This document discusses how AI and big data can help detect cybersecurity threats. It describes Interset's security analytics platform, which uses unsupervised machine learning to establish unique baselines for user, device, and network activity. By analyzing billions of events, the platform can detect anomalies indicative of insider threats, compromised accounts, data breaches, and other security issues. Case studies show how Interset helped identify data thieves at a manufacturer and uncovered inappropriate media leaks. The document emphasizes that accurate anomaly detection requires measuring each individual entity's "unique normal" behavior.