The document discusses using LinkedIn as a branding strategy. It defines branding and explains that a personal brand is represented through one's LinkedIn profile, including the headline, summary, experience section, skills, and recommendations. The document provides tips for using LinkedIn to develop professional connections, find groups relevant to one's industry, and locate job opportunities. Etiquette for interacting with connections and posting on LinkedIn is also covered.
4. Branding
a category of products that are all made by a particular
company and all have a particular name
a particular kind or type of something
a mark that is burned into the skin of an animal (such as a
cow) to show who owns the animal
5. But really, what is it?
Product
Website and Social Media
Logo/Colors
Letters in the Mail
Tagline
Customer Experience
Attitude
President of the Company
Customer Service
Advertisements
8. Your Branding Strategy
Understand your audience
Develop what is appropriate
Tagline
Logo
Colors
Packaging
9. Show it off, and get noticed!
Resume
Kittens
Video
Business Cards
Bonsai Plant
Stationary
Portfolio
Glitter Cannons
Paper Weights
Pens
*Remember your audience
11. Consistency is Key
Your name
Branding materials (Logo, Tagline, etc.)
Past experiences and jobs updated
Your attitude/language
It shows you care!
14. Your headline and summary
Remember your brand
Highly searchable – use key words in your field
Your headline is not your job!
Summarize your professional self
What do you do?
Where would you like to be?
What will get you there?
15. The endless resume
Past working experiences
Accurate dates of employment
Description of responsibilities in the past tense
Visuals if possible
Reccomendations
Projects, Awards, Organizations
Complete description
Skills
Endorsements
18. Worthwhile connections
Focus on your field
Alumni network
Connection greeting
“I am interested in learning more about your current job”
“We met at the GCC Networking event, I would like to
continue our discussion.”
“I am interested in discussing your company with you”
19. Get in a group
Most groups are public
Ability to interact with professionals in the field
Join in the conversation
Industry groups
20. Find a Job and Apply!
Specific Keywords
Working radius
Use your connections!
“Jobs you may be interested in”
Keep your resume updated!
Email alerts
22. Be polite!
Customized requests to connect
Polite requests for introductions
Appropriate comments on updates
23. What to Post
Pictures of cats
Updates to your Resume
Articles
Pictures with filters or blur
options
Updates regarding your
intended field
Your trip to Disney
Questions for professionals
Ur super totally hottttt
boyfriend! xoxo ~**
24. What to Post
Pictures of cats
Updates to your Resume
Articles
Pictures with filters or blur
options
Updates regarding your
intended field
Your trip to Disney
Questions for professionals
Ur super like, totally hottttt
boyfriend! Xoxo ~**
That’s better.