Market Research is the process of assessing the viability of a new product or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product. Market research may be conducted by the company itself or by a third party company that specializes in the market research field. Test subjects are usually compensated with product samples and/or paid a small fee for their time. For more information, please email consulting.bc@ipsos.com

1. Build · Compete · Grow
1
September 2016
The Future of
Research
Peter Snell
CEO - Consulting
03 May 2017

2. Build · Compete · Grow2 consulting.bc@ipsos.com
A Definition of Market Research
Market Research is the process of assessing the viability of a
new product or service through research conducted directly
with the consumer which allows a company to discover the
target market and record opinions and other input from
consumers regarding interest in the product.
Market research may be conducted by the company itself or by
a third party company that specializes in the market research
field.
Test subjects are usually compensated with product samples
and/or paid a small fee for their time.

3. Build · Compete · Grow3 consulting.bc@ipsos.com
A lot has changed in the 40 years since 1978
1978 2017

4. Build · Compete · Grow4 consulting.bc@ipsos.com
Digital/
terrestrial
TV
Mobile
phone
ads
Mobile
phone aps
Social
networking
profiles
In game
advertising
PR
Online
video
Homepage
takeovers
Search
ads
Direct
marketing
Micro
blogging
Satellite
TV
Online
radio
Digital
radio
Press
Direct
marketing
Email
marketing
Sponsorship
Analogue
radio
Augmented
reality
Viral
video
Direct
mail Digital
Billboards
Posters Online
banners
Cinema
Direct
marketing
Microsites
Now
Direct
marketing
TV/
Cinema
RadioPress
Posters/
Billboards
1980s
It used to be so much simpler!

5. Build · Compete · Grow5 consulting.bc@ipsos.com
The Age of Disruption
In 2005 critical thresholds were simultaneously crossed in
various parts of the technology value chain.
Digital disruption is starting to redefine the manner in
which the global economy operates.
2005 marked a turning point for our society and the
manner in which we organize the productive elements of
our economy due to information and communications
technology.

6. Build · Compete · Grow6 consulting.bc@ipsos.com
The Key to Disruption

7. Build · Compete · Grow7 consulting.bc@ipsos.com
Something remarkable has happened

8. Build · Compete · Grow8 consulting.bc@ipsos.com
Why it will continue....
It is instead creating a matching system – not a platform – by
coordinating supply and demand of physical assets and human
labour by aggregating them together in a digitally enabled
platform.
In contrast to other solutions, such as car pooling or bicycle hire
schemes, which have purchased and distributed physical assets
and use digital technologies to enable people to book them,
these solutions allow companies to earn profits from end user’s
physical assets with no investment in physical infrastructure
other than some basic digital assets.
Theses asset platforms are able to combine productive elements
of the economy together in new ways.

9. 9 Build · Compete · Grow
THE AGE INTERNET RESEARCH

10. Build · Compete · Grow10 consulting.bc@ipsos.com
Are these ___ already the indicators
Mushrooming Research companies
with exclusive focus on ‘Online’

11. Build · Compete · Grow11 consulting.bc@ipsos.com
Ipsos Interactive Services
300k
MOBILE APP INTERVIEWS
1,400
ONLINE-MOBILE EXPERTS
15+ years
EXPERIENCE IN ONLINE RESEARCH
36m
ONLINE INTERVIEWS
14,000
PROJECTS PER YEAR
ACCESS TO
90 COUNTRIES
10 panels
(EU)
1st online surveys in Ipsos
IIS became the Online center
of excellence of Ipsos Group
29 panels
(EU + NA + Latam + MENA)
Focus on panel extension
Creation of IIS LATAM
IIS Partnership with Ipsos MENA
OTX integration
43 panels
4,2 m panelists
(EU + NA + Latam + MENA)
1st mobile surveys in Ipsos
IIS Cortex and Ampario,
Real time sampling launch
Synovate Integration
50 owned panels: 4,5 m panelists
ACCESS TO 90 COUNTRIES
(mobile and online)
(EU + NA + LATAM+ MENA + APAC + AFRICA)
IIS – full Global organization
Ipsos mobile integration
Global Device agnostic
deployment
Overnight & Fast solutions
Data visualization
IIS APAC & LATAM HUBs
NEXT STEPS:
Extension of our capabilities:
MENA, APAC, Africa, Ipsos
Mobile App, etc.
1995 - 2003
2005-2010
2011-2013
2014-2015

12. Build · Compete · Grow12 consulting.bc@ipsos.com
Are these ___ already the indicators

13. 13 Build · Compete · Grow
KEY TECHNOLOGY ENABLERS

14. Build · Compete · Grow14 consulting.bc@ipsos.com
Capability to capture data across platform

15. Build · Compete · Grow15 consulting.bc@ipsos.com
Dataset Management across BUs and Business
Social Media
Tracking
Data Analytics
Macro Data
Quantitative & Qualitative
Research

16. Build · Compete · Grow16 consulting.bc@ipsos.com
Knows to
where and
what you
EAT
Knows to where
and when you
TRAVEL
Knows your
LIFESTYLE
Knows where
you TRAVELKnows everything about YOU
Passive research understanding natural behavior

17. 17 Build · Compete · Grow
WHAT NEXT?

18. Build · Compete · Grow18 consulting.bc@ipsos.com
Blurring Lines – In the Data Value chain

19. Build · Compete · Grow19 consulting.bc@ipsos.com
AI + Researchers work together
To Know
Customer
To offer what
customers
Need
To Know
the Right
Price

20. Build · Compete · Grow20 consulting.bc@ipsos.com
AI & Machine Learning enabled
capability to link and crunch large
datasets
Internet of Things captures &
transmits data across platforms.

21. 21 Build · Compete · Grow
WHAT ARE THE FALLOUTS

22. Build · Compete · Grow22 consulting.bc@ipsos.com
Tech Firms, Research and Advisors
All competing for the same prize

23. 23 Build · Compete · Grow
Ipsos – The New Way
Social Communities
Web Listening
Insight Cloud
Workshops
Ethnography
Path to Purchase
Retail & Merchandising Audits
Neuroscience
Media Cell
Enterprise Feedback Management
Advisory Services
Behavioural Economics
Business Consulting
Data Analytics and Data Science
Mobile Initiatives
Rapid Research

24. Build · Compete · Grow24 consulting.bc@ipsos.com
The ‘Era of Wisdom’ to rule the roost
COMMODITIZATON
EXPERTISE / Knowledge:
• Sector Evolution
• Subject Matter

25. Build · Compete · Grow25 consulting.bc@ipsos.com
Is the day coming when
Source: Bloomberg
Will be the largest market research firm?

26. Build · Compete · Grow26 consulting.bc@ipsos.com
2
6
September 2016
The Future of
Research
Peter Snell
CEO - Consulting
03 May 2017