1.
5 TRENDS
THAT WILL DRIVE
RECRUITMENT & ENGAGEMENT
IN 2015
CASA MIAMI
@JWTINSIDE | #INSIDEinsights

2.
PRESENTING TODAY:
KAI YEN
CTO
JWT INSIDE
LORENZO VALLONE
SVP/CTO
CASA MIAMI
STEPHEN NEMETH
EXPERIENCE PLANNER
JWT INSIDE
EMILY FEARNLEY
MARKETING ANALYST
JWT INSIDE
@JWTINSIDE | #INSIDEinsights

3.
THE MOBILE LANDSCAPE
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4.
“ 68% OF MOBILE DEVICE USAGE
IS AT HOME.”
- HBR.ORG
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5.
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6.
IF IT DOESN’T
WORK ON MOBILE,
IT DOESN’T WORK.
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7.
TREND #1:
RESPONSIVE DESIGN IS
NO LONGER OPTIONAL
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8.
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9.
• 1 BILLION+ MOBILE JOB SEARCHES
• REQUIRES CUSTOMIZED SOLUTIONS,
NO MORE “OFF THE SHELF”
• ONLY 16% OF TOP CAREERS WEBSITES
WERE MOBILE-FRIENDLY
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10.
TREND #2:
UNBUNDLING TAKES HOLD
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11.
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12.
VALUE + SIMPLICITY = DELIGHT = USAGE
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13.
TREND #3:
APPS AS COMPLEMENTS
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14.
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15.
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16.
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CHALLENGES:
• Develop an innovative experience for new
employees to understand the company policies,
products, organizational structure, etc. both at the
regional level as well as the local level
• Integrate and consolidate different sources of
information-Static, video and Web content-from a
regional and local perspective.
• Integrate a survey section to validate employee
satisfaction for different time intervals
SOLUTION:
• Interactive Tablet HR App for Android

17.
@JWTINSIDE | #INSIDEinsights
FUNCTIONALITY:
• Multilanguage selection
• Data capture through a username/password on the App’s
Intro Page
• Content from static, video and web sources
• Progress data
• Surveys
• Embedded Help Screen
BENEFITS:
• An App Portal where the company can consolidate all of its
HR training Apps (modules)
• A more interactive and immersive way to present training
content for new employees
• A consolidated resource for all content relating to the on-boarding
process for new employees
• A solution that enables the company to gather data and
results through employee satisfaction surveys

18.
TREND #4:
EXTENSIBILITY & APP LINKS
@JWTINSIDE | #INSIDEinsights

19.
APP
LINKS
MOBILE
ENGAGEMENT
ADS
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20.
RIGHT NOW,
USERS HAVE TO
JUMP IN & OUT OF
APPS TO PERFORM
SIMPLE TASKS
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21.
APP EXTENSIONS ALLOW APPS
TO “TALK” TO EACH OTHER
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22.
TREND #5:
PEOPLE WILL READ
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23.
“ THE AVERAGE PAGE VISIT LASTS A LITTLE LESS THAN A MINUTE”
- NIELSEN NORMAL GROUP (2011)
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24.
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“ WHY I BOUGHT A HOUSE
IN DETROIT FOR $500.”
- BUZZFEED
6,000 WORDS
47% OF TRAFFIC FROM MOBILE
THE TRUTH: IT DEPENDS.

25.
@JWTINSIDE | #INSIDEinsights
WHY?
• LITERARY CONTENT
• EXPECTATIONS CHANGED

26.
@JWTINSIDE | #INSIDEinsights
MAKE IT WORK: ON SITE
• SAVE FOR LATER
• SET EXPECTATIONS
• THINK CROSS-PLATFORM

27.
RECAP: THE 5 TRENDS
• RESPONSIVE IS NO LONGER OPTIONAL
• UNBUNDLING TAKES HOLD
• APPS AS COMPLEMENTS
• EXTENSIBILITY & APP LINKS
• PEOPLE WILL READ
@JWTINSIDE | #INSIDEinsights

28.
@JWTINSIDE | #INSIDEinsights
IDEAS
• A PRIVATE MOBILE EXPERIENCE TO KEEP CANDIDATES WHO HAVE APPLIED ENGAGED THROUGH ADDITIONAL TESTIMONIALS, INSIDER INFO, AND A CHANCE TO CONNECT WITH A PEER CURRENTLY IN THE ROLE.
• TURN YOUR EMPLOYEE NEWSLETTER INTO AN INTERACTIVE TABLET EXPERIENCE WITH POLLS, EMPLOYEE FEEDBACK, VIDEOS, AND ENGAGING STORIES.
• MAKE YOUR EMPLOYEE HANDBOOK USEFUL THROUGH AN APP WHICH ALLOWS FOR SIGNING UP FOR BENEFITS, AND KEEPS YOU UP TO DATE WITH PUSH NOTIFICATIONS DURING OPEN ENROLLMENT.
• CREATE A RECRUITMENT APP THAT ALLOWS YOU TO SKYPE WITH A RECRUITER, APPLY, AND PREPARE FOR YOUR INTERVIEW, ALL WITHIN THE APP.
• USING GEOLOCATION AND IBEACON TO ENGAGE CANDIDATES WHEREVER THEY ARE. CANDIDATES WALK INTO A RETAIL FACILITY AND ARE GREETED WITH CUSTOM MESSAGES FROM AN IBEACON ENABLED APP
• ONBOARDING APP EXPERIENCE THAT MORPHS INTO AN EMPLOYEE APP. IT EDUCATES AND INFORMS IN A HIGHLY BRANDED IMMERSIVE WAY.
• EMPLOYEE DISCOVERY APPS. UNLOCKING THE RESOURCES YOU HAVE IN YOUR COMPANY BY ENABLING EMPLOYEES TO FIND OTHER EMPLOYEES WITH SPECIFIC EXPERTISE AND TALENT QUICKLY, AT THEIR FINGERTIPS.
• APPS THAT LET EMPLOYEES SHARE PERSONAL ACHIEVEMENTS AND COMMUNITY PARTICIPATION.
A MINI FACEBOOK, BUT COMPANY BRANDED AND CURATED.

29.
LEARN MORE: THE INSIDE 5
ALL ATTENDEES WILL RECEIVE ADDITIONAL INFORMATION TO LEARN MORE ABOUT:
APPS
YOU SHOULD
CHECK OUT
5
RESPONSIVE
SITES YOU SHOULD KNOW ABOUT
5
ARTICLES YOU MUST READ TODAY
5
@JWTINSIDE | #INSIDEinsights

30.
Q&A
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31.
THANK YOU
For mobile experience tips, how-to
guides and additional resources,
contact:
@JWTINSIDE | #INSIDEinsights
LORENZO VALLONE
lorenzo.vallone@casa.ag
SVP/CTO | CASA MIAMI
KAI YEN
kai.yen@jwt.com
CTO | JWT INSIDE