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LinkedIn: It's Not Rocket Surgery

  1. : It’s Not Rocket Surgery Presented to Muskegon Lakeshore Chamber of Commerce Jason Piasecki Partner, Revel
  2. Rocket Surgery Comic
  3. LinkedIn: It's Not Rocket Surgery • What’s New? • LinkedIn Today • Creating a Killer Profile • Ringing Endorsements • In Good Company • Group Therapy • Next Steps
  4. LinkedIn • Professionals use LinkedIn to exchange information, ideas and opportunities • The world’s largest professional network
  5. LinkedIn Today
  6. LinkedIn 10 Years
  7. LinkedIn 10 Years
  8. LinkedIn 10 Years
  9. LinkedIn 10 Years
  10. LinkedIn 10 Years
  11. LinkedIn Glossary 1. Profile 2. Connections 3. Recommendations 4. Endorsements 5. Company Page 6. Groups 7. InMail 8. Advanced Search 9. News 10. Applications Bonus Tool: PrepWork
  12. PrepWork
  13. LinkedIn vs. Facebook • There is only so much time in the day • Where should I spend it? • LinkedIn or Facebook?
  14. 20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn
  15. Creating a Killer Profile
  16. Profile
  17. 5 LinkedIn Profile Tips
  18. Keywords in your profile • Search engine optimization is a key element of your LinkedIn profile. • Add specific keywords such as searching for like 'social media manager' or 'website designer.’ • Also, scatter the important keywords organically throughout your profile. • Refrain from using any adventurous overused terms like ninja, guru, maverick or superhero.
  19. What do you want to be seen as? • What's your personal brand about? • Are you an expert in social media marketing? Or a freelance writer? • Make sure your headline and personal tag accurately depict who you are, as well as aligning your personal brand across your profile and resume.
  20. Tell us your story • Everyone loves a good story, what's yours? • How did you get where you are today? • Find a way to explain that concisely in a way that makes you look interesting and motivated. • Do you have a plan for where you want to get to?
  21. Use a professional profile photo • First impressions matter and your cover photo sends a strong message about who you are. • Make sure you have a professional looking photo to compliment your profile.
  22. Use your personal profile link Using this personal LinkedIn page helps strengthen your personal brand with prospective employers and shows you have some sense of what you're doing online. vs. Source: social@Ogilvy
  23. Edit Profile
  24. Edit Profile
  25. Edit Profile
  26. Edit Profile
  27. Edit Profile
  28. Profile Link
  29. All Star Profile
  30. Ringing Endorsements
  31. Endorsements • Recommendations are dead, long live Endorsements • Endorsements are a simpler way for users to recommend your work • Instead of writing a paragraph or two, a user can just click “endorse” to recommend a certain skill or expertise you have listed on your profile • Tip: Make endorsements reciprocal
  32. Cece Profile Example
  33. Edit Profile
  34. Endorsements
  35. Endorsements
  36. In Good Company
  37. Company Page • Condensed version of a company’s website • Highlight Services • Post jobs • Showcase customer testimonials • View stats on visitors
  38. Adobe
  39. Hubspot
  40. Zappos
  41. Pacific Dental
  42. Pacific
  43. Pacific
  44. Pacific
  45. Adding a Company Page 1. Move your cursor over Interests at the top of your homepage and select Companies 2. Click the Add a Company link in the upper right area of the page 3. Enter your company's official name and your work email address 4. Click Continue and enter your company information
  46. Becoming an Administrator 1. Add and confirm the email address you use at your company to your LinkedIn profile. 2. Have a current position with the company listed in the Experience section on your profile. 3. Contact one of your company's existing admins and ask them to add you as an admin. 4. In the Become an Admin box in the bottom right of your Company Page Home tab, click the Contact an admin link.
  47. Company Page – Revel
  48. Company Page – Edit Admins
  49. Company Page – Edit Services
  50. Company Page – Services Edited
  51. Company Page – Edit Audience
  52. Group Therapy
  53. LinkedIn Groups LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.
  54. Group Think 1. Search groups 2. Join groups that truly interest you 3. Invite colleagues 4. Be social 5. Don’t be “that guy” 6. Have a take 7. Start a group
  55. My Groups
  56. Group Directory
  57. Muskegon Chamber Group
  58. Muskegon Chamber Group
  59. LinkedUp Grand Rapids
  60. How to Create a Group 1. Move your cursor over Interests at the top of your homepage and select Groups. 2. Click the + Create a group link near the top of the page. 3. Complete the fields. A red asterisk means the information is required. 4. As the final step, choose whether you want to create an open group or a members-only group.
  61. Keys to a Successful Group 1. Set a relevant topic 2. Make rules clear 3. Have active admins 4. Get the conversation started 5. If you build it, make them come 6. Give plenty of TLC
  62. 3 Secrets of Thought Leadership 1. Timely Content 2. Audience Relevance 3. Forward Thinking Source:
  63. Timely Content • Here’s the simple definition of timely content; it’s something your audience can use NOW. • Whether it’s something that can help them with an immediate situation or something which can prepare them for tomorrow’s challenges. • Timely content is a gift to your audience.
  64. Audience Relevance • Thought leaders know how to take any piece of information and make it relevant to their audience. • This is why story telling is so important. • It allows your audience to be captivated through the story, but still delivers a powerful and relevant message.
  65. Forward Thinking • Forward thinking is the foundation of thought leadership. • It’s the ability to distill information through your past experiences and gut instinct, which allows you to make predictions on the future. • But forward thinking also requires risk. You’ll be walking down an uncharted path filled with haters and naysayers. But stick with your vision and your gut if you know it’s the right thing to do.
  66. How to Become a Thought Leader 1. Perfect the Profile 2. Get Published 3. Create a Deck (i.e. – SlideShare, video) 4. Make It Official
  67. Influencers
  68. Arianna Huffington
  69. Next Steps
  70. K.I.S.S. – Keep It Social… To be successful on LinkedIn, focus on these two things: 1.Relevant Content 2.Timely Activity
  71. Content is King 1. Say something that matters 2. Be a good host 3. Listen before you speak 4. You have two ears and one mouth
  72. It’s About Time 1. Create a plan that works for you 2. Make LinkedIn part of your day 3. Get LinkedIn into your rotation (i.e. – Facebook then Twitter then LinkedIn)
  73. LinkedIn: It's Not Rocket Surgery • What’s New? • LinkedIn Today • Creating a Killer Profile • Ringing Endorsements • In Good Company • Group Therapy • Next Steps
  74. Q & A • Questions • Answers • • • •

Hinweis der Redaktion

  1. 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  2. Keeping browsing private
  3. 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  4. You’ve got questions. I’ve got answers (hopefully).