Homework of ELECroy13Swed2

1. How must SONY change its business strategies for 2010 and beyond?
s1180125

2. Contents
● Problems
● Strategies in 2010
● Current Progress
● Future
● Summary
● References

3. About Sony
This company had financial problems around
mid to late 2000s because of,
● The global financial crisis
● Increased competition for PlayStation
● The Japanese earthquake
Market capitalization
In September 2000: $100 billion
In December 2011 : $18 billion

4. Problems
Critics
● No hit product in years.
● Lack of innovation.
● Copious use of sony's logo.
● Lack of resilience.
As fact,
Sony had the annual loss of $1.04 billion in
2008.
And it projected a worst record net loss of $5.7
billion In March 2012.

5. Strategies in 2010
● Acquire consistent profitability in core
hardware businesses (TV, game and digital
imaging)
● Provide new user experiences integrating
innovative hardware, software and services
● Reach out to new customers and develop
emerging markets
● Increase consciousness on environment

6. Current Progress
Achievements on April 12, 2012
● Profit are growing in the Entertainment and Financial
Services business
● Conducted New business and strengthened core
electronics businesses thanks for strategic investment
and foundation-building
● Enhanced financial foundations and management
structure
● Improvement in TV business
● Sony's marketing operations are reinforced in emerging
markets
● High quality products in core electronics businesses

7. Current Progress
Piece of example,
Increasing profit
● The movie business : 40%
● Sony Music : 0.9%
Dropping profit
● The gaming business : 94%
The gaming business are head for decline,
but the total sales are recovering.

8. Future
Sony announced below statements as primary
initiatives to transform the electronics business
on April 12, 2012:
● Strengthening core businesses (Digital Imaging, Game,
Mobile)
● Turning around the television business
● Expanding business in emerging markets
● Creating new businesses and accelerating innovation
● Realigning the business portfolio and optimizing
resources

9. Summary
● Sony experienced deficit problem many
times.
● It keeps addressing their strategies,
retargeting some of their object.

10. References
● Sony Insider
http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/
● Sony Corp. Info FY2013
http://www.sony.net/SonyInfo/News/Press/201305/13-065E/
● Business Insider
http://www.businessinsider.com/this-is-the-biggest-problem-with-sonys-brand-2012-4