1. Intel Confidential — Do Not Forward
Redefining How You
Market To Your
Business Customers
http://www.erictownsendblog.com/
http://www.linkedin.com/in/ericdtownsend
https://twitter.com/Eric_D_Townsend
* Other names and brands may be claimed as the property of others.
2. Stop Looking at Your Calendar and Look at Your Watch
2
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Source: : Adoption of New Technology since 1900
3. Follow The Rules vs. Rewrite the Rules
3
New Audience- Millennials
• 80 million strong- biggest age
grouping in American history*
• 27% are self employed*
• 45% want to be asked to provide
feedback*
BP(Best Practice)
• Embrace your new customers
differently
* Other names and brands may be claimed as the property of others.
4. Just Do It vs. Just Google It
4
New Media- Social Channels
• Use at least 4 different
sources of information*
• Life Tracking: Collect,
categorize and diagram
personal statistics*
• Digital Exhaust Is Growing
BP(Best Practice)
• Increase your digital
franchise locations
* Other names and brands may be claimed as the property of others.
5. Information Marketing vs. Real Time Marketing
5
New Tools- Digital Assets
• Digital Content
• Sharable Assets
• Relevant in the Purchase
Process
BP(Best Practice)
• Increase your sharable digital
assets
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6. The Best Way To Predict The Future is to Invent It*
6
Your Opportunities
• New Audiences
• New Media
• New Tools
• Additional Marketing
Assets & Information
Available at:
http://b2btools.intel.com
* Other names and brands may be claimed as the property of others.
Image Source: Adoption of New Technology since 1900February 18, 2008 Catherine Mulbrandonhttp://visualizingeconomics.com/blog/2008/02/18/adoption-of-new-technology-since-1900
Infographic Source: Inside the Minds of Millennial & Boomer Shoppers; Posted on April 5, 2012 by Roozt Blog* Millennial Data Source: Millennials: The Me Me Me Generation By Joel Stein; Time Magazine;Monday, May. 20, 2013
* Millennial Data Source: Millennials: The Me Me Me Generation By Joel Stein; Time Magazine;Monday, May. 20, 2013
Infographic Source: The Noob Guide to Online Marketing (http://unbounce.com/noob-guide-to-online-marketing-infographic/)Oreo Picture Source: How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on TwitterBy Angela Watercutter02.04.13 (http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/)
Quote Source:Alan Curtis Kay (born 17 May 1940) is an American computer scientistGraphic Source: IAAF