HaveYouHeard is South Africa's leading Word of Mouth Marketing agency. View our site at www.HaveYouHeard.co.za

1. Credentials Presentation
2013

10. RESEARCH
HaveYouHeard uses a variety of methodologies that cover both quantitative and qualitative practices.
Methodologies cover:
- Consumer and Target Market Research
- Customer Interaction Evaluation
- Focus Groups
- New Product Development
- Mystery Shopper/ Virtual Customer
- Customer Evaluation of Communication
- Online Research and Tracking
HaveYouHeard assisted Etiket by conducting a national research
survey comprising of a total of 5 900 respondents. We have no
doubt about their capabilities in conducting credible, valid and
insightful research, and they execute any size research project with
utmost professionalism, precision and maintain very high
standards of quality. The research survey was executed superbly
and has left us very happy with the quality of results and how it
was carried out.
Tiaan Ras, Etiket

14. INFLUENCER SEEDING
• Seeding products, brand experiences and relevant messaging into the hands, hearts and
mouths of key community Influencers and opinion leaders
• Build an on-going and lasting off-line and on-line relationship that drives viral
endorsement and credibility.
“Working with Have You Heard is always a
great experience. They are professional
and precise, ensuring that they find the
best influencers that fit our brand
values…”
Thera van’t Hof

16. RATE CARD

17. ADVOCATE CAMPAIGNS
• Hosting intimate engagement, spreading powerful education and allowing product-
experiencing benefits, your brand is able to cultivate relationships with both existing
consumers and category Influencers.
“Just wanted to say thank you so much for being
super professional, organised and spot on with
our 'word of mouth' campaign.
You really understood our needs and executed a
brilliant briefing session and sourced us the
perfect girls!
Jade Goosen, Vogue

18. MEASUREMENT
Standard Reports for Advocate Campaigns cover the following:
Activity Overview: Detail, Summary, Pictures, Video
Performance Review: Online and Offline Impact
Brand Impact: Perception, Emotion, Attitude
Product Engagement: Usage, Purchase, Message
Conversation Impact: Net Promoter Score, Reach, Message, Talkability,
Geographical spread
Return On Investment: Impact on KPI’s

19. RATE CARD

20. SOCIAL MEDIA
• Build an online presence, generate a high level of engagement, stimulate online
conversation, leading to further viral spread of advocacy
• Facebook, Twitter, Youtube, Pinterest, Blogs, Mobile (brand owned).
“HaveYouHeard has helped grow our Enterprise Deli Diva
page over the last year. We are so thrilled to be at 10,000
fans in just over one year. We could not have done it
without the help and guidance of the HYH team. They are
always willing to help and come up with new ideas, we are
proud to be associated with them.”
Natalie Roberts, Tiger Brands

21. MEASUREMENT
In order to track online performance and activity, we use a
combination of platform analytic tools, chosen specific for the
campaigns needs and the brands Key Performance Indicators.
Data and insights are then presented back in a simple and easy-
to-understand format.

22. RATE CARD

23. ENERGIZING ADVOCATES
• An Award-wining social media platform that systematically identifies & mobilizes
brand advocates, unleashing thousands of social recommendations and reviews on-
line
• 30% Advocacy Action = 100 000 consumers will generate 30 000 on-line reviews with
a total impression rate of 60 million.

24. MEASUREMENT
Reporting provides real-time data and is flexible and configurable
Activity Overiew
- No of Advocates, Detractors, Passives (Basic Profiles) from database
- No of Advocates Energized
- No of communication Responses / Shares
- No of Stories/ Recommendations/ Offers shared
- Reach of Stories/ Recommendations / Offers
Call to Action Response rate
- Traffic generated
- Content clicked on
- Offers clicked on
- Questions asked

25. BRAND EXPERIENTIAL
• Create specific tangible experiences that allow consumers to engage with and experience
the true benefits of your brand.
• This covers guerilla marketing, promotional stunts, and other publicity that encourages
conversation and hype.
With the thorough understanding of the dynamic South
African market, their acute knowledge of all things new in
the industry and general enthusiasm, Jason and his team
have contributed positively to our campaigns over the years
and are an absolute pleasure to work with.
Liza-Jane Webb

26. MEASUREMENT
Standard Reports for Advocate Campaigns cover the following:
Activity Overview: Detail, Summary, Pictures, Video
Performance Review: Online and Offline Impact
Brand Impact: Perception, Emotion, Attitude
Product Engagement: Usage, Purchase, Message
Conversation Impact: Net Promoter Score, Reach, Message, Talkability,
Geographical spread
Return On Investment: Impact on KPI’s

27. COMMUNITY CREATION
• Develop communities of passionate fans with platforms, structures and tools that
are able to harness the groups collective enthusiasm and energy to grow the
brand, product and consumer base in an organic and sustainable manner.
Community Creation usually follows either
Influencer Seeding or an Advocate Campaign and
is suitable for brands who’s target market has a
natural inclination to bring people together or if
your brand is ready to start being directed by a
highly engaged consumer base.

28. MEASUREMENT
Standard Reports for Advocate Campaigns cover the following:
Activity Overview: Detail, Summary, Pictures, Video
Performance Review: Online and Offline Impact
Brand Impact: Perception, Emotion, Attitude
Product Engagement: Usage, Purchase, Message
Conversation Impact: Net Promoter Score, Reach, Message, Talkability,
Geographical spread
Return On Investment: Impact on KPI’s

29. NEW SERVICE
CUSTOMER SERVICE
An enthusiastic customer can do more for a brand than traditional advertising and
customer service should therefore be seen as a marketing channel itself.
HaveYouHeard develops strategies and actions that can be implemented across all
consumer touch points that will shift consumer-interactions into advocacy-actions.
You should know: In a study recently released by Accenture, South Africa was rated as the
worst country for customer service, thereby highlighting the enormous opportunity for
brands to create massive impact due to the low expectations and thereby low level of
service needed to create mass customer advocacy.

31. NEW SERVICE
PROMOTIONS/ SAMPLING
HaveYouHeard adds an extra dimensions to the standard Sampling and Promoter methodology, that
increases the penetration and effectiveness of campaigns whilst also ensuring an increase in viral reach
whilst building a community of fans.
The difference that you will see
• An increase in Sampling activity and consumer engagement per store (activity reports per
store/sampler are provided to show individual and total performance against KP'sI)
• Promotion specific creative is developed along with interaction mechanics to drive
engagement and word of mouth both in-store and online.
• Promotions are supported on-line (through mobi or social media) to increase viral reach
across communities and allow for follow up communication as well as encouraging referrals and shares.
• Promoters/ Samplers collect a database of shoppers per store.
• All activity drives direct and trackable sales in-store.
Campaign prices are based on the number of promotions as well as the geographical spread.

33. NEW SERVICE
ADVERTISING PLUG-IN
Option 1: Social Support for Traditional Advertising Campaigns
Starting online conversation and stimulating brand engagement across multiple channels
and networks by creating content and discussion topics surrounding the new advertising campaign. We also
enroll the support of relevant community Influencers and create calls-to-action that builds a following and
stimulates shares, likes, pins and tweets amongst a growing community of fans. Platforms utilised are
Facebook, Twitter and Pinterest.
Approximate 45 day campaign and Priced from R70 000 onwards
Option 2: iWanIt
IWanIt allows advertising to become interactive, measurable and able to generate concrete leads. By providing
a Call-to-Action on all advertising communication, IWanIt lowers the barrier to trial and allows
the consumer to engage with your brand through their mobile phone in return for a free
product sample or trial.
Once this campaign is completed, you will know which advertising medium was most engaging
by measuring conversion to trial of the various mediums, you will have a database of consumers who
have trialed the product, you will have a breakdown of potential brand advocates, testimonials and
reviews to use as needed and lastly, feedback and insights from the engaged community about their
product experience.

34. NEW SERVICE
ADVERTISING PLUG-IN
Option 3: Influencer Sampling
Influencer Sampling allows your brand to engage with a community of consumers who
actively want to trial, test and review new products. The database is preselected according
to your brands target market profile and they are sent either samples of the product or mobile coupons
for collection in-store (retailer dependent).
Within 2-weeks of receiving the product, the Influencer will have provided the brand with
feedback, posted a review (including pics or video) and possibly shared their experience online through
Social Media (if reviews are positive).
Community sizes range from 1000 to 50 000 Influencers.
Price varies according to size, and delivery of product or mobile coupon.
Option 4: Consumer Collaboration
HaveYouHeard identifies influential consumers who fit your brands target market profile and
allows you to engage with them in a collaborative process that ensures your communication
and advertising is driven by relevant and powerful consumer insights and is developed alongside the
people who your brand is targeting.
Three collaboration groups of 10 Influential consumers in each, spread out across different regions of
South Africa, are made available for the brand to tap into over a 45 day period through 3
Collaboration events with a total of 30 Influencers and with 2 on-line surveys
totaling 60 responses.
Optional extra to ensure viral extension of Influencers opinion and activity into their online networks can
be made available.
Priced from R58 000

37. ThankYou
Visit us at www.haveyouheard.co.za