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Using
big data
in EDUCATIONAL ASSESSMENT
First, what is
big data?
What is big data?
What is educational
assessment?
Putting it together
What is big data?
What is educational
assessment?
Putting it together
(noun)
"a term for data sets that are so large
or complex that traditional data
processing applications are
inadequate."*
big data
*Big Data, Wikipedia
What is big data?
What is educational
assessment?
Putting it together
Big data is used in all types of
fields to advance data analytics.
web & marketing health care
sportsgoogle
What is big data?
What is educational
assessment?
Putting it together
Good decision
making & action
plans are
greatly
enhanced with
big data.
What is
educational
assessment?
What is big data?
What is educational
assessment?
Putting it together
What is big data?
What is educational
assessment?
Putting it together
(noun)
"the systematic collection, review, and
use of information about education
programs undertaken for the purpose
of improving student learning &
development."*
educational
assessment
*Palomba & Banta 1999
What is big data?
What is educational
assessment?
Putting it together
More & more
higher education
institutions are
becoming
engaged in
educational
assessment.
Yay Assessment!
What is big data?
What is educational
assessment?
Putting it together
These institutions establish learning
outcomes for programs & courses and
conduct outcome assessment.
What is big data?
What is educational
assessment?
Putting it together
Outcome
assessment's
findings help
educators
determine to
what extent
students are
learning.
What is big data?
What is educational
assessment?
Putting it together
However, outcome assessment doesn't
tell us
students are or are not learning.
WHY
What is big data?
What is educational
assessment?
Putting it together
In itself, outcome assessment also
doesn't tell us
we can help students improve.
HOW
What is big data?
What is educational
assessment?
Putting it together
Unless we move
beyond the
outcome data, any
adjustments made
to help students is
just throwing
spaghetti at a wall
to see what sticks.
Putting it
together
What is big data?
What is educational
assessment?
Putting it together
What is big data?
What is educational
assessment?
Putting it together
We found that by applying analytics
through every level of the
enterprise, we have infinitely more
information to allow us to help
students be successful.
­­Dr. Michael Crow, President
of Arizona State University
What is big data?
What is educational
assessment?
Putting it together
Educators can adopt the big data
approach to understand the
&WHY
of student learning.
HOW
s
s
What is big data?
What is educational
assessment?
Putting it together
What big data can we use to
understand student learning?
Learning & teaching behaviors
What is big data?
What is educational
assessment?
Putting it together
What big data can we use to
understand student learning?
Learning & teaching behaviors
Students' educational
backgrounds
What is big data?
What is educational
assessment?
Putting it together
What big data can we use to
understand student learning?
Learning & teaching behaviors
Students' educational
backgrounds
The analysis of students' &
teachers' opinions about what
works and what doesn't
How can we collect this big data?
What is big data?
What is educational
assessment?
Putting it together
What is big data?
What is educational
assessment?
Putting it together
Learning &
teaching behavior
data are generally
captured in
learning
management
systems.
What is big data?
What is educational
assessment?
Putting it together
Some learning
management
systems can also
capture survey
data that tells us
students' and
teachers'
opinions.
There wasn't
enough time to
complete the
assignments!
The faculty
instructions were
confusing.
What is big data?
What is educational
assessment?
Putting it together
Students' educational
backgrounds are
generally stored in
student information
systems. Connect all
your student data
collecting systems.
What is big data?
What is educational
assessment?
Putting it together
To leverage big data, an
institution must have:
1. Sophisticated quantitative &
statistical analysis techniques
2. Powerful information technology
3. Leadership commitment 
4. Strong culture of data­informed
decision making
That's a lot. But you can do it!
Just start small.
What is big data?
What is educational
assessment?
Putting it together
What is big data?
What is educational
assessment?
Putting it together
Set up smaller­scale studies:
Teaching/learning modality?
Course length?
Class size?
Use individual courses
Use readily­available data
Explore what might be affecting
student learning.
What is big data?
What is educational
assessment?
Putting it together
Be sure to build confounding variables
into your study, such as student
characteristics.
What is big data?
What is educational
assessment?
Putting it together
Big data brings big challenges,
but also big opportunities to
assessment in education.
NETWORK
REFERENCES
- Based on Dr. Yuerong Sweetland's blog post -
@i4_FranklinU Blog Website
Big data. (n.d.). In Wikipedia. Retrieved July 27, 2015, from
  http://en.wikipedia.org/wiki/Big_data
Crow, M. M. (2012). "No more excuses": Michael M. Crow on analytics.
EducauseReview, 16­19.
Davenport, T.H., & Harris, J.G. (2007). Competing on Analytics: The New
Science of Winning. Boston, MA: Harvard Business School Press.

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Using Big Data in Educational Assessment