This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
2. 1.5
TRILLION
Global B2C
eCommerce
sales top 1.5
trillion in 2014
Global B2B
eCommerce
sales Estimated
to reach 6.7
Trillion in 2020
double B2C
eCommerce
total sales
eCommerce
growth
averaging
approximately
20% per year
Over 4 million
worldwide
eCommerce
stores
Hundreds of
eCommerce
platforms and
solutions to
choose from
6.7
TRILLION
20%
PER YEAR
4
MILLION HUNDREDS
Ecommerce Landscape
3. HostedSmall Business eCommerce
90,000+ stores
Starts at $29 per month
Fastest Growing
Increasing user base
28,500+ stores
Neutral user base
Starts at $15 per month
Hosted or not hosted
200,000+ stores
Increasing user base
17,000+ stores
Starts at $26 per month
Decreasing user base
50,000+ stores
Increasing user base
Starts at $29.95 per month
4. 240,000 total stores
Top platform in 100k
Increasing user base
270,000+ stores
Increasing user base
130,000+ stores
Decreasing user base
95,000+ stores
Decreasing user base
660,000 total stores
Largest Install Base
Increasing user base
Non HostedSmall Business eCommerce
5. Magento Enterprise License: $18,000 +
SAP Hybris License: $54,000 +
Demandware: $200,000 + .75% + of sales
ATG Commerce: $500,000 +
IBM Websphere: $15,700 +$1,990 per PVU
Enterprise eCommerce
Solutions
6. Responsive Design
Hosted vs Non Hosted
Flexibility
Scalability & Community
Integrations
Implementation Costs
Maintenance Costs
Hosting/Licensing
Internal
External
Things to Think about When
Choosing a Platform
24. Platforms Strategies
Google
Bing & Yahoo
Display Network
Landing Pages
Facebook
Twitter
Pinterest
Youtube
Promotional Ads
Exclusive Deals
Word Stream
Display Graphics
Remarketing vs
Display
Paid
Adjust CPC
25. Flash sales
Create Urgency
Brand Themed Emails
Automation
Make It Easy to Scan
Calls to Action
Abandoned Cart Emails
Experiment with Subject Lines
Segmentation
Photography / Visuals
Prioritize Information
Keep It Succinct
EMAIL MARKETING
26.
27. Local Listing Sites
Social Bookmarking Sites
Guest Blogs
Relevant Industry Sites
Google Analytics Referral Traffic
Partnerships
Backlinks
Comments
Forums
Referral
30. Average Conversion
Rate Is 2% to 4%
Don’t be Average
Test Strategies
Get Creative
Surveys
Build Loyalty
Product
Pages!!!!!!!!!!!!!!!!!!!!!!!
Reviews
It’s a Marathon
Not a Race
33. Increasing AOV
Loyalty / Rewards
Check Out Promotions
Free Shipping Over $X
Bundled Products / Add Ons
Retention Marketing
Up Sells / Cross Sells
34. Integrations Are Key!
Invest In All traffic Channels
Test Different Strategies
Platform / Design / Development
Omni Channel
Don’t Forget AOV!
Conclusion
Mobile First Design Conversion Rates Matter
35. Resources Used
• Builtwith
• Magento
• Internet Retailer
• CPC Strategy Demandware Review
• CPC Strategy Hybris Review
• CPC Strategy Websphere Review
• Oracle
• The Paypers