SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Why Do Consumers Get
Nutrition Information From
Their Hairdresser ?
Presented by Jean Caton MS, MBA, RD
Career * Business * Life Coach
at the Missouri Dietetic Association
April 23, 2009
Currents of
Change
Mc Kinley Coaching & Consulting www.Jean
What’s Wrong with this
Picture?
Richard Simmons Offers Weight Loss
Advice to Jessica Simpson
Mc Kinley Coaching & Consulting www.Jean
Why is Richard Simmons on Letterman and you
are not ?
Why is Dr Oz on Oprah and you are not ?
Why do people ask their hairdresser about eating,
food and diets ?
?
Mc Kinley Coaching & Consulting www.Jean
And the answer is….
• Anonymity
• Intimacy
• Makes me beautiful
• Hear what they want to hear
• Quick
• Easy solution
• Likeable
• Knows me
• Relationship
• Trust
• Focus is just on me
Mc Kinley Coaching & Consulting www.Jean
What’s an RD to do?
Mc Kinley Coaching & Consulting www.Jean
What we can learn
• Richard Simmons
• Dr. Oz
• Hairdressers
• All the other self-proclaimed experts
Mc Kinley Coaching & Consulting www.Jean
Credibility…
is only one part of the formula!
Mc Kinley Coaching & Consulting www.Jean
Choices
Power of One
 Change
What’s an RD to do?
Mc Kinley Coaching & Consulting www.Jean
Choices
Reactive or Proactive
Argue or Get Past it
Complain or Change
"Argue for your limitations, and sure enough,
they're yours." Richard Bach
CHOICE
Mc Kinley Coaching & Consulting www.Jean
Mc Kinley Coaching & Consulting www.Jean
”The pessimist complains about the way the wind
is blowing;
the optimist expects it to change;
the realist adjusts the sails.”
William Arthur Ward writer/ college administrator
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
Circle of Influence
Circle of Concern
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
It’s not the mountain we conquer, but ourselves”
~Sir Edmund Hillary
The first person to successfully
reach the summit of Mt. Everest
Change how we do
what we do
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
Traditional RD Counseling Model
Client RD
Problem Solution
The Right Answer
RD
agenda
RD TELLS (what to do)
RD Expert Role
Clients are people too
“People do not care how much you know until they
know how much you care.”
~John Maxwell
(American Author and motivational speaker)
Mc Kinley Coaching & Consulting www.Jean
CEO
Accountant
Career Employee
Scientist
Creative
Entrepreneur
Mc Kinley Coaching & Consulting www.Jean
Assessments
Print ®
Personality Assessment
Mc Kinley Coaching & Consulting www.Jean
Change the Conversation
Clinical-ese to consumer-ese
Talk WIIFM
Ask more questions
Use the client’s language
Positive benefits messaging
Mc Kinley Coaching & Consulting www.Jean
Change the Conversation
Say This Not That
Mc Kinley Coaching & Consulting www.Jean
Talk to consumers
where they are
http://profile.to/jeancaton/
http://Twitter.com/JEANCATON
http://www.linkedin.com/in/jeancaton
You tube
Blogs
Mc Kinley Coaching & Consulting www.Jean
“We don't see things
as they are, we see
things as we are.”
~Anais Nin,
Diarist and novelist
RD Image
PERCEPTION !
Mc Kinley Coaching & Consulting www.Jean
RD Image
Image in the eyes of some consumers,
employers,and media must change.
Mc Kinley Coaching & Consulting www.Jean
What is your image
In the eyes of
your clients
your employer
your peers
yourself ?
Mc Kinley Coaching & Consulting www.Jean
Rate Yourself
Authoritative
Leader
Effective
communicator
Capable Likeable
Edgy Sense of
Humor
Human Assertive
Mc Kinley Coaching & Consulting www.Jean
Rate Yourself
Perceived, Desired, Actual Perception
Choices, The Power of One!
Change.
What Action will I take ?
Circle of
Influence
Clients are
people
Complain
ConversationImage
Talk to
Consumers
where they are
Understanding
clients
(myself)
Ask my
Hairdresser
Mc Kinley Coaching & Consulting www.Jean
References
• “What to Say When You Talk
to Yourself” author, Shad
Helmstetter PhD
• “Please Understand Me”
author, David Kiersey
• “Strengths Finder 2.0”
author, Tom Roth
• “Seven Habits of Highly
Effective People” author,
Stephen Covey
• “How to Say it for Women”
author, Phyllis Mindell
• “Feel the Fear and Do it
Anyway” author, Susan
Jeffers
• “Fierce Conversations”
author, Susan Scott
• “One Small Step Can
Change Your Life” author,
Robert Maurer PhD
• “Nice Girls Don’t Get the
Corner Office” author Lois
Frankel PhD
• “The Brand Called You”
author, Peter Montoya
Jean R Caton MS RD MBA
www.JeanCaton.net
info@JeanCaton.net

Weitere ähnliche Inhalte

Andere mochten auch

Delivering Happiness - Rypple Leadership Series - 1.27.11
Delivering Happiness - Rypple Leadership Series - 1.27.11Delivering Happiness - Rypple Leadership Series - 1.27.11
Delivering Happiness - Rypple Leadership Series - 1.27.11
Delivering Happiness
 
Automated: Explanation for German newspublishers
Automated: Explanation for German newspublishersAutomated: Explanation for German newspublishers
Automated: Explanation for German newspublishers
Martin Van Der Meij
 
OAuth In The Real World : 10 actual implementations you can't guess
OAuth In The Real World : 10 actual implementations you can't guessOAuth In The Real World : 10 actual implementations you can't guess
OAuth In The Real World : 10 actual implementations you can't guess
Mehdi Medjaoui
 
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhDChief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
William Kritsonis
 

Andere mochten auch (20)

Campanha da Fraternidade 2014 - Livreto das CEBs diocese de SJC
Campanha da Fraternidade 2014 - Livreto das CEBs diocese de SJCCampanha da Fraternidade 2014 - Livreto das CEBs diocese de SJC
Campanha da Fraternidade 2014 - Livreto das CEBs diocese de SJC
 
The current change in communication investments
The current change in communication investmentsThe current change in communication investments
The current change in communication investments
 
Delivering Happiness - Rypple Leadership Series - 1.27.11
Delivering Happiness - Rypple Leadership Series - 1.27.11Delivering Happiness - Rypple Leadership Series - 1.27.11
Delivering Happiness - Rypple Leadership Series - 1.27.11
 
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
 
Automated trading and Business Intel
Automated trading and Business IntelAutomated trading and Business Intel
Automated trading and Business Intel
 
Automated: Explanation for German newspublishers
Automated: Explanation for German newspublishersAutomated: Explanation for German newspublishers
Automated: Explanation for German newspublishers
 
Zj Space 01.Key
Zj Space 01.KeyZj Space 01.Key
Zj Space 01.Key
 
Presentación 2
Presentación 2Presentación 2
Presentación 2
 
OAuth In The Real World : 10 actual implementations you can't guess
OAuth In The Real World : 10 actual implementations you can't guessOAuth In The Real World : 10 actual implementations you can't guess
OAuth In The Real World : 10 actual implementations you can't guess
 
Gerencia nueva presentacion
Gerencia nueva presentacionGerencia nueva presentacion
Gerencia nueva presentacion
 
Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)
 
Violência – lei maria da pena – 10 anos.
Violência – lei maria da pena – 10 anos.Violência – lei maria da pena – 10 anos.
Violência – lei maria da pena – 10 anos.
 
Moodle
MoodleMoodle
Moodle
 
Learning to flow
Learning to flowLearning to flow
Learning to flow
 
Didactica 1
Didactica 1Didactica 1
Didactica 1
 
Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)
 
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhDChief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD
 
Samsung mobile special adformatie mobile marketing. nl
Samsung mobile special adformatie mobile marketing. nlSamsung mobile special adformatie mobile marketing. nl
Samsung mobile special adformatie mobile marketing. nl
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital Marketing
 
ANIMALS AROUND US II
ANIMALS AROUND US IIANIMALS AROUND US II
ANIMALS AROUND US II
 

Ähnlich wie Mda 0331 3

4 Hour Express Marketing System
4 Hour Express Marketing System4 Hour Express Marketing System
4 Hour Express Marketing System
MarketingCentre
 

Ähnlich wie Mda 0331 3 (20)

Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational Interviewing
 
7 Questions on Leadership with William H. Bender.pdf
7 Questions on Leadership with William H. Bender.pdf7 Questions on Leadership with William H. Bender.pdf
7 Questions on Leadership with William H. Bender.pdf
 
How to Deal with Job Loss
How to Deal with Job LossHow to Deal with Job Loss
How to Deal with Job Loss
 
"Appreciative Advising IN ACTION"
"Appreciative Advising IN ACTION""Appreciative Advising IN ACTION"
"Appreciative Advising IN ACTION"
 
4 Hour Express Marketing System
4 Hour Express Marketing System4 Hour Express Marketing System
4 Hour Express Marketing System
 
MABE-Business Profile
MABE-Business ProfileMABE-Business Profile
MABE-Business Profile
 
8 brian morgan collections
8 brian morgan collections8 brian morgan collections
8 brian morgan collections
 
International Coaching News article page 3
International Coaching News article page 3International Coaching News article page 3
International Coaching News article page 3
 
Mlm energy boosters
Mlm energy boostersMlm energy boosters
Mlm energy boosters
 
MLM ENERGY BOOSTERS
MLM ENERGY BOOSTERSMLM ENERGY BOOSTERS
MLM ENERGY BOOSTERS
 
Why Isn't This Working?
Why Isn't This Working?Why Isn't This Working?
Why Isn't This Working?
 
MLM ENERGY BOOSTER
MLM ENERGY BOOSTERMLM ENERGY BOOSTER
MLM ENERGY BOOSTER
 
How to Redirect a Dream
How to Redirect a DreamHow to Redirect a Dream
How to Redirect a Dream
 
Ecli center of choice michigan
Ecli center of choice michiganEcli center of choice michigan
Ecli center of choice michigan
 
NEIS presentation 150714
NEIS presentation 150714NEIS presentation 150714
NEIS presentation 150714
 
Mi queen's 2013 pub
Mi queen's 2013 pubMi queen's 2013 pub
Mi queen's 2013 pub
 
Wealth & Love
Wealth & LoveWealth & Love
Wealth & Love
 
The slight edge
The slight edgeThe slight edge
The slight edge
 
Network to Success Job Club July 2020
Network to Success Job Club July 2020Network to Success Job Club July 2020
Network to Success Job Club July 2020
 
Speaker Boutique: Structures for rapid growth
Speaker Boutique: Structures for rapid growth Speaker Boutique: Structures for rapid growth
Speaker Boutique: Structures for rapid growth
 

Mehr von Jean Caton

Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speaking
Jean Caton
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freeze
Jean Caton
 
Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable You
Jean Caton
 
Why consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed expertsWhy consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed experts
Jean Caton
 

Mehr von Jean Caton (8)

Get Visible Accelerate your Career Advancement by Developing a Network of St...
Get Visible  Accelerate your Career Advancement by Developing a Network of St...Get Visible  Accelerate your Career Advancement by Developing a Network of St...
Get Visible Accelerate your Career Advancement by Developing a Network of St...
 
Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speaking
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freeze
 
Am I an entrepreneur
 Am I an entrepreneur Am I an entrepreneur
Am I an entrepreneur
 
Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable You
 
Are you an entrepreneur ?
Are you an entrepreneur ?Are you an entrepreneur ?
Are you an entrepreneur ?
 
Accelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking GigsAccelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking Gigs
 
Why consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed expertsWhy consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed experts
 

Kürzlich hochgeladen

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Kürzlich hochgeladen (20)

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 

Mda 0331 3

  • 1. Why Do Consumers Get Nutrition Information From Their Hairdresser ? Presented by Jean Caton MS, MBA, RD Career * Business * Life Coach at the Missouri Dietetic Association April 23, 2009 Currents of Change
  • 2. Mc Kinley Coaching & Consulting www.Jean What’s Wrong with this Picture? Richard Simmons Offers Weight Loss Advice to Jessica Simpson
  • 3. Mc Kinley Coaching & Consulting www.Jean Why is Richard Simmons on Letterman and you are not ? Why is Dr Oz on Oprah and you are not ? Why do people ask their hairdresser about eating, food and diets ? ?
  • 4. Mc Kinley Coaching & Consulting www.Jean And the answer is…. • Anonymity • Intimacy • Makes me beautiful • Hear what they want to hear • Quick • Easy solution • Likeable • Knows me • Relationship • Trust • Focus is just on me
  • 5. Mc Kinley Coaching & Consulting www.Jean What’s an RD to do?
  • 6. Mc Kinley Coaching & Consulting www.Jean What we can learn • Richard Simmons • Dr. Oz • Hairdressers • All the other self-proclaimed experts
  • 7. Mc Kinley Coaching & Consulting www.Jean Credibility… is only one part of the formula!
  • 8. Mc Kinley Coaching & Consulting www.Jean Choices Power of One  Change What’s an RD to do?
  • 9. Mc Kinley Coaching & Consulting www.Jean Choices Reactive or Proactive Argue or Get Past it Complain or Change "Argue for your limitations, and sure enough, they're yours." Richard Bach CHOICE
  • 10. Mc Kinley Coaching & Consulting www.Jean
  • 11. Mc Kinley Coaching & Consulting www.Jean ”The pessimist complains about the way the wind is blowing; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward writer/ college administrator
  • 12. Mc Kinley Coaching & Consulting www.Jean Change What You Can Circle of Influence Circle of Concern
  • 13. Mc Kinley Coaching & Consulting www.Jean Change What You Can It’s not the mountain we conquer, but ourselves” ~Sir Edmund Hillary The first person to successfully reach the summit of Mt. Everest Change how we do what we do
  • 14. Mc Kinley Coaching & Consulting www.Jean Change What You Can Traditional RD Counseling Model Client RD Problem Solution The Right Answer RD agenda RD TELLS (what to do) RD Expert Role
  • 15. Clients are people too “People do not care how much you know until they know how much you care.” ~John Maxwell (American Author and motivational speaker)
  • 16. Mc Kinley Coaching & Consulting www.Jean CEO Accountant Career Employee Scientist Creative Entrepreneur
  • 17. Mc Kinley Coaching & Consulting www.Jean
  • 19. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Clinical-ese to consumer-ese Talk WIIFM Ask more questions Use the client’s language Positive benefits messaging
  • 20. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Say This Not That
  • 21. Mc Kinley Coaching & Consulting www.Jean Talk to consumers where they are http://profile.to/jeancaton/ http://Twitter.com/JEANCATON http://www.linkedin.com/in/jeancaton You tube Blogs
  • 22. Mc Kinley Coaching & Consulting www.Jean “We don't see things as they are, we see things as we are.” ~Anais Nin, Diarist and novelist RD Image PERCEPTION !
  • 23. Mc Kinley Coaching & Consulting www.Jean RD Image Image in the eyes of some consumers, employers,and media must change.
  • 24. Mc Kinley Coaching & Consulting www.Jean What is your image In the eyes of your clients your employer your peers yourself ?
  • 25. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Authoritative Leader Effective communicator Capable Likeable Edgy Sense of Humor Human Assertive
  • 26. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Perceived, Desired, Actual Perception
  • 27. Choices, The Power of One! Change. What Action will I take ? Circle of Influence Clients are people Complain ConversationImage Talk to Consumers where they are Understanding clients (myself) Ask my Hairdresser
  • 28. Mc Kinley Coaching & Consulting www.Jean References • “What to Say When You Talk to Yourself” author, Shad Helmstetter PhD • “Please Understand Me” author, David Kiersey • “Strengths Finder 2.0” author, Tom Roth • “Seven Habits of Highly Effective People” author, Stephen Covey • “How to Say it for Women” author, Phyllis Mindell • “Feel the Fear and Do it Anyway” author, Susan Jeffers • “Fierce Conversations” author, Susan Scott • “One Small Step Can Change Your Life” author, Robert Maurer PhD • “Nice Girls Don’t Get the Corner Office” author Lois Frankel PhD • “The Brand Called You” author, Peter Montoya
  • 29. Jean R Caton MS RD MBA www.JeanCaton.net info@JeanCaton.net