Learn more about WeHateToWaste.com and what we can do for you and your business.

1. Insights for Sustainability
Conversations and Co-Creation
for Sustainable Living

2. Welcome
We at J. Ottman Consulting launched
WeHateToWaste in January 2013 as
a new source of value for our clients.
Our mission:
To facilitate a global online community that
would help us co-create insights with influential
consumers and brands for living a no-waste
lifestyle.

3. Road Map
n A Little Background on J. Ottman Consulting
n Introducing WeHateToWaste — A New Source
of Value and An Opportunity for Co-Creation
n A Picture of the Emerging No-Waste Lifestyle
n Let’s Get Started: Opportunities for Your
Business

4. Pioneers in green marketing
and eco-innovation since
1989
Clients:
Fortune 500 clients (3M, J&J)
US EPA Energy Star
USDA (www.greenmarketing.com) Certified Biobased Label

5. J. Ottman Consulting’s Clients

6. Jacquie Ottman
Pioneering green
marketing consultant
Thought leader on
sustainable strategy
Author of 5 books
She literally wrote the book on green marketing

7. In her spare time, ‘Junky’ Jacquie finds
treasures in the trash

8. Her latest find now put to
good use!

9. We’re looking out onto the horizon….

10. 9.5 Billion People by 2050
+ 3 billion middle class consumers by 2030

11. Meanwhile, billions need help living less wastefully
Now.

12. Questions We’re Asking…

13. What will it take to get all consumers
to live less wastefully?

14. What does a leaner ‘no-waste’ lifestyle
that consumers would actually like to live
look like?

15. What is the next cloth shopping bag?
..refillable water bottle?
..reusable coffee mug?

16. Where will the inspiration
come from?

17. So we created WeHateToWaste…
…to facilitate conversations among passionate
people about how they live.

18. WeHateToWaste.com is the ‘home base’ for 95+
simultaneous conversations about living leaner.
Click HERE to
view the site

19. Influentials in industry, government, and other
organizations are joining in.
Hunter-Moyes, The Tiffin Project
Dana Gunders, NRDC Food
Kendra Pierre-Louis, LCA Expert
Odile Beniflah, Mktg Director, Meetup.com
Mark Eisen, Fmr Dir. of Env Mktg,
The Home Depot
Fredrica Rudell, PhD, Prof of Mktg

20. They are talking about…
Brands
Favorite brands like Lush,
Patagonia, Method and Bricor.

21. They are talking about…
Empowerment
New initiatives, new products and
grassroots programs.

22. They are talking about…
Culture
Waste practices inspired
by global cultures.

23. They are talking about…
Influence
Strategies for influencing others.

24. A picture of an attractive no-waste lifestyle
is emerging

25. 7 facets of a no-waste lifestyle
Reduce, Reuse, Refill !
!
!
Repair and Repurpose!
!
!
Share Rather Than Own!
!
!
Respect Food!
!
Respect Resources!
!
!
Live Efficiently!
!
!
Recycle, Compost !
!
Copyright 2014 by J. Ottman Consulting, Inc

26. To date, we’ve attracted 55,358 waste haters in
117 countries – and growing.
30000
25000
20000
15000
10000
5000
0
Total # of unique users
Monthly Unique Users in 2013
Period End Date (beginning 1/1/13)
Source: Google Analytics

27. Our conversations are shared with thousands more
on social media
@earthboundfarm
@Food_Tank
@dh_lovelife
@Unilever
@LoveFoodHateWaste
@FoodCorps
@eBayGreen
@NRDCFopd
@Justmeans
@3BLMedia
@BeWasteWise
@SodaStreamUSA
@SustainBrands
@EarthShare
@GreenSeal
@TomsofMaine
@PeaceCorps
@MrsMeyersClean
@TerraCycle
@Bricor_Inc
@FoodShift

28. How we can help you tap
into our community

29. We can help you develop
insights for your own
sustainability challenges.

30. We can poll our ‘waste
haters’ on waste practices
and solutions of interest
to your business or
organization.

31. We can study a specific
waste topic in depth.
Highlights of ‘Restaurant Food Waste: Insights and Opportunities’
¨ Identified unmet need for more innovative take-out bag
designs
¨ New business models for the restaurant industry

32. We can tap into our
community for crowd-sourcing
new ideas for
products, programs,
messages

33. Want to talk with our waste haters?
Talk to us first:
Jacquie Ottman
(212) 879-4160
Info@greenmarketing.com
@wehatetowaste
@jacquelynottman
WeHateToWaste is a registered trademark of J. Ottman Consulting, Inc.
Copyright © 2014 J. Ottman Consulting, Inc. All rights reserved.