Presented at Intranätverk 21 May 2014 by Kirsi Välimaa.

1. A NEW STRUCTURE
FOR PREEM’S
INTRANET
Kirsi Välimaa, Intranet Manager at Preem

2. This is Preem
• Preem is Sweden's largest supplier of fuels as
well as the largest refiner in the Nordic Region
• About half of all refined products sold in
Sweden is produced by Preem
• Two own refineries – Gothenburg and Lysekil
• Head office in Stockholm
• 1,200 employees of which 800 work at the
refineries
• More than 600 filling stations in Sweden

3. This is Preem
• Focus on developing
new fuels based on
renewable raw
products
• 2011 a new product
Preem Evolution
diesel was launched
Consists of up to
35% of renewable
raw products.
Nationwide campaign last summer

11. User survey
1. Usability test
2. Online survey
3. In-depth interviews

12. Result from online survey
Is the Intranet an
important tool for you?
43% 44%
10%
1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Very
important
Quite
important
Rather
unimportant
Completely
unimportant
Do not know
87%

13. Result from online survey
Is the Intranet an
important tool for you?
43% 44%
10%
1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Very
important
Quite
important
Rather
unimportant
Completely
unimportant
Do not know
Does the intranet support
you in your daily work?
33%
52%
14%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes, to a
large extent
Yes, to a
certain
extent
No, not very
much
No, not at allDo not know
85%

14. Result from online survey
Do you find what you are
looking for when searching?
35%
51%
12%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes, often Yes,
sometimes
No, rarely No, never Other
86%

15. Result from online survey
13%
45%
39%
2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Very hard to
find
Pretty hard
to find
Pretty easy
to find
Very easy to
find
Do not know
How do you perceive the
menus and navigation?
Do you find what you are
looking for when searching?
35%
51%
12%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes, often Yes,
sometimes
No, rarely No, never Other
41%

16. Next step for menus and
navigation
• Revise the structure and review all pages
• Guidelines for constructing an informative
pages to all editors. Difference between target
pages and landing pages.

17. Next step for menus and
navigation
• Revise the structure and review all pages
• Guidelines for constructing an informative
pages to all editors. Difference between target
pages and landing pages.
Navigation
The navigation is always placed to the
left.

18. Next step for menus and
navigation
• Revise the structure and review all pages
• Guidelines for constructing an informative
pages to all editors. Difference between target
pages and landing pages.
Main area
The main area contain the primary
content of the page. Place always the
most important at the top!
If the page contains links to subpages
– these needs to be consistent with the
links in the navigation.
Navigation
The navigation is always placed to the
left.

19. Next step for menus and
navigation
• Revise the structure and review all pages
• Guidelines for constructing an informative
pages to all editors. Difference between target
pages and landing pages.
Main area
The main area contain the primary
content of the page. Place always the
most important at the top!
If the page contains links to subpages
– these needs to be consistent with the
links in the navigation.
Right column
Contains related
information such as
links and documents
of secondary
importance.
No important
information is placed
here.
Navigation
The navigation is always placed to the
left.

20. Revise the structure
1. Create a first draft for a new
structure
2. Test the structure
3. Compile and evaluate the
first test
4. Revise the structure according
to the result of the first test
and make a second test
5. Compile and evaluate the
second test
6. Implement the new structure

24. Next step
• We will relaunch new structures for all
categories. The next in line is My employment.
• Upgrade to SharePoint 2013.
• A new way of finding the most important
information for all employees – instructions.

25. Thank you!
Kirsi Välimaa
Intranet Manager
kirsi.valimaa@preem.se
Phone +46-10-450 12 28
Mobile +46-725-71 47 27
www.linkedin.com/in/kirsivalimaa