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Social Media Marketing

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Joris Roebben
Joris Roebben

The document discusses social media marketing and optimization strategies. It recommends that companies be aware of and utilize social media opportunities to interact with customers, increase online visibility, and improve services. It provides examples of social media marketing techniques including corporate blogging, using RSS feeds, microsites, online games, guerrilla marketing, and sharing content on sites like YouTube, Flickr and Google Maps. The presentation emphasizes that social media requires effort, an open mind, and different approaches from traditional marketing.

BusinessTechnologie
1 von 32
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object]
1. Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Introduction
1. Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Why Social Media Marketing?
2. That’s why! ,[object Object]
3. What is Social Media Optimization?
4. Possibilities SMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Difficulties SMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Examples
6. Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.1 Corporate Blogging ,[object Object],[object Object],[object Object],[object Object]
6.1 Corporate Blogging
6.2 RSS feeds ,[object Object],[object Object],[object Object],[object Object]
6.2 RSS feeds
6.3 Microsites ,[object Object],[object Object]
6.3 Microsites
6.4 Online Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.4 Online Games
6.5 Guerilla marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.6 Professional networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.6 Professional networking sites
6.7 Fun networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.7 Fun networking sites
6.8 Google Maps ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.8 Google Maps
6.9 Video/photo sharing websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.9 Video/photo sharing websites
6.10 Universal campaign: Nokia N95
7. Tag Cloud ,[object Object]
7. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Q&A [email_address] www.queromedia.com

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