Rodger Priestly, digital transformation manager, South Eastern Regional College - speaking about digital student recruitment.
Jisc Connect more in Northern Ireland, 23 June 2016.
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Why Listen to Me?
Most Important Bits:
I understand Psychology & Knowledge Management
I have a 5Year old!
I’veWorked with a lot of Great Clients!
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What’s DigitalTransformation?
Change in
Customer
Expectations
Change in
Competition
Change in
Technology
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Social Media
70 to 80% of Students in NI use it
Most Psychologically Engaging Commercially
UnbelievablyTight Targeting
Measureable
Test – Adjust –Test – Adjust..
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One ExampleAdvert
PartTime Courses
January 2015
Split by Gender,Time, Location and Course
Other Adverts Split by Above and Generation
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£0.01p per AdvertVerifiably Seen
£2.91 per Returned Lead
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The RealWork is Ahead
User Flow – Bottlenecks etc
Create a Retail Experience
Changes in the Core Product Delivery
Safety & Security
Responsiveness