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01
Introduction to
Business Analytics
04
Business Analytics:
Learning Path
02
Business Analytics:
Why?
03
Business Analyst:
Average Salary
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Introduction to Business Analytics
What is it?
Business analytics (BA) refer to the skills, technologies, practices for
continuous iterative exploration and investigation of past business
performance to gain insight and drive business planning
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Introduction to Business Analytics
What is it?
Business analytics (BA) refer to the skills, technologies, practices for
continuous iterative exploration and investigation of past business
performance to gain insight and drive business planning
Past Data
7. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
What is it?
Business analytics (BA) refer to the skills, technologies, practices for
continuous iterative exploration and investigation of past business
performance to gain insight and drive business planning
Past Data Insights
8. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
What is it?
Business analytics (BA) refer to the skills, technologies, practices for
continuous iterative exploration and investigation of past business
performance to gain insight and drive business planning
Past Data Insights Business planning
9. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
What is it?
Business analytics (BA) refer to the skills, technologies, practices for
continuous iterative exploration and investigation of past business
performance to gain insight and drive business planning
Past Data Insights Business planning
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Introduction to Business Analytics
How to choose
your first BA tool
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Introduction to Business Analytics
How to choose
your first BA tool
Business Analytics (BA) tools are picked up with the following
criteria
12. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
How to choose
your first BA tool
Business Analytics (BA) tools are picked up with the following
criteria
Availability & Usage01
13. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
How to choose
your first BA tool
Business Analytics (BA) tools are picked up with the following
criteria
Availability & Usage01
Easy to learn and use02
14. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
How to choose
your first BA tool
Business Analytics (BA) tools are picked up with the following
criteria
Availability & Usage01
Easy to learn and use02
Quality of Data Visualization03
15. Copyright IntelliPaat, All rights reserved
Introduction to Business Analytics
How to choose
your first BA tool
Business Analytics (BA) tools are picked up with the following
criteria
Availability & Usage01
Easy to learn and use02
Quality of Data Visualization03
Cost & ease of setup04
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What is the need for Business Analytics?
Trends
The term, ‘Business Analyst’ has gotten progressively relevant over
the years
Source: Google Trends
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What is the need for Business Analytics?
Trends
Source: Google Trends
But why?
The term, ‘Business Analyst’ has gotten progressively relevant over
the years
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
Any organization which adopts Business Analytics achieves a
massive competitive edge over businesses which don’t do the same
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
Any organization which adopts Business Analytics achieves a
massive competitive edge over businesses which don’t do the same
With the use of Visualization tools, higher management and non-
technical members of the business have a better idea of the plans
and results
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
Any organization which adopts Business Analytics achieves a
massive competitive edge over businesses which don’t do the same
With the use of Visualization tools, higher management and non-
technical members of the business have a better idea of the plans
and results
Identifying Gaps
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
Any organization which adopts Business Analytics achieves a
massive competitive edge over businesses which don’t do the same
With the use of Visualization tools, higher management and non-
technical members of the business have a better idea of the plans
and results
Identifying Gaps Fixing Shortcomings
24. Copyright IntelliPaat, All rights reserved
What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
Any organization which adopts Business Analytics achieves a
massive competitive edge over businesses which don’t do the same
With the use of Visualization tools, higher management and non-
technical members of the business have a better idea of the plans
and results
Identifying Gaps Fixing Shortcomings Informed Business
Decisions
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
All of this results in:
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
All of this results in:
Better Product
Development
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
All of this results in:
Better Product
Development
Targeted
content
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
All of this results in:
Better Product
Development
Targeted
content
Operational
Efficiency
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
And all of that results in:
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
And all of that results in:
Increase in
Sales
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What is the need for Business Analytics?
How does
Business Analytics
help
Organizations?
And all of that results in:
Increase in
Sales
Customer Engagement
And Satisfaction
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What is the need for Business Analytics?
Why should
YOU
choose
Business Analytics
as a profession?
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What is the need for Business Analytics?
Why should
YOU
choose
Business Analytics
as a profession?
In the current market space, where businesses have adopted
analytics all the way through for commercial superiority, there are
two fundamental aspects in play
34. Copyright IntelliPaat, All rights reserved
What is the need for Business Analytics?
Why should
YOU
choose
Business Analytics
as a profession?
In the current market space, where businesses have adopted
analytics all the way through for commercial superiority, there are
two fundamental aspects in play
Analysts
In Demand
35. Copyright IntelliPaat, All rights reserved
What is the need for Business Analytics?
Why should
YOU
choose
Business Analytics
as a profession?
In the current market space, where businesses have adopted
analytics all the way through for commercial superiority, there are
two fundamental aspects in play
Analysts
In Demand
Job Abundance
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Learning Path
Core Business
Analysis Skills
Documentation Skills
Being able to create clear and concise documentation
(eg: writing business cases)
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Learning Path
Core Business
Analysis Skills
Analysis Skills
Sharp logical reasoning and analytical skills to be able to use
data to an advantage
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Learning Path
Core Business
Analysis Skills
Business Analysis Tools
Technical expertise in using BA tools alongside basic office
programs like Excel and PowerPoint
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Learning Path
Core Business
Analysis Skills
Data Visualization
Being able to visualize business insights and projects to non-
technical members and upper management
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Learning Path
Core Business
Analysis Skills
Elicitation Skills
Business Analysts run meetings called elicitation sessions to
communicate project requirements to stakeholders
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Learning Path
Elicitation Skills Collaboration Skills Understanding Team Roles
Information Management
Governance Skills
BA Tools and Techniques Documentation and Communication/Presentation
BI Analyst!
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