The JDR Group lists 5 ways that can help you improve the conversion rate from visitors to your website.

1. 5 Ways To
Improve Your
Conversion
Rate
JDR Group

2. Your Conversion Rate
 Out of every visitor to
your website, only a
percentage of them
will actually call or
email you, or
purchase something
from your site, and
these interactions
are classed as a
conversion.

3. Your Conversion Rate
 Thepercentage of
people that take
an action after
viewing your site is
your conversion
rate

4. How Can I Improve That
Figure?
 Here are five basic
tips that you can
follow use to
encourage more
people to go from
being just a visitor
to a valued
customer.

5. 1. Contact Details
 Make your contact details really clear
and easy to find.
 Your phone number and email
address should be at the top and
bottom of each page
of your website

6. 2. Unique Selling Proposition
 “If I was looking for your product, why
should I pick yours over any of the other
similar products out there?
 If you can clearly define what is different
about what you offer and you
can get that across effectively,
you’ll have lots more
people spending
money with you.

7. 3. Social Proof
 Everywebsite in
your industry will tell
you what a great
company they are
 Prove it!

8. 3. Social Proof
 Testimonials
 Case studies
 Examples of clients
that you’ve
worked with
previously

9. 4. Make An Offer
 Discount on your
first purchase
 Free delivery
 Coupon on your
website that can
be redeemed
instore

10. 5. Calls To Action
 If
you want people to get in touch with you,
you have to ask them

11. 5. Calls To Action
 Call
us now on this
number!
 Fill
in this form for a
free copy of our
ebook

12. JDR Group are a web design and internet marketing company
based in Derby. Whether you already have a website or are starting
from scratch it is JDR's aim to provide you with a full range of
services, from website design to email marketing, search engine
optimisation and advanced internet marketing strategies. We aim to
supply you with useful information on an ongoing basis to help you
make the most of both your online and offline marketing strategies.
Visit us on Our Website
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Check out our YouTube Channel for some more great advice and
tips