Intel Confidential — Do Not Forward
Redefining How You
Market To Your
Business Customers
http://www.erictownsendblog.com/
...
Stop Looking at Your Calendar and Look at Your Watch
2
* Other names and brands may be claimed as the property of others.
...
Follow The Rules vs. Rewrite the Rules
3
New Audience- Millennials
• 80 million strong- biggest age
grouping in American h...
Just Do It vs. Just Google It
4
New Media- Social Channels
• Use at least 4 different
sources of information*
• Life Track...
Information Marketing vs. Real Time Marketing
5
New Tools- Digital Assets
• Digital Content
• Sharable Assets
• Relevant i...
The Best Way To Predict The Future is to Invent It*
6
Your Opportunities
• New Audiences
• New Media
• New Tools
• Additio...
Intel Confidential — Do Not Forward
Important Product and Legal Information
Copyright © 2013 Intel Corporation. All rights reserved. BlueMoon, BunnyPeople, Ce...
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Marketing To Millennials

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Millennials at 80 million strong represent biggest age grouping in American history. Redefine how you market to your business customers.

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Marketing To Millennials

  1. 1. Intel Confidential — Do Not Forward Redefining How You Market To Your Business Customers http://www.erictownsendblog.com/ http://www.linkedin.com/in/ericdtownsend https://twitter.com/Eric_D_Townsend * Other names and brands may be claimed as the property of others.
  2. 2. Stop Looking at Your Calendar and Look at Your Watch 2 * Other names and brands may be claimed as the property of others. Source: : Adoption of New Technology since 1900
  3. 3. Follow The Rules vs. Rewrite the Rules 3 New Audience- Millennials • 80 million strong- biggest age grouping in American history* • 27% are self employed* • 45% want to be asked to provide feedback* BP(Best Practice) • Embrace your new customers differently * Other names and brands may be claimed as the property of others.
  4. 4. Just Do It vs. Just Google It 4 New Media- Social Channels • Use at least 4 different sources of information* • Life Tracking: Collect, categorize and diagram personal statistics* • Digital Exhaust Is Growing BP(Best Practice) • Increase your digital franchise locations * Other names and brands may be claimed as the property of others.
  5. 5. Information Marketing vs. Real Time Marketing 5 New Tools- Digital Assets • Digital Content • Sharable Assets • Relevant in the Purchase Process BP(Best Practice) • Increase your sharable digital assets * Other names and brands may be claimed as the property of others.
  6. 6. The Best Way To Predict The Future is to Invent It* 6 Your Opportunities • New Audiences • New Media • New Tools • Additional Marketing Assets & Information Available at: http://b2btools.intel.com * Other names and brands may be claimed as the property of others.
  7. 7. Intel Confidential — Do Not Forward
  8. 8. Important Product and Legal Information Copyright © 2013 Intel Corporation. All rights reserved. BlueMoon, BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino Inside, Cilk, Core Inside, E-GOLD, Flexpipe, i960, Intel, the Intel logo, the Intel Anti-Theft technology logo, Intel AppUp, Intel Atom, Intel Atom Inside, Intel CoFluent, Intel Core, Intel Inside, Intel Insider, the Intel Inside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel Sponsors of Tomorrow., the Intel Sponsors of Tomorrow. logo, Intel StrataFlash, Intel vPro, Intel Xeon Phi, Intel XScale, InTru, the InTru logo, the InTru Inside logo, InTru soundmark, Itanium, Itanium Inside, MCS, MMX, Pentium, Pentium Inside, Puma, skoool, the skoool logo, SMARTi, Sound Mark, Stay With It, The Creators Project, The Journey Inside, Thunderbolt, Ultrabook, vPro Inside, VTune, Xeon, Xeon Inside, X-GOLD, XMM, X-PMU and XPOSYS are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others Copyright © 2013 Intel Corporation, All Rights Reserved INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. UNLESS OTHERWISE AGREED IN WRITING BY INTEL, THE INTEL PRODUCTS ARE NOT DESIGNED NOR INTENDED FOR ANY APPLICATION IN WHICH THE FAILURE OF THE INTEL PRODUCT COULD CREATE A SITUATION WHERE PERSONAL INJURY OR DEATH MAY OCCUR. Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined." Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them. The information here is subject to change without notice. Do not finalize a design with this information. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. Go to: http://www.intel.com/products/processor_number All products, computer systems, dates and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel's current plan of record product roadmaps. .

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