Every business should invest in designing a strong web strategy. A monotonous, static website that communicates in one direction without segmentation will not exhibit your website well. https://www.janbaskdigitaldesign.com/blogs/web-strategy/

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10 Tips to Help You
Build a Great Website
Strategy

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Introduction
Every business should invest in designing a strong web strategy. A
monotonous, static website that communicates in one direction
without segmentation will not exhibit your website well.

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Tips
Define What Your Target Customer Looks Like
 Establish Your Top 3-5 Goals and Order Them in
Priority
 Determine Your Branding Strategy
 Create a Site Map with your Goals Top of Mind
 Research Keywords in Your Industry that Customers
Search For
 Write Copy that Gives you Great On-Page SEO
 Build a Professional Looking and Functioning Website
on All Devices
 Create Web Pages as Landing Pages
 Create an Analytics Strategy
 Better today than yesterday. Better tomorrow than
today.

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Decide your Business Goal
The first and foremost step in creating a website strategy is to
determine your long-term and short-term goals for your website
and what all the strategies you will follow to achieve those goals.

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Identify Your Target Audience
• Identifying your target audience will play a vital role in the designing and
functioning of the website.
• will help you impact your website appearance.
• will also help you to figure out small details and features like font size, font style
and much more.

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Targeting so important
Why is Targeting so important?
Speak directly to the audience
Attract and convert high-quality lead
Improve products and services

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Research on Latest Web Design Trends
Mobile
design
Use white
spaces
Bright, bold
colors
Strong user
interface
Use
graphics
and
illustrations
Design
dynamic
scrolling

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Decide your Brand Image
• Many designers are inspired by the latest trends so much that they
implement them to their website without thinking about what image they
want actually want to use to carry.
• Think about the color, you want to use to reflect the emotion of your
website. When you are designing a website, the website should
personify the character and nature of your brand.
• Every website has a brand image, whether it is an eCommerce or blog
website.
Many designers are inspired by the latest treads

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Mobile Optimization
• According to a survey approx. 53% of traffic comes from smartphones or tablets.
• Mobile commerce ready means that your website should be responsive on all mobile devices
• your website should be mobile-friendly
• It should be mobile responsive.
Don’t forget to build your website mobile responsive.

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Test the Website
Be a lot conscious about the website performance too
• This part of the strategy helps you to test the website and provide changes
where needed.
• By testing and tracking the effects of those improvements will help you to
determine how the audience is interacting with your website.
• Deploying the use of such tools will easily help to analyze the website’s
load time on different platforms like desktop, tablets, and mobile.
• Help to figure out the bugs that were leading to such a situation.

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Conclusion
• Remember that you should keep an eye on your competitors and make
the best of it. Follow these points and you will be able to turn a boring
website into a brilliant website
• So, what are you waiting for? Go and design your website now!!
Let’s take a look at all those aspects

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Thank You