Ed Jett Mspa Conf Nov09 China

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Ed Dean

Mystery Shopping China Conference - Shanghai November 2009 - Ed Dean from JETT | customer experience

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Mystery Shopping Landscape / Industry in China - A Western Perspective Presented to: MSPA Asia-Pacific Conference Shanghai, 14 th November 2009 Ed Dean, JETT | customer experience

Who do we have with us here today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People’s Republic of China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Selection of Information Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions for Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Misconceptions & Clichés ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is the Chinese Consumer? ,[object Object]

Who are Chinese Consumers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is the Chinese Consumer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Images : McKinsey

The Recession Hangover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges & Opportunities ,[object Object]

Opportunities – General ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges – General ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Know when to say no”

Considerations for Mystery Shopping Co’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business in China: 8 Rules to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you… ,[object Object],JETT | customer experience www.jett-asia.com

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