Basics of entrepreneurial marketing - what makes it different from traditional marketing? What are the most important challenges entrepreneurs face in marketing their products and services? From a webinar for Evisors.
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
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One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
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Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
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Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
A comparison of marketing strategies of two local businesses, according to the 4Is of entrepreneurial marketing.
The two businesses with similar offerings were The Dip Shop and Revive Juices.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept â philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
Â
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
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Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Â
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
A comparison of marketing strategies of two local businesses, according to the 4Is of entrepreneurial marketing.
The two businesses with similar offerings were The Dip Shop and Revive Juices.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept â philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Harish Keswani, Marketing Technologist & Digital Marketing Expert in Mumbai conducted this 1 day workshop for Zalawar Business Forum in Feb 2016. The concepts can be useful for any entrepreneur or small business owner (SME) who needs a structured approach to his marketing strategy.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
-- Market research techniques and low-cost resources for finding key data and opportunities
-- The value of product/service âpackagingâ for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
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Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
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Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Managing Marketing Communications for Francesca'sAkanksha Jain
Â
This plan deals with an in-depth analysis of Francesca's present marketing efforts, and suggests pointers to help make the marketing communication efforts more integrated. Topics covered are:
1. Background/Situation Analysis
2. Customer Groups
3. Program Objectives
4. Channels & Contact Points
5. Content & Message Strategy
6. Measurement and ROI
7. Budgeting & Organization Considerations
According to Garner 40% of Fortune 1000 will adopt Gamification in their corporate training. Quota knew that 8 years ago, and that is why Quota is the global leader of Gamification in sales training. A lot has happened in 2012 and now we start 2013 with the strongest line of Gamified sales training service. please download and enjoy
This toolkit has the essentials of sales planning and customer relations, which will help you develop a sales plan, sell more, build relationships and make a profit.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
Harish Keswani, Marketing Technologist & Digital Marketing Expert in Mumbai conducted this 1 day workshop for Zalawar Business Forum in Feb 2016. The concepts can be useful for any entrepreneur or small business owner (SME) who needs a structured approach to his marketing strategy.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
-- Market research techniques and low-cost resources for finding key data and opportunities
-- The value of product/service âpackagingâ for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Â
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Â
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Managing Marketing Communications for Francesca'sAkanksha Jain
Â
This plan deals with an in-depth analysis of Francesca's present marketing efforts, and suggests pointers to help make the marketing communication efforts more integrated. Topics covered are:
1. Background/Situation Analysis
2. Customer Groups
3. Program Objectives
4. Channels & Contact Points
5. Content & Message Strategy
6. Measurement and ROI
7. Budgeting & Organization Considerations
According to Garner 40% of Fortune 1000 will adopt Gamification in their corporate training. Quota knew that 8 years ago, and that is why Quota is the global leader of Gamification in sales training. A lot has happened in 2012 and now we start 2013 with the strongest line of Gamified sales training service. please download and enjoy
This toolkit has the essentials of sales planning and customer relations, which will help you develop a sales plan, sell more, build relationships and make a profit.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsBernard Leong
Â
The 3rd lecture focus on the marketing plan which constitues part of the business plan with an introduction to the concept of marketing, strategies, distribution and channels. Another important thing that we want to inculcate the use of social meda for start-ups and how this might help to spread the message.
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...Escalate Solutions
Â
This post features slides recently presented during Escalate Solutions CEO Kimberly Arnoldâs guest lecture at the Entrepreneurial Marketing course at the CU Business School Jake Jabs Center for Entrepreneurship. The two hour discussion focused on the structures and phases of strategic planning with a particular focus on how the process is modified specific to entrepreneurial environments.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
Â
This seminar was produced to our run within our Enterprise for staff workshop series. It spawns out of our Entrepreneurial Module we run for our UG Students
This presentation is my visual understanding of
John Spenceâs Manifesto
âAchieving Business Excellenceâ
published by ChangeThis http://changethis.com/46.01.AchievingExcellence
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
Digital Marketing Strategy Seminar- PresentationRico Buraga
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DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. Itâs an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Margaret Gold
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The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN. The series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UKâs web sector.
In this workshop, Margaret Gold talks about creating and executing a strategy for the effective use of social media tools, and introduces several approaches to turning social media tools into powerful marketing platforms. The workshop touches on the subjects of improving web traffic, building your brand, the product feedback cycle, the power of Word-of-Mouth and other aspects of marketing for start-ups and digital businesses.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
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Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Conversion Sciences Identifying Your Key Conversion StrategiesBrian Massey
Â
In my presentation at Innotech eMarketing Summit, I took the audience through a simple evaluation to determine what marketing pattern their Web site follows and put forth the three strategies that they had to ace in order to convert traffic to leads and sales.
See the video at http://youtu.be/zZnwDedZu1A
Market validation is a crucial first step before spending a lot of time and money rolling out a new product. The process lets you prove out the various elements of your business model before you launch, so you can reach customers in a predictable way.
When it comes to market validation, itâs all about your target customer. Are you reaching the right people? How do get enough of them? How do you learn quickly so you can build the right product and go to market with the wind at your back?
Brian Gladstein is a market testing expert who has helped dozens of companies through this critical phase of product development. He discusses some of the best tools available for quickly reaching your target customers and validating the most important aspects of your product and your go-to-market strategy.
In this webcast we cover:
- Unbounce: for testing user experiences
- FiveSecondTest: for assessing messaging coherence
- Zintro: for connecting with experts in any given field
- AskYourTargetMarket: for consumer surveys
Would you like us to talk about another tool that's great for market validation? Let us know! We would love to hear from you.
Turning Social Media into a Competitive AdvantageARC Science
Â
Title: âTurning Social Media into a Competitive Advantageâ
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Ăhnlich wie Basics of Entrepreneurial Marketing (20)
Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Â
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.đ¤Ż
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1. Entrepreneurial Marketing
featuring:
James Weiss
Founder, JBW Advisory &
Former Senior Manager at
Caitlin Quan
Hosted by:
Evisors Marketing & Operations Associate
Hosted by:
.com/webinars Expert Advice On Demand.
2. Agenda
1.⯠About James
2.⯠Tactics vs. Strategy and the money myth
3.⯠Product - market fit, pain, and virality
4.⯠A few resources to help
5.⯠Q&A
Hosted by:
.com/webinars Expert Advice On Demand.
3. About James
âEntrepreneur and Reformed Consultantâ
â˘âŻ Have built three businesses, currently building 2 more
â˘âŻ In 2010 started JBW Advisory, helping early-stage
companies in media and consumer products / retail
â˘âŻ >6 years post MBA at Bain NYC, Singapore, HK
â˘âŻ Princeton AB, Wharton MBA
â˘âŻ Started career at DreamWorks in LA as a driver to
composer Hans Zimmer
Hosted by:
.com/webinars Expert Advice On Demand.
4. Why are you here?
â˘âŻ Youâve launched an entrepreneurial
venture and youâre looking for customers
â˘âŻ Youâre preparing to launch and youâre
thinking about your marketing strategy
â˘âŻ Youâre currently a marketer and are
interested in how things are different on
the other side
Hosted by:
.com/webinars Expert Advice On Demand.
5. Tactics vs. Strategy
Strategy = whatâs the plan to build this
business
Tactics = how many twitter posts do we
need today
Tactics flow from strategy
Hosted by:
.com/webinars Expert Advice On Demand.
6. The myth
Successful
Â
marke-ng!
Â
Hosted by:
.com/webinars Expert Advice On Demand.
7. Money doesnât solve the problem
$41MM
Â
$340MM
Â
$45MM
 $135MM
Â
Source:
 h4p://techli.com/2012/04/10-Ââgreatest-Ââstartup-Ââfailures/
Â
Hosted by:
.com/webinars Expert Advice On Demand.
8. The real challenges
Product
 Does
 my
 product
 solve
 a
Â
Market
 Fit
 problem?
Â
How
 do
 I
 get
 people
 to
Â
Story
Â
want
 to
 buy
 my
 product?
Â
Â
How
 do
 I
 get
 people
 to
 tell
Â
Virality
 their
 friends
 about
 my
Â
product?
Â
Hosted by:
.com/webinars Expert Advice On Demand.
9. Product Market Fit â itâs easy!
Hosted by:
.com/webinars Expert Advice On Demand.
10. Perhaps not so easy
Hosted by:
.com/webinars Expert Advice On Demand.
11. âA
 lot
 of
 -mes,
 people
 don't
 know
Â
what
 they
 want
 un8l
 you
 show
Â
Â
it
 to
 them.â
Â
-Ââ-ÂâSteve
 Jobs
Â
Hosted by:
.com/webinars Expert Advice On Demand.
12. prod-Ââuhkt
 -Ââ
 mahr-Ââkit
Â
The
 thing
 you
 do
 that
 The
 person(s)
 willing
Â
solves
 someoneâs
 to
 invest
 (with
Â
problem
 be>er
 money,
 -me,
 risk
 of
Â
(cheaper,
 easier,
 failure)
 for
 that
 thing
Â
faster)
 than
 others
 you
 do
Â
Hosted by:
.com/webinars Expert Advice On Demand.
13. How important is this?
âDo
 whatever
 is
 required
 to
 get
 to
 product/market
 ďŹt.
Â
Including
 changing
 out
 people,
 rewriBng
 your
 product,
Â
moving
 into
 a
 diďŹerent
 market,
 telling
 customers
 no
 when
Â
you
 donât
 want
 to,
 telling
 customers
 yes
 when
 you
 donât
Â
want
 to.â
 â
 Marc
 Andreesen
Â
Â
You
 canât
 market
 something
 that
 people
 donât
Â
want
 so
 much
 that
 theyâre
 willing
 to
 break
 current
Â
habits
 to
 switch
 to
 yours.
Â
Hosted by:
.com/webinars Expert Advice On Demand.
14. You need to listen carefully
Lots of ways to talk to customers
â˘âŻ Surveys
â˘âŻ Google analytics
â˘âŻ Focus groups
â˘âŻ Interviews
â˘âŻ Usability testing
â˘âŻ Yahoo! Answers
â˘âŻ Facebook
Hosted by:
.com/webinars Expert Advice On Demand.
15. Product-Market fit
Lots of ways to talk to customers
â˘âŻ Surveys
1.⯠Who
 are
 the
 true
Â
â˘âŻ Google analytics customers
Â
â˘âŻ Focus groups 2.⯠What
 is
 their
 true
Â
need
Â
â˘âŻ Interviews
â˘âŻ Usability testing 3.⯠How
 will
 you
 meet
Â
that
 need
Â
â˘âŻ Yahoo! Answers
4.⯠How
 much
 pain
 is
Â
â˘âŻ Facebook required
 to
 switch
Â
Hosted by:
.com/webinars Expert Advice On Demand.
19. Entrepreneurs need to educate to get
consideration
Source:
 h4p://www.adamhcohen.com
Â
Hosted by:
.com/webinars Expert Advice On Demand.
20. 1.⯠A
 fashion
Â
brand
Â
2.⯠OďŹering
 value
Â
and
 service
Â
3.⯠With
 a
 social
Â
mission
Â
The
 Story
Â
Hosted by:
.com/webinars Expert Advice On Demand.
21. There are innumerable tactics to build
awareness
Source:
 h4p://bit.ly/XnJGce
Â
Hosted by:
.com/webinars Expert Advice On Demand.
23. Before you start thinking tacticsâŚ
Whatâs your story?
â˘âŻ Why are you in business?
â˘âŻ What do you believe?
â˘âŻ What is your value proposition?
â˘âŻ Why is this meaningful to you?
If
 you
 canât
 tell
 this
 story,
 how
 will
 other
Â
people
 tell
 it
 for
 you?
Â
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24. Virality: The marketing holy grail
Source:
 h4p://blog.ampliďŹnity.com
Â
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25. Whatâs âviralityâ all about?
Virality is:
1.⯠Creating customer experiences delightful
enough that people want to tell their friends
2.⯠Making it easy for customers to do so
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26. Virality isnât new!
Customer references
Word of mouth
Reviews
Sharing
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27. Sharing existed long before Facebook
Source:
 h4p://dailymail.co.uk
Â
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28. Sharing existed long before Facebook
Source:
 h4p://cocainehelp.promisblogs.com
Â
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29. virality in 3 easy stepsÂŽ
1.⯠Get your brand into peopleâs
hands
2.⯠Make sure they love it
3.⯠Give them super-easy ways to
share (bribes donât hurt either)
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31. To sample or not to sample?
a)⯠cost of a sample vs. customer
lifetime value
b)⯠how much pain and risk are
required to try and share
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32. Product love: NPS
Source:
 h4p://propertycasualty360.com;
 Bain
 &
 Company
Â
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33. Sharing in the internet age
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34. Sharing in the internet age
â˘âŻ Built
 the
 plaYorm
 for
Â
$300,000
Â
â˘âŻ Spent
 nothing
 on
Â
adver-sing
Â
â˘âŻ Within
 18
 months
 had
Â
~20%
 of
 internet
 users
Â
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35. Sharing in the internet age
Get
 your
 free,
 private
 e-Ââ
mail
 @
Â
h4p://www.hotmail.com
Â
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36. PS⌠the story hasnât changed
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39. Closing thoughts
Good
 strategy
 trumps
 money
 and
 tac8cs
 any
 day
 of
 the
 week.
Â
â˘âŻ Build
 a
 product
 that
 people
 really
 need
 and
 want
 (so
 youâll
Â
have
 âpullâ),
 and
 ďŹgure
 out
 who
 those
 people
 are
Â
â˘âŻ Tell
 the
 story
 as
 simply
 as
 possible
 (so
 you
 can
 adver-se,
Â
publicize,
 etc.
 eďŹec-vely)
Â
â˘âŻ Figure
 out
 the
 obstacles
 to
 trial
 and
 build
 around
 them
 -Ââ
Â
remember
 youâre
 trying
 to
 make
 a
 market
 that
 didnât
 exist,
Â
so
 you
 must
 eliminate
 fric-on)
Â
â˘âŻ Delight
 customers,
 encourage
 sharing,
 but
 remember
 pain!
Â
â˘âŻ Buy
 MackWeldon!
 Contact
 me
 for
 an
 F&F
 code
 Jď
Â
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40. A few resources
â˘âŻ h4p://blog.kissmetrics.com/ul-mate-Ââguide-Ââstartup-Ââ
marke-ng/
Â
â˘âŻ h4p://marke-ngbeforefunding.com
Â
â˘âŻ h4p://onforb.es/14PMZui
Â
â˘âŻ h4p://www.slideshare.net/seanomalley/startup-Ââmarke-ng-Ââ
presenta-on
Â
Â
â˘âŻ h4p://www.unbound.com
Â
â˘âŻ h4p://www.startup-Ââmarke-ng.com/the-Ââstartup-Ââpyramid/
Â
â˘âŻ h4p://www.growhack.com
Â
â˘âŻ h4p://wp.me/p1FaB8-Ââ1JXd
Â
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41. Connect
James Weiss
Founder, JBW Advisory
Book your one-on-one session with James at
www.evisors.com/expert/689
He can help you with:
â˘âŻ Career Assessment
â˘âŻ Consulting Interview Practice
â˘âŻ Resume Development
âŚand more!
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