While most banks in Romania focused on preserving capital or pursued harvesting policy by driving profitability up rather than thinking about long-term growth, one of the banks has taken a different course. Banca Transilvania, led by Mr. Ömer Tetik bet heavily on innovation and new products. It also went on an acquisition spree taking advantage of low valuations of competitors and troubled foreign owners willing to quit the Romanian banking market. BT took over Volksbank Romania, subsequently agreed to buy Bancpost, and also expanded in nearby Moldova by securing a large stake in one of its major banks – Victoriabank. Just ten years ago Banca Transilvania has not been mentioned among market leaders as it ranked no. 7 with ca. 5% market share. Today, BT is a clear market leader with over EUR 15 billion in assets (combined BT & Bancpost) and the leading position in the sector. BT is the unique example of a local bank that has managed to beat all regional leaders including Erste, Société Générale, UniCredit, Raiffeisen or ING. For more information on recent developments in the Romanian banking sector, please refer to the publication “Banking Market in Romania, 2018” at: http://www.inteliace.com/en/00168_Banking_market_in_Romania_2018.html

1. Inteliace Research
BankingmarketinRomania,2018
*Market share by assets (non-consolidated)
** PF 2017 - Pro forma calculation including Bancpost
Source: BNR, Company reporting, Inteliace Research
Channels (Romania, 2017)
Key facts
• Network: 495 outlets in Romania and few branches
in Italy
• ATMs: 1.25k of which 214 are multifunction ATMs
• POS terminals: 47k (24% market share, H1 2018)
• Online banking: 937k+ users (2017)
• Mobile banking: 370k+ users (2017)
BT serves over 2.4 million (active) clients in total, of which:
- 2.18m retail clients
- 222k micro SME
- 14k SME
- 7.3k mid corporate
- 1.3k large corporates
Within the retail banking segment BT has a wide deposit and
financing product portfolio. It offers payment solutions like BT Pay
wallet, it cooperates with Western Union and it issues payment
cards: 3.2 million issued, of which 410k credit cards.
Bank has also a dedicated private banking offer directed to its ~2
thousand best clients.
Results
Bank assets and market share* of Banca Transilvania
Assets in RON billion, market share in %
7
1
Performance
The success story - Banca Transilvania
• Company name: Banca Transilvania S.A.
• HQ: str. G. Bariţiu nr.8, 400027, Cluj-Napoca
• CEO: Mr. Ömer Tetik
• Major shareholders: local owners, funds: 55%, foreign 45% e.g. EBRD
(8.6%), NN, IFC , etc.
• Headcount: 7719 (bank, 2017)
• Key Subsidiaries: leasing, alternative financing, consumer finance,
asset management, brokerage, collection, other services: e.g. health
care etc. Also a significant stake in Victoriabank (Moldova)
5.4 5.9 6.3 7.3 8.1 8.9 9.8
12.6 13.2
16.417.0 19.5 21.6
25.7
29.6 32.1
35.6
47.4
51.8
70.2
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
Rank of Banca Transilvania among banks in Romania
8 5 3 3 3 3 3 2 1
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Bank set up (1993)
IPO (1997)
IFC buys minority
share in the bank
Volksbank Romania
acquired
„BT Pay” wallet launched
2018
Acquisition of Victoriabank (Moldova)
Acquisition of
Bancpost from EFG
Before
2008
Clients (Romania, 2017)
Rank
Market share
tripled within
10 years
Assets
Market share