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1.
Marketing to Millennials and
Gen Z WORLD FORUM DISRUPT December 6, 2019 1 An Omnichannel Strategy
2.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED QuanticMind At A Glance ● Founded by Digital Marketers & Data Scientists ● Track record of enabling Fortune 500 Marketing programs to drive predictable & sustainable revenue growth by mapping the right investments in Sales & Marketing ● Provide Strategic & Digital Marketing expertise via QuanticMind Digital 2
3.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Why Brands Leverage QuanticMind ● To empower data to drive Revenue Growth ● To establish a single, persistent & unified system of record tying together all sales and marketing data ● To quickly build, run and adapt Marketing Mix Modeling in near real-time ● To execute multi-platform and cross-channel campaign strategy with an accurate view of ROI 3
4.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED 4 US online retail will top $606 Billion in 2019 and exceed $915 Billion by 2023. Current state of affairs Source: Forrester, March 2019 Retail continues to grow amidst uncertainty
5.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Know thy Millennials and Gen Z’s ● Are most highly educated generation of our lifetime ● Have short attention span because they are busy doing so many things at once ● Don’t pay attention to traditional marketing tactics ● Want information now and they want to get it interactively ● Are influencing 93% of today's parent’s spending decisions. 5 Source: Inc.com Spend > $200 Billion a year
6.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Crafting Digital Strategies for Millennial and Gen Z 1. Focus on Purpose 2. Provide Experiences 3. Social Media Marketing 4. Omnichannel Advertising 6
7.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED 7 Save our home planet Serena Williams female empowerment campaign during SuperBowl LIII Buy a Pair, Give a Pair Colin Kaepernick “Just Do It” campaign Focus on Purpose and Generational Values Make a Difference: Globally and in their communities.
8.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Provide Unique and Innovative Experiences One thing they don’t get from online pure-plays is Experiences 8 Lulu Lemon: Community Based Marketing BirchBox: Try Bars
9.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Create Share-worthy Content for Social Media Capitalize on strong fear of missing out, and provide a journey to conversion 9 IHOP Burger launch in Summer 2018 Video Marketing Campaigns User Generated Content #AsSeenOnMe, #RealBeauty, #LushLife Craft a story with your content
10.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED ● Re-evaluate Audience Targeting ● Leverage learnings across channels ● Provide holistic view of customer ● Use Data Science to make accurate forecasts ● Allocate appropriate Budgets to each channel ● Test New Options and Betas from Publishers ● Clean Up Your Product Feed regularly ● Speak your customers language Customer Obsessed Omnichannel Advertising 10
11.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Challenges for Digital Transformation 11 ● Complexity Demands Sophistication ● Proliferation of Marketing Technology ● Millennials and Gen-Z Expectations Continues to Grow ● Data Collection, Integration, and identity resolution is still a big challenge. ● Privacy regulations make marketers more dependant on publishers and channels aka walled gardens. 210 DMAs 7 Days 24 Hours 3 Devices You can’t execute at scale without machine learning 105,840 x every keyword You need skilled partners to fill the capability and capacity gaps
12.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED “While in-housing may be a la mode, agencies still offer an unparalleled breadth of scope and an ability to offer much-needed, external input.” In-house vs Agency 12 Gartner:
13.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Agencies must become highly-trained consultants that navigate the martech ecosystem and harness machine learning to deliver powerful business outcomes and to protect your brand. 13
14.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED QuanticMind ML Powered Agency + Technology Ingest & Unify Data Apply Algorithms Calculate Opportunities Automate Execution Apply Data Science & Machine Learning to Improve ML Powered Customer Data Platform Growth Strategy and Insights Team with 5+ Yrs Experience 14
15.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Full Service Support... On Demand Strategic Growth Opportunities Customizable Reporting and Stunning Dashboards Performance Optimization Hands-On Data And Technology Ownership Day-To-Day Program Management 15
16.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Advanced ROI Measurement Unified Data Machine Learning Insights & Recommendations Marketing Mix Modeling Data-Driven Media Buying Routes to Revenue Discovery ● Routes to Revenue ● Marketing Channels ● Products ● Customer Demographics ● Budget ● Desired Insights Data Sources Map Data Sources & Files Deploy DMA Historical Data Live Stream Data 16 How a QuanticMind Engagement Would Look
17.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED Trusted by Best in Class Enterprises 17
18.
Questions?Questions? 18
19.
© 2019, QUANTICMIND.
ALL RIGHTS RESERVED 19 QuanticMind Speaker Saumil Pandey Head of Growth www.QuanticMind.com Blog, Resources, and Videos Find us on social: @TheQuanticMind saumil.pandey@quanticmind.com Follow QuanticMind:
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