The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
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About OpenX
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OpenX pioneered programmatic advertising marketplaces. We operate one
of the first, largest and highest quality programmatic marketplaces for
digital advertising, delivering 120+ billion monthly ad requests in 190+
countries.
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OpenX Ad Exchange is used by all of the Top 100 AdAge advertisers and
most of the comScore top 100 publishers.
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Our platform connects 1,200+ publishers with 34,000+ advertising buyers.
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About This Report
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The 2014 Global Programmatic Insights Report is our first study of both
buying and selling behaviors in the OpenX marketplace. Our unique visibility
into programmatic trends provides a comprehensive picture of the health and
direction of the market, and we’re thrilled to be able to share it with you here.
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Methodology
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The data presented in this report is generated by the OpenX Ad Exchange
which processes and delivers digital ad impressions globally. Our analysis is
based on data from January 2013 through December 2014, in order to capture
trends in our programmatic platform. Specifically, we use ad calls to our
platform to illustrate the reach of our publisher ecosystem, and ad spend to
depict the adoption of programmatic by advertisers.
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We hope you’ve found the results of our study insightful. To learn more about
how OpenX solutions can help you make the most of your advertising, please:
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• Visit us at www.openx.com
• Send us an email at sales@openx.com
• Call us at +1-855-673-6948 (U.S.) or +44-800-587-3690 (Europe)