BeverageTradeNetwork.com writes about wine wine trade shows and beer trade shows are great tool to find new wine distributors and beer distributors.

1. WINE AND BEER TRADE SHOWS AND
WHY ARE THEY AN IMPORTANT
SELLING TOOL?
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2. WINE AND BEER TRADE SHOWS
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WHY TRADE SHOWS ARE VITAL FOR YOUR WINE, BEVERAGE, SPIRIT OR BEER BRAND?
By:
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3. WINE AND BEER TRADE SHOWS
Trade Shows: A great tool
to get more business
visibility
If you are looking for new
marketing tools to make
your brand stand out from
the rest, Trade Shows should
be an important part of your
plan. Let’s talk about what
you need to know about
Trade Shows and how to
participate in one.
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4. WINE AND BEER TRADE SHOWS
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• Invite your own customers and prospects to attend. Some
companies motivate customers to attend with features such as a
demo or special event at their booth or the promise of receiving a
free gift.
• Media outlets are usually attracted to Trade Shows, so organize
interviews with key industry editors in order to not only get your
name in print but also to develop an ongoing relationship with
media representatives.
• In order to do some ground work in preparation for your trade
show, visit other Trade Shows and observe the displays and how
people work.

5. WINE AND BEER TRADE SHOWS
• How to get the most of
your Trade Show
participation?
•
Trade Shows can be an
expensive marketing
tool. Before you invest
in one of them, you
should calculate an
estimate cost, including
booth or table fee,
display material,
marketing literature,
promotional items and
staffing.
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6. WINE AND BEER TRADE SHOWS
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• First of all, you need to define your goals. Are you looking for
names, e-mail addresses, to meet people and make contacts,
to close some sales or to make your brand stand out from the
rest?
• Then research the Trade Show to make sure that it will be
attracting your target audience. Try to contact people who
have participated in the Trade Show in the past to find out if it
worked for them.

7. WINE AND BEER TRADE SHOWS
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8. WINE AND BEER TRADE SHOWS
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• Your staff should be prepared to give a quick description of
what you do, the services you offer and information on the
product or program you´re promoting. Don’t stay chained to
your booth. Designate people to man it while you work the
room.
Find out a way to exchange business cards and interact with
the other exhibitors. They may need your products and
services and vice-versa.
• Remember that a Trade Show is a source for leads, not clients.
Follow up on all of your leads with phone calls and include the
relevant contacts in your newsletter and direct mailings.

9. WINE AND BEER TRADE SHOWS
For Breweries, Beverage Trade
Network recommends
NBWA. Founded in 1938,
the National Beer Wholesalers
Association(NBWA) is a trade
association that represents the
interests of the 3,300 licensed,
independent beer distributors –
with operations located in every
state and congressional district
across the United States – before
government and the public.
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10. WINE AND BEER TRADE SHOWS
• For Wineries and
Distilleries, we recommend
WSWA (Wine & Spirits
Wholesalers of America, Inc.
(WSWA) is the national trade
organization representing the
wholesale tier of the wine and
spirits industry. It is dedicated to
advancing the interests and
independence of wholesale
distributors and brokers of wine
and spirits. (For USA Market)
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11. BeverageTradeNetwork.com is the first choice of platform to source
brands for wine, beer and other beverage buyers, importers,
distributors and companies in the beverage industry. Get your
products listed today and start selling.
BeverageTradeNetwork.com empowers you to market your products
effectively to interested buyers. You can start posting your products
today for free and list as many products as you want!
Start promoting your brands today! Post Your Wines Now
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