We have decided to go for a special issue on “The 10 Most Booming SaaS Solution Providers 2018”. It will walk you through a list of companies which have proved their substance with their innovatory services. On the Cover of the issue, we have featured Socialbakers, ‘One And All’ SaaS Solution Provider for all digital marketing queries.

1. SocialbakersSocialbakersSocialbakers
YUVALBEN-ITZHAK
CEO
The'OneAndAll'SaaS Solution Providerto allDigitalMarketing Queries
10THE
MOST
BOOMING
SOLUTION PROVIDERS
2018
SAAS
www.insightssuccess.com
May 2018
EDITOR’S PICK
Software: As open
Source or as
Convenient Service
REVENUE TIPS
SaaS Can Create
Business
Developments with
Different Revenue
Streams

4. SaaS-
Persuading to be an
Operational Reality
he world has already spectated how the recent emerging technologies have changed the entire
Tbusiness model. While the business world is growing competitive with every passing minute,
SaaS has taken over the market space and reforming it. Cloud born technologies have been
uprising adoption across organizations, since few years now. It is about time that the business world
will be witness more cloud providers and industries turning to software-as-a-solution (SaaS).
The long going debate on whether the software industry should move from traditional license
maintenance model to subscription-based models has now come to an end. The study conducted by a
popular American research firm mentioned that this rapidly growing software market is compelling
the legacy providers to switch to SaaS options or they can risk losing the market traction. The
emerging additions to this software are again increasing this risk.
Vertical SaaS, an upcoming trend is expected to hit the market space soon. Targeted at specific
industries or companies, it will allow companies to adapt to the features as demanded by the
customers or industry. The additional benefits like cost-effectiveness and the industry specific option is
the reason why this software is going to blow up the market. Another major change to be initiated by
SaaS would be the shift to mobile-focused-SaaS. Since the world runs on mobiles, SaaS companies
have now turned their focus to mobile apps, which means- better user experience. Thinking broader,
SaaS companies are also on the verge to introduce PaaS (Platform-as-a Service) which will help
companies to focus on customer retention rather that acquisition. This single step is going to swipe the
customer experience, as customers would be able to add other services and mould the previous one,
depending on their usage.
Editor’s Note

5. While 2017 was an innovative year for SaaS, 2018 is the year when the business world would get a
new dimension with SaaS. Looking at the emerging opportunities and the growing possibilities, we
have decided to go for a special issue on “The 10 Most Booming SaaS Solution Providers 2018”.
It will walk you through a list of companies which have proved their substance with their
innovatory services. Keeping up the sheer pace with the advancing technologies, these companies
have paved their way into the market and this domain.
On the Cover of the issue, we have featured Socialbakers, ‘One And All’ SaaS Solution Provider
for all digital marketing queries. While every other company has its platform which offers service
to its clients, Socialbakers followed a different path by offering digital marketing service powered
with Artificial Intelligence (AI). Apart from such insightful cover story we have also enlisted
Artivatic; for offering Intelligent Applications and Solutions powered by AI, CanQualify; for
disrupting the market of supply chain management with its reformatory approach, WhiteSource;
leading global providers of “Software Composition Analysis” tools.
While flipping the pages, take a note not to miss out articles masterly crafted by our in-house
editors. The article SaaS Can Create Business Developments with Different Revenue Streams from
Revenue Tips explains the strategies to be followed to generate revenue in the SaaS industry.
While turing the pages you can also find Cloud Computing – Revamping the Technology for the
Next Generation from Into the ‘Clouds’ and Software: As open Source or as Convenient Service
from the Editor’s Pick. We have also included articles like, Disruption in content distribution and
the new normal from the Insights into Cloud, Is Automation Really Helping Humans from the
Robo Tech session which are authored by the industry experts. These articles will help you
understand the present market scenario of this industry.
Hope this edition of ours will leave an imprint on your mind!
Suhel Mashayak

6. ROBOTECH
Is the Automation
Really Helping
Humans?
INSIGHTS INTO CLOUD
Disruption in content
distribution and the
new normal
THE WORKSPACE
SaaS Software Platforms
Will Empower the Workforce
in the Digital Age
SOCIALBAKERS:
The 'One And All' SaaS
Solution Provider to all
Digital Marketing Queries
18 26 38
08

7. ARTIVATIC
Integrating Technology
to build Intelligent
Applications and
Solutions
CANQUALIFY
Leading SaaS
Provider of Supply
Chain Management
WHITESOURCE
Creating New Business
Avenues with Open
Source Components
INTO THE
‘CLOUDS’
Cloud Computing
– Revamping
the Technology for
the Next Generation
EDITOR’S
PICK
Software: As open
Source or as
Convenient
Service
CLOUDING
AND BUSINESS
The New Way
Of Business-
Mobility on Cloud
REVENUE TIPS
SaaS Can Create
Business
Developments with
Different Revenue
Streams
22 30
34 42
16
24
32

8. www.inonic.com

9. sales@insightssuccess.com
Corporate Ofces:
May, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Jim Williams, Misty Thomas, Josh Gray
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editor Crescent CU
Art & Design Director Amol Kamble
Associate Designer Vanshika Mittal
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager Sophie Smith
Managing Editor Suhel Mashayak
Contributors Brian Smith
Anmol, Devasish
Art & Picture Editor Paul Belin
Co-designer Poonam Mahajan
Jayant Khanna
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Mark, Judy Kent, Vijay
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
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10. Yuval Ben-Itzhak
CEO
COVERSTORY

11. Any business is tricky while digital marketing is
the most challenging part of it. Due to vast
developments in the technology, staying ahead
of the changing trends and the market demands have
become the common goal of any entrepreneur.
Technology has been playing a great role in every aspect
of human life while the businessmen all around the globe
have embraced it wholeheartedly. Digital marketing had
taken a big hit when it was incorporated with AI. Many
digital marketing solution providers have taken root to
help capitalists in their business and help them climb the
ladder of success.
However, Socialbakers is standing out among the
crowd. While every other company has its platform
which offers service to its clients, Socialbakers followed
a different path by offering digital marketing service
powered with Artificial Intelligence (AI).
The Man Leading the Team of Innovators
Having a profound experience of 20 years in
entrepreneurship at both private and public companies,
Yuval Ben-Itzhak is the captain of this army of
designers and developers. Currently serving as the CEO,
“We offer an easy to use SaaS marketing
suite which enables marketers to analyze
social media data, optimize performance,
execute content strategy and manage
social communities effectively.

12. Yuval has a prior experience of serving as CTO at
Outbrain; one of the leading content discovery platform.
Five years as CTO at AVG Technologies; where he
played a key role in taking the company public, CTO of
Finjain, a cybersecurity company, where he led six
international groups are the other experience cards in his
kit. He is also the Co-founder of, KaVaDo; a web
application security software company. Yuval is a
graduate of Ben-Gurion University of the Negev in Israel
and a holder of 20 U.S. patents. He is also a frequent
commentator in the media and speaks regularly on
technology topics.
The Guide to all Social Media Problems
Socialbakers allows marketers to be successful in
understanding their audiences, to better personalize
content creation and to engage and grow their customer
base. Socialbakers’ easy-to-use SaaS marketing suite
enables customers to analyze social media data, optimize
performance, execute content strategy and manage social
communities effectively. This suite will help the clients
in generating great content, publish content at the time
when their audience is most active, compare their content
strategy, and make smarter advertisement decisions to
improve campaigns against industry benchmarks. With
fully customizable dashboards, the Socialbakers solution
monitors and reports the impact of marketer’s social
media activities on their community and business.
Powered by AI, this suite allows marketers to learn the
outstanding content created by other marketers around
the world. This knowledge later can be used in
developing and delivering content that resonates more
deeply with the audience and returns real value for the
brand. It also enables marketers to gain data-driven
predictions and recommendations on the best time to
publish their content. The platform shares the content
posted by marketers across multiple channels and ranks
all of the posts by engagement. The team at Socialbakers
is very client friendly. It takes its time to analyze the
issues and provide a solution. Socialbakers have studied
that one of the main challenges faced by marketers was
that they needed between 3-5 different tools to manage
their social media. This single solution platform created
by Socialbakers manages all social media related issues.
It also acts on predictions and recommendations,
manages the content, community, social ads, and
analyzes the performances with visuals and reports.
Yuval adds saying, “From an easy-to-understand the
grading system to an overview of the best posts, our tool
makes sure that every dollar invested on social media is
money well-spent.”
The Technology Driven Marketing Suite
Socialbakers with its unique and innovative approach
towards marketing is the owner of a marketing suite
powered by the pervasive power of AI. While this suite
has already proven its efficiency in generating great
content, publish content at the time when the clients’
audience is most active.
The new addition to this suite has crowned it as the most
favored marketing tool in business. Audience
Segmentation, the extended platform provides marketers
with insights into their audience personas, the content
they engage with, their main interests and the influencers
they trust. The biggest advantage of this new offering is
AtSocialbakerswe
listencloselytoour
customersandwe
haveevolvedour
productofferingto
answerthe
challengesthey
face.
“
10
THE
SaaSSaaS
MOST BOOMING
SOLUTION PROVIDERS 2018

13. that the client can have access to all these
information in just one click. This additional feature
is an expert at identifying the different personas
within an audience based on their behavior and
interests. By integrating social with other digital data
sources and leveraging the power of AI and machine
learning technologies, Audience Segmentation helps
marketers better understand each unique audience, so
they can reach them with relevant content in the right
channel in real time.
“By adding AI-powered Audience Segmentation to
our platform, we are turning data into productivity.
We are solving key challenges faced by many brands
today, such as what does my audience engage with,
what interests do they have and who do they trust?”,
explains Yuval.
The other new offering which has proved its
efficiency is the Influencer Management. This
additional offering enables marketers to identify
macro and micro influencers that their audience
trusts, engages with and share similar interests to.
With this, marketers can leverage smart
recommendations to help them discover the social
media influencers that are the best fit for their
audience and to measure their performance and
impact on the campaign at the click of a button.
Launch of Socialbakers’ Influencer Management lets
Ourmethodology
enablesmarketersto
besuccessfulin
understandingtheir
audiences,tobetter
personalizecontent
creationandtoengage
andgrowtheir
customerbase.
“

14. marketers to access the industry’s largest database of
influencers and select the right one based on their
influencer score within the selected audience persona.
By accessing Socialbakers’ Influencer Management
directly within the Socialbakers Suite marketers can
replace the time and budget intensive manual search
and performance monitoring with a one-click digital
solution.
Success Stories and Global Accolades
Socialbakers is much appreciated for its cutting-edge
AI-powered social media marketing suite that gives
marketers one tool to manage all social media related
issues. Among the roster of many satisfied clients,
Socialbakers is proud to offer its services to
companies such as Nestle, L’OREAL, TOYOTA,
Microsoft and Airtel.
This unique platform of Socialbakers has rescued
many corporations facing troubles in managing their
digital audience. This service of Socialbakers has
brought honors from around the globe. It has been
listed among the 5000 List of the Fastest Growing
Companies in Europe by the 2018 Inc. It has also been
listed in the Top 10 Digital Marketing Analytics
Solution Providers by Marketing Tech Outlook in the
year 2017. In the year 2017 Socialbakers was listed
among the 1000 Fastest Growing Companies in
Europe by Financial Times.
Future Endeavors
Socialbakers have plans to announce the launch of two
new modules within the Socialbakers Suite namely,
the Socialbakers Audiences and Influencers. These
modules have been designed in such a way that it
enables the marketers to build accurate personas
within their audience, improve targeting, and select
influencers based on how well they match their
audience and business. As many marketers in today’s
world are experiencing a challenge to manage the
digital audience and business, Socialbakers have come
to rescue such marketers with their unique social
media platform.
Weoffera
marketingsuite
poweredbythe
cutting-edge
technologyAI,which
helpsmarketersto
measure,manage
andoptimizetheir
socialmediaand
helpsthemgain
maximumbusiness
valuefromtheir
digitalinitiatives.
“““

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CORPORATE OFFICE

17. Management BriefCompany Name
Actimo
actimo.com
Actimo is a globally leading management technology company.
Its application ‘Actimo’ is a mobile-first communication and
management application built to meet needs of today’s
organizations. The platform provides managers a complete insight
with a strong 360 degree tool for Communication and Training.
Eske Gunge
CEO
Artivatic Data
Labs Pvt Ltd
artivatic.ai
Artivatic is an end-to-end AI infrastructure platform built on
deep-tech, machine learning technologies with an in-depth
analogy of genomic science, psychology and neuroscience.
Layak Singh
Founder
CanQualify
canqualify.com
CanQualify is a cloud based Supply Chain Risk Management
platform.
Aaron Harker
Founder
Cavintek, Inc.
cavintek.com
Cavintek is known to give the best automation solution for
SMBs that is uncomplicated to use, is inexpensive and add
critical value.
Bhaskar Krishnamoorthy
CEO
Exponea
exponea.com
Exponea offers B2C customers a full suite of all-in-one cloud
based platform for acquisition, conversion and retention of
customer.
Peter Irikovsky
CEO
Ranking Coach
rankingcoach.com
Rankingcoach provides state-of-the-art software solutions for
online marketing activities, search engine optimization and social
media.
Daniel Wette
CEO
Selfdrvn Enterprise
selfdrvn.com
SelfDrvn is a technology company that has designed a SaaS
platform to help organizations enhance their engagement, with
employees and customers through effective communication,
gamification, and analytics.
Mun Choong Lam
Founder & CEO
SLM
slm.cloud
SLM is an expert in low-cost technological solutions which
offers server-based computing and application delivery
solutions globally.
Gonzalo Araújo C
CEO
Socialbakers
socialbakers.com
Socialbakers is a SaaS solution provider company powered by
AI which provides unique solutions to all social media issues.
Yuval Ben-Itzhak
CEO
WhiteSource Software
whitesourcesoftware.com
WhiteSource is a market leader in providing open source
software (OSS) lifecycle management solutions.
Rami Sass
CEO
10
THE
SaaSSaaS
MOST BOOMING
SOLUTION PROVIDERS 2018

18. Integrating Technology
to build Intelligent Applications and Solutions
rtivatic is an end-to-end AI infrastructure
Aplatform built on deep-tech, machine learning
technologies with an in-depth analogy of genomic
science, psychology and neuroscience. This helps large
enterprises, start-ups and developers to build and integrate
intelligent products and solutions without any development
effort. It focuses on Banking, Finance, Insurance, Lending,
Wealth Management, Capital Market, Manufacturing,
Healthcare, and Robotics sectors. In short, Artivatic’s
platform’s agnostic nature enables enterprises to have
‘Smart AI Brain’ like humans to automate all processes
and make decisions by themselves in real-time.
Artivatic has 25+ in-house built products, which have been
currently utilized to build 10+ industry solutions at a large
scale. Most of the products are built in-house without any
third party library. One patent has already been filed in
India & the USA, with more than five other patents in the
pipeline.
An ‘Alternative IBM Watson’
Artivatic was started as an infrastructure level platform in
the beginning—which can be called as an ‘Alternative IBM
Watson’. The focus was to build a platform that helps
enterprises, developers and SME businesses to build
innovative and intelligent solutions. Initially, the company
focused only on large enterprises, which require on-premise
solutions in their datacenter, however then it became more
like a service model and scalability was the main challenge.
The company was continuously getting requests from other
start-ups, SME and some large clients as well to use cloud-
based applications. Coupled with this, the company also
found it great to scale without worrying about computation
power, GPU and data processing in real-time. This inspired
Artivatic to launch all its technologies, products and
solutions to put on cloud and serve as a SaaS platform as
well other than the on-premise model. This helped it to
scale globally too without even focusing more on travel,
delivery and customization.
Leader Holding the Reins
Mr. Layak Singh, Founder of Artivatic, is a renowned
serial-entrepreneur who graduated from IIT, Kharagpur. His
passion led him to start a slew of ventures that had their
own flaws and from the ashes of these start-ups, has risen
up his current and most visionary project, Artivatic Data
Labs.
Layak’s ability to look at a problem for what it is, and not
only find the best solution, but also his foresight and ability
to learn the most from any experience has helped keep his
ideas afloat in times when most people would have given up
on their dreams. Above all, it is his spirit that drives the
team and the motivation behind the company, providing the
oil for every cog in the system to work perfectly.
Unique Services
Artivatic makes end-to-end solutions that work across
industries. Its products are built on the principles of
genomics and neuroscience—two governing aspects of its
services. Genomic is the ability to form holistic,
comprehensive models or views of people, products, events
and situations, while neuroscience uses this holistic
understanding to think and automatically make decisions in
the same way that a human does.
These products and services are multipurpose in that they
can be used to verify identities, flag fraudulent documents
or transactions, make suggestions and recommendations
based on personal preferences and can even make decisions
for a person, based on their previous choices.
Artivatic’s tools require minimum maintenance and
effort—they can be installed on a company’s server and do
not require an entire tech team to keep it running. There are
more than 12 core tech products, 30+ tools and 10+
industry solutions. Some of the tools and products are,
AVDATAQUARTZ, AVACROSS, AVPREDICT,
AVDECISION, AVNLP, AVSILOSOL/AVSaaS and
AVDEVSPACE.
Artivatic:
May 201816

19. Helping Companies Grow
“Clients who invest in Artivatic technology stand to gain
the most from data-driven insights, integrate AI-driven
technology to smooth out workflows, speed up mundane
processes by automating and digitising manual tasks and
use the insights gleaned from the data to protect themselves
and their customers from fraud,” says Layak.
In this day and age, data is abundant but many companies,
especially banks and insurers, fail to make the most of this
component. Studying user data and behaviour patterns
allows a company to understand each individual’s
preferences, thought process and intention behind particular
choices. Implementing Artivatic technology allows tapping
into these insights and providing better services. Ultimately,
this increases a company’s performance, bottom line and
helps keep their customers happy and loyal.
Scope and Challenges
The scope of AI, IoT and automation-driven technology is
immense. Today, the amount of processing power available
is more than ever been in the past and has paved the way
for a better future. Integration of new technology can really
change the way many industries operate, especially in a
country like India. AI and IoT are set to revolutionise
healthcare, agriculture, insurance, banking, retail and many
more sectors that have remained non-digitised.
“While we have so much to look forward to, I still think the
biggest challenge in the field is that people remain sceptical
and suspicious of emerging technology. We are not afraid to
put up pictures of our most intimate and important moments
online, but we are incredibly defensive when companies use
this information to their benefit. We live in a time when
Facebook and Google already own all the information on
us and everyone from Spotify to Netflix use personal data to
improve their recommendation section, so people must get
used to the idea that their information is now out there for
companies to use. After all, who doesn’t want the
convenience of your groceries being delivered as soon as
you get back from work—without having to lift a finger to
order them?,” asserts Layak.
The Best is Yet to Come
Artivatic’s focus is to revolutionise banking, insurance and
financial services in India. The company is developing
genomic science based health insurance products,
agriculture-farmer focused lending & insurance products,
real-time automated decision making system to approve
loans, policies, credit and much more. It is also gearing to
launch its own insurance and lending platforms in
partnership with existing financial institutions. The plan is
to apply for financial licenses as well from regulatory firms
to launch some unique products. The focus will be to serve
the global market in next one year in the entire BFSI &
Healthcare domain. Artivatic aims to bring in more in-depth
innovation and research for critical areas in the industry in
the upcoming years.
Layak Singh
Founder
‘‘
Most of our products
are built in-house
without any
third party library
10
THE
SaaSSaaS
MOST BOOMING
SOLUTION PROVIDERS 2018
May 2018 17

20. RoboTech
May 201818

21. AUTOMATION
HUMANS?
As the Founder and CEO
of one of New York's
premier SEO agency,
Seun Ajanwachuku is a
leading New York digital
marketing consultant.
Some of his innovations
include the creation of
conversion marketing
software for Wix Market
Place, and establishing &
cementing his rm as a
leading, reputable and
award winning marketing
company in NYC. Seun's
expertise has created
one of the most dynamic
and youngest SEO
companies in New York
City.
In addition to Seun's
marketing background,
he also holds a BS in
Mechanical Engineering
and an airplane power
plant license. This rare
combination of
background makes Seun
an ideal and
indispensable resource
for engineering and
technical startups.
ABOUT THE AUTHOR
IS THE
FOUNDER & CEO
May 2018 19

22. History of Automation
Automation goes back many centuries
to the time when the Greeks and Arab
needed a way to keep track of time.
One of the human first practical
inventions that mimics some form of
automation was the invention of a
mechanical calculator by Wilhelm
Schickard. The creation of devices like
calculators allowed people to
accomplish task fast with higher
accuracy. Similarly, some other
inventions were developed across a
wide range of industries to enhance
further the speed and efficiency that
comes with accomplishing daily tasks.
Automation in the Digital Age
Currently, people are living in the era
where everything is moving towards
automation. You can see news related
to automation every day in the
newspaper, on Tv and online.
Sometimes, it makes people say “Wow,
things are moving fast” or “I pray that
the day that a machine will replace me
at work will never come”!
Automation is permeating every corner
of our lives from the apps that exist on
your phone to machine powered self-
driving cars. It was projected that 70
million US jobs would be lost to
automation by 2030. This is a
staggering number, and it plainly
explains why automation is considered
by some to be a curse more than a
blessing.
Overview of the automation and its
types
These days, automation can be
discovered in nearly every industry,
which ranges from transportation to
defense and medical operations.
Manufacturing is one of the most
common areas in which automation is
highly accessed. Since manufacturing
requires many steps and processes, the
creation of the automated machinery
has improved a lot in terms of
efficiency and quality control.
There are different types of automation
available in the ground, and some of
them are mentioned below.
Numerical automation – Machines
programmed to perform repetitive
tasks such as 3D printing and
embroidery machines
Computer-aided manufacturing (CAM)
– This automation accessed computer
software to control machinery.
Example: CAD
Flexible manufacturing systems (FMS)
– It combines robots, numerical control
system and other industrial automation
tools into a single system. Case: metal
cutting and forming
Industrial robot – It can be
programmed and manipulated in two
or more axes. It may also operate in
mobile or fixed applications. Example:
Palletizing
Automation and Productivity
In specific industries, automation has
increased employment opportunity
highly unlike before. For example,
with the introduction of ATM in the
banking industry, it developed more
employment for staff in every branch.
According to a recent report, about
43% of human tellers have been added
in the past thirty years after the
establishment of ATMs.
Most importantly, bear in mind that
over 90% of jobs will not be able to
undergo complete automation. In fact,
automation will help you become
smarter and do things much better than
before.
Automation and Job Security
Automation has indeed increased the
jobs in so many industries.
E-commerce is one of these industries;
which is still in its developing stages.
As the retail sector faces multiple
disruptions over the convenience and
shopping comfort, which e-commerce
industry (automated) offers, job reports
have highly focused on the job losses,
which this industry has faced.
On the other hand, e-commerce sector
is growing at an alarming rate that is
three times faster than the retail
industry. This eventually adds more
40,000 jobs along with high salary
package. When compared to the retail
sector, online e-commerce job renders
more pay. This is 31% more than the
average salary of the person who
works in the retail store.
How Automation is Helping us
Discover Our Origin
At present, many debates are going on
whether automation is detrimental to
the livelihood of the human. Some of
the people remain convinced that
massive adoption of automation will
potentially lead to the demise of many
jobs. As mentioned already, in reality,
people should be resistant and fearful
of automation. Because contrary to this
belief, this incredible technology is not
meant to replace humans; instead, it is
intended to improve and extend human
life. Finally, it is safe to say that
automation is here to stay. On both
ends of the spectrum, automation will
work to amplify job loss and creation
of higher quality and paying jobs.
May 201820

24. CLOUDCLOUD
COMPUTING
REVAMPING THE TECHNOLOGY FOR THE
NEXT GENERATION
he Information Technology has become a
Tprominent force in fueling the economic growth of
the business world by spreading across the various
sectors around the globe. Cloud Computing is one of the
innovative platforms in IT which is gaining the prominence
in the market of storage and hosting.
Economics and convenience are the prime reasons why the
majority of companies are following the path of Cloud
Computing. As the IT market is very dynamic and
competitive, innovative ideas in cloud domain are paving
way for new prospects and expansions in the market. Apart
from basic services like storage and hosting, cloud
computing has made tremendous progress towards
processing power through technologies like 'Natural
Language Processing’ and ‘Artificial Intelligence’. As per
the independent research organizations, global expenditure
on cloud services might reach up to 260 billion USD this
year and around one-third of IT enterprises spending will be
directed towards cloud services. These market trends are an
indication of growing confidence and reliance on external
sources of infrastructure application and security services.
There is a radical shift in the companies as they concentrate
more on computing as a service rather than investing in the
entire setup. This results in decreasing the capital
expenditure (CAPEX) and increases the operating
expenditure (OPEX) of a business. Although researchers
believe that the cost will be a dominant factor for future
investments, there is also a huge demand for new cloud-
based innovative solutions.
Transforming the Business World
As per the analysis of independent researchers,
approximately eighty percent of businesses will be using
cloud services by 2020. Cloud has become a decisive tool
to drive business growth and transforms the traditional
ways of managing the business. Some of the key ways that
Cloud Computing is capable of transforming into today's
business:
Enhances Data Recovery
Innovative cloud solutions are proving to be the most
optimal answers for companies looking for viable disaster
recovery plans. This recovery process reduces risk,
maximizes productivity and resilience when compared to
existing recovery methods. ‘Disaster Recovery as a
Service’ (DRaaS) is a new solution that ensures the
continuity of critical applications for the business. It offers
close real-time redundancy in case of any disaster which
can bring the business to a halt.
Fuels Business Mobility
The cloud-based management space is evolving at a fast
pace. This platform provides the perfect solution to mobile
businesses by keeping everyone connected from any device,
irrespective of any geographical restraints. Rapid
deployment and integrating diverse devices gives cloud-
based companies to perform much better.
Supports Remote Worker
Working with remote workers is another new area where
May 201822
Into the ‘Clouds’

25. cloud-based solutions are in great demand. Remote workers
can create virtual desktops which can be accessed from any
devices. Also, cloud-based video chat platform allows
remote workers to be connected and ensure greater
productivity.
Evolving Internet of Things (IoT)
The core of cloud technology is IoT. Apart from enabling
devices to be connected globally, the fusion of IoT with
technologies like ‘Artificial Intelligence’ is allowing
innovations and analysis to redevelop IoT into ‘Internet of
Everything’ (IoE).
The Financial and Operating Benefits of Cloud
Computing
Reduced capital investment is one of the key advantages of
implementing cloud in today’s business houses. Cloud
helps to eliminate the expenses incurred in setting up the
computing environment. Furthermore, the revenue-and-
service premise for cloud providers is built on a ‘pay as you
go’ model in which the charges are only for the services
which have been actually utilized by the company.
From the operational point, cloud computing proves to be
beneficial to the organizations. Operational activities like
upgrades, change control, release management and data
center mirroring are been eliminated to a huge extent. As it
helps to simplify the complex technical structure, business
find it easy to concentrate on the core operational activities.
Quick facts
-Top-line growth, employee collaboration, and supply chain
are the three areas which are expected to surge over the next
three years.
-The launch of new products and services, new lines of
business and entering new markets are three ways through
which cloud is transforming organizations.
-Independent surveys reveal that around fifty eight percent
of enterprises think that using cloud services will increase
their revenues in the coming years.
Marching towards the Horizon
Moving to cloud services is the beginning of a new journey.
In the longer perspective, cloud computing is increasingly
appearing to be a transformative change in the business
landscape. This technology may not be suitable for every
organization but implanting this technology presents
immense benefits for enterprises to enhance their
productivity. Cloud services are helping enterprises in
achieving a high level of transparency and adaptability of
IT infrastructure. Being able to access the latest technology
without any investments is also – one of the reasons why
companies are so inclined to adopt cloud services. At
present, cloud solutions have emerged as the best methods
to revamp and enhance the IT infrastructure within an
organization.
May 2018 23

26. Leading SaaS Provider
of Supply Chain Management
aaS applications are revolutionizing the business
Senvironment. They offer many advantages such as
low upfront costs, anytime, anywhere access, and
automatic updates and upgrades. The SaaS market is seeing
major growth in all areas. This growth cycle is fueled by the
need for enterprises to reduce costs, while boosting
efficiency. CanQualify, a fast growing cloud-based Supply
Chain Risk Management platform. They connect the
world’s largest companies with the safest and most
qualified suppliers. CanQualify ensures that companies who
work for you are prequalified based on your requirements to
work.
The Establishment Story
Like all innovations, CanQualify is driven to be the best.
SaaS providers in the market sometimes miss the mark
when it comes to balancing both technology and personal
touch together. Technology is great, but there’s a time and
place for it. When the human factor is completely missing
from the equation, then there’s a problem. So CanQualify,
set out to create a more complete, convenient and cost-
effective solution to meet the needs of both their clients and
customers. Based in Lehi, UT, the company was founded in
2015.
The Dynamic Founder
Founder of CanQualify, Aaron Harker has effectively
resurrected an old art of providing excellent customer
service that recognizes customer needs as the ultimate
mission. Aaron’s ability to organize and prioritize the small
details for overall meaningful impact and true course
direction that leads to continuous improvement is one of his
strengths. Additionally, his vision for positive change with a
good dose of patience is commendable. Aaron Harker
would be a tremendous value-added partner and or team
member to any organization and a positive influence in his
working and personal communities.
Services Offered by CanQualify
CanQualify has a team of dedicated customer service
representatives who contact each company and guide them
through the prequalification process. Once all client
requirements have been submitted, CanQualifiy validates
that all hiring client requirements are met. CanQualify
validates data annually and or as it expires and
communicates any changes to the client.
In addition to CanQualify’s products described below, they
consider themselves and their platform to be the service.
They make phone calls and provide hands-on support,
eliminating the need for a third party to help walk their
customers through the process. Their varied products each
address specific client needs:
CanQUALifier: CanQualify’s intuitive web-based
software platform connects clients with qualified companies
DocuQUAL: CanQualify’s risk-based prequalification
form includes collection & verification of client
requirements
InsureQUAL: CanQualify’s collection & verification of
insurance certificates ensures compliance with client
requirements
AuditQUAL: CanQualify’s collection & verification of
contractors’ safety manual ensures regulatory & trade
requirements are met
CanQualify:
May 201824

27. EmployeeQUAL: CanQualify collects & verifies
employee-specific client requirements
CustomQUAL: CanQualify’s custom prequalification form
is tailored to a client’s specific needs
The Client Base
There are many benefits which their clients & customers
receive:
· Reduce time and money spent gathering and submitting
compliance information
· Leverage spend with contractors for even more cost
savings
· Centralized web-based archive of all compliance
documents and data
· Proactive notifications
· Improved safety culture among contractors
· Single data submittal
· Standardized qualification criteria for all participants
(levels the playing field)
· Opportunities for new client relationships
Future Roadmap
CanQualify is growing at a steady pace and will continue to
expand and roll out additional products in the near future.
Also, as a company, CanQualify is intentional and strategic
with continuing its momentum, and it is always passionate
about its developing leadership in the ever-growing space
of supply chain management. Innovation and creativity
have always been the driving force behind their products,
and that mission and drive will remain the same over the
coming years, positioning them as one of the premier SaaS
companies.
Aaron Harker
Founder
10
THE
SaaSSaaS
MOST BOOMING
SOLUTION PROVIDERS 2018
May 2018 25

28. Content distribution is
experiencing tremendous
disruption. Broadcasters are
going online, telcos are offering
digital TV services, and players like
Netflix and Hulu are storming into a
space once dominated by a handful
of all-powerful television-broadcast
leaders. It’s a new era of content
democratization, where viewers are
sure winners and content owners,
rights holders, telcos, and
broadcasters alike are rushing to
meet consumer demand for
anywhere, anytime content.
The net result? More content is
available across more digital
platforms than ever before. Content
delivery networks
(CDNs)—geographically distributed
networks of servers that hold copies
of content—have risen in number
and importance in response to the
booming content marketplace. Using
a general-purpose CDN service is
one approach, especially if you don’t
have too many viewers or they are
widely dispersed. But costs rise in
direct proportion to the bandwidth
used, so they don’t offer much
economy of scale or control over
content delivery.
E a moredgeware has pioneered
specialized purpose-built approach.
We build TV delivery technology for
high-quality, low-latency content
distribution at large scale. One of our
purpose-built TV CDNs can deliver
live-to-VOD, catch-up, start-over and
pause-live TV, cloud DVR, TV
everywhere, ad insertion, fast
channel change, 4K TV – all from
one shared platform. It can also
eliminate expensive bandwidth rental
and provide operational and resource
efficiencies that result in significant
cost savings over time.
An exploding, crowded market
Edgeware began by helping telcos
offer TV services with local ad
insertion and other features that
optimize networks’ reach and
infrastructure. Now, a growing
number of OTT (over the top)
providers and content owners are
also looking for cost-effective ways
to distribute content. And as services
become more successful, and the
capacity per viewer increases with
advancements like 4K and VR
(virtual reality), there is little
economy of scale to be gained by
distributing across someone else’s
service. So, it makes sense to explore
creating and operating your own
network.
It’s a landscape of opportunity but
it’s also a crowded one. It’s important
for any company to positon for
growth, to make the most of market
opportunities. While it’s not without
its challenges, it’s a great place to be.
Success through innovation
Companies that succeed in today’s
rapidly changing landscape are those
that innovate alongside, not in
response to, these changes. Our focus
on innovation translates into
specialized offerings like anti-piracy
and forensic watermarking that are
tremendously important to combat a
pervasive problem. Billions of
Disruption in
Content Distribution
and the New Normal
May 201826
Insights Into Cloud

29. dollars are lost each year to online piracy.
YouGov research that has recently been
commissioned by Edgeware has found that
nearly 40% of viewers are likely to
watch pirated content on-demand by
downloading or streaming illegally
shared versions of popular films
and TV programming. Further,
more than one fifth (21%) said
they would watch live events
like live sports from unsolicited
online sources. Protection of
digital content across the
content creation and distribution
chain is critical.
At the same time, the industry-
wide move from software to
hardware and to cloud-based
technologies and a more open
virtualized environment can’t be
underestimated. But it’s not a one-
size-fits-all proposition. Hardware is
a still a viable, competitive sector.
Not all regions of the world have the
fiber infrastructure required to support
entirely software-based operations. For
many content owners and distributors,
hybrid solutions are the best answer,
allowing hardware to be distributed closer
to viewers and bypass a congested
Internet. In fact, Edgeware is uniquely
positioned to play in all spaces –
software-only, hardware-only
and hybrid. We design
Karl Thedéen
Managing Director & CEO
Edgeware
May 2018 27

30. systems according to the specific
needs, budgets and infrastructure
realties of our customers.
We can also provide our customers
unique insight into their viewers’
behavior and give control back to the
content owner, rights holder or
broadcaster. By correlating viewing
insights and analytics with network
performance, they can get a clear
snapshot of who’s watching, what
they’re watching, and how they’re
watching it – as well as how’s it’s
being delivered. It’s said that
knowledge is power and perhaps
nowhere is this truer than internet TV
services.
Managing growth within the content
distribution landscape is also critical.
Many of our customers are seeing
tremendous subscriber growth. At the
same time, providers must address
occasional viewership spikes related
to programming. So a high quality
service that can scale is critical. We
know Netflix solved their scaling
challenges by building their own
CDN for TV delivery. And the same
is true for lots of our customers. Our
TV infrastructure, including software
design, is optimized to scale.
Find your competitive advantage
It’s important for any technology
company to innovate to keep abreast
of customer needs. Sometimes that
innovation delivers unique benefits
and sets you apart in the market – a
sweet spot of differentiation. For
Edgeware, repackaging content at the
edge of a TV CDN instead of at the
origin reduces backhaul and cache
storage by a factor of two to three,
which is enormously compelling to
our customers. The network is less
congested because only a single
format of the content needs to be
distributed. This frees up caching
memory and reduces the risk of
buffering or glitches, significantly
improving the viewing experience.
You can also repackage, encrypt and
personalize streams to include ad
insertion, watermarking, time-shift
TV, and serve multiple devices
directly at the edge without the going
back to the source content and
fetching lots of different versions. It
optimizes storage and saves capacity.
The content only needs to be
ingested once in the origin, before it
is automatically distributed to the
delivery server upon a viewer’s
request.
Evolving revenue models
The reality is that ad revenues have
been leaking out of the traditional TV
industry for more than a decade.
Today, content owners, telcos and
service providers are exploring
subscription-based as well as
advertising-driven models or a
combination of the two. Targeted
advertising achievable through online
content delivery has blown open the
door to new revenue models. And
now, personalized ads and local ad
insertion are driving a return to
higher advertising revenues.
The sporting life
The launch of myTV SUPER, an
OTT service provided by one of the
largest commercial Chinese program
producers in the world, speaks to
what can be achieved through a
smartly designed platform.
Rather than rent capacity on a
generic public CDN service, myTV
SUPER decided to launch its
portfolio of online TV
services—including 50 linear
channels, live programming and 4K
VOD content—by building its own
TV CDN for full control of its new
OTT services. Their TV CDN was
built using 60 Edgeware distributed
servers across Hong Kong, to cache
popular content and stream it in high
quality directly to viewers. They
were also able to deliver a rich set of
time-shift TV functionality and
personalized advertising insertion
options with subtitling support in
multiple languages. The service has
attracted more than five million users
in less than two years and put
viewers in total control of everything
they watch.
We’re seeing more local providers
and content owners getting into the
game. Sports leagues and other
regional content owners are sitting on
valuable content they want to
distribute – not just in their own
backyard but to others around the
world who share their affinity.
Audiences are willing to pay for
high-quality content, so the breadth
of the market is expanding
exponentially. It’s an exciting time
for content owners and viewers as
technology innovation brings these
worlds ever closer.
www.edgeware.tv
May 201828

32. SOFTWARE:
As open Source or as
Convenient Service
Technology is trying to overhaul the old school methodologies of
business from a long time now. Technology has leaped a high jump
in the past decade, providing humans with easy and fast ways of
everyday tasks. After forming commune with smartphones, AI, and virtual
reality, technology is now coming after the hardware. SaaS and cloud computing
are the new waves of technology that are being used in small and mid-business to
minimize the overall cost of the production. Cloud technologies like SaaS are
threatening the world of old on-site and open source software alongside with their
functionality. Richard Stallman of the Free Software Foundation refers SaaS to Service as
a Software Substitute (SaaSS). According to him, the use of SaaS is a violation of the
principles of free software.
Setting it up
On-premise software installation can be a long tedious
afternoon task. It requires the perfect hardware and software
combination to work accurately. Open source software is
generally free, but they pluck expenses from user's pocket
via additional packages which include design, extensions,
plugins, and themes. For example, Wordpress is extremely
helpful free website builder but requires additional costs
in themes. Furthermore, the starting and running up a
software requires the user to conversant with technical
skills. The software requires certain hardware needs that
are mandatory to be filled in order to use the software at its
peak performance. The Internet is not required in most cases,
but it is always required in order to update any software.
Software updates depend upon the software developers, whether
they will fix the issues or bring new features and also whether
the updates will be free or not. It should also be noted that the
support for the software will definitely end in future.
May 201830
Editor’s Pick

33. SaaS on the other hand just requires a computer, internet connection and a subscription to a software
service. This eliminates the need for maintaining high power computing machines to fulfill the
requirements of the software. SaaS services are run on provider’s servers, hosted by the provider,
managed by the provider, and updated by the provider. Such services eradicate the factors of
technical knowledge and extensions/plugins comes together in a single package. These kinds of
wide integration are pre-installed and provide smooth interaction with the user.
Functionality
As SaaS is accessed by users via a browser, the service is licensed on a subscription
basis, most commonly a monthly fee or an annual fee. As it is hosted from a remote
location, it’s the provider’s responsibily of maintaining the hardware. Such services are
future proof as the providers will take care of any upcoming needs. Updates are rolled
out and installed without the user’s input, eliminating all the hassles related to
updating. Additionally, security and performance standards are also met by the
provider.
Open source software is created by people who are passionate about software
programming. Not only they provide the executable file, they also provide its programming
code. Users can modify the source as per their requirement and there are lots of openly available
enhancements. Although, consumers must be aware of open source licensing terms and they must check it
regularly as they as present in large numbers and gets updated with brevity. Open source provides the
flexibility only if the consumer can spare the time, energy, and expertise.
Cost, control, and security
For startups, a low number of users, and short-term deployment, SaaS can take
the overall cost over the open source. However, if the users are more than
twenty then the open source is the best cost-effective alternative. Open source
requires large hardware to set up, a licensed operating system, facilities,
support, and most important salaries for the personnel. In terms of control and
security, open source offers the full control over the user data. In SaaS, the
security is guaranteed by the provider and customers have to agree to
service level agreements regarding backup and privacy. The conundrum
arises when customers have to migrate data from one service to another. It
gets difficult in migrating the data over the internet and sometimes, the data
is held hostage when a customer tries to leave a provider and customers can
be stuck with dead-end applications with no access to their data.
Organisations can't entrust their data with third-party providers.
For small and mid business, SaaS is ready to go, but for organizations, if they
can’t afford, can opt out for on-premise software. In the end, SaaS has to spend
some time to fully acquire the attributes provided by on-premise software so it
depends on the consumer how they want to move forward with their business.
May 2018 31

34. Creating New Business Avenues
with Open Source Components
s businesses continue to evolve and digitize their
Aofferings, companies are moving towards cloud
systems in large numbers. Thanks to SaaS
technology, there has been a profound shift in the way that
businesses are offering their software solutions. By
incorporating real-time analytics and faster innovations,
businesses are able to customize the site experience for
everyone. Not only is it affordable and flexible, SaaS
technology is transforming the way services are being
provided by companies.
WhiteSource is one of the leading global providers of
“Software Composition Analysis” tools. It has a vision to
empower businesses to develop better software by utilizing
the power of open source. Founded in 2011, it is
headquartered in New York and has offices in Boston and
Tel-Aviv in Israel. It is the only company providing all-in-
one licensing, security, quality, and reporting solutions for
managing open source components. Industry giants like
IBM, Microsoft and others trust WhiteSource to secure and
manage the open source components in their software. It
has been recognized by Forrester as the best current
offering in their Software Composition Analysis (SCA)
Wave™ report in 2017. Microsoft and 83 North have
invested in WhiteSource, raising a $10 million Series B in
June 2017. By using the open source software (OSS)
lifecycle management solutions, users get more insight on
the open source components that they are using in their
products. This analysis tool also allows users to enforce
security and compliance policies automatically throughout
their SDLC without slowing or affecting the development
process.
Processes which make the Difference
Detection, Selection, Alerting, and Reporting - are the key
processes that make WhiteSource the obvious choice for
developers and businesses. The tool automatically identifies
all the open source components in the software. The
browser extension reveals any bugs or security risks for
each component so that the developer can have more idea
about the components before they even make a pull request.
The alerting system helps to identify the potential pitfalls in
the open source components. One of the core advantages is
that the platform provides full visibility over all the
components, dependencies, and licenses, allowing users to
instantly produce inventory reports. These reports assist to
understand the development environment in more
comprehensive manner.
A Seasoned Entrepreneur in the SaaS space
Rami Sass is the Co-Founder and CEO of WhiteSource.
He is an experienced entrepreneur with a deep background
in software engineering and product management. His
innovative mindset and pragmatic approach has assisted
him in emerging as a successful entrepreneur over the
years. He is a firm believer in the values of the open source
community and carries deep acumen in working on
complex technical issues and algorithms. His high level of
expertise in designing and implementing complex security
management and compliance software systems makes him
quite popular in this field. His frustrating experience while
selling his previous startup to CA technologies when they
were asked to produce a full Bill of Materials for all of the
open source components in their product gave him and
other co-founders the idea of WhiteSource.
Current Trends and the Next Big Change
Continual changes in business requirements and modern IT
trends are the prime reason for companies to focus on SaaS
technology in order to provide effective solutions. Going by
the current trends, this technology along with other XaaS
WhiteSource:
May 201832

35. industries are creating new business opportunities in the
market. This platform has provided flexibility to the
existing stringent business processes. It has motivated
businesses to move forward with greater scalability and
multiple options to choose from. The next big movement in
SaaS technology will be when heavily regulated industries
like banking and healthcare will embrace this platform for
their security needs. That will be a new era of cloud
computing where SaaS solutions will witness wide
acceptance and implementation.
Key Solutions – Transforming the Business
The most significant part of commercial software is the
open source components. WhiteSource manages to
automate security and compliance throughout the entire
software development lifecycle including selection,
approval, tracking, and management. It also provides real-
time alerts on components that can be a potent risk.
WhiteSource is the pioneer in developing an Agile open
source security and licensing compliance tool which is a
perfect answer for the modern software development teams.
Covering more than 200 languages and integrating with
popular CI/CD solutions like Jenkins makes WhiteSource
stand ahead in the league. Maintaining the highest level of
accuracy without any false positives is the USP of
WhiteSource. By allowing for policy enforcement at every
step of the SDLC, WhiteSource is able to reduce frictions
between the development and security teams, shifting left
security and compliance, thus removing bottlenecks that
can slow down releases.
Transforming Challenges into Opportunities
The market and demand for open source components are
witnessing an upsurge with the advent of new technologies
like Artificial Intelligence, IoT, and ‘the App Economy. As
software development teams struggle to keep up with
sprints and short release schedules, they are relying on open
source to get the job done. Independent researchers suggest
that open source components accounts for 60%-80% of the
code base in software product market. WhiteSource has
been in the forefront to assist developers and software
teams in adopting open source components in their
business, while maintaining high standards of security,
compliance, and of course quality.
Future Prospective
WhiteSource holds a positive outlook of the future as it
continues to dominate the market with new capabilities and
features that are about to be launched. WhiteSource is
committed to leading the way forward in the Software
Composition Analysis space, providing the strongest
offering in the industry.
Rami Sass
Co-founder & CEO
‘‘
We empower
businesses to develop
better software
by harnessing the
power of open source
10
THE
SaaSSaaS
MOST BOOMING
SOLUTION PROVIDERS 2018
May 2018 33

36. TheNewWayOf
Business-MobilityonCloud
May 201834
Clouding & Business

37. he radical change in the innovative technology, is
Tchanging the basics of the enterprises function. The
way of the businesses today is very much affected
by the convergence of enterprise mobility with Cloud
Computing, Big Data Analytics and Social Media. The
mantra for a successful business today is to observe and
adopt the way employees, partners and customers connect
and energetically engage in fulfilling business objectives
and attaining the enterprise goals in record time. This is the
reason, that the enterprises of today have to follow the
current trends in the real time.
There is one more paradigm shift the IT industry is
observing, and that is the entrance of Enterprise Mobility in
the business. With the use of it now critical business data,
complex analytics and reports are getting available to the
decision makers and executives in no time. The vast
acceptance of the Mobile Phones and Tablets burgeon the
businesses.
With anytime-anywhere access to the business data for
swift decision making and improved customer service, is
only getting possible with the use of Enterprise Mobile
Device Management (MDM). In this way Mobility on
Cloud is helping SME’s to get benefited by the
technological advances.
Approximately, 70% of the North American workforce is
now mobile, cloud-based environments require a
transparent mobile policy management strategy. As is
observed, more and more data of the companies, nowadays
is residing on mobile devices and is distributed on off-site
servers, protecting that data is becoming a mission-critical
priority. That is the reason that security concerned
enterprises are more concentrating on the three critical
mobility factors as they evaluate and deploy cloud
computing. The three important factors are:
Easy access to cloud-based data and applications from
anywhere at any time
The availability of the flexibility of the mobile workforce is
only possible with the enablement of easy access to the
cloud-based data and applications from anywhere at any
time. The workers today have to travel from one place to
another switching between various public, private, wired
and wireless networks in order to get access to the corporate
applications. Mobile workers have to manually select and
connect to the best available network in the given location
because of this. This creates a confusion in between the
workers what network to select, what policies to apply and
etc. just because of the connectivity process is left on the
end-users. This whole process is the reason of less
productivity on the part of the mobile workers.
Unnecessary Access Costs
Wi-Fi and 3G like technologies are getting used to access
cloud-based data and applications by the mobile workers
today, from anywhere, on the road, from a hotel or a home
office. This is becoming a reason of extra cost, when you
are supposed to gain from the cloud computing
environment. Most of the time this cost becomes
unnecessary, like paying for LAN or Wi-Fi fees when a
mobile worker is in an area covered by his paid 3G
subscription, using 3G when roaming internationally or
using 3G when a free or low-cost Wi-Fi or LAN option is
available.
Security Concern
Today, many enterprises are investing on endpoint security
solutions and corporate VPNs, data compromise is still a
big threat for enterprises because of a variety of threats that
stem from network bridging, visits to malicious Web sites,
download of malicious software, and use of open and
unencrypted networks. The process of connecting to wired
and wireless networks is a manual, user-driven process
makes the risk high. Despite these high risks, enterprises
can maintain itself against these risks with the Mobile
Policy Management (MPM):
The critical mobility factors of cost control, security and
end-user connectivity for cloud-based enterprises, comes
under a term, ‘Mobile Policy Management (MPM)’. MPM
adds to the overall return on investment of cloud-based
initiatives through reduced costs and improved security.
MPM helps enterprises to:
Pre-define network prioritization policies
MPM helps IT to pre-define network prioritization policies
May 2018 35

38. and assign specific mobile policies to a given network for
cloud and non-cloud data and application access. By
automating network selection and mobile access policies,
MPM boosts the mobile workforce productivity.
Additionally, MPM helps IT to pre-define network selection
rules and assign mobile policies to each type of network.
MPM solution automatically selects the best available
network as defined by IT, connects the user and applies the
relevant mobile policies, while the mobile workers roam
around. This gives the worker a remote access and
connectivity transparent to end-users, saving their valuable
time when accessing cloud and non-cloud data and
applications.
Enables to cost-optimizing network selection
MPM enables an option of ‘cost-optimizing network
selection’ to reduce the cost of mobile data usage by cost-
optimizing network selection. Leaving network selection up
to the end-user can drive data costs far over budget and
create significant cost liabilities, for the enterprises. For an
instantance, a mobile worker with an unlimited 3G
subscription should avoid connecting to, paying for and
expensing hotel Wi-Fi when in an area covered by a 3G
local provider. For the enterprises benefit, MPM platform
avoids unbudgeted data costs by helping IT to define and
enforce a network white list, preventing users from adding
unsanctioned laptop communications options to their
mobile Pcs.
Avoids common Data-Security Threats
The data security threats occur only because of the rogue
access points or networks that are in place to lure mobile
workers onto them in order for hackers to gain access to
corporate data like public Wi-Fi access points in airports
labeled “free Wi-Fi” or rogue Wi-Fi placed in proximity to
corporate offices. Though there are security solutions
working for the same, but of no use. When a mobile worker
is working and visiting various places an MPM platform
enables IT to dynamically automate and enforce network-
specific security policies.
Enterprises who are deploying cloud computing are
influencing Mobile Policy Management to gain
organization-wide visibility and control over their mobile
workforce.
May 201836

40. Michael Grove is the Founder and
CEO of CollabWorks, a technology
company that provides a powerful
management framework
(FrameWork™) in the form of
software and professional
services. His core belief is that if
individuals are empowered to
manage their own engagement
they will thrive to the benefit of
themselves and the organization.
The FrameWork technology sits at
the center of the Digital Workforce
of humans and automation (AI).
Michael’s vision is that work will
evolve from jobs to a marketplace
of services by 2025.
Michael currently co-hosts CEO
workshops and sponsors the
CollabWorks Thought Leadership
Team (TLT), DisruptHR (Bay Area),
and Disrupt.Work. He has been a
successful CEO for over 25 years
of venture and self-funded
companies including Open
Country, Micromodule Systems,
Introplus, and the Pathway Group.
Michael has produced several
breakthrough patents and led
businesses in aerospace,
renewable energy, semiconductor,
information, social networking,
and workforce management.
Michael holds Bachelor and
advanced degrees from California
Polytechnic, UCLA, USC, and
Wharton.
As entrepreneurial CEOs who fund our ventures or
executives who grow into being CEOs of more
mature companies, we produce annual budgets and
financial plans. We estimate our future revenue and given
available capital we fashion budgets we believe will deliver
our revenue objectives. Hard capital and non-labor
expenses are generally predictable. Workforce planning is
more of an art and boils typically down to headcount
planning. The amounts and types of headcount needed are
often based on proforma financial modeling and estimates
from primary functions such as engineering, sales,
marketing, etc.
Traditional headcount planning falls short. We continue
to rely on a traditional headcount model even though it’s
crude and includes built in biases such as incremental
benchmark planning from last year, organizational and
process complexity that hides waste, and the talent of
managers negotiating beyond real needs. Market forces and
technology advances are increasingly exposing the
weaknesses of headcount planning and staffing. For
example, employees now only amount to about 65% of the
workforce down from 90% twenty years ago. The
remaining contingent workforce (QuartZ) is expected to
exceed 40% by 2022. While HR is responsible for
acquisition of employees, the contingent workforce is
frequently managed directly by managers or procurement.
How do you leverage the available talent to perform the
most important work? The answer is not more complex
management approaches that don’t scale. Better job
descriptions or skills matching won’t do it unless the work
and its value is clearly understood.
Bots are coming -- where do they belong? In addition to
the complexity of managing and estimating the needs for
people, bots are becoming an important and integral part of
workforce management. Billions of dollars are being
invested in AI (bot) solutions that are designed to replace
some or all of the work traditionally allocated to people in
ABOUT THE AUTHOR
SaaS Software
Platforms Will Empower the
Workforce in the Digital Age
May 201838
The WorkSpace

41. Michael Grove
Founder
May 2018 39

42. and network devices as often done by large software
development organizations. Or, we use surveys of time
tracking such as activity-based planning implementations.
These methods are time consuming, prone to errors,
difficult to value, and hated by workers.
Introducing a management framework SaaS solution
(CollabWorks). However, technology has now evolved to
allow management to focus on delivering the most valuable
work with the best available talent. The first step is to
capture data that clarifies what is the work, the amount of
FTEs spent doing the work and by whom at what level of
talent. In addition, to optimize both the work and the use of
talent, a metric is needed to value both.
All work can be described as services. What we can learn
from the rise of SaaS work platforms such as Upwork or
Gigster demonstrate is that work can be described in the
form of services instead of tasks. A service describes work
delivered by a supplier to one or more customers (internal
or external). While tasks may vary and come and go,
services describe a supplier-customer relationship where
tasks flow across the service. For example, we use software
developers via Upwork who continuously perform tasks as
part of services where the value of the work is established.
These platforms are now being used to align service needs
with both contingent and employee workers.
Customers need to drive the flow of work. Another
positive reason for describing all forms of work as services
is recognition that the value of work (services) depends on
the customer receiving the benefit of the work. Rather than
distributing the work via a typical management top down
structure, work as services can be distributed based on
customer needs. This keeps the focus on value where it
belongs – the customer. And this relieves line management
from gathering, reporting, and communicating activities.
Organizations are now able to clearly understand the
services within a workforce consisting of employees,
contingent workers and bots. And more importantly, for
each service the organizations are able to measure the
relative contribution to operating profit.
Summary. These new SaaS management frameworks
(CollabWorks) will integrate with existing SaaS talent and
work platforms to enable both workers and the
organizations to optimize their respective needs to their
mutual benefit.
jobs that include repetitive tasks that can be automated.
(Deloitte). The forecast for bots as a percent of the
workforce vary wildly from 10% to beyond 30%
(Singularity) by 2022. A major startup, Automation
Anywhere now has more than 15 million bots implemented
in 700 major corporations.
As CEOs we need to wake up to this new reality. We are
in a digital world where defining jobs and allocating heads
will no longer yield a competitive human capital operating
model. For example, does our current staffing process
clearly define the optimal mix of employee, contingent, and
bot labor for our 2020 “digital” workforce plan? Who and
how can our team provide a clear reliable answer? If our
workforce represents 50% of our total expense and our
workforce includes a 10% inflated headcount – we are
leaving 5% operating profit on the table. This is huge!
Getting to the optimal answers will not come from doubling
down on the headcount planning process. Worse,
competitors who learn to optimize their digital workforce
composition can use their margin advantage to improve
market share, etc.
Talent related SaaS software vendors are stepping up.
The good news is that SaaS solutions are evolving to make
it easier to manage both employees and contingent labor.
Modern HR tools such as Workday, SAP’s Success Factor,
and a host of startups are offering to support contingent
labor with much of the employee talent management
functions such as staffing and reviews.
While an improvement, these platforms will not address
optimizing the work content among employees and
contingent labor nor do they include bots.
The core of digital workforce planning is the work and
its value. In order to get at wasted use of talent, planning
biases, and the increased complexity of available sources of
talent it is essential to start with the value the workforce
renders in achieving business outcomes – namely, the
work. In addition to work, the second necessary
information for digital workforce planning is the use of
talent. For example, how much top talent work is your top
talent doing? Neither the work quantified by FTE per
service or use of talent is achievable with current headcount
planning and management tools.
Current methods of measuring the work are not
effective. We can track tasks such as monitoring locations
May 201840

44. CanCreate
Business Developments
with Different
Revenue Streams
S
aaS or ‘Software as a Service’ is being used rigorously in current business ventures as it provides
more accuracy and vision to any business project. Interestingly, with this solution, the importance
of installing the hardware devices to run the data and different applications has lost its
importance. It is a very selective section of cloud computing, through which the future business data
collection process can be simpler than ever. SaaS is a very profitable genre in the field of futuristic
business ventures, and thus a question may arise about the SaaS business, and that is what could be the
revenue stream for such business enterprise, or in general words, the earning process for the SaaS
business!
Unfortunately some people believe that there are no such good ways of earning revenue for Saas
business and if there are some sources, those are very minor in their conducts. Interestingly, the reality
and the current situation are otherwise, and there are a number of ways in which the SaaS business can
earn its revenue. ‘Payment’ to get the software is not the only mode of earning, and the enterpriser of
this business can earn great revenue with multiple options, without stressing out on particular section of
the business venture. Here are some of the solutions:
Set-up Cost and Upsell
A Set-up cost is one of the common ways to earn the revenue and it gives clarity to the providers about
the authenticity of the users and determines the commitment too, thus it is a great way to explore the
minds of the customers and the possible future relationship with the users. On the other hand the set up
earning can actually lead to the upsell market for the SaaS providers. It is one of the easiest ways to
enhance the revenue through the existing customers, and it is a great business opportunity, as this way
of earning lessens the dependency of the brand on the pressure of adding up new customers. To
maintain the continuity with the existing customers certain facilities like offering additional storage,
speed, data, bandwidth or the frequency are enlisted as 'services'. Though, this process of earning is
largely dependent on the benefit of the product or the service, along with the need or requirement of the
client.
Affiliate Marketing
It is another great way to boost the earning for the SaaS business as, through this process, it becomes a
two-way system to get business, where the users advertise or sell the product. As the process is
SAAS
May 201842
Revenue tips

45. dependent on the users, it is not dependent on any
other external way from the business providers'
side. The SaaS providers are only responsible to
pay the commission after getting the revenue. So
it is definitely a win-win situation for the SaaS
providers.
Customer Service and Information Charges
Saas providers are on the verge of adding a new
structure for great revenue, which are customer
service and information charges. As with this
system, the business providers offer to sale some
of the researched information to the clients. It is
not very difficult for the clients to value them by
paying the money as they are getting a great help,
and interestingly it can work for the clients to
cling to the services which can create the path for
more business. Basically, a great customer service
is the key to earn good money and with the
satisfaction of the customers; the process can be
on the loop for a great revenue system.
Advertisement
Advertisements are the most common sector of
earning money, and it is the best way of earning through
the free version users, but not very apt for the paid
customers. As the paid customers already pay a certain
amount, adding advertisements can create a negative
impact on them. So even if the ads are there, they must
be in a way that looks less annoying for the users.
API Model
This is rather a complicated but effective method of
earning lucrative revenue. If the SaaS can coordinate or
work with other software applications, the importance
of it can rise to a whole new level. This work model can
do magic for some of the users and it can have a great
value or earning in the future. But this great system
comes with certain risks, and the reason is, the amount
of money invested to create and run it. But if the
developers can be assured of its service and the demand
of the customers, it can turn out to be a great money-
making option.
Reselling
When some of the SaaS is so apt that the potential
customers want to avail it for their business purpose,
the tie-up with the providers or the reselling of the
product can be beneficial form the point of view of the
revenue. This process is known as the White Label
Licensing.
At the end of this discussion, the conclusion is, a better
service can open up new trails for Revenue Streams for
SaaS Business. SaaS is not a new concept, but the vast
implication is definitely new. So there are a number of
scopes yet to be explored by the developers of this new
business. Thus, the future and the success of SaaS
business is dependent on exploring various ways for
SaaS revenue, and with more innovative ideas for the
revenue, the market of SaaS business will be more
strengthened to touch the zenith.
May 2018 43