequently cited reason (89%) that prevents job seekers from applying for a job online Download a copy @ jibe.com/survey2014
  • 12. COMCAST MOBILE JOB APPLICANTS +19% CALENDAR YEAR 2014 (YTD) SO FAR THIS YEAR, MORE THAN … 100,000 JOB SEEKERS HAVE APPLIED FOR JOBS AT COMCAST ON A MOBILE DEVICE
  • 13. OVER A 2-MONTH PERIOD NEW HIRES FROM MOBILE
  • 14. VIDEO
  • 15. MORE THAN HALF OF ALL THE PEOPLE THAT START A MOBILE APPLICATION CONVERT +50% AVERAGE TIME TO COMPLETE A MOBILE APPLICATION 21:45 minutes +10% NUMBER OF COMPLETED APPLICATIONS RISING 10% PER MONTH
  • 16. MOBILE AND DESKTOP APPLICATION PERFORMANCE ARE CONVERGING DESKTOP 22 MINUTES AVG TIME TO COMPLETE MOBILE 20 MINUTES AVG TIME TO COMPLETE
  • 17. NOT JUST MILLENNIALS 17% OF ALL APPLICATIONS ARE BEING SUBMITTED ON TABLETS MORE THAN JUST ENTRY LEVEL (here are some recent mobile hires…) • SR. MANAGER, CHANNEL DEVELOPMENT • ENTERPRISE ACCOUNT EXECUTIVE • SYSTEM ADMINISTRATION
  • 18. VISIBILITY PROVIDED BY JIBE RECRUITING ANALYTICS APPLICATION Comcast is now getting a comprehensive view of job application performance across all channels
  • 19. Recruiting software to transform the hiring process Our customers use Jibe to: Make the job application process simple and engaging across the Web and mobile devices Source top talent and increase candidate engagement Make better recruiting decisions and ultimately better hires
  • 20. Jibe launches best-in-class mobile recruiting solution Jibe founded as a next generation job board Jibe seamlessly integrates with the leading applicant tracking systems (ATSs) Jibe launches the first-ever recruitment analytics for talent acquisition executives Jibe supports social media and recruiting candidate referrals Jibe launches service for hosting talent acquisition networks 2009 2010 2011 2012 2013 2014
  • 21. World’s Top Companies Use Jibe to Attract Talent
  • 22. Jibe Apply Built for Today’s Job Seeker Allows job seekers to submit completed applications from any device — smartphone, tablet, laptop or desktop — directly into your ATS.
  • 23. Jibe Insights Recruiting Analytics Made Easy Presents your most important hiring metrics, verifies data accuracy and presents it in a clean, easy-to-use interface, personalized for you
  • 24. Jibe Candidate Connect Source Top Talent - Increase Candidate Engagement Job seekers of any kind – passive or active – can quickly and easily join Candidate Connect, providing TA professionals with a robust talent pool
  • 25. Come to Booth #2234 Receive a Free Copy of the: Jibe 2014 Talent Acquisition Survey
  • 26. Impact of mobile on candidate experience…
  • 27. Candidates Experience Survey 400 350 300 250 200 150 100 50 0 Application Process was Quick and Easy Comcast Internal Survey Data Strongly Agree Agree Neither Disagree Strongy Disagree
  • 28. Candidates Experience Survey 300 250 200 150 100 50 0 Career Website Was User Friendly and Easy To Navigate Comcast Internal Survey Data Strongly Agree Agree Disagree Strongy Disagree
  • 29. Let’s close with a look at the bigger picture …
  • 30. Improvements in Talent Acquisition at Comcast Days to Fill - Down 11% (65 to 58 Days) Cost per Hire - Down 9% ($4322 to $3942) Vacancies - Down 36% (14 % to 9 %)
  • 31. Closing Video – Comcast Careers
  • 32. How Comcast Uses Mobile Recruiting to Attract Top Talent