By the end of 2014, it's expected that smartphones will overtake desktop as the primary device for browsing the web. 68% of consumers' smartphone use happens at home. It's a changing world for mobile. In this webinar, JWT INSIDE and CASA Miami will explore 5 mobile trends that will shape the future and look at their implications for recruitment and employee engagement. LEARN • How Sony used an app to help onboard employees quicker and easier • How unbundling your candidate experience might make things easier for you and your candidates • How responsive design can increase ROI and deliver an improved user experience

1. 5 TRENDS
THAT WILL DRIVE
RECRUITMENT & ENGAGEMENT
IN 2015
CASA MIAMI
@JWTINSIDE | #INSIDEinsights

2. PRESENTING TODAY:
KAI YEN
CTO
JWT INSIDE
LORENZO VALLONE
SVP/CTO
CASA MIAMI
STEPHEN NEMETH
EXPERIENCE PLANNER
JWT INSIDE
EMILY FEARNLEY
MARKETING ANALYST
JWT INSIDE
@JWTINSIDE | #INSIDEinsights

3. THE MOBILE LANDSCAPE
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4. “ 68% OF MOBILE DEVICE USAGE
IS AT HOME.”
- HBR.ORG
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5. @JWTINSIDE | #INSIDEinsights

6. IF IT DOESN’T
WORK ON MOBILE,
IT DOESN’T WORK.
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7. TREND #1:
RESPONSIVE DESIGN IS
NO LONGER OPTIONAL
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8. @JWTINSIDE | #INSIDEinsights

9. • 1 BILLION+ MOBILE JOB SEARCHES
• REQUIRES CUSTOMIZED SOLUTIONS,
NO MORE “OFF THE SHELF”
• ONLY 16% OF TOP CAREERS WEBSITES
WERE MOBILE-FRIENDLY
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10. TREND #2:
UNBUNDLING TAKES HOLD
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11. @JWTINSIDE | #INSIDEinsights

12. VALUE + SIMPLICITY = DELIGHT = USAGE
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13. TREND #3:
APPS AS COMPLEMENTS
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14. @JWTINSIDE | #INSIDEinsights

15. @JWTINSIDE | #INSIDEinsights

16. @JWTINSIDE | #INSIDEinsights
CHALLENGES:
• Develop an innovative experience for new
employees to understand the company policies,
products, organizational structure, etc. both at the
regional level as well as the local level
• Integrate and consolidate different sources of
information-Static, video and Web content-from a
regional and local perspective.
• Integrate a survey section to validate employee
satisfaction for different time intervals
SOLUTION:
• Interactive Tablet HR App for Android

17. @JWTINSIDE | #INSIDEinsights
FUNCTIONALITY:
• Multilanguage selection
• Data capture through a username/password on the App’s
Intro Page
• Content from static, video and web sources
• Progress data
• Surveys
• Embedded Help Screen
BENEFITS:
• An App Portal where the company can consolidate all of its
HR training Apps (modules)
• A more interactive and immersive way to present training
content for new employees
• A consolidated resource for all content relating to the on-boarding
process for new employees
• A solution that enables the company to gather data and
results through employee satisfaction surveys

18. TREND #4:
EXTENSIBILITY & APP LINKS
@JWTINSIDE | #INSIDEinsights

19. APP
LINKS
MOBILE
ENGAGEMENT
ADS
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20. RIGHT NOW,
USERS HAVE TO
JUMP IN & OUT OF
APPS TO PERFORM
SIMPLE TASKS
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21. APP EXTENSIONS ALLOW APPS
TO “TALK” TO EACH OTHER
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22. TREND #5:
PEOPLE WILL READ
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23. “ THE AVERAGE PAGE VISIT LASTS A LITTLE LESS THAN A MINUTE”
- NIELSEN NORMAL GROUP (2011)
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24. @JWTINSIDE | #INSIDEinsights
“ WHY I BOUGHT A HOUSE
IN DETROIT FOR $500.”
- BUZZFEED
6,000 WORDS
47% OF TRAFFIC FROM MOBILE
THE TRUTH: IT DEPENDS.

25. @JWTINSIDE | #INSIDEinsights
WHY?
• LITERARY CONTENT
• EXPECTATIONS CHANGED

26. @JWTINSIDE | #INSIDEinsights
MAKE IT WORK: ON SITE
• SAVE FOR LATER
• SET EXPECTATIONS
• THINK CROSS-PLATFORM

27. RECAP: THE 5 TRENDS
• RESPONSIVE IS NO LONGER OPTIONAL
• UNBUNDLING TAKES HOLD
• APPS AS COMPLEMENTS
• EXTENSIBILITY & APP LINKS
• PEOPLE WILL READ
@JWTINSIDE | #INSIDEinsights

28. @JWTINSIDE | #INSIDEinsights
IDEAS
• A PRIVATE MOBILE EXPERIENCE TO KEEP CANDIDATES WHO HAVE APPLIED ENGAGED THROUGH ADDITIONAL TESTIMONIALS, INSIDER INFO, AND A CHANCE TO CONNECT WITH A PEER CURRENTLY IN THE ROLE.
• TURN YOUR EMPLOYEE NEWSLETTER INTO AN INTERACTIVE TABLET EXPERIENCE WITH POLLS, EMPLOYEE FEEDBACK, VIDEOS, AND ENGAGING STORIES.
• MAKE YOUR EMPLOYEE HANDBOOK USEFUL THROUGH AN APP WHICH ALLOWS FOR SIGNING UP FOR BENEFITS, AND KEEPS YOU UP TO DATE WITH PUSH NOTIFICATIONS DURING OPEN ENROLLMENT.
• CREATE A RECRUITMENT APP THAT ALLOWS YOU TO SKYPE WITH A RECRUITER, APPLY, AND PREPARE FOR YOUR INTERVIEW, ALL WITHIN THE APP.
• USING GEOLOCATION AND IBEACON TO ENGAGE CANDIDATES WHEREVER THEY ARE. CANDIDATES WALK INTO A RETAIL FACILITY AND ARE GREETED WITH CUSTOM MESSAGES FROM AN IBEACON ENABLED APP
• ONBOARDING APP EXPERIENCE THAT MORPHS INTO AN EMPLOYEE APP. IT EDUCATES AND INFORMS IN A HIGHLY BRANDED IMMERSIVE WAY.
• EMPLOYEE DISCOVERY APPS. UNLOCKING THE RESOURCES YOU HAVE IN YOUR COMPANY BY ENABLING EMPLOYEES TO FIND OTHER EMPLOYEES WITH SPECIFIC EXPERTISE AND TALENT QUICKLY, AT THEIR FINGERTIPS.
• APPS THAT LET EMPLOYEES SHARE PERSONAL ACHIEVEMENTS AND COMMUNITY PARTICIPATION.
A MINI FACEBOOK, BUT COMPANY BRANDED AND CURATED.

29. LEARN MORE: THE INSIDE 5
ALL ATTENDEES WILL RECEIVE ADDITIONAL INFORMATION TO LEARN MORE ABOUT:
APPS
YOU SHOULD
CHECK OUT
5
RESPONSIVE
SITES YOU SHOULD KNOW ABOUT
5
ARTICLES YOU MUST READ TODAY
5
@JWTINSIDE | #INSIDEinsights

30. Q&A
@JWTINSIDE | #INSIDEinsights

31. THANK YOU
For mobile experience tips, how-to
guides and additional resources,
contact:
@JWTINSIDE | #INSIDEinsights
LORENZO VALLONE
lorenzo.vallone@casa.ag
SVP/CTO | CASA MIAMI
KAI YEN
kai.yen@jwt.com
CTO | JWT INSIDE