This document outlines the agenda for a presentation on innovating with the QuickBooks Online (QBO) platform. The agenda includes: - An introduction from Rafael de la Vega, Director of Global Partnerships at Intuit Developer Group - Presentations from leaders of companies that have built apps on the QBO platform - A discussion on best practices for QuickBooks developers - A question and answer session The document also provides statistics on the growth of the QBO ecosystem over the past two years and an overview of resources available to developers to help them succeed in building apps on the platform.

1. Rafael de la Vega
Director, Global Partnerships, Intuit Developer Group
Innovating for small business
customers with the QBO platform
WiFi: QBConnect No password required#QBConnect

2. 2
Today’s speakers
Rafael de la Vega
Director, Partnerships
Intuit
@delavegarafa
Josh Sasto
Head of Partnerships
GoCardless
@GoCardless
Barry Dowling
CEO & Founder
TransferMate
@TransferMate
Hannah McIntyre
Co-founder
Futrli
@futrli

3. The QuickBooks platform
The path to success: best practices
What our QuickBooks developers have to say
Q&A
Agenda

4. The QuickBooks platform

5. 5
Small Business cloud adoption: It’s here, it’s now
An international perspective
Source: 2016 Appification of Small Businesses Report by Intuit Inc
* in the U.S., Canada, U.K. and Australia
63%* small businesses on the cloud
66% use mobile to run their business
63% use +3 apps for their business
#QBConnect | @IntuitDev | @delavegarafa

6. 6
2.5K Developers
70 Published apps
625K Small business
20K Connections to apps
Small businesses
The QuickBooks ecosystem, two years ago
Developers
An international platform

7. 7
Small businesses
25K Developers
450+Published apps
The QuickBooks ecosystem, today!
Developers
10x Growth in 2 Years!
>1.8M Small business
350KConnections to apps
An international platform
#QBConnect | @IntuitDev | @delavegarafa

8. 8
Vision: Platform of choice for...
Small Businesses Accountants Developers
Save time: All apps to run
your businesses
Accounting is done:
Eliminate manual entry
Grow your business: Access
to millions of SMBS, globally
#QBConnect | @IntuitDev | @delavegarafa

9. Path to success

10. 10
How will you be successful
Deliver QUALITY
integrations
Improve the end-to-end
EXPERIENCE
Solve BIG, IMPORTANT
problems
For SMBs or Accountants
Pay and get paid, POS,
data management…
For more info & success stories visit: https://developer.intuit.com/success
Explore APIs, Build, Test,
Ask questions, Publish!
Improve UI, reduce clicks,
make it slick and intuitive

11. 11
How to get there
Create an
Account
Explore APIs Build Test Release
• @developer.intuit.com • Learn with samples
• Extensive
documentation
• Tools and resources
available
• Select the APIs you
want to build on
• Access SDKs in your
favourite language
• Get answers and
share best practices
with our Community
• Test Calls in API
Explorer for
QuickBooks
• Invite Beta testers
• Pass the reviews
• Publish on apps.com,
in the market(s) of
your choice
For more success stories visit: https://developer.intuit.com/success

12. 12
Marketing channels*
• App store
• FTU
• ProAdvisor portal
• Newsletters
• Industry Events
Several ways to help you grow your business
Featured in product*
• Targeted audience / Temporary campaigns
• Improved UI
• Ready to go in a few clicks
• Users access most features from the
integrated app
Integrated experience*
• Embedded integration
• In-Product feature
• Customers sign-up in a few clicks
• Users access most features from QBO
• Joint GTM plan
* available on a case by case basis at Intuit’s discretion

13. In QuickBooks developers’ words

14. 14
Guests
Hannah McIntyre
Co-founder
Futrli, @futrli
Barry Dowling
CEO and Co-founder
TransferMate, @TransferMate
Josh Sasto
Head of Partnerships
GoCardless, @GoCardless

15. Questions?

16. 16
Apps published on the QuickBooks App Store
between 16/08/16 and 15/08/17 are eligible to
enter
Ten finalists demo and pitch at QuickBooks
Connect San Jose Nov 15-17
Grand prize winner gets $100K USD
$100K Small Business App Showdown
smallbusinessappshowdown.com

17. Don’t miss these other sessions
Build Apps That Customers Need:
Developing Small Business Solutions with
QuickBooks Online
7 March, 1:30–2:30pm
Want to build a killer app that small businesses and
accountants will use and recommend? This session will
cover info about the QuickBooks ecosystem to help
you figure out what to build and why. Learn about
project-based and product-based businesses and their
needs. Understand what is needed by local customers
and small businesses around the world.
Deliver Successful Code: Application
Integration Best Practices for Developers
7 March, 2:45–3:45pm
So you’ve got a great idea for a small business app and
you know exactly what data you want to leverage from
QuickBooks. What else should be considered to ensure
you build that awesome customer experience? Learn
best practices and practical techniques for creating the
most efficient app integration. Topics covered will include
webhooks, resiliency, accounting techniques, multi-
currency, user experience, and global tax.
Jarred Keneally
Developer Relations leader
Dinesh Kinger
Software Engineer
Lori Fraleigh
Dir. Developer Relations
Fabrizio Zanollo
Head of Partnerships

18. Access the presentation materials via:
The QuickBooks Connect 2017 Conference App
or
Slideshare at: http://www.slideshare.com/tag/QBCUK17