Insights Success has come up with a very trending topic and has allocated under the issue of “The Outstanding Consulting Firms in 2019”. Here we have tried to focus on the different consulting firms portfolios with their unique services.

1. www.insightssuccess.in
THE OUTSTANDING
IN 2019
FIRMS
CONSULTING
VOL 6
ISSUE 6
JUNE 2019
Trident F&B Consultants
Crafting the Best
Consulting Services
to the Hospitality Industry
Deflytics Software
Improving Corporate
Performance by Optimizing
Decision-making
Creative Factor
Leveraging Creativity

4. SME-SMO Executives Uma, Ketki
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialist Amar Sawant
Co-designer Shweta Ambilwade
Art & Picture Editor Rahul Kavnekar
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Corporate Ofces:
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
sales@insightssuccess.com
June, 2019
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
Editor-in-Chief Pooja M. Bansal
Managing Editor Rahul Niraj
Executive Editor Shruti Jambhale
RNI NUMBER: MAHENG/2018/75953
Technical Head Pratiksha Patil
Business Development Leader Joan Ranbhise
Business Development Executive Harshal A. Gawale

5. hether the focus is on Strategy, Operations, IT,
WHR, Tax, or Finance, consulting domain is the
staple to the business fraternity.
Today, over 750,000 consulting firms are providing services
globally. They are completely linked to the success of many
large companies, starting from providing a strategic outline
to simply serving as the additional pair of hands for the
outsourced work. With the total revenue of around 100 to
300 billion US$, the global consulting industry is considered
as one of the largest and the most mature sectors in the
professional service industry. From the past few years,
experts have proposed several different methods on how
to define and value the consulting industry.
According to well-known researches and survey reports, for
many years globalisation, consolidation, developments in
laws and legislation, efficiency and technology have acted
as the main growth drivers of the global consulting industry
and even they are same for the Indian consulting industry.
‘Today, the Indian consulting market is also picking up
high growth!’
Having reached over 13,000 crore this year, Indian
consulting market has booked further growth over the next
few years. This rapid growth in the Indian consulting market
has placed the name of ‘INDIA’ among the biggest markets
in the world. Opportunities are growing up due to this Indian
economy and growing demand for consultancy services,
and these are the key factor for behind this growth.
It can be concluded that is the high time to make plans and
take actions accordingly. Just to exploit the tremendous
potential available for growth of the consulting market.
Shruti P. Jambhale
“The Indian
industry started
maturing, and thus
the consulting
industry in India
has also started
expanding, not
only in terms of
size but also in
terms of the
service offerings.”
The Rise of
Consulting
Landscape
From the
EDITOR

6. Trident F&B Consultants
Crafting the Best
Consulting Services
to the Hospitality Industry
18 24 34
CONTENTS
Deflytics Software
Improving Corporate
Performance by Optimizing
Decision-making
Creative Factor
Leveraging Creativity
INTERVIEW WITH INSIGHTS SUCCCESS
Thoughts on ConsultingConsulting Business
Consulting InsightsExclusive
10 42

7. CXOSTANDPOINT
28
52
70
88
62
Spells for Growth
6 Secrets to Drive Growth
for SMEs and Startups
Pioneers in Consulting
Strategies to Become
a New Age Consultant
Choosing the Right
Finding the Right Executive
Coach to Create Future Leaders
Developing Future Leaders
Finding the Right Consulting
Firm for Business Growth
in the B2C Sector
Hiring ISO Consultants
Reasons of Hiring
ISO Consultants

8. 9Pax Restaurant Consultants
Providing a New and Clear
Direction for Success
22
Anlight Consulting Services
Delivering Expert Solutions
30
Arkstons Advisory
Boosting Business
Performance
Ashok Dhingra Associates
Attorneys at Law
Banthia & Co. Advocates
Spreading Its Legal
Legacy Worldwide
Brainiac IP Solutions
A One-stop Solution for
Intellectual Property Rights
Emblix Solutions
Empowering Businesses
through Clicks
FinArb Consulting
Providing Insights for Success!
48 50
56 58
64 68

9. KPMC
Consulting | Planning | Management
Goldmine
Shaping Anything but
Not the Ordinary
Madhees Techno Consulting
A Complete Solution Provider
Productivity Management Group
Culturing Work Culture
MakroCare
Expert Strategic Partners
PCS Project Management Services
Transforming Architectural Vision into Reality
Stalwart Business Consortium
Empowering SME's to build a ‘Better Tomorrow’
74 76
80
86 92
94
82

10. Consulting Firms:
Leading the ‘Change’
in the Business World
oday’s modern business is
Tvery dynamic. Every
company wants to be the
best in this business world. There
is only one single word that can
best describe today’s business is
change. This change makes the
companies spend substantially on
Research and development (R&D)
to survive in the market.
This month, Insights Success has
come up with a very trending
topic and has allocated under the
issue of “The Outstanding
Consulting Firms in 2019”. Here
we have tried to focus on the
different consulting firms
portfolios with their unique
services. Some of the mentioned
below consulting firms in India
that has grabbed our attention
most to become the outstanding
consulting firms in this edition.
On the Cover of the magazine, we
have featured the very special
and very trending informative
Special Article, with deep
industry insights.
We have also focused on
different companies those have
come up with unique solutions,
and thus chosen, Anlight
Consulting Services Pvt. Ltd. is a
customer-centric consulting
company providing a wide range
of IT and HR Services. Arkstone

11. exponentially using the AIMS approach. 9pax
Restaurant Consultants assure excellent response
and transparent services for the entire restaurant
start-up requirements and provide the right
directions.
Along with this, we have an exclusive Interview
with Insights Success. Here, Sanjeev Agrawal, the
Founder & Director at Deflytics Software; -Tridiv
Das & Satish Kumar, the Co-founders of Creative
Factor Group; and Sanjeev Sareen, CEO &
Abhishek Saareen, Executive Director at Trident
F&B Consultants Pvt. Ltd. have shared some
insightful answers highlighting the influences
made by their firm, service offerings, winning
honours, current and future perceptions.
This magazine also includes leaders’ thoughts as
well. CA Jayant Kadge, Founder and CEO, Biz
Brains Systems discusses on the topic “6 Secrets
to Drive Growth for SMEs and Startups”. Brijesh
Kumar, the Founder & CEO of QC Certification
talks on “Reasons of Hiring ISO Consultants”.
Karthik, the Founder of Pink Ladder shares view
on “Finding the Right Executive Coach to Create
Future Leaders”. Ashwin Satish Bhadri, CEO of
Equinox Labs highlights his views on “Strategies
to Become a New Age Consultant”. Vineet
Trakroo, CEO at Evolution Strategy Advisors
shares insights on “Finding the Right Consulting
Firm for Business Growth in the B2C Sector”.
The editor’s thoughts are also part of this
magazine where they have made some amazing
info-graphic article like “The World’s Billionaires”.
Advisroy LLP is a boutique Investment Banking
Advisory Firm based in the GCC and Europe.
Ashok Dhingra Associates is a professional
services firm offering a wide range of services.
Brainiac IP Solutions is one of the leading names
in the field of Intellectual Property Rights; does
drafting, filing, and analytics of Patents, as well as
Trademark filing and watch services for our
valued Indian and global clients. Emblix
Solutions provides high-quality, result-oriented
Digital Services ranging from SEO to Web Design,
Social Media Marketing and more, to a broad
spectrum of clients from diverse industry
segments. Finarb Analytics Consulting Pvt. Ltd.
is helping to benefit the businesses, as almost
every Business today needs analytics services to
varying degrees and sometimes the needs may
seem obscure. Goldmine Project Consultants is
a Turnkey Solutions Company rolling out Quality
Interior Design & Architectural Projects with
Excellence. Kashish Project Management &
Consulting Engineers is a multidisciplinary
consultancy providing a range of consulting,
planning and management services to the
construction and engineering organizations
across the world. MakroCare is a leading
consulting firm with a focus on BioPharma and
Medical Devices industries. PCS Project
management is built on the strong foundation of
superlative quality, aesthetic approach,
innovation and professionalism and one of the
leading project managements consultancy firm
based in Ahmedabad, Gujarat having branch
office in Indore, M.P. Productivity Management
Group (PMG) is a novel Business Management
Consulting Firm. Stalwart Business Consortium
LLP provides need and value-based measurable
solution interventions to help Business grow
So, flip the pages of our magazine and explore
interesting insights into the world of business!

12. CONSULTING
BUSINESS
While the global consulting industry moving at a steady pace, in the
Indian consulting market has evolved as a decent contributor to the
Indian GDP. Stamping a consistent growth since the last fewyears, the
average growth has shooted upto 6.75%, as perindustryreports.
Professional competency, heightened demand, agility, and need for
process-oriented skillsets are few of the factors that have driven the
consulting industry to evolve in the recent years. It’s the right time to
strengthen the framework of the consulting business by embracing
innovation and nurturing talent.
THE RISE OF CONSULTING
“If you are selling a service, you’re selling a Relationship. And,
relationships are about feelings, not about what you do!” –Dan Lok,
World's Highest Paid Consultant.
According to the dictionary a consultant can be defined as 'an
expert in a particular field who particularly works as an advisor for a
companyoranotherindividual'.
According to the research, A consultant’s job is just to consult. No
more, no less than other. It’s that simple.
There is no magical formula that makes one consultant more
successfulthan other.
But, yes there are some key points which act as a secret sauce for
these successfulconsultants.
WHAT IS CONSULTING BUSINESS ABOUT?
18JUNE 2019 |

13. Ÿ Stupid questions
Ÿ Fresh Eyes
Ÿ Specialized knowledge
Ÿ Discovering hidden opportunities
Ÿ Connections
Ÿ Resources
Ÿ Challenges pre-conceived limit
Ÿ Implementation
Ÿ Accountability
Ÿ Recognition
Ÿ Validation
Ÿ Motivation
Ÿ And most importantly a Consultant is selling
Certainty to an Uncertain World.
WHAT A CONSULTANT SELL?
Here we have mentioned the 3 basic categories
of consulting and everything else falls under this
group.
Strategy Consulting
Operations Consulting, Financial Advisory Consulting,
Human Resources Consulting, Risk & Compliance
Consulting
3BASIC CATEGORIES OF CONSULTING
Corporate Consulting
IT Consulting, Business Consulting, Environmental
Consulting, Software Consulting, Sales Consulting
Independent Consulting
Marketing Consulting, Financial Consulting, Image
Consulting, Social Media Consulting, Career Coaching &
Consulting
Exclusive
11 | JUNE 2019

14. BAIN & COMPANY
Bain stands as one of the leaders in management
consulting along with McKinsey and BCG.
Headquartered in Boston, it was founded in 1973
and also has a global presence with over 56
locations across the globe.
BOSTON CONSULTING GROUP
With over 90 offices across different nations, BCG has
over 6000 consultants and the corporate office is
located in Massachusetts, USA. It carries a great deal of
expertize in the areas of healthcare, chemicals, and
retail.
ERNST & YOUNG
Having a presence in over 150 countries across the
globe, it was founded in 1989 and caters to areas
including Assurance, tax, advisory and more! Listed
in Forbes as of the leaders in best management
consulting firms, it is headquartered in London, UK.
Headquartered in Dublin, Ireland, it has a global
presence with approx. 1,30,000 employees in India.
Major areas of operations include Consulting, Strategy,
Technology, and Operations.
ACCENTURE
Situated in the UK, Deloitte was incepted in 1845 and is
counted among the big 4 professional services
companies. Termed as the ‘Stanford of Consulting’, it
offers services in the areas pertaining to human capital,
strategyand operations, and technology.
DELOITTE
th
Ranked as 12 in Fortune's list of '100 best
companies to work for', KPMG was incepted in 1987
and till today it has over 150 offices in various parts
of the globe. It provides services in the categories of
financial audit, advisory, tax and much more!
KPMG
MCKINSEY
Standing as the most renowned and talked about
consulting services provider at the global platform,
it has over 127 offices throughout the world and has
its corporate office in NewYork.
MAJOR TYPES OF FIRMS
• Top3firms(MBB) - McKinsey, BCG, and Bain
• Big4 - Deloitte, PwC, KPMG, Ernst &Young
• Tire2 -Accenture, Oliver,Wyman, and LEK, etc.
12JUNE 2019 |

15. • Volume Based • Value Based
GROW
YOUR BUSINESS: 2 W
AYS
SECRET OF THE WORLD’S MOST SUCCESSFUL CONSULTANTS
• Be Different
• Be Strong
• Be Committed
The most successful consultants in the world have one thing in common
• Surrounding yourself with successful people
Why?
You get Inspired
You get Motivation
Shows you what is possible
Follow + Customize to your own
Don’t Wait
raining
Culture
Exit Opportunities
Interviews
Branding/Prestige
Salary/ Compensation
SIX ASPECTS
01
02
03
04
05
06
13 | JUNE 2019

16. As conventional strategies take a backspace with the advent of customer-centric approach, the coming years are
surely going to revamp the industry in terms of new areas and flexibility of work. While a decade ago, there were
only a handful of players managing the business with traditional policies; today the business environment is highly
competitive and progressive. Macro factors such as ‘low-cost’ business, acquisition by big-sized players, ‘new-age’
technologies and evolving ‘in-house’ consultants are further disrupting the consulting industry.
It's all about Transformational Relationship!
Embracing innovative practices and the global Consulting market has experienced a major transit that has
matured as a process-oriented platform.Adapting to the needs ofthe modern-daybusiness, the consulting sector
has evolved as one ofthe largest marketswithin the professionalservices industry.
WORLD'S PROSPECTIVE
THE CONSULTING INDUSTRY – 2019 AND BEYOND
14JUNE 2019 |

18. Read it FirstRead it First
Subscribe today
Global Subscription
Yes I would like to subscribe to Insights Success Magazine.
Address :
Country :City : State : Zip :
Date :
CORPORATE OFFICE
Name :
Telephone :
Email :
Insights Success Media and Technology Pvt. Ltd.
Off No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017.
Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85
USA: 302-319-9947
Email: info@insightssuccess.in
For Subcription: www.insightssuccess.in
Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.

20. Creative
FactorLeveraging Creativity
ABusiness Consulting and
Communication Services Agency
–Creative Factor believes in working
with clients as an extended team. In an
interview with Insights Success, Tridiv Das,
the Founder of Creative Factor Group has
shared some insightful answers highlighting
the influences made by his firm, service
offerings, winning honors, current and future
perceptions.
Tridiv Das, Founder
SATISH KUMAR, Co-founder
18JUNE 2019 |

21. 1. Enlighten us with the foundation story of the
company and also the brief details of the
company’s initial days.
Creative Factor was founded in the year 2009,
with very modest beginnings as a proprietorship
company by Tridiv Das in the month of
September. The company was started in a small
corner in his house, in Bengaluru with just a
Laptop.
Two to three months into the business, and after
consulting a few large and prestigious Indian and
MNC brands, on their Marketing & Brand
Management strategy, he was joined by his
longtime colleague and friend Satish Kumar to
add more intellectual and business operational
strength to the company. While Tridiv looked into
the idea and strategy part of the assignments,
Satish used to manage the domain of giving life to
the ideas.
We are constantly trying to leverage creativity as a
practice which is delivering the brilliant ideas.
Also, we added more muscle by building our
teams and opened an office in Delhi &
subsequently in Chennai. The word about our
good work and our motto of working as a truly
extended team for our clients fetched us more
business. Clients started trusting us as their true
advisors, an extended team who solves their
business problems.
Since the very beginning, we have been strictly
following and reinforcing processes. Hence, we
are one the first agencies to implement ISO
Certification.
2. Brief us about the Founder/CEO of the
company and the major contribution of
him/her towards the company.
As a founder one has to wear multiple hats, and
Tridiv has managed it very well, doing equal
justice with all the departments that are crucial to
the success of the organization.
He along with his partner, Satish, defined and
implemented all the systems and processes
required for the smooth functioning of the
organisation. And this experience has given us the
edge to consult and advise mid-sized
organisations, to help them establish their business
processes successfully.
Tridiv is the face of the organisation, and has been
constantly striving to raise the bar, be in our
consulting or delivery models. He has been
instrumental in foreseeing the future of our
industry, and has prepared the organization to
embrace change, learn, equip, train and mentor the
team for the future – be in the areas of technology
implementations, new services, and consulting
assignments.
3. Please share with us the initial struggle that
strengthen the current success of the brand.
The initial days were a struggle as is the case with
all Entrepreneurs, attracting right talent, managing
finances, surplus funds for operating expenses
were some of the key challenge.
We also faced the challenge of competing against
small players who sold the services at prices
below the market value. But we stood our ground,
and over a period of time, potential clients, saw
the value that we brought to the table, in working
with them as their truly extended team! All these
struggles taught us that we need to empower
ourselves, with the best of knowledge, resources
and network of partners.
We constantly push our teams to push themselves
to be the best in the industry, and we encourage
them to invest time in themselves, and learn new
things and stay abreast of what is happening in the
industry (Business Communication, Consulting &
that of our clients’ industries). We conduct many
in-house training programs (some of which are
mandatory, and others are optional, as per the
choice of the team members) for the team
members, the next and upcoming generation to
empower them, to lead the future.
We have also managed to bring on board some of
the exceptionally best talents in the industry to be
a part of our management team, viz Partho Sinha –
to nurture and grow our Creative & Innovation
Thinking practice & Tripesh Das – to wield and
Interview with Insights Success
19 | JUNE 2019

22. grow our Visual Media & Digital Spheres, which
has strengthened the confidence that our client’s
place in us.
4. Tell us about the services you provide through
your venture.
Business Communications – We provide all the
services that a Brand or Marketing Head of an
organization would require to help him / her keep
his / her Brand stay relevant among their stake
holders (Internal & External), using traditional &
technology driven tools.
Business Consulting – We provide a whole range
of services to help organizations scale their
business, setting up processes, Digital
Enablement, HR services, Gap Audits, Customer
Experience Design & development, Leadership
Training, Trademark & IP consulting, Managing &
Resolving Broad Level Conflicts, Brand Business
Workshops, Cultural Transformation, Personal
Branding and customised consulting offerings as
well.
5. What have been big developments for the
company in India over the last six months?
We have restarted our operations in the West, have
signed up a few prestigious consulting
assignments, strengthened our network, and are
investing time and energy in technological
enablement. We are also in discussion for
collaborations with international partners.
6. Please share some success stories, awards and
accolades that the company has received.
Our biggest awards have been our select list of
long-standing clients, and there have been many
challenges that we have solved along with our
clients, the details of which are confidential. We
have won a few industry awards for business
communication assignments, some of them worth
mentioning are:
- Be a Responsible Indian for Schneider Electric
was nominated at the Brand Equity Kaleido
Awards for Best campaign in Energy (Power / Oil
& Gas / Renewables, etc)
- Ticket to Break Free for Fujitsu at DMAI
7. How will you describe your company in one
word?
Problem-Solvers / Advisors
8. What is the current industry scenario from
your perspective?
The industry in going through a flux, and
Technology combined with Creativity is changing
the entire communications industry landscape, and
one has to constantly keep evolving to deliver the
best experiences on behalf of the Brands we
represent.
9. Advice for the budding entrepreneurs who are
trying to embark in the same field.
Businesses are not built overnight, they need time,
so one must have the patience to go through the
turmoil and the ups and downs. Secondly,
businesses are best built for a purpose, don't do
business only for money- it’s not inspiring.
10. Brief us about the future of the company or the
goal it has set to mark its exceptionality in
future.
The focus for the near future is to strengthen our
consulting offerings, establish ventures that focus
on an overall betterment of the society at large (we
have two such ventures – Green Factor (Indoor
Greenhouse solution to solve food crisis in the
overpopulated world) and Samsarana (An
Advance Age Solution)), work on building and
training our second level of management, establish
our international footprint in emerging markets,
invest in technology enablers, building a culture
that will address the needs of today’s millennials
and empowering them to realize their true
potential.
20JUNE 2019 |

24. Providing a New
and Clear
Direction for
Success
9PAXRESTAURANT
CONSULTANTS
To fulfill the
dreams of
millions to
realize their
successful
restaurant
business
worldwide
‘‘
‘‘
Chef Shajahan M Abdul
Founder
“
“
22JUNE 2019 |

25. With the vision to become
the world’ best food
business serving the
exquisite and affordable recipes, 9Pax
Restaurant Consultants Pvt. Ltd. is a
novel consulting firm founded in 2011.
Headquarter in Mysore, it has its major
operation centers in India, USA, UAE,
Kuwait, and the UK.
9Pax Restaurant Consultants helps
food & beverage business achieve their
goals. Till date the company has served
total 200 Plus Clients Worldwide.
The 9Pax Chef
Chef Shajahan M Abdul is the
Founder of 9Pax Restaurant
Consultants Pvt Ltd. He handles
multiple responsibilities under the roof
of 9pax Restaurant Consultants. He has
completed his Master’s in Hotel
Management from France and has also
worked under well-known chefs
throughout his career.
Chef Shajahan is passionate about
creating innovative products and
solutions for his clients. He has
nurtured the company over the years
by adding unique values in creating
world class business to his customers.
As a team, Shajahan and his team
members have exceptionally managed
to be the world leaders in hospitality,
food manufacturing, and retail
businesses. He has successfully
handled Expansions, Diversification,
Training, Intonations, and Business
Growth with Stability over the years in
Hospitality Sector.
Chef Shajahan said “I feel every day
that there is a greater challenges
awaiting for me out there & I’m just
warming up!” Further, he adds “I wish
to join hands with companies with
larger vision as I have the confidence
to drive your company towards success
beyond imagination.”
The Extended Reach
With over 200 plus clients across the
globe, 9Pax Restaurant Consultants is
now a pioneer in creating solutions for
food & beverage industry.
The objective of the company is to
reach out to the food & beverage
businesses which are New Startups,
Businesses which are looking for
expansion, and Businesses which are
struggling to manage the operations.
Exceptional Solutions
9Pax also helps in franchising the
business across the globe with best-in-
class strategy to excel all challenges
and achieve market leadership.
Following are the formats of the
businesses for which 9Pax provides
solutions:
• Industrial Canteens
• Hospitals
• Hotels
• Restaurants
• Theme Parks
• Resorts
• Motels
• Bar
9Pax has been delivering various
service formats which are namely:
• Dine-in
• QSR
• Takeaway
• Cloud Kitchens
• Food Courts
Success Stories
9Pax vision was too big and any
obstacle would not stop the company’s
vision in achieving its goal. The format
of work is simple, reach out to the
needy and help them in achieving their
dreams! It has been also a part of
many brand successes including brands
like Mr. Idli and Chef Abdul’s
Tandooriwala. Both the brands have
received many national and
international awards and recognitions.
Chef Shajahan’s Advice for the
Budding Entrepreneurs
If you care to treat the hunger! You are
doing the worthiest business on this
earth. If you areable to bring smile on
the face of the needy then, you should
try reaching out to the millions out
there who are looking for someone like
you to improve their lives.
Future
9Pax is aiming to become the leaders
in managing the properties on behalf of
their clients. It will be managing
various national and international
brands under franchise owned
company operated business models.
The company is also aiming to expand
its recipe solution manufacturing unit
which provides solutions for hotels and
restaurants in managing the quality
consistency.
• Business Feasibility
Analysis Report.
• Restaurant Planning &
Designing
• Kitchen
Implementation.
• Menu Development,
Planning & Designing.
• Manpower Recruitment
&Training.
• Operations
Documentation &
Implementation.
• Technology
Implementation.
• Branding (Digital &
Print)
9Pax provides following services
to the mentioned business formats.
23 | JUNE 2019

26. Sanjeev Agrawal
Founder & Director
Deflytics
SoftwareImproving Corporate Performance
by Optimizing Decision-making
n an interview with Insights Success,
ISanjeev Agrawal, the Founder &
Director at Deflytics Software has
shared some insightful answers highlighting
the influences made by his firm, service
offerings, winning honors, current, and
future perceptions. The firm is aiming to
empower the companies to better
understand their data, helping them become
more nimble, efficient and competitive in
their respective marketplace.
24JUNE 2019 |

27. 1. Enlighten us with the foundation story of the
company and also the brief details of the company’s
initial days.
Deflytics Software was founded in Nov 2012 and
started commercial operations in mid-2013. We named
the company “Deflytics” as the sum of 2 parts –
[DEF]Y and ANA[LYTICS] – with the core belief that
companies need to Defy their existing business
processes and use Analytics to bring change within
their organizations for better decision making. With this
aim, we set about seeking partnership with global
product companies in the analytics space. We knew
even then that Software as a Service [cloud-based
technologies] would be the next big wave and so we
aligned our partnerships with leaders in the analytics
space with a cloud-focused product offering.
In the initial few quarters of 2013, we faced resistance
from market to adopt cloud-based solutions due to
challenges inter alia on data security, scalability,
network, and bandwidth. Further, we faced stiff
competition from the strong presence of on-premise
vendors like SAP, Oracle, and IBM. Over the course of
next 2-3 years though, we had a good run with our
Mobile BI and EPM offerings landing projects with
some of the biggest and most prestigious enterprises in
India. We eventually had to pivot our business a couple
of times before we decided to focus exclusively on
Enterprise Performance Management marketplace.
2. Brief us about the Founder/CEO of the company
and the major contribution of him/her towards the
company.
Sanjeev Agrawal is the Founder & Director of
Deflytics Software. He has 22+ years of experience in
Sales, Presales & Consulting. He started Deflytics in
2012 and has been associated with the company since
then. He is responsible for overall strategy, operations,
and execution of the company. Under his leadership
and guidance, Deflytics has worked with over 35+
clients across India and overseas across a range of
EPM/BI projects. Deflytics has built expertise in
IT/ITes, Pharmaceutical, Manufacturing, Media &
Entertainment, Retail and Professional Services
industries. He has built a team grounds up to cater to
the challenging needs of planning marketplace, and
believes in open, inclusive work culture, likes to
empower the team to deliver professional work with
honesty, transparency, and integrity. He is pretty hands-
on and is actively involved in implementation projects
lending his expertise to clients.
3. Please share with us the initial struggle that
strengthens the current success of the brand.
Deflytics was incorporated in late 2012 with 3 key areas
of focus – Analytics [including Data warehouse and
BI], Mobile BI and EPM. It won its first EPM client
very early in its journey. Over the years, Deflytics has
worked with clients who are leaders in their respective
industries helping them put together processes and
framework for Analytics and Planning. Over the last
few years, it has pivoted its business to focus
exclusively on the Enterprise Performance
Management [EPM] market and has gained significant
traction. Deflytics is a team of the young, energetic and
vibrant workforce with industry knowledge and
experience along with professional educational
background like CA, MBA[Finance] or
MBA[Operations]. They connect with business team
speaking the language clients understand and co-relate
with. Deflytics ensures adherence to the highest
standards of delivery at an attractive total cost of
ownership. They deliver projects using the Agile
Methodology that allows the milestones to be
monitored, managed and course corrected without time
and cost overruns.
4. Tell us about the services you provide through your
venture.
We are an Enterprise Performance Management [EPM]
service provider. We work with clients to help them
PLAN and MANAGE their business BETTER. The
keywords here are PLAN, MANAGE and BETTER.
Our services are focused on bringing people, processes
and technologies together in a way that enables
companies to create a forward-looking plan [be it in
Finance, Supply Chain, HR or Sales] using levers or
drivers that impact their business. People collaborate in
making this plan keeping the strategic goals and
objectives of the company in mind. Actual performance
against the plan provides insights and information that
can help businesses drive their tactical decisions to
ensure velocity in their execution towards their overall
plan. The only thing constant in Planning is Change.
Businesses need to evolve based on market dynamics,
economic and political changes, and competitive
situations. This drives continuous change to the plan
through the re-forecasting process. This enables
Interview with Insights Success
25 | JUNE 2019

28. companies to get BETTER in the way they make
decisions through the dissemination of analysis and
insights to the people when they need it.
5. What have been big developments for the company
in India over the last six months?
We have completed some really interesting planning
projects including demand planning & forecasting in
Media & Entertainment sector, complex Bill of
Material costing, Financial Planning in Pharmaceutical
sector, Financial planning for Software as a Service
company and also worked with Financial Services
Company outside India helping them with their
financial planning needs. Our delivery structures,
methodologies, and governance have improved
dramatically over the last few quarters. We have been
ramping up our team strength to ensure scalability for
our future engagements. Our customers expect the best
from us and we are constantly aiming to meet and beat
these expectations.
6. Please share some success stories, awards, and
accolades that the company has received.
Our aim is to ensure that all our clients are successful.
And our success is tied to how we can help them get
BETTER. Many of our clients have realized
quantifiable gains over their erstwhile planning
processes resulting in significant productivity,
qualitative and quantitative benefits. Some client teams
also had softer benefits for example – having the team
leave from work on time and have more time with
family and friends ensuring a positive impact on their
work-life balance.
Since we get involved in our clients’ future outlook and
plans, most clients insist on NDAs that prohibit us from
naming them and their success.
7. How will you describe your company in one word?
“Passionate Planners”
8. What is the current industry scenario from your
perspective?
Today’s dynamic macro-economic and market situation
is forcing companies to take decisions that are fact-
based, realistic, timely and most important decisions
that have an impact across the enterprise. Multi-
dimensional analysis, collaborative planning, scenario
analysis, and hypothesis validation are key business
demands. And this cuts across the enterprise – be it
Finance, Supply Chain, Sales, HR, Marketing and IT.
Companies are expecting technology to keep a rapid
pace with the changing business conditions. Able to
plan based on multi scenarios – worst case, best case,
an ideal case and keeping a various variable that can
interplay in the planning process makes these
companies ready to face most eventualities. And when
a particular business situation arises, they are not
caught off-guard but prepared to handle the
circumstance. This enables them to take decisions
faster, be nimble and continue to lead in their
marketplace. We also see rapid cloud-based solution
adoption across industries.
I personally think that “companies need to be of
specific size and scale” before they can look at
technology intervention is a myth. Enterprises of all
sizes (ranging from a few employees and large
enterprises with multi-country operations with large
workforce) need the capability to PLAN their future
BETTER.
9. Advice for the budding entrepreneurs who are
trying to embark in the same field.
Competition in the marketplace is intense. Focus on
your strengths and differentiate your product and
service offerings. Ensure quality work for your
customers.
10. Brief us about the future of the company or the goal
it has set to mark its exceptionality in the future.
We are taking efforts to reposition our business to bring
more and more process expertise to our clients. Our
consultants’ domain and industry experience coupled
with our Partner solution expertise put us in a unique
position of strength. Our vision is to help companies
PLAN and MANAGE their business BETTER. And,
we are moving in the right direction with our team, our
delivery processes, and our solution partners.
26JUNE 2019 |

30. you look for when seeking ISO Consultancy firm?
Although the solution is highly dependent on your project
goal, here are few things that can help you figure out if an
ISO consulting firm is worth working with.
Track Record of Success
You should always ask about what is the track of success
and with whom they have worked and what was the rate of
successful completion of project. Some consultants may be
great at pitching you but have no track record of success.
That is why it is important to speak about the firm’s prior
experiences with an requirement similar to yours or with a
company of your size.
Always make sure that the firms you’re working with can
refer you to past clients who can confirm a successful
project. Actual client references will help you determine
which consulting firm can help you achieve ISO
certification hassle free.
An Experienced Team
You can learn a lot about an ISO consulting organization
based on how they treat you as a client. The best ISO
consulting company will care about your time and they
won’t waste it by initially presenting to you with senior
members of their team but using less experienced
consultants to do the actual work.
Moreover to fetch an experienced consultant, your company
also needs to determine whether or not you would prefer to
have an individual person or group of consultants work on
your requirement. Your company’s fiscal and needs will
help you figure out how big of a team you should hire to
achieve your goal of ISO Certification.
Brijesh Kumar is the Founder & CEO of
QC Certification who works as the Lead
Auditor for ISO 9001, ISO 27001 and
ISO 29990 management standards.
Brijesh also works as a Senior
Consultant for the implementation of
IMS, ISO 27001, SA-8000 and other
various certifications services. He has
also provided the consultancy for the
diverse ISO standards like ISO 9001, ISO
14001, OHSAS 18001, ISO 29990, SA
8000, etc. He has an in-depth knowledge
of ISO 17021 standard due to which the
company is spearheading and achieving
the peak objectives to expand the
business.
About The Author
There are many reasons why businesses hire ISO
consultants to meet the requirement of ISO
Certification. Whether it’s because the company
wants an unbiased opinion or because it doesn’t have the
resources to address the issue internally, consultants offer a
best way to solve the problem without costing a fortune
value. However, how do you know which consulting firm is
good for your company’s business growth? What should
Hiring ISO Consultants
28JUNE 2019 |

31. Reasonable Cost Structure
Companies generally hire ISO consultants when they
cannot afford to build out a professional team. So payment
structure should be especially important when finalizing
which consulting firm you want to work with. You want to
find a firm that provides you with adequate services at a rate
that makes financial sense.
Determining a reasonable cost requires more than simply
finding the cheapest vendor. An inexperienced consultant
who is cheaper but takes a longer time to reach your goal
may be more costly than an experienced consultant who
reaches your goal more quickly but with higher cost.
Whatever level of experience your consultant has, you
should keep your budget in mind when speaking with
different consultancy firms.
Moreover, you want to work with a company that intends to
solve your issue without dragging the contract on for too
long for the purpose of keeping you as a client as long as
possible. Best consulting agency will provide an end date
for resolving your company’s problem that doesn’t extend
indefinitely.
Added Value
It could be wise decision to hire a specialist; companies
should aim to hire a consultant who has worked in many
industries. An experienced agency will be able to call from
different past experiences across different industries and
come up with more creative solutions that your business
would not have been able to come up with internally. You
should pour extra skill and value to your team, instead of
simply enhancing what your team can already provide as
experts in their specific fields.
Communication Skills
The most effective consulting firm is able to listen to their
clients and communicate in an efficient manner. Make sure
that the consulting firm’s team pays attention to your needs
and demonstrates the ability to give an honest, unbiased
opinion about the issues and how to fix them. Clear and
effective communication skills are imperative to making this
business relationship beneficial to your company.
About Quality (QC) Control Certification
QC Certification is founded in 2010 accredited from UASL,
UK for the following standards: ISO 9001, ISO 14001, ISO
45001, ISO 13485, ISO 22000, HACCP, ISO 20000, ISO
27001, ISO 29993 and ISO 50000. QC certification has more
than 25 person’s team. The team is versatile talented,
experienced, technical experts, Lead auditor & experts from
various industrial domains. Team has identified the
requirement of ISO standard and design roadmap towards
ISO Certification. Either small scale or corporate our
designated team take care of each & every aspects of quality.
In QC certification where innovative ideas are always
welcome. Each and every suggestion from the team is
recognized and implemented. QC Certification works on the
formula of co-operation + motivation + training = success.
Brijesh Kumar
Founder & CEO
29 | JUNE 2019

32. Anlight
Consulting
Services
Delivering Expert Solutions
Anlight Consulting Services (Anlight) is a
customer-centric consulting company that
delivers value to its customers, through a wide
range of IT Consulting Services, Cloud Solutions, and
mid-senior level Talent Acquisition Services. The main
objective of Anlight is to focus and derive value from
two major cornerstones that are the key to any business -
Technology & People. The hybrid expertise in ‘strategy’
as well as ‘hands-on execution’ and a ‘customer-centric’
approach provides an edge to Anlight’s customers. It also
helps them to generate immense business value through
Anlight team’s rich business experience, vast industry
expertise, in-depth knowledge and consulting services.
An Inspiring Leader
Anlight CEO, Anoop Handa has a comprehensive
Technology and People Management expertise which he
put into his entrepreneurial journey and set-up Anlight in
2014. An exceptional leader, with ‘never say die’ attitude
and tremendous positive attitude; Anoop walks the talk
and has been a great role model for his employees. He
demonstrates exceptional professional and people
management skills with a strong focus on integrity,
superior customer service, mutual respect, and complete
transparency.
Eventful Journey – From Naught to a Star
The journey of Anlight started with a small step, five
years ago. And, now it is a successful organization, with
over 40 passionate and enthusiastic employees, serving
over 30 customers across India and beyond. It provides a
range of IT/HR Services – IT Consulting, mi to Senior
level Recruitment Services, HR Technology Solution
Implementation Services (Strategic partnership with
Ramco Systems focused on HCM solution) and virtual
CIO (vCIO) Services.
Anoop Handa, CEO
30JUNE 2019 |

33. Initial challenges of acquiring customers for the start-up,
managing customer expectations with an initial hand-picked
team, creating awareness about the company and leveraging
professional network for new business, now all seem to be
things of the past.
Strong focus on positive attitude, core organization values
and creating an empowered, flexible yet performance
focused work culture has reaped good results. With a belief
‘slow and steady wins the race’, Anlight has taken small but
solid steps and continues to march towards its vision of
being “the preferred choice of its customers and partners
globally and be valued for driving excellence & high
performance through most optimal Technology and Human
Capital.”
Exclusive Services
Anlight’s services portfolio comprises of Strategic IT
Consulting / vCIO (pay per use virtual CIO model), IT
Services and mid-senior IT Recruitment Services.
The Virtual CIO engagement delivers the required
technology leadership to its customers against the service
fees in ‘pay as you use’ service delivery model and is a
cost-effective way of achieving CIO competencies to meet
business goals.
Anlight’s Cloud Hub, through its multiple strategic
alliances, delivers a portfolio of Cloud-based business
solutions and applications to help its customers overcome
their complex business challenges.
The company possesses a strategic partnership with Ramco
Systems since 2014, for providing marketing and sales
support, enablement, configuration and implementation and
support services of award-winning innovative Ramco HCM
(Human Capital Management Solution) – a hire to retire
HR Automation solution.
“We also have a partnership with US-based
ThoughtAnalytiks LLC, (“tA”). ThoughtAnalytiks help
data-driven enterprises, to take cost, time, coding, and
demand for technical skills out of their data initiatives. The
SaaS-based Analytics platforms from tA leverage data
assets to excel in business decisions. These platforms take
cost, time & technical skills out of the equation in a
building data warehouse and data lakes,” explains Anoop.
The company recently introduced HR Vu: a pre-built set of
HR KPI’s’ and HR Analytics to enable Data-Driven HR for
delivering business value via HR function
Experienced Voice
A successful entrepreneur, Anoop shares the five lessons he
gained over the last five years of his entrepreneurial journey
which are sure to serve as an inspiration for the budding
entrepreneurs.
Ÿ Nothing is Impossible; Stay Focused! The
entrepreneurship journey is not easy and will have its
own share of ups and downs. But the trick is to stay
focused on goals and Never Give Up!
Ÿ Build up a winning team. The focus should be on
attracting, retaining, rewarding & empowering the team,
who are fully aligned to the mission & vision.
Ÿ Don’t be shy to say NO! Once you start a company,
there will be a lot of distractions. It’s only by saying NO
that you can focus & concentrate on the things that are
most important.
Ÿ SMART Execution – Many Imagine; Few Execute! An
entrepreneur has to be adept at execution and ready to
play multiple roles during any single day, and lead by
example. Good Execution is key to realize your goals.
Ÿ Networking, Professional Relationships &
Partnerships: Networking plays a key role and
shouldn’t be ignored at any cost. Networking is not
about collecting contacts, but Networking is about
planting relations.
Creating a New Path
Anlight is currently focused to expand its global footprint
and add more cloud solutions to its existing portfolio.
The Company aims to enter into more strategic partnerships
with proven, global product companies so that we can offer
more solutions to our esteemed customers.
THE OUTSTANDING
C nsulting
IN2019
FIRMS
“We, at Anlight,
have our sole
objective of
spreading excellence
through expertise”
31 | JUNE 2019

36. Trident F&B
ConsultantsCrafting the Best Consulting Services to the Hospitality Industry
Sanjeev Sareen
CEO
Abhishek Saareen
Executive Director
34JUNE 2019 |

37. ne of the oldest, most trusted, and valued
Ohospitality consultancy firms in the country
Trident F&B Consultants Pvt. Ltd. is a New
Delhi based firm. In an interview with insights success,
CEO, Mr. Sanjeev Sareen and Executive Director,
Mr. Abhishek Saareen gave some insightful answers
highlighting the influences made by the company in the
television industry. Below are highlights from the interview
with Insights Success:
01. Enlighten us with the foundation story of the
company and also the brief details of the company’s
initial days.
The CEO, Mr.Sanjeev Sareen, was working as Executive
Sous Chef in a five star hotel in Delhi. In fact at the age of
27, he was the first ever youngest “Sous Chef of India.” he
decided to do something more challenging. In 1991, he
began to feel the need to guide new entrants as well as the
established brands in the Hospitality Sector in carrying out
various stages in a Project effectively and efficiently so as to
get desired results. As a result of his dynamic vision,
Trident F&B Consultants came into existence and the
methods adopted by Trident F&B Consultants immediately
became, and continue to be, the industry standards. The
company got its first project in Delhi by the name of RS
café. After those 2 projects at Nagpur including Haldiram’s
at Anjuman Complex, Sadar; the journey began slowly but
steadily.
Today, TRIDENT F&B CONSULTANTS Pvt Ltd is one of
the most award winning professionally managed Hospitality
Consulting Organizations indulged in setting up Resorts,
Hotels, Food courts, Amusement parks, and High efficiency
Base kitchens, Industrial and Institutional Catering
divisions in India. We are one of the most reputed & oldest
hospitality consulting firms in India.
We are considered to be a leading & reputed organization
well equipped to carry out Hospitality Projects all over
India. We have a team of qualified professionals who can
easily handle various technical aspects which come across
at different levels in a Hospitality Project.
Trident F&B Consultants Pvt. Ltd. is dedicated to providing
Hospitality services maintaining high quality level,
knowing the latest advances in the Hospitality sector,
backed by a skilled & well trained work force.
In Trident F&B Consultants, the Panel of Team Members
has a strong base that can take care of the assigned project
effectively. We believe in total commitment and timely
completion of the assignment.
Trident F&B Consultants has the requisite expertise to
execute a particular Hospitality project from concept to
completion stage.
02. Brief us about the Founder/CEO of the company
and the major contribution of him/her towards the
company.
The Founder & CEO, Mr. Sanjeev Sareen, is from F&B
Production department so it helped the company grow
faster. After graduating from Pusa Catering College (now
IHM Pusa) in 1978, he worked with Taj Mahal Hotel, New
Delhi for three years. He went abroad and worked in
prestigious hotels in Libra & Egypt. After gaining overseas
experience, he returned to Delhi to join Taj Palace Hotel in
1983. He had also worked at senior positions in Le
Meridien hotel & The Lalit (Holiday Inn erstwhile), New
Delhi. He is considered an expert in F&B Production &
F&B Controls by many in the industry. Mr Sanjeev Sareen
has got more than 40 years of rich experience in Hospitality
Industry.
Mr. Abhishek Saareen, Executive Director of Trident
F&B Consultants Pvt. Ltd, completed four years
Bachelors in Hotel Management and Catering Technology
from New Delhi, has exposure in The Park Hotel (New
Delhi), The Oberoi Hotel & Trident Hotel (Mumbai) and
overseas stint in Dubai (UAE). He takes care of the
planning, execution and post-opening streamlining.
03. Please share with us the initial struggle that
strengthen the current success of the brand.
During early years of establishment, it was very difficult to
get the projects as the awareness was very less. Still with
patience, we managed to run the show with challenge-
facing abilities. In order to overcome the challenges, we
have worked really hard and stayed motivated throughout
our journey to become one of the key players in the world
of professional hospitality consulting. We could do that
only with a clear vision while keeping our core values
intact.
Interview with Insights Success
35 | JUNE 2019

38. 04. Tell us about the services you provide through your
venture.
Please find the details of the aspects of the consultancy
provided by our company as follows:
1. Planning of the Food Outlets: Planning of the food
outlets is bifurcated into two categories:-
a) Theme
b) Menu
Theme of the restaurant shall precisely depend on the menu
and the cuisine. We help in choosing the regional Menu and
Theme and their proper execution and implementation with
the help of the interior team which is on our panel. We are
experts in planning of High class Food Courts, Sweet shops
and Theme based restaurants with diversified menu i.e.
Mediterranean, Far-East, European, Ethnic Punjabi, Exotic
Sea-Food, Speciality South Indian, etc.
2. Managerial Consultancy: Managerial Consultancy is
very important for the beginners. Since they are not well-
verged with the Restaurant & Hotel Operations, we offer
our help for the smooth functioning for quite a few days
after opening. Our team can handle any kind of situation
that comes across during the ongoing process.
3. Systems & Procedures and their implementation:
Systems and procedures are generally made but due to
certain hiccups during Operations they are not implemented
properly. Therefore we try to put them into the mainstream.
4. Kitchen Planning & equipment selection: Kitchen
Designing is one important aspect of the Facility Planning.
Kitchen is the nerve of any project so utmost care is taken
as far as work-ability and Space Utilization is concerned.
Once the layout is finalized, then we submit the detailed
Service Drawings i.e. Electrical, Plumbing, LPG/ CNG/
PNG, Exhaust-Fresh air, etc.
5. Feasibility study: At the pre-conceptual stage, we offer
our services for the study of viability and feasibility. That
includes all the positive and negative points as far as the
location of the project is concerned and the projected
clientele and the estimated footfall.
6. Project reports: Project reports are prepared in
co-ordination with the Chartered Accountant to give a fair
view of the monitory aspects.
Other areas of Involvement:
• Sick unit handling
We undertake the peculiar task of Profit making from those
units which are “Sick”. In other words, we provide
managerial consultancy to those establishments which, due
to some or the other reason; do not reach the “break-even
point”.
• Planning of bulk catering establishments
Be it an Educational or Institutional Catering which
provides meals to more than 2,50,000 people per day, are
also designed by us keeping in mind the space utilization,
facilities for the bulk production & faster dispensing of
food.
• To provide the measures for effective cost control
If your food court/restaurant goes “haywire”, then you tend
to make losses. So we suggest some very versatile measures
to curtail the soaring costs.
• Output & Profit Enhancement
Output is directly related to Profits. Per shift & per staff
output can be enhanced by following few simple methods
being suggested by us.
• Technology
We have complete knowledge of the ‘use of new/prevailing
technologies’ in regards to the Hospitality industry.
• Strategy Planning
Strategy planning is very important in order to achieve the
goals. So we do plan the workable strategy to ensure better
results. We suggest the effective measures to patronize the
regular customers.
• Staff Training
We Conduct staff training on regular basis to ensure the
better results.
05. What have been big developments for the company
in India over the last six months.
We have added more feathers in our cap in last few months.
Our company got projects from many prestigious names in
the industry. Lot of newspapers, magazines & online media
have written about us & our work.
06. Please share some success stories, awards and
accolades that the company has received.
Awards & Accolades
• Certificate of Competence has been awarded to Mr
Abhishek Saareen by FSSAI in “Food Safety –
Manufacturing”.
36JUNE 2019 |

39. • Our Executive director Mr.Abhishek Saareen has been
awarded the “Entrepreneur of the year 2018” for his
exemplary work as an entrepreneur by Mr.Bhupesh
Kumar, Principal, Banarsidas Chandiwala Institute of
Hotel Management & Catering Technology; Mr.Jag
Pravesh Chan Gupta, Learning & Development Manager,
Accor Hotel Group and Mr.Swaroop Sinha, Principal,
ITC Hospitality Management Institute.
• “Best Indian Restaurant Consultant/Business Mentor of
the year 2018” by Indian Restaurant Awards, 2018
(Franchise India) has been awarded to our company in JW
Marriot Hotel, New Delhi.
• “Everest Awards 2018” by Zoom Delhi has been awarded
to our company.
• “10 most promising Hospitality Consultants, 2017” by
Consultants Review magazine featured our company in
November, 2017 special issue.
• Insight Success magazine lists our company as one of “50
Most Prominent Consulting Companies, 2018” in
January, 2018 issue.
st
• Mr Abhishek Saareen was awarded the 1 position in
Facility Planning Competition by Banarsidas Chandiwala
Institute of Hotel Management & Catering Technology,
New Delhi in 2008.
• “Certificate of Excellence” has been given to Mr
Abhishek Saareen by Vegit Victor Company in the year
2006.
• Mr Sanjeev Sareen and Mr Abhishek Saareen write on
various topics for the global hospitality industry and their
write-ups/interviews get featured in lot of
magazines/newspapers like Times of India newspaper,
Consultants Review magazine, Food & Beverage News
magazine, AAHAR, Ingredients South India magazine,
Apeda agrixchange, Saffron Media company, India
Retailing company, Gulfood, Food Service magazine,
Insight Success magazine, Alpha International trade,
Kailmart, Grains Asia magazine, Bakery Update
magazine, Hotels and Restaurants Network, Food Today
magazine, Propak Asia, Images Group, Nuffoods
Spectrum, Restaurant Times, FSSAI, Processed Food
Industry magazine, Food marketing & Technology India
etc.
Also sharing an interesting episode: In early 90’s, we did
a restaurant project in a small town of Haryana i.e.
Yamuna nagar. The client’s father said “My son has
already lost crores of rupees in several other ventures
(nowhere related to the Restaurant business). This is the
last time I am funding a project for him. So I want the
project should be successful otherwise my son will have
no future”. Having expertise in the field, we planned the
project in such a way & gave our expert advices from
time to time. Not only was the project a huge hit but our
client became a known figure in the Indian Hospitality
because of this particular project. Today he is the
“General Secretary of the Restaurant Association (Local
body)”.
07. How will you describe your company in one word?
Maestro or best in the field of restaurant set-up consulting
08. What is the current industry scenario from your
perspective?
We, at Trident F&B Consultants Pvt. Ltd., strongly believe
that India with its economic growth is seen as most
potential market for doing food business. F&B industry is
growing at a very fast pace.
09. Advice for the budding entrepreneurs who are trying
to embark in the same field.
For the young entrepreneurs, I want to say that “Sky is the
limit”. They should move forward with crystal clear vision
& strong passion to achieve their goals.
10. Brief us about the future of the company or the goal
it has set to mark its exceptionality in future.
These days even small entrepreneurs also want to hire a
consultant for a small project. This could have been
possible because of the growing awareness about
consultants, their popularity and their importance in a
project. This trend is only going to go upwards so the future
is bright and the scope is growing as new people and groups
are entering the hospitality industry and thanks to the Govt.
policies which encourage the fresh entrepreneur. We have
done more than 600 hospitality projects. We aim to
accomplish 1000 projects by 2025. We envisage ourselves
as touching wider horizons, grow manifolds and contribute
to the society in various ways in the coming years.
37 | JUNE 2019

40. QUICK HIGHLIGHTS OF THE COMPANY
• We have done more than 600 Hospitality projects spanning almost across the entire country.
• Few clients: Haldiram’s, ISKCON, Imly, Gulab, Bikaji, BTW, Sandoz, Bhikhaaram Chaandmal,
Comesum, Gopal’s, Gopaljee, Gopala, Mohini Tea, L.S Caterers, Tewari Bros. Mithaiwala, Om Sweets,
Kanwarji’s, Combermere Hotel (Shimla), B.G Naidu (Tamil Nadu), Ministry of Defense (DRDO) etc.
• We are one of the most reputed & oldest hospitality consulting firms in India.
• Our USP is that we charge very reasonably; offer all the committed services and we remain there even after
the opening with the restaurant operator.
• Our successful Projects include Hotels, Motels & Resorts, Restaurants, Clubs & Recreation Centres,
Institutional & Industrial Cafeterias, Fast Food Chains (QSR), Food Courts, Commissaries & base kitchens,
Sweets production factories, Bakery & Confectionary Outlets, Restro-bars, Lounge & Cafés, Mithai
Showrooms, Catering companies, Banquets, Take-away joints & also the Non profitable organisations as well
as the Government organisations.
• We came into existence in the year 1991.
• We have done several Hospitality projects in states like Andhra Pradesh, Bihar, Chhattisgarh, Delhi (& NCR),
Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Madhya Pradesh,
Maharashtra, Meghalaya, Odisha, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand &
West Bengal and still counting.
• Having a team of qualified personnel to handle various technical aspects which come across at different levels
in a hospitality project.
• Having capability to take a project from concept to commissioning stage, we believe in commitment.
• We are dedicated to providing hospitality consulting maintaining high quality level, knowing the latest
advancement in the hospitality sector, backed by a skilled & well-trained work force.
• We have the expertise: Trident F&B Consultants Pvt. Ltd. has the requisite expertise to execute a particular
Hospitality project from concept to completion stage. Ever since we started the Organization, the methods
adopted by us became, and continues to be, the industry standard.
• We empathize with the client: At every stage of our involvement with the client, we always put ourselves
into the client’s shoes visualizing the operations and think what difficulties he or the end customer may face if
we do a particular thing in a certain way. Then based on our experience, we give solutions removing all the
hitches & the bottle necks in making the operations smooth and also keeping in mind the end customer’s
satisfaction. We keep learning and evolving in order to give our best to our clients wherever we do business.
• We can make the project very cost effective with our years of experience in the field.
• We stop the business owners/management to make wrong decisions.
We offer total solutions under one roof. We are a diversified & experienced group of hotel and hospitality
industry experts and specialists, providing sound advice, needed to successfully resolve complex issues related
to ownership, lending, franchising, management, foreclosure, and bankruptcy. We provide expertise & counsel
to make the business profitable.
38JUNE 2019 |

41. The importance of hiring us for launching & success
of a business can be traced by the following:
We have the knowledge of the current trends in the Hospitality sector. Hence,
we incorporate new food & beverage items in the menu and also the latest
restaurant/food service trends. We also have complete knowledge of the
'use of new/prevailing technologies' in regards to the Hospitality industry.
We ensure timely completion of the project.
We can make a particular project very cost effective.
We guide how to make the project successful with respect to its marketing
strategies, menu items & their costing & pricing, full-proof ROI calculation etc.
Conducting staff training on regular basis to ensure the better results.
Stopping the business owners/management to make wrong decisions.
Ensuring smooth & hassle-free opening of the project.
We keep transparency and work on mutual understanding and our liberal
norms are few other benets our clients are getting from us.
39 | JUNE 2019

44. Hear It From The Experts
THOUGHTSon
CONSULTING
“To get Game-Changing results,
start focusing on Game-
Changing thoughts.”
–Robin Sharma
Occupation: Writer, Motivational Speaker
Notable Work-
“A Monk Who Sold His Ferrari” is a self-help
book by Robin Sharma. Derived from personal
experiences, this book is a business fable.
“The Saint, The Surfer, and The CEO: A
Remarkable Story About Living Your Heart’s
Desires” is also a self-help book. Through this
book, author-Robin Sharma, exemplifies “how
to access your inner gifts and reshape your
whole outer life in the process”.
“In the business world,
everyone is paid in two coins:
cash and experience. Take
the experience first; the cash
will come later.”
– Harold Geneen
Occupation: Businessman
Notable Work-
Between the years 1956–1959 Harold Geneen was senior
vice president of Raytheon. After that, he was the
president and CEO of ‘International Telephone and
Telegraph Corp.’ (ITT), from the year 1959–1977. Geneen
grew the company from a medium-sized business with
$765 million sales in the year 1961 into an international
conglomerate with $17 billion sales in the year 1970.
Under his management, ITT became the archetypal
modern multinational conglomerate. Furthermore, in the
year 1977 Geneen retired as CEO and president of ITT. He
was the chairman of the board until 1979, and stayed on
the board for four more years.
Consulting Insights
42JUNE 2019 |

45. “In giving presentations, use the
10/20/30 rule….use only 10 slides,
take 20 minutes maximum, and
use at least
30-point fonts.”
– Guy Kawasaki
Occupation: Author
Notable Work-
Guy Kawasaki is an American marketing specialist,
an author, and a Silicon Valley venture capitalist. He
has been an Apple Employee, responsible for
marketing their Macintosh computer line in the year
1984. While marketing the Macintosh, he
popularized the word evangelist as an “Apple
evangelist”. Also, he popularized the concepts of
evangelism marketing and technology
evangelism/platform evangelism in general. He
has also written several books. Some of them are
“The Macintosh Way”, “The Art of the Start”, and
“Wise Guy”.
“You are surrounded by simple,
obvious solutions that can
dramatically increase your
income, power, influence and
success. The problem is, you
just don’t see them.”
– Jay Abraham
Occupation: CEO & Business Strategist
Notable Work-
Jay Abraham –an American business executive,
conference speaker, and author. He is the one well-
known for his work in developing spectacular
strategies for direct response marketing in the year
1970. Further, in the year 2000, he listed in Forbes
magazine as one of the top five executive coaches in
the US. He is the founder and CEO of the Abraham
Group which is a marketing consultant firm focused on
providing growth strategies to businesses. He has
written some books which address economic
strategies, following the early 1990s recession and the
recession of 2008.
“When you change the way
you look at things, the things
you look at change.”
– Wayne Dyer
Occupation: Author and a Motivational Speaker
Notable Work-
An American self-help author Wayne Dyer is
also a motivational speaker. One of the best-
selling and top-selling books of all the time
“Your Erroneous Zones” was his first self-help
book. Many others including his 2nd book,
“Pulling Your Own Strings” which was basically
developed the idea of habitual ‘belief systems’
which hampers the personal effectiveness.
Furthermore, “The Sky is the Limit” and many
more.
“To win without risk is to
triumph without glory.”
– Pierre Corneille
Occupation: Playwrite
Notable Work-
A French Tragedian, Pierre Corneille is
one of the great 17th century’s French
dramatists. Five-act French
Tragicomedy “Le Cid” is written by
Pierre Corneille itself, which is based on
Guillén de Castro's play Las Mocedades
del Cid.
43 | JUNE 2019

46. “The greatest enemy of
knowledge is not
ignorance; it is the
illusion of knowledge.”
–Stephen Hawking
Occupation: Theoretical Physicist
Notable Work-
An English theoretical physicist, cosmologist, and an author
Stephen William Hawking was the director of research at the
Centre for Theoretical Cosmology at the University of
Cambridge at the time of his death. He was also the Lucasian
professor of Mathematics at the University of Cambridge.
He was best-known for Hawking Radiation, A Brief History of
Time, Hawking Energy, and so on. He was the first who to set
out a theory of cosmology explained by a union of the general
theory of relativity and quantum mechanics. He was a vigorous
supporter of the many-worlds interpretation of quantum
mechanics.
“If opportunity doesn’t
knock, build a door”
–Milton Berle
Occupation: Actor and Comedian
Notable Work-
An American comedian and actor Milton
Berle started career as an entertainer
spanned over 80 years. At first, he started
working in silent films and on stage as a child
actor, then in radio, movies and television.
The host of NBC's Texaco Star Theater, Milton
was the first major American television star
and was known to millions of viewers as
"Uncle Miltie" and "Mr. Television" during the
first Golden Age of Television.
“Judge a man by his questions
rather than by his answers”
–Voltaire
Occupation: Writer and Philosopher
Notable Work-
Voltaire was a French Enlightenment writer,
philosopher and a historian. A versatile and
prolific writer producing works in almost every
literary form, including plays, poems, novels,
essays and historical and scientific works. He
wrote more than 20,000 letters and more than
2,000 books and pamphlets. As he was a
satirical polemicist, he made use of his works
to criticize intolerance, religious dogma and
the French institutions of his day.
Consultants must find a niche and
stick to it. If you can't find one, create
one.”
Tim Bajarin
Occupation: A Technology Industry Analyst
Notable Work-
An American technology columnist and a
technology consultant Tim Bajarin’s writing and
consulting has always been on the forefront of
the digital revolution. He the one considered as
the leading experts in the field of technology
adoption life cycles and one of the very first
analysts to cover the personal computer industry.
He is president of a technology company called
Creative Strategies, located in Campbell,
California. He is a leading columnist for PC
Magazine and Time Magazine.
44JUNE 2019 |

47. “Success is the child
of audacity”
–Benjamin Disraeli
Occupation: Former British
Prime Minister
Notable Work-
The 1st Earl of Beaconsfield, Benjamin Disraeli was a British
statesman of the Conservative Party who served twice as
Prime Minister of the United Kingdom. He played vital role in
the creation of the modern Conservative Party, defining its
policies and its broad outreach. Benjamin Disraeli always
been remembered in world affairs for his influential voice,
his political battles with the Liberal Party leader William
Ewart Gladstone, and also for his one-nation conservatism
or “Tory democracy”. He is the one person who has made
the Conservatives the party most identified with the glory
and power of the British Empire. He is the only British PM to
have been of Jewish birth. He was also a novelist, publishing
works of fiction even as PM.
“To get Game-
Changing results,
start focusing on
Game-Changing
thoughts.”
–Andy Warhol
Occupation: American artist
Notable Work-
An American artist, director, and producer Andy Warhol was a leading
figure in the visual art movement known as pop art. His work actually
explores the relationship between the artistic expression, advertising,
and the celebrity culture which flourished in the 1960s. Also, span a
variety of media, including painting, photography, silk-screening,
sculpture, and film.
Some of Andy Warhol’s best known works include the silkscreen
paintings Campbell's Soup Cans and Marilyn Diptych, the experimental
film Chelsea Girls, and the multimedia events known as the Exploding
Plastic Inevitable. He has also been the subject of numerous
retrospective exhibitions, books, and feature and documentary
films. The largest museum in the US “The Andy Warhol Museum” is
dedicated to a single artist Andy Warhol. It holds an extensive
permanent collection of art and archives is the largest museum in the
United States dedicated to a single artist.
Be it any industry or segments, these would be an all-time motivated quotes from
the most successful entrepreneurs and established business tycoons of all times.
Replication of success can only be achieved by emulating the thinking of successful
people. With that mind-set, this is a collection of some of the finest quotes narrated
by renowned iconic personalities. Honoring and acknowledging these personas, I
believe - “Without innovation we would soon be Irrelevant”
– Shruti P. Jambhale, Editor
45 | JUNE 2019

50. Aboutique Investment Banking Advisory Firm
Arkstons Advisory Ltd., rendering seamless
investment banking advisory services to clients
seeking in-depth strategic, investing, and financial
expertise.
Arkstons Advisory Firm strives to provide a broad spectrum
of strategic advisory solutions in due diligence, capital
raising, equity offerings, debt syndications, and derivatives.
Be it sell-side, buy-side, corporate restructuring, JV
structuring or ad-hoc Consultancy engagements, the Firm
ensures exceptional services through its specialized
Investment Banking solutions from day one to closure.
A KeyNote Person
A diligent personality, Binesh Balan is the Founder and
Executive Director at Arkstons Advisory Ltd. Carrying
rich experience of over a decade working in the Investment
Banking industry; he brings in exemplary expertise across
diversified areas including M&A, private equity & venture
capital deals, and project finance. He specializes in equity
and debt syndication fund raising assignments, market entry
strategies, JV’s, strategic tie-ups, and management
consultancy specialized in GCC, Asian, and European
markets. He is closely associated with leading Family
Offices, Business groups, HNIs, Venture Capital Funds and
Private Equity Funds in the Middle East, Europe, the US,
and Asia. He executes business operations between the
countries of GCC, Europe and India.
More about Arkstons
With offices in London and Bahrain, Arkstons Advisory was
founded in the year 2016. It has its major operation centers
in Middle East, Western Europe, and South East Asia.
Arkstons diversified structure specializes in cross-border
M&A, capital raise advisory, joint venture advisory across
major sectors and geographies. It also includes
Manufacturing, Automobile, Industrial, Consumer Products,
Real Estate, Retail, Pharmaceutical, and Healthcare among
others. Till date, the Firm has served over more than fifty
clients in around more than thirty countries. It has an
inclination towards working with eminent Firms having a
reputed stature.
“In a booming deal market, many corporates spend a vast
amount of their time answering ‘if’ deals need to be
initiated, whereas the focus should be on ‘when’ and ‘how’
to initiate and execute those deals to accelerate growth and
create maximum sustainable value.” says Binesh Balan.
Optimal Services
Holding strategic global partnership with a number of
advisory Firms, the Firm is giving its clients an easy access
to foreign capital markets. With an exclusive network of
international investors, the Firm is helping its clients to
achieve their strategic intent of growth, expansion, cash
flow generation, and profit maximization.
The Firm is highly focused and committed to integrate
effective measures for developing customized growth
strategies to help clients capitalize from complex
challenges. Its agility, adaptability, and creativity in an
emerging business landscape will ensure success in
spanning sectors such as corporate finance, debt advisory,
capital-rising, corporate restructure, and M&A transactions.
Turning Challenges into Opportunities
In an era of budding boutique advisors, surpassing the
competition and creating a niche was an initial major
challenge for the Firm. So, it constantly strives to position
itself uniquely in a globalized market, to stay ahead, and
stand out from the rest.
Another major challenge was securing interesting deals and
operating in the global context, where markets are more
interconnected due to the increasing globalization of the
M&A sector in general, which is the core focus service
among other Investment Banking advisory services.
The Firm is delivering its insights, expertise, and
experience to its clients through each phase of the M&A
process. The Firm selects its deals after proper due
diligence and prefers in quality over quantity. It is investing
in developing a rich human capital to identify challenges
and harness them to opportunities by using local and global
ARKSTONSADVISORY
Boosting Business Performance
48JUNE 2019 |

51. knowledge to deliver customized strategies suited for each client in
such a highly competitive landscape.
Over the years, the Firm has performed very well and achieved lots of
success. For its exceptional performance and excellence, the Firm had
awarded at the “Asian Arab Awards 2019”, held in the first quarter of
2019, organised by Asian Arab Chambers of Commerce (AACC) in
association with the Indian Economic Trade Organisation (IETO).
Also, Arkstons Advisory working in conjunction with its subsidiary,
has recently been conferred with the “Outstanding Debt and Equity
Firm of the Year 2019 ”.
The Firm has faced numerous other challenges till date. But, what kept
it going is its constant focus on turning those challenges into
capitalizing opportunities. Taking the right step at the right time can
make a world of difference and position the Firm uniquely in a
globalized world.
Giving back to Society
Arkstons Advisory works with a vision of giving back to the society by
covering and creating opportunities of MA and strategic tie-ups with
a shared purpose of social innovation and business growth. It believes
that greater commitment towards making a difference can often lead to
greater returns on investment.
Delivering scalable investment strategies by bringing together dynamic
business leaders and forward thinking investors can generate economic
returns with positive and measurable social outcomes. It is also
planning tie-ups with various start-ups ecosystems globally, to serve its
clients even better.
Currently, Firms are globally realizing that inorganic growth is the way
ahead. With a relatively high level of market concentration of business
startups, corporates are downsizing or realigning their operations by
spurring consolidations to focus on profitability, core business areas,
and operational efficiency rather than market share. The global
economy has witnessed a gradual, but steady growth over the recent
years in terms of value from global MA transactions.
Exciting Future
Arkstons Advisory is planning to incorporate its expertise with
customized digital based solutions to deal with complexities and
ensuring smoother implementation and execution. It is embracing the
advanced technology solutions which can reduce the cost and time and
improve global collaborations and accelerate deal making and
transactions.
The Firm believes that embracing the digital revolution hands down is
the way forward. Thus, it is going digital which can improve global
collaborations, deliver data-driven insights, reduce costs, time and
streamline the processes in a detail life cycle.
HELPING
BUSINESSES
TO ACHIEVE
THEIR STRATEGIC
GOALS AND
STAND UNIQUELY
POSITIONED ON
THE GLOBAL
FRONT
‘‘
‘‘
THE OUTSTANDING
C nsulting
IN2019
FIRMS
Binesh Balan
Founder Executive Director
49 | JUNE 2019

52. Ashok Dhingra
Associates
shok Dhingra Associates (ADA) is
Aa professional services firm offering
a wide range of services under
Goods and Service Tax; erstwhile Indirect
Taxes; Customs and Trade Regulatory
Laws. ADA also provides advisory,
training, and investigation services under
Anti-Corruption Laws and White-Collar
Crimes to corporates. It provides advisory,
compliance and litigation support services
upto Supreme Court to clients in the
following practice areas:
· Customs Trade
· Goods Service Tax (GST) and erstwhile
indirect tax laws, and
· White Collar Crimes, Investigations and
Regulatory Laws.
Additionally, ADA provides assistance to
clients during and after raid or
investigations by Customs and Regulatory
authorities like Directorate of Revenue
Intelligence (DRI), Enforcement
Directorate, Narcotics Control Bureau, etc.
to take a view on key issues and options to
deal with high risk positions, briefing and
debriefing of employees and discussions
with authorities to close the case.
ADA is on a mission to enhance value for
clients by focusing on solutions that are
innovative, yet practical that can be
implemented. With a pool of highly
qualified and trained professionals, it caters
needs of the clients without losing focus on
delivering premium-quality services.
Early Days of ADA
All the partners were well-settled in
their own professional lives and could
have easily opted to have a life full of
ease and comfort. However, all three
partners had one common characteristic
that made the difference – to walk the
unknown path and determination to win
against all odds!
As destiny had planned something
different, Ashok, Smita, and Sonia
created Ashok Dhingra Associates in
2014 with an objective to design an
institution that serves its clientele on
the ethics of being trustworthy, and
transparent. Irrespective of the initial
hiccups and obstacles, ADA sailed
against the tides and today it takes pride
while looking back at the promising
carved-out-path. Within a short span of
four years, brand ADA is looked upon
as a matured player in the industry. It
has created a benchmark in the market
as an ‘ethical boutique firm’ and enjoys
the reputation of being the most
preferred choice of the clients who
were earlier associated with other firms.
The Team
The core team of ADA consists of
Ashok Dhingra – Founder, Smita
Singh – Co-founder, and Sonia Gupta
– Co-founder are the three personas
who have been immensely successful in
creating the ADA platform. Together,
this proficient team of Attorney’s has
conquered countless milestones and
continue to raise the bar of delivering
innovative services enriched with
quality and precision of knowledge.
Ashok Dhingra:
Practice Group Leader: White-Collar
Crimes | Investigations | Regulatory
Ashok is undoubtedly one of the most
epistemophilic professionals who have
Attorneys at Law
Our objective
is to nd
business
and practical
solutions
which are
easy to execute
and enhance
the value
of clients’
operations
‘‘
‘‘
THE OUTSTANDING
C nsulting
IN2019
FIRMS
50JUNE 2019 |

53. reached the pinnacle of success by
having a perfect blend of
professionalism and business acumen.
With a career sprawling over four
glorious decades, he has been
associated with the biggest consulting
and law firms including Arthur
Andersen, Ernst Young, KPMG,
Khaitan Co., and J. Sagar Associates
(JSA) in the past. His prior stint with
the DRI has given him an added
advantage of working on both sides of
the table.
Ashok has been phenomenal in
assisting clients in conducting audits
and investigations under FCPA, UK
Bribery Act and Prevention of
Corruption Act, investigations of
wrong doing or fraud or ethical
violations by management or
employees of Multinational
Companies. He also assisted clients in
options to deal with non-compliances
and making self-disclosure to the
authorities. Ashok advises clients in
relation to data security, privacy,
retention, encryption and movement
across jurisdictions. He also advises
clients on key issues of exchange
controls under Foreign Exchange
Management Act and assists in
compounding of offences.
For cases pertaining to Tax and Trade
matters, he has regularly appeared
before departmental adjudication and
appellate authorities; Appellate
Tribunals; High Courts and Supreme
Court as an arguing council.
Smita Singh:
Practice Group Leader: Goods |
Services Tax
Having an unmatched acumen related
to GST and erstwhile Indirect Taxes,
she provides advisory, litigation and
compliance services under the entire
spectrum of GST to operate in an
efficient and compliant manner. Smita
has assisted clients in making various
representation to Central Board of
Indirect Taxes and Customs and GST
Council addressing key issues on
anomaly in law, Tax rate inconsistency,
business issues, etc. seeking
intervention and clarification on
various issues. Alongside Smita has
also written various articles on key
Indirect Tax and GST issues which
have been well appreciated.
Sonia Gupta:
Practice Group Leader: Custom | Trade
As a qualified CA, she contributes
majorly in the areas pertaining to
Customs and Trade laws, the Foreign
Trade Policy, Export/ Import Controls
Sanctions including Encryption
Controls, Trade Remedies providing
both advisory and litigation assistance
in Customs and trade matters. Sonia
has done extensive pioneering work on
export and import of dual use items,
restricted technologies and items
covered under SCOMET List in
compliance to Multilateral Agreements
and regularly assists client in relation
thereto She is advising clients on issues
arising out of inadvertent export of
restricted goods and technologies and
investigations by Regulatory
authorities to close case causing least
disruption to operations. Sonia also
advises clients on safety and
compliance requirements for
movement of hazardous and notified
goods.
She has been torchbearer for managing
investigations for Multinational
Companies and assisted clients in
conducting audits under FCPA and
Prevention of Corruption Act;
investigations of wrongdoing or fraud
or ethical violations by management or
employees whistleblower issues.
Promising Future
Even after having amassed years of
expertize, ADA considers itself as a
learner in this domain and still refers to
the basics for every assignment and
that’s what differentiates it from the
other players. Its ability to generate
‘out-of-the-box’ ideas and innovative
solutions has earned respect and
admiration for ADA over the years.
ADA identifies client confidence,
recognition of quality work, and
growing dominance of India as a
global powerhouse to be the key
elements that would be driving ADA in
future. The recent reforms and
stringent policies laid by the
Government have unlocked new vistas
of opportunities for the industry.
Sonia Gupta
Co-founder
Smita Singh
Co-founder
Ashok Dhingra
Founder
51 | JUNE 2019

54. 6
SecretstoDriveGrowth
forSMEsandStartups
“Let’s work ON
the business and not
IN the business.”
Today competition of SMEs is
with big Corporates and
MNCs but SMEs don’t have
level playing ground. MNCs work in a
systematic way and have cash balance
strength. MNCs have best practices
employed which SMEs lack. Many of
the SMEs are family-owned businesses
which need to be managed by
professionals but currently, they are
not.
Today MNCs have grown to
unimaginable levels. So what are the
Secrets of success which MNCs know
but are not available to SMEs? We will
discuss 6 such secrets in this Article.
So you really want to get started?
Here are the 6 Secrets that have helped
big MNCs succeed:
1. Improve Sales with Customer
Relationship Management (CRM)
System:
First things first!
The sales function is the backbone of
any organization and the sales
process has to be managed in the best
way possible.
Use of software save on time and
improve efficiency and reduce
mistakes. As human interaction
reduces, errors tend to be lower.
More control rules can be defined
and executed.
Sales without service are like
putting money into a pocket with a
hole in it. Supporting the sales team
with the CRM software works best
for any organization.
Use of CRM is the foundation for
growth.
You can sell more not because you
know the product well but because
you know your customer well.
CRM helps you to observe the
patterns and habits of your
customers well and sell better. It
helps you reduce revenue leakages,
leading to more profitability.
2. Efficiency and effectiveness
through Systems
The essential lesson here is you need
to work ON the business and
stopped working IN the business.
Systems in form of Flow charts,
proper documentation,
standardization helps to scale
business.
One needs to Delegate but Monitor
which is possible if you have strong
systems in place.
Systems are most essential to run
any business. They are the building
blocks of the business. If systems
are right, the business can be run on
autopilot mode. Systems help in
expansion; it ensures consistency
and provides clarity. By increasing
the efficiency and controlling costs it
helps to increase customer
satisfaction. It results in increased
profitability and it helps to reduce
risks in business. With strong
systems, the businessman can focus
on the core functions of the
business.
Internal Controls are an important
part of systems. Internal controls
help to maintain continuous growth
without breaks; it Controls errors
and Risks and safeguards the Assets.
It helps in reliable financial
reporting and also ensures high
efficiency.
To share another example, we had
worked on the billing system of a
company and we reduced the cycle
of billing and we could save the
interest of lakhs of rupees. It had a
tremendous effect on the cash flows
of the company.
One needs to follow systems
throughout the business lifecycle.
3. Get a direction with Business
plans and right KPIs
Many entrepreneurs are busy
working on day to day routine things
Spells for Growth
52JUNE 2019 |

55. CA Jayant Kadge,
Founder and CEO,
Biz Brains Systems,
Experts in Internal
Audits
As Internal Auditors
and Consultants for
Business Growth,
he has been
worked with
hundreds of SMEs,
Start-ups and also
some listed
companies in the
past fourteen years.
He is responsible
for managing the
rm, formulating
and executing
long-term
strategies, and
interacting with
clients, employees.
ABOUT THE
AUTHOR
CA Jayant Kadge
Founder CEO
53 | JUNE 2019

56. and they need to have a strategy, they need to know their
market positioning. They need to have a 5 years
Business Plan.
One big question is how do we measure success? One
needs to have the strong Key Performance Indicators
(KPI) system. Measure critical aspects of your business
which is essential for the success of your business. Every
department, function of business has various KPIs. It
gives a clear understanding of the way of assessing
performance. It is the consensus of all parties concerned
on what is important. It provides clear direction for
action. KPIs improve when they are monitored regularly.
There are various software tools available which help to
define, analyze KPIs. Please understand that WHAT
GETS MEASURED - GETS DONE! KPIs should be
SMART, i.e. Specific, Measurable, Attainable, Relevant,
and Time-bound.
4. Control Finances with Budgets
A businessman needs to be absolutely clear about what
they want. Where do they stand in business?
One has to begin with one’s values. What do you really
care about? What is your mission for your business? You
need to have a clear vision. Between you and your goal,
there will always be constraints. One needs to curb the
impulse to spend on things which are not budgeted.
Business owners tend to get influence with current fads
and end up incurring expenses in areas which were not
relevant for business growth. At such time budgets come
in handy which keep you online with your objective and
planned expenses.
Cost control measures
Every business needs to save unnecessary costs. Every
business needs to be disciplined with their money. Every
rupee saved is rupee earned. Most of the businesses fail due
to financial issues as they can’t handle cash flows. They fail
to earn profits even after a few years into the business.
Cost cutting has to be attempted strategically and with
proper thinking and plans. It should not be in a haphazard
manner which will affect business in the long run. Top
management should be involved in costs-cutting. To make it
successful, even incentives may be given away.
Accountability should be created for cost cutting function
and targets should be set.
Engaging employees and taking suggestions from them is
the best idea as motivation to cut costs is ensured and
chances of successful implementation are more in such
cases.
Each expense may be considered in detail about what it
really contributes to the business, whether or not it is
furthering the business.
5. Importance of Regular Internal Audits
Internal Audits are compulsory for listed companies.
Importance of Internal audit cannot be undermined.
Internal audit helps in Quality control, to increase
productivity, it gives Confidence to stakeholders. It
unearths frauds, helps in Cost control management and
Achievement of business objectives. Internal auditors
need to be an expert in the industry so that he can add
real value.
6. Manage Business Risks
A businessman can have peace of mind by identifying the
risks in their business and mitigating them in a systematic
way. A strong Risks management is very essential.
In the end, it’s very important that SMEs need to have
businesses on autopilot mode. They need to create a
second line of management. They should focus on the
area of growth.
The only real secret is that its action, not knowledge, that
fosters true success. No matter who you are or what you
are trying to do as an entrepreneur you can find success
by inculcating these secrets.
Maybe you are great at ideas but bad at implementation,
so you have to take care of it.
Which of these success secrets will you act on today?
Please write to us if you have any comments or queries.
54JUNE 2019 |

58. BANTHIA CO.
ADVOCATES
BANTHIA CO.
ADVOCATES
SPREADING ITS LEGAL LEGACY WORLDWIDE
Embrace
diversification of
the legal
profession by
observing
discipline,
commitment,
honesty and the
ability to deliver
the results as
soon as possible
“
“
There are few things in this world which gets better as time passes or it can be said that if they are aged very well,
their quality raises to a whole another level. Some experiences are of a very high value because they have been out
there for a long time and that too for everyone to share. In our country as an essence – such esthetics have been
passed down from generation to generation in every family as a tradition. These traditions define the solidarity of a family
and the virtues they bring about for everyone to adhere to.
Neelesh Banthia
CEO
56JUNE 2019 |