InsightsSuccess The 10 Most Valuable Digital Marketing Companies

The way of business solutions
The 10 Most
Valuable Digital
Marketing
CompaniesMr. P K D Nambiar
Flag Communications
Digital Marketing:
Breaking the Span
of Product Life Cycle
Rajiv Subramanian
Eatfresh
Eatfresh’s journey
towards success
in the food industry
Undeniable
Signicance
of Content Marketing
Cauvery Adiga
PK Online Ventures Pvt. Ltd
www.insightssuccess.inwww.insightssuccess.in June 2016June 2016
Phi Creative Solutions:
Digitally Connecting Brands To Their
Consumers With Strategic Branding
And Brand Management!!!
Ashish Gandhi
Director
PostBox Communications
CEO of The Month
Market Dashboard
How Digital Marketing
Companies Differ from
Other Companies
# Hashtags
Digital Marketing Should
Focus on
Trust over TrafcVishaal Shah
Founder, CEO & Creative Head

ust a few years ago, the strategies of advancing a brand were
Jpretty limited. Digital Marketing is the new age marketing. In
this era of internet, when an enormous chunk of individuals are
using internet, firms advertise on internet and the way in which
organization can reach customers has increased. The use of digital
marketing in the digital era not only solely permits for brands to
market their products and services but conjointly permits for online
client support through services round the clock to make client feel
supported and valued.
The benefits of Digital Marketing are astronomical. First of all, this
is often a kind of marketing, with all of the benefits that come with it:
personal attention to the client, motivation to action and a lot more.
Second, it’s potential to make uniform messages that are in person
formatted for every recipient with great ease. The advantage of social
media interaction permits brands to receive both positive and
negative feedback from their customers as well as determining what
media platforms work well for them and has become an increased
advantage for brands and businesses.
Moreover, the advantage of digital marketing permits to measure
quantitative results, it provides information concerning exactly who
was exposed to message and when, and that actions the viewer
performed as a result. Additionally, anyone will launch productive
campaigns with digital marketing without any prior knowledge or
special professionals. With a lot of vital benefits, digital marketing
has become a valuable addition to the business and helps to achieve a
lot for less.
To find the foremost appropriate digital marketing channel,
companies will examine the requirements and resources of a business
or organization. Whether it’s mobile, email or social marketing, or
perhaps several channels that incorporate the various types, digital
marketing agencies will provide simple, ef fective, advanced and
cozy solutions.
The world of marketing will see an excellent revolution in the
coming years, whether it is advertising, promotion or sales. Even
those that are unsure of the potential of digital marketing will now
dive into this ocean of opportunities offered by the internet. The way
people are getting smartphones and tablets for anything and
everything, it’s apparent that demand for digital marketers will solely
increase in coming time.
Neoteric
Way
of Digital
Marketing
Editorial
Charlie Gupta

sales@insightssuccess.com
Editor-in-Chief Pooja M. Bansal
Rashmi BorkarCo-designer
Art & Design Director Alex Noel
Business Development Manager Abhijeet
Database Management Sharad
Technology Consultant Vishal More
Circulation Manager Swapnil
Research Analyst David
Business Development Executive
Ketan,Savitri, Pooja,
karishma, Mary
Co-Editors
Managing Editor Charlie Gupta
,6
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June, 2016
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Content Page The 10 Most
Valuable Digital
Marketing
Companies
CXO Standpoint30
CXO Standpoint22
Vishaal Shah
CEO & Founder,
Creative Head
Market Dashboard
Companies Differ From
Other Companies
36
40 # Hashtags
Focus On Trust Over
Trafﬁc
towards success
Interview with
Insights Success
42
06
30
42
Phi Creative Solutions
22
12
Unleashing the Power
of Digital Media
CEO of the month12
Undeniable
Signiﬁcance of
Content Marketing
Digital Marketing:
Breaking the Span

Fruitbowl Digital:
The Perfectly Fresh
Detox for Your Brand
28
Moksha Media:
Threading Together Your
Versatile Efforts to Create
an Enduring Brand
46
JAZZAP DIGITAL:
Anything And
Everything Online
34
dotConverse:
A Specialized Marketing
Agency Reinforced
by Strategy & Analytics
26
Ittisa:
Future Ruler of
Digital Marketing
32
Bee Online:
Go Digital!
24
38
Autumn Worldwide:
The Social &
Digital Way of Thinking
20
Amura:
Leading Digital Marketing
in India with
‘Marketing Engineered’
18
26
20
18
46
34
24
32
28
38
The 10 Most
Valuable Digital
Marketing
Companies
Make My Brand Social:
Humanizing Brands and
Generating Huge Revenues
Through Strategic & Well
Planned Digital Marketing

Vishaal Shah
Founder, CEO & Creative Head
Cover Story

Phi Creative Solutions:
Digitally Connecting Brands
To Their Consumers With
Strategic Branding And Brand
Management!!!
With the world becoming digital in every way possible, it’s easy to see why digital media is
gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative,
timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback,
accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional,
entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and
channelizing efforts with a larger view of driving organizational growth, you’ve probably experienced both,
hits and misses.
Creativity in businesses is the ultimate requirement in today’s world when such high competition is there in the
market. Proper branding if done right can serve fruitful results in the terms of profit to any industry. Thus, for
any niche of industry chosen, it is vital to be under the guidance of a brand management company that aims
towards an interactive platform where companies can grow. One such highly acclaimed company that
specializes in connecting brands and business to their customers is none other than the Phi, a digital agency
which strives towards stretching the conventional boundaries of branding and opening up new paths with
efficient technicality.
Cover Story

Additionally, in digital marketing, there are organic ways to
grow your consumer base without incurring large amounts
of money; it has low entry barriers and scale. So Phi is
becoming up-to-date as well as doing a lot with sharp
targeting that leads to judicious investments in the online
platform.
Phi Creativity’s Journey
Phi started off 17 years ago as Aquadotcom, later Aqua Info
Media Pvt. Ltd., to evolve currently into Phi Creative
Solutions Pvt. Ltd. From a startup workshop in a mezzanine
floor, to a professionally set up 2,000 sq. ft office with
1000+ clients, 2000+ projects and catering to almost all
business verticals. Phi has a consultative approach with in-
depth understanding of business. With their dual advantage
of branding expertise and understanding of the digital
platforms, they always deliver to the clients' objective in
digital marketing.
Over steaming cups of coffee, late nights and endless
challenging projects, they have seen, shared and survived
together everything from the dot com buzz and its doom, to
the current technology revolution. And they are still
enjoying the journey!
The Creator
Under the dynamic leadership of Vishaal S Shah, CEO
and Founder, Phi took birth. He is an NIIT graduate and
diploma in Digital Electronic Engineering. Vishaal comes
from a family business of water and waste-water treatment
plants. But he left it to purse his own passion and dream of
creating an organization which dwells in the digital space.
Started in 1999, dotcom bust as a pure play web designing
company and have now metamorphosed into a branding
agency which lives by the value proposition of “Success by
Design”. He has hands on experience in leading and
promoting brands in the offline and digital pace and has
steered digitally brands like Eureka Forbes Limited, Waman
Hari Pethe Sons and various other emerging enterprises.
Vishaal has clarity in his thought - how, what and when to
communicate the message, especially when every brand and
business has multiple things to talk about. He has an ability
of seeing a challenge from different viewpoints or
perspectives which others might miss the obvious or are so
close to the challenge at hand that can’t think straight.
Vishaal has very high level of empathy which assists in how
the target audience thinks and reacts to a particular piece of
design or communication. Also, he is acutely aware with
the challenges faced by small and emerging enterprises and
hence can deliver just the right solution for them.
Indelible Moment of Phi Creativity
Why are we as consumers so captivated by stories of great
customer service? Perhaps it is because they serve as a
much needed reminder that there are companies who still
care about their customers. Every company says that their
customers are their #1 priority, but one memorable incident
of Phi shows that they are ready, willing, and able to go the
extra mile for each and every one of their customers. As
Benjamin Franklin has said “Well done is better than well
said”, the same way Phi has acted while facing every single
obstacle came their way.
There have been many ups and downs during Phi
Creativity’s journey but the most memorable incident has
been that once their office caught fire on a Sunday evening
and it was burnt down to flames. However, they were able
to restart their operations at a new space within 48 hours of
incident without any project being delayed or stalled. It just
showed Phi's resilience. This is the attitude with which they
Our mission is to develop and manage
people, brands and businesses to realize
their full potential. In doing so we shall
create 80 success stories by 2020
“ “
Cover Story

approach any and every challenge thrown at them.
What’s in their Name
As a strategic branding and communication agency Phi is
all about “Success by Design”! Entrepreneurs start a
company with a dream, a passion. Along the way they get
embroiled into the day to day operations and the work they
do, success they garner and approach is more reactive in
nature. It’s difficult to sit down and find time and say
“Okay! This is how I plan to present myself and succeed in
my space”. This reactive approach works for certain years
in achieving success but then the growth hits a plateau.
Now further success is possible only with a strategic
approach. An approach that requires synchronizing as well
as synergizing all marketing communication that the
company or the brand emanates to the external and internal
stakeholders. And the design of this communication has to
be done in a way that it helps in achieving the goals of the
brand. That’s where “Success by Design” approach from
Phi works!!!
Company Motto
‘Serving according to the client’s time’ is Phi’s quality and
thus, they are feasible for bringing customizable solutions.
The best part of Phi is their experience with different
industries which equips them for working on any challenge.
They have been working for years to serve better global
positioning of companies in Pharmaceutical, Healthcare,
Engineering, Infrastructure, Reality, ITeS, Services,
Lifestyle and various other verticals. The company has a
professional team to work with that enables better
understanding of the current needs of an emerging company
with a supportive motivation to bring customer delight.
Phi’s Methodology
At Phi, they consider everything, from a brand logo to a
brochure to a corporate film to a social media presence to a
mobile app as a strategic piece of communication which is
created for achieving a certain objective. Hence, even if it is
a mobile app for a company, they create it based on the
various parameters. Since, Phi work with multiple partners
to develop apps, they are platform agnostic. While working
with their partners, they take the lead to ensure that the
branding and communication objectives are met especially
since they are the brand custodians.
Cover Story

Understanding the client’s objectives first and work towards
them in such a way that it meets the needs of their client
and their target audience. They need to build their own
brand identity and a slow growth in this fast-paced
competitive world can be detrimental to the startup’s health.
When they approach marketing, then they must be aware
that there is a funnel comprising of awareness building,
engagement, acquisition and then retention. If they are in
the internet space it is all about acquisition of the most
efficient, effective acquisition channels for the right
audience. For startups what is really important is to find one
channel that really works, maximize it. Then find the next
channel and maximize that and the next one. Build scale
within a channel.
Phi’s Future Perspective
In essence, digital marketing is the future of marketing
world with the added advantages that it is cost effective
than traditional marketing and is measurable. It is no
exaggeration that they live in a digital world and from that
perspective it is imperative that Phi’s business has an
impressive presence in the digital space.
While normally the branding agency and the digital agency
are separate vendors for most companies, Phi has a
significant advantage of having this dual specialization
which becomes a huge advantage for any company that
chooses to partner with them. While they understand and
are constantly monitoring the advancement in the digital
marketing space, Team Phi sees themselves being the
“partner of choice” for emerging companies who want to
leap into the next stage of growth.
Phi’s Ideology
Phi is driven by the vision to be ‘partner of choice’ in the
growth journey of Indian SME’s; who have national and
global aspirations; by offering strategic branding and brand
management solutions. They consider that strategic
branding exercise is a relation between the company and
the branding agency. Hence, it’s critical that they choose
each other wisely. They are very selective about the kind of
companies they partner with, because the right association
always leads to success and growth for all parties involved.
How Phi Evolves
While digital marketing as a space is constantly exploding
with newer and newer platforms and trends to position and
promote your brand, the fundamentals remain the same,
everything succeeds when you understand your consumer
and their concern points. Team Phi constantly work towards
understanding their consumer better and better. Technology,
platforms and digital vehicles than merely become tools.
Remember, they (trends and technologies) are information
and knowledge at best while they at Phi strive for wisdom
by applying it with the right context (consumer behavior)
for their clients / brands.
Advice to Young Entrepreneurs and Their Approach
towards Marketing
The most exhilarating experience is starting your own
venture. Some of the big questions that follow are how to
reach masses, how to make your business resonate, how to
drive your business results, how to be successful, and how
to fulfill your dreams with a shoestring budget? Answering
these questions, Team Phi has advised young entrepreneurs
that should aim to create value for their customers and team
members at all time as they are the pillars of their success.
They must be innovative, be open to new ideas but should
never try to be different just for the sake of being different.
Cover Story
“ “
Our vision and approach of “Success by Design” ensures
that we become the first choice of growth oriented companies
who truly want to leverage the immense potential
of their brands in the offline and digital space

Unleashing the Power
of Digital Media
With the engaging and
competitive environment
prevalent in the
communication space in India, every
organization needs to ensure their
brand receives the maximum visibility
and active customer involvement.
Considering the dynamic aspects of
advertising and digitization of media,
the Internet is an invaluable tool for
customer engagement, sales revenues
and public relations.
To execute an effective digital media
plan, the success lies in getting more
people to “talk” about the
company/brand/business within the
digital media space, interacting,
resolving, and researching the target
audience.
Although there may be several
agencies and organizations promising
brand growth, sales and visibility, one
needs to choose wisely - after all,
marketing can make or break a brand.
PostBox Communications(PBC) - a
Digital Marketing and Advertising
Agency, under the umbrella of
RainCheck Networks Pvt Ltd, is a
renowned digital agency in the SME
arena. Their expertise lies in
advertising, marketing, app and web
development, strategy, media (planning
Ashish Gandhi
Director
CEO of The Month
JUNE 2016 |12

Through his 15 years of experience,
Ashish has effectively headed verticals
of marketing, operations, branding,
solutions, training and IT. With Ashish,
PostBox Communications has become
an agency of repute defined by the
passion and aggression to set the
standards.
With a keen eye for detail and an OCD
for perfection, Ashish spearheads a
team of 40 who like him, are
committed towards the digital media
space. Guiding and growing with his
team, Ashish has promoted an
environment of learning, creativity and
innovation.
Ashish is passionate about constructing
idiosyncratic “Brand Cultures” for
organizations to enhance brand value
and visibility in the digital arena. His
practicality, decisiveness and action-
oriented approach has helped nurture
high performing individuals with skill
sets and challenges to help deliver
better.
PostBox Communications empowers
its clients online to give them an edge
in the digital realm of Internet
(websites/digital marketing and
advertising) or Mobile (apps/games)
with customized and integrated brand
promotion.
Oracle behind PostBox
Communications
An entrepreneur’s journey is one of
great experiences and learnings. The
whole experience is an amalgamation
of events, opportunities, decisions,
intuition and luck that defines a reality
that is much more complex. Ashish
Gandhi’s story is of one such
experience.
Ashish Gandhi - Director (and Co-
Founder) at PostBox Communications,
is at a constant conflict with the
conventional systems. Overlooking
and strategizing on innovative ideas,
creative ad campaigns, social media
challenges and applications in web and
gaming, Ashish is always “hands on”.
and buying), Campaign Management,
Search (SEM and SEO), web design
and creative, with specializations in
interactive marketing related
technologies advertising, social media
(marketing, strategizing and
management), designs and creative-
web, graphics and marketing, print
solutions.
Who They Are And What They Do
PostBox Communications, offers 360
digital, marketing, graphic,
development (web/app), consultancy
and advertising solutions laying its
practice on principles of creativity,
talent, creative direction, and
excellence.
PBC is driven by its strong work ethic,
transparency and dynamism in
ensuring constant success with clients.
Leveraging on its expertise, innovation
and experience, PBC delivers solutions
associated with strategy, design,
development and timely execution.
PostBox Communications truly
believes that an integrated mix of
mediums, budgets and content is
required to build successful brands and
companies. This solution works to
create a user experience across various
mediums like web, interactive, video,
social media and print. PBC’s
approach to brand communications is
supported with a deep understanding of
the client’s brand communication.
To succeed in the online space, one must,
whisper with volume, listen to the silence
and reach without contact. Only then can
an audience know the true value of a
brand.
““
0
CEO of The Month
|JUNE 2016 13

grown fast without losses to a team of
40 in a 1300 sq. ft. well established
ofﬁce. Expansion is vital, but not at the
cost of losses, debt and their own
brand value. It is in the process of
becoming an agency of 100 employees
by the end of 2016, but slow and
steady wins the race. It is also
diversifying into new ventures,
platforms and branches of the digital
and marketing world which should be
in operations by 2017, by when it will
become a team of 200 strong
individuals.
Industry As They Foresee
Social Media Marketing and
Advertising is reaching a saturation
point. PBC foresees the typing and
messaging trend to disappear with
consumers moving to more video
based conversation. It also predicts the
“Next big thing” in communication to
be mobile marketing and brand
incorporated gaming, which has slowly
trickled into the industry.
value and potential in the future and
PBC is keen on developing holistic
solutions driven by this mission.
They Learned The Hard Way
It’s always the hard way! There’s no
fun in having things easy - less
learning, less exposure, less
experiences.. always results in a slump
and for many, fatality. There’s no easy
money- there’s always hardships and
always hard work that’s needed to go
hand in hand, but that’s part and parcel
of what every organization must go
through, unless of course heavily
funded from start.
For Raincheck Networks Pvt. Ltd.
proper planning, strategizing and
having a ﬁrm, rock-solid foundation is
essential; only then clients can be
happy with the work and results
produced. They rather spend time
concentrating on their clients’ growth
over and above their own.
PostBox Communications started from
scratch, and very proudly, from a 2
man army with zero funding, has
Ashish, who when not caught up with
gaming, automotive racing and
designing, enjoys brewing his own
exotic coffees and experimenting with
stellar dishes in culinary circles.
Ashish has a profound passion for
gaming, art, car accessory
development and designing. At other
times, the RainCheck Networks Pvt.
Ltd. Co-Founder and Director is busy
conceptualizing product and service
innovations across sectors and brewing
new strategies for digital growth.
Need Of The Hour
PostBox Communications has
effectively understood the lack of
professionalism within the media and
advertising industry. Generating an
audience interaction at affordable
packages that are client- driven,
systematic and engaging, providing
exposure across platforms is what
business culture, operates with.
Although ‘likes’ or ‘hits’ have become
a measurement standard on social
media sites, it is important to drive an
organic following that is of deeper
CEO of The Month
JUNE 2016 |14

ith the world going digital these days, it is increasingly becoming important for the companies to reach out
Wto the global audience. With technological advancements being perceived in almost every sector, several
doors of opportunities have opened for those who match the pace with fast changing digital scenario. The
companies can seek the quality services from reliable and reputed digital marketing agencies and enjoy successful
internet presence. To explore every prospect of digital marketing, one needs to know how to merge creativity with
profitability in needful proportion.
Marketing thoughts of new gen marketers have somehow got biased with the digital resources! The principal of
marketing is always rooted to the context as it was in the traditional era. The only change that needs to be done is to
frame it effectively in digital mindscape.
Arguably internet has become the most prominent and most used resource for all kind of information. People have
increasingly started relying on internet for business related information, product specifications, brand reviews and
customer experiences. Undoubtedly, any business that wants to stay competitive in the online as well as offline market
must have a functional website. The companies that do not have a professionally created website risk losing potential
customers, both on the internet as well as at the physical stores.
Consumers are evaluating companies, brands, products and services online before they decide to buy anything. If your
corporate website or online sales platform does not come across as professional, informative or secure then online
visitors will simply move on to the next alternative.
Insights Success magazine has crowned this magazine with digital marketing service providers providing solutions in
Content Marketing, Email Marketing, Influencer Marketing, Social Media Marketing, and so on.
Insights Success magazine has covered and presents you “The 10 Most Valuable Digital Marketing Companies 2016”,
after shortlisting a long list of digital marketing services and solutions providers that will best suits to your current and
future business needs.
Growing Landscape of
Internet Marketing
The 10 Most
Valuable Digital
Marketing
Companies

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Management BriefCompany Name
Autumn Worldwide is a hyper-specialized Digital & Social
Media Marketing company.
Bee Online Communication Pvt. Ltd. is an integrated 360
degree digital activation company who has combined
Traditional, Digital & Social techniques.
dotConverse is a specialized social media and digital marketing
agency powered by strategy and analytics.
Jazzap provides wide-range of online marketing and
advertising solutions to varieties of brands to help enterprises
accomplish their revenue, market-share and customer loyalty.
Make My Brand Social is one of India’s leading Digital
Marketing Company that has been busy carving a niche for
itself in the world of marketing.
Moksha Media is a leading online Branding Consultancy,
which works in the areas of Brand Strategy, Brand Identity and
Brand Communications.
Ittisa is a digital media agency specialized in social media
marketing, using effective content, design and search engine
optimization & marketing.
Amura Marketing
Technologies
amuratech.com
Vikram Kotnis
Founder & CEO
Ketan Sabnis,
Vinayak Katkar, Pratik Rokade,
Kiran Narasareddy
Directors
Amura is a global digital marketing services and
platform company,
catering to the automotive and real estate industry.
Anusha Shetty
Co-founder & CEO
Autumn Worldwide
autumnworldwide.com
Bee Online
Communication Pvt.Ltd
beeonline.co.in
Hiren Joshi
CEO & Co-founder
dotConverse
dotconverse.com
Saurabh Pandey
Founder & CEO
Fruitbowl Digital
fruitbowldigital.com
Dedeepya Reddy & Faisal Amin
Co-founders;
Dilip Jai
Group Account director;
Rajdeep Patil & Marcos Wylde,
Creative Heads; Brijesh Solanki,
Marketing Head
Fruitbowl Digital is a full service Interactive media agency
(Social Media, Digital Marketing, Branding etc.),
a tight-knit team of creators, doers, organizers and
overall talented souls.
Ittisa
ittisa.com
Jazzap
jazzap.com
Make My Brand Social
makemybrandsocial.com
Moksha Media
mokshamedia.co.in
Sneh Sharma
Founder & CEO
Ali Shaikh &
Zohair Shaikh
Co-founders
Pancham Banerji
Founder & CEO
Namrata Banerji
Director (Operation)
Anu Veledandi
P., Owner
Phi Creative Solution
Pvt. Ltd
phicreativity.com
Vishaal Shah
CEO, Founder &
Creative Head
The 10 Most
Valuable Digital
Marketing
Companies
Phi Creativity is an interactive communication agency,
specialized in connecting you with
your customers using online, ofﬂine and social media.

In today’s digital age, it is
imperative to possess an online
presence aside from the sort and
size of one’s business. Those
businesses that are not keeping with
the changing times are probably
missing out many potential customers.
Amura Marketing Technologies is a
trailblazer in digital marketing is which
was founded in 2010 by a team of
exceptionally talented entrepreneurs.
Vikram Kotnis, a serial entrepreneur,
introduced Ketan Sabnis, Vinayak
Katkar, Pratik Rokade and Kiran
Narasareddy, who were working for
Fortune 500 companies, to
entrepreneurship. Together, these
College of Engineering, Pune,
graduates founded this fastest growing
digital marketing ﬁrm.
Key Values to Overcoming
Roadblocks
Educating clients about the beneﬁts of
digital medium was one of the early
challenges for Amura. Limited use of
technology in real estate industry
didn’t help them either and meant like
they had very limited marketing
budgets. With no visibility into the
client’s sales analytics meant they
always faced a pushback saying digital
doesn’t work. However, this led Amura
to build a comprehensive sales and
marketing automation platform
We have
strong processes
and internal
collaboration platform for
creative, technology and marketing
teams to work with
“ “
The 10 Most
Valuable Digital
Marketing
Companies
Amura: Leading Digital Marketing
in India with
‘Marketing Engineered’
Pratik Rokade
Director
Kiran Narasareddy
Director & Technology Head
Vinayak Katkar
Director & Operations Head
Ketan Sabnis
Director & Product Head
Vikram Kotnis
Founder & CEO
JUNE 2016 |18

‘Sell.Do’, thereby connecting Sales &
Marketing functions. Their keen and
deep understanding of technology
coupled with their talented team helped
them to overcome these roadblocks.
Strategy behind Amura
Amura’s business strategies are
technology driven marketing approach
which was not seen in India, like
engineering solutions to marketing
problems and in-house technology
solutions for marketing, sales and
advertising automation. They also
work on developing solutions for
industries and never worked like an
agency purely on campaigns. They
have strong processes and internal
collaboration platform for creative,
technology and marketing teams to
work with. On the whole, Amura is the
only marketing company with a team
of over 200+ having backgrounds
including tech, analytics, marketing,
creativity, graphics, content, app
development etc.
Services Amura Proffers
Amura offers end to end digital
marketing solutions to all their clients.
They build technology solutions to
help companies manage their presence
across digital platforms, using
algorithm based-approach to buy
digital media ad space and analyses as
well as optimize marketing campaigns
in real time. Amura calls its approach
‘Marketing Engineered’, which is
about finding engineering (technology)
solutions to marketing problems.
Service to Showcase
Amura offers product ‘Sell.Do’ - a
sales & marketing automation platform
which helps companies/ marketers
track a customer journey right from
first ad impression to purchase -
tracking the ad interactions (which
communications were shown to a user,
etc.), website interactions (browsing
pattern, history, enquiry, etc.), sales
interactions (calls, chats, emails,
brochures), offline interactions (store
visits, etc.) until the final purchase.
Additionally, Sell.Do is a platform to
collate sales and marketing data and
run analytics, predictive analytics and
draw insightful reports. It ensures a
100% lead capture (with no lead loss),
automated tracking of enquiries across
online and offline campaigns, channel
partners, affiliate portals, etc. With lead
segmentation and marketing
automation; Sell.Do customers can
easily automate most of the lead
nurturing activities; allowing sales
teams to focus on closing qualified
deals. With built-in cloud telephony,
chat, email & SMS integrations; it’s
easier for their customers to improve
their lead response times.
With Amura’s advertising cloud
offering (currently in Real Estate Beta),
SMEs just define their product offering
while the system analyses past
campaign data to define the possible
media (Google, FB, DoubleClick,
Taboola), understand the target
geographies, set up multiple versions
of ad communications, run A/B tests on
ad & web communication, automate all
the tracking and reporting. It goes
further and understands your campaign
goal (lead generation, outreach,
optimized for higher velocity of end
closures); to drive the right traffic and
optimize your spends. With the
advertising cloud, companies can
leverage full power of their marketing
and sales data; without getting deep
understanding of all the ad
technologies.
Future Outlook
Having fairly established themselves as
the market leaders in Real Estate
sector, they are looking to expand their
foothold in the other sectors, with
focus areas being pharma, BFSI,
education, e-commerce etc. They are
also building an advertising cloud
offering that aims to add business
intelligence and automation to reduce
the time to go live for digital
campaigns. Also, they are building the
platform on top of Google, FB and
other content marketing platforms;
which means they are leveraging their
algorithms and improving on the
campaign setup, creative optimization,
and better analytics to optimize ads,
media and landing pages. Also SMEs
are a big focus area for them.
We integrate our
deliveries and
systems with our
client’s business
processes and give
them seamless
digital
transformation
solutions
The 10 Most
Valuable Digital
Marketing
Companies
“
“
|JUNE 2016 19

igital marketing is an
Dexciting journey with
endless milestones! Digital
and social marketing business
leaders are experiencing
tremendous pressure to get online,
embrace and start leveraging the
social networks, create content,
launch corporate and executive
blogs, design new Instagram
proﬁles, ﬁll Twitter feeds with
amazing content, build Facebook
communities, embrace live
streaming and the list goes on.
You can’t just throw some digital
websites, blogs and pretty images
at the web and tweet them out.
Media spends for your social
spaghetti content are also not going
to solve the problem. You need to
get your marketing, digital, social
media marketing and branding
efforts aligned to business goals,
integrated and rocking real
measurable results. You need key
performance indicators to measure
and optimize your success. There is
no way around it. If you want to
succeed in business today you need
It was
my personal
dream and a
mission at Autumn to
innovate and create new
ways of understanding,
connecting, synchronizing and
engaging to realize true value to the brand,
customer & ecosystem
“ “
The 10 Most
Valuable Digital
Marketing
Companies
Autumn Worldwide:
The Social &
Digital Way of Thinking
Anusha Shetty
Co-founder & CEO
JUNE 2016 |20

to plan your work and work on
your plan. That is the reason why
one needs an expert digital and
social marketing team to map out a
result-driven and effective strategy
to grab the most eyeballs.
With clients across Delhi/NCR,
Mumbai and Bangalore, Autumn is
a new age communications firm,
offering Social, Digital and Mobile
solutions. In a rare combination,
Autumn offers Social Media
Listening, Social Media Outreach
& Online Reputation Management
services. Brand consultants at heart,
with a zeal for new age
communication, Autumn has its
strength in insights, strategy,
messaging and technology that not
only bridges the gap between
traditional and digital media but
more importantly between ideas
and technology.
Autumn took birth as a traditional
brand consulting and creative
services firm back in 2005. They
were early enough to spot the trend
of “Social Media” wave hitting
Indian marketing scene, in many
cases the leading platform of
content marketing today. To be
precise Autumn took a rebirth in
late 2009 to spot opportunities in
Social Media Marketing, by 2011
they were the hyper-specialized
social media marketing company.
With over 20 years of marketing
and advertising experience, and a
trans-national career, across India
and the Silicon Valley of America,
Anusha Shetty is the Co-founder
&CEO of Autumn Worldwide, a
hyper-specialized Digital & Social
Media Marketing company. Anusha
is a Brand specialist at heart. In her
current role, she is responsible for
Organizational Growth,
Innovations, Planning and
Operations. Prior to this, Anusha
has held a number of progressive
assignments in advertising &
marketing and has served for
brands like Intel, Titan, Unilever,
Honeywell etc and in globally
reputed agencies, Lowe and Euro
RSCG.
Foreseeing the future, Autumn
wants to become the most valuable
social media marketing firm in the
world. They are in the business of
customer centricity led by
engagement. Spotting the trends
early and adapting to the ever-
changing business dynamics will
keep them relevant to current day
business.
The 10 Most
Valuable Digital
Marketing
Companies
An idea driven by
consumer
insights is our
approach.
Applying this
idea in the digital
and social space
is an art and a
science. This can
be measured
only by the power
of 2 way
communication
“
“
|JUNE 2016 21

Undeniable Significance
of Content Marketing
Advertisement industry has always been
striving to sell the brand or product in the
most impactful way. Since the window to
communicate about the product is less than 20sec,
attention is usually sought through celebrities or
emotional angles. Over 20 years of watching TV
commercials and over 10 years of YouTube pre-
rolls, the customer has had enough of such “on-
the-face” communication. He has mastered the art
of switching channels and clicking the “Skip”
button.
Brands need to think beyond the traditional
framework to reach out to their customer. The
current target segment is not gullible enough to
believe what works for photo-shopped celebrities
will work for them and bring “happily ever-after”
in their lives. They need to communicate without
sounding unbelievable.
Another development that has quietly gained
momentum is digital content consumption. It has
reached out to large audience thanks to smart
phones and the 3Gs/4Gs and popular apps like
Cauvery Adiga is the Co-founder
& CEO of PK Online and over the
past six years has handled
multiple roles from HR to product
development. She has played a
major role in creating the
foundation of the PK Online
business.
Cauvery Adiga
Co-founder & CEO
PK Online Ventures Pvt. Ltd
CXO Standpoint
CXO Standpoint
JUNE 2016 |22

the customer brands while subtly
plugging in the brand element. It
can be an article about travel tips
with an online ticket booking
brand plugged in or a hair styling
video where a particular brand of
shampoo is used. Such content is
placed strategically in
destinations where the audience
frequents. It typically does not
involve any celebrity or unreal
promises of overnight changes in
your life.
The impact of such marketing would be for a longer
duration as people consume useful content multiple times -
A huge advantage for brands is that they don’t have to pay
for every 10sec their content is viewed . Such content is
also shared thus enhancing the “reach”. Low cost
production, Retention and Reach-All this in one medium -
What more can a brand ask for!
Facebook, Whatsapp, YouTube,
etc. People not only consume
content, but share interesting ones
in an unabashed way. Memes,
Images, 2-3 minute video clips
around humor and nostalgia gets
lapped up by the ever online
consumer every hour. Word of
Mouth has now gone Digital!
No high-cost productions, no
celebrity tantrums, all that matters
is an interesting story executed
well. It’s as simple as shoot and
share! If it works, it will be trending in a few hours, if it
doesn’t, no sweat, the next one is already being made.
Truly Useful Information to the Customer
It’s only logical that Brands use this route to reach and
engage with their audience. Here comes the merging of
content and marketing. It started with Advertorials, Blogs
and has now transitioned to full blown “content marketing”
(Notice the A, B, C connection?). Content marketing is
where the focus is on providing truly useful information to
CXO Standpoint
“Our ad network and
content creation
teams work with
brands to help them
connect with
consumers”
|JUNE 2016 23

Today, Digital Marketing is no
longer an option for business,
but a necessity. Digital
marketing is often perceived as a value
addition to the marketing plan
whereas; it is the core of the marketing
strategy. Now, in the social era, it has
never been so easy to express an
opinion. But in reality, the digital
world is becoming a platform where
your consumers and employees spend
a major part of their time. People are
always connected to it through their
devices; accessing emails, connecting
or interacting on social media, reading
the news, or simply viewing viral
videos.
With constant technological
innovation, organizations face
challenges in reaching out and
engaging with their audiences. But
Mumbai based Bee Online Company’s
digital marketing services combine
advanced technology, inbound
marketing offerings, and innovative
content strategies to help clients reach
their target market and increase leads.
They have a better understanding of
audience and market compared to
standalone digital marketing agencies.
Bee Online have combined Traditional,
Digital & Social techniques & helped
more than 1200 brands to ﬂourish
online. Typically, they cater everything
right from Search, Social, Afﬁliate to
Website Development, Software
Bee Online:
Go Digital!
“ “The Digital Company
that keeps promises
Hiren Joshi
CEO &
Co-founder
The 10 Most
Valuable Digital
Marketing
Companies
JUNE 2016 |24

Development, and Mobile Apps. In
2015, they aligned PR in their beehive
too. Make their client's sales a lot more
profitable is their key feature. Bee
Online does their job seriously while
following strict development
processes. Client’s satisfaction is their
main motive as they don’t proceed
further in the project until client is
really satisfied with each step of
development process.
The Artisan behind the Idea
Drawn from deep expertise and
leverage, Hiren Joshi, CEO & Co-
founder of Bee Online established the
company into a 360 degree digital
activation company that integrates
compelling content with the latest
technology and emerging platforms to
achieve better results. His vast
experience of 7 years proves him to be
a good enterpriser as he knows how to
run effective and successful business.
Till now Hiren has helped 500+ brands
to create buzz online and to grow their
business online. He has worked for
brand's like Philips, Baskin Robbins,
Sahara India Pariwar, Faasos, Quikr,
Starbucks to name a few. He has been a
consultant for more than 200 clients.
His core adjectives includes; a good
planner, strategist, leader. Hiren is
totally dedicated towards what he does
and is passionate about his work too.
Being a modest personality, he takes
care of everyone in the company on a
personal level (even of the sweeper).
Making people happy by doing little
gestures & appreciating them for the
work they do is the best thing about
him. His day never ends until and
unless he has made someone smile in
that particular day. Although he isn't
available for most of the time in office
due to his power-packed calendar but
whenever he is there, he makes his
presence felt.
Sharing his company’s unique thing
that is served along with rest of the
services is their PHD model to each
client they cater with: Passionate (P) -
Whether it’s about making a website or
making a cake they do it with passion,
Hardworking (H)- Always complete
their tasks on deadline. Sometimes
they try to deliver before the deadline
and Dynamic (D)-You can expect a lot
from their Project managers. He can
even help you to make your
smartphone run faster.
Moreover whether it’s Sunday or any
holiday Bee Online is always there for
their client when they need them. Also,
treating their team as a family helps
them in going towards next levels. As
far as competitors are concerned, Bee
Online believes they themselves are
their biggest competitor as they keep
challenging themselves to achieve the
projected benchmarks.
Foreseeing the Future
Bee Online had a vision right from the
start to support Mr. Narendra Modi's
“Digital India” mission. Being inspired
with the mission they decided to make
digital marketing accessible and
affordable to all business segments. So
the ideology is simple, “Bigger Results
with small invoices”.
The future is a murky world. A good
way to make sense of it and give
structure your thinking towards
planning for different eventualities is to
think about different scenarios. To have
one stop solution company where the
client feels comfortable to outsource
the complete AOR package with
dedicated account manager is definitely
a good idea. And the digital marketing
industry has an unimaginable future as
the graph of emerging startups and
Digital India is going to be in the
bullish phase in the coming years.
I would like to say that they
should not have
“preoccupied brains” and
should always take
decisions basis the
situation as against what
they had pre-decided and
should have a “can do”
attitude even at bad times
which I feel is missing
among the young
entrepreneurs. Also,
he/she must try to gauge
the current levels of the
company & basis that
should be able to define
future milestones of the
company“
The 10 Most
Valuable Digital
Marketing
Companies
“
|JUNE 2016 25

In today’s modern era, web-savvy
smartphone junkies are generally
spending more time online than
reading magazines and watching TV.
These radical changes in consumer
behavior are affecting the marketing
strategy, and ultimately bringing the
ways about the convergence of direct
marketing & mass marketing. At the
same time, with diverse digital touch
points digital marketing is gaining
popularity across the customer base in
a cost-effective way to improve
customer connect.
With focused and strategic thought-
process and camaraderie, dotConverse
was founded in October 2012, in Delhi
NCR. The company was started with
with just one client, and a vision to
provide outstanding services in social
media & digital space and some
desperation mixed with brimming
conﬁdence to do great work and grow
large. It took them a little more than 2
years perhaps to grow to working with
over 2 dozen clients, win an award and
multiply their earnings by 15X.
dotConverse services include End to
end social media marketing, 360
degree Paid Marketing through
search, social, email and retargeting.
They are providing Content creation
and propagation in various formats
like Blog, Videos, Infographics,
Slideshows, Cartoon strips etc.
dotConverse:
A Specialized Marketing
Agency Reinforced
by Strategy & Analytics
Since we live in a
real time world now,
conversations over social
and mobile platforms are the key
to an effective marketing practice for
any brand
““
The 10 Most
Valuable Digital
Marketing
Companies
Saurabh Pandey
Founder & CEO
JUNE 2016 |26

In addition, the company provides
Online PR, Webinar Marketing and
Creation, Online Reputation
Management, Website, Landing
Pages, eMailer designs, Mobile App
Store Optimisation, Analytics & Audit,
and UI design & Implementation.
Saurabh Pandey, High-Flyer of
dotConverse
Saurabh Pandey, Founder & CEO of
dotConverse, has more than a decade
of experience in Media, Technology
and Telecom companies like Google,
Bharti Airtel and Ibibo Group. Prior to
starting dotConverse, he was working
as a Chief Operating Ofﬁcer at OLX
India. Saurabh Pandey is also one of
the top 5 writers in the world on Quora
on the subject of Online Marketplaces
and Classiﬁeds.
dotConverse works like a global big 5
consulting agency, like KPMG. The
company focuses a lot on analytics and
metrics, which differentiates them from
their peers in the race of competition.
The company offer end to end
services- strategy to execution and
management and results.
dotConverse works like a bespoke
agency - crafting a unique strategy for
each brand that it works with so that
the brand occupies a unique space on
social and digital platforms.
Idea behind dotConverse
Saurabh was a passionate blogger, and
he had started writing blogs on digital
marketing in 2008. He posted his blogs
to create engagement and impact in
digital and social space. As a result, he
received various queries from
marketers seeking for valuable advice
to their business. One of them,
Namrata Dhar, former marketing head
of Heidelberg heard about Saurabh that
he was contemplating on starting a
social media and digital agency, and
she asked him to handle her company’s
Indian account. Which became a
turning point for Saurabh in his
entrepreneurship journey with his
venture dotConverse - a specialized
social media and digital marketing
agency reinforced by strategy and
analytics.
Research and Thought Process
dotConverse believes that the research
and thought process led strategy for a
brand, which is very critical. The
company devotes a lot of time in
creating the right content and
interaction strategy. Also, they are
passionate about analytics and metrics.
dotConverse has a dashboard that tells
their clients not only how good are
they doing in terms of reach and
engagement, but also how are they
benchmarked against the competition.
They review their plans on a regular
basis and work every quarter and
transition to the next level of
execution. Which helps their clients
stay put on a leading position and helps
dotConverse in winning their trust for
long term business relationship.
dotConverse provides their clients with
strategic consulting support for their
product, also provide strategy and
marketing supplemented with the best-
in-class execution. The company is
recognized as one of the very few
agencies in India who have an
expertise in Social & Branding as well
as Performance Marketing. Their
clients get a global class strategic
support coupled with branding and
performance execution. Most of the
clients of dotConverse are engaged
with them more than 2 years now.
dotConverse started as a pure-play
social media agency, however, has
graduated to doing cutting edge work
in areas like Explainer Videos, Blog
writing and management, Research &
Presentations, Video Surveys &
Testimonials, Paid Marketing.
dotConverse won an award by VIT
Chennai and Think Media Inc. in 2014,
for outstanding social media campaign
of the year and got nominated as one of
the Top 20 Digital agencies to watch
for in 2015.
Today, dotConverse is delighted to
work with top of the line clients in
various categories like: Carl Zeiss,
Heidelberg, Sehwag International
School, Sehwag Cricket Academy,
IIFL Realty, Resurgent India,
MindBox, Tyrone Systems, just name
a few.
The company has an opportunity to
cross-sell their various products to each
of these large clients as well as win
other players in various verticals. The
company visualizes themselves with a
very fast-paced growth in the coming
future.
We’re a team of social
media enthusiasts,
designers, strategists,
marketers and coders
working to create beautiful,
user-friendly digital
experiences for important
causes and we
passionately believe that
design & technology can be
a powerful force for
change
The 10 Most
Valuable Digital
Marketing
Companies
“
“
|JUNE 2016 27

In today’s rapidly changing digital
world, every company wants to be
better. As digital media is dynamic
in nature, we need to stay updated with
the ever-changing platforms and
everything that comes our way.
Stressing on the motto ‘Survival of the
Freshest’, Fruitbowl Digital was
established in 2010, and has worked
with over 300 clients including some
of the most reputed brands of the
country. The company continually
strives to provide the best digital
marketing solutions.
Fruitbowl Digital is a full service
Advertising Media Agency with a
digital ﬁrst approach and provides
services like - Branding &
Communication, Research &
Strategy, Social Media, Production
& Design, Digital Media Planning,
Integrated Marketing, Mobile Apps,
Online Reputation Management,
CRM and Email Marketing, Web
Interface Development.
Fruitbowl Digital boasts of a team of
100+ people spread across 6 locations,
this talented team full of creators,
doers, organizers and overall spirits of
pure enthusiasm, represents Fruitbowl
Digital among 1200+ agencies to the
top 10 in a span of 6 years. The
Fruitbowl Digital:
The Perfectly Fresh
Detox for Your Brand
We
believe in
providing a
multitude of creative
strategies that are beneﬁcial
to the client after an extensive
research & systematic work process
“ “
The 10 Most
Valuable Digital
Marketing
Companies
Faisal Amin &
Dedeepya Reddy
Co-founders
JUNE 2016 |28

company feels lucky to create
something beautiful and unique almost
every other day, build brands and
design websites for talented people
from all around the world.

Faisal Amin, Co-founder of Fruitbowl
carved his way as a Young Turk in an
industry full of veterans. Realizing the
fact that decision-making processes in
big places had been often a tedious
process, Faisal aimed to find ways to
do cutting-edge work even in the face
of such scenarios. Cutting out
unwarranted time on discussions and
meetings, he focused more on getting
result oriented decisions with low time
slack, which resulted in Fruitbowl
Digital, putting out the freshest
campaigns, media strategies and
solutions. Faisal has been featured in
the list of Top 50 Digital Marketing
Professionals in India, including the
many other recognition and awards
won by Fruitbowl and the team.
Dedeepya Reddy, Co-founder of
Fruitbowl, pursued her integrated
MBA in e-commerce, she envisioned a
future in an e-commerce ecosystem
when people were not even aware
about it. A dynamic leader, she was
quick in finding her calling and rose to
be her own boss. With the desire to
create something beautiful,
Dedeepya(DeeDee) along with Co-
founder Faisal Amin setup Fruitbowl,
formed to create fruitful and engaging
experiences for brands to bring them
closer to their audiences.
At Fruitbowl Digital, DeeDee acts as
an anchor and guide to her employees.
She actively initiates and engages the
talent pool in brainstorming sessions
and discussions, often becoming the
source of inspiration for great ideas. As
Head of Strategy Media, DeeDee is
responsible for devising the most
foolproof plans and blueprints in order
to provide clients services that are
worth their buck.
Compelling ideas come from those
visionaries, who make their brand
unique from all others. Dilip Jain,
Group Account director; Rajdeep Patil
Marcos Wylde, Creative Heads;
Brijesh Solanki, Marketing Head; are
the most responsible persons for
fetching success to Fruitbowl.
Fruitbowl Digital, Unified Business
Solution Provider
Fruitbowl Digital is growing each year.
The basic idea is to partner with clients
as a unified business solution provider
because they believe when an agency
is not associated with their clients, they
may lose interest in the future and
hence they may not be able to perform
their best but they have retained the
central idea for about 7 years now.
Fruitbowl’s dexterity to understand
what is good, tenacity to strive for
better and their perseverance to settle
only for the best, sets them apart from
the squash of digital agencies. They are
in a constant pursuit of acquiring the
better perception in order to shape the
most unique experiences for their
brands and their customers. Fruitbowl’s
brand management theory postulates
establishing strong interpersonal
relations with clients, to acquire a
substantial understanding of what they
want, so as to give them what they
need.
In Sync with Creativity and
Strategic Thinking
The company is not money driven, but
gives priority to their clients and for
that they have passionate teams, who
are zealous towards their work.
Fruitbowl help to increase their clients
reach with kickass communication,
help them with branding and product
awareness, provide a better and fresher
outlook and help in strengthening their
ROI.
Fruitbowl Digital has had the privilege
to work with some of the most sought
after brands of the country like – TATA
Group, BMW, Mahindra, Reliance
Group, Zodiac, Jain Irrigation,
Vadilal, etc. and expecting to grow in
other countries such as Dubai. The
company helps startups like Utopian
Media to grow and nurture with their
set of skills that they can use for them,
along with helping non-marketing
startups to expand their portfolio.
Setting up their own startups for B2C
is also their agenda.
Fruitbowl’s young, talented and
passionate workforce pushes towards
realizing objectives in a creatively
infused, free flowing environment -
where ideas spawn and bounce from
every direction. The synchronization
between the various creative and
strategic departments of Fruitbowl
Digital plays a major role in the still
formulating success story of the
company.
Detailing is what
sets a great
piece of work
apart from
something that
is just good
The 10 Most
Valuable Digital
Marketing
Companies
“
“
|JUNE 2016 29

That’s right, because with digital marketing it is now very
easy for research organizations to digitally circulate their
research questionnaires to a large no. of audience in a
matter of few seconds.
Introduction Stage
The introduction or launch stage comes once the response
of the audience has been received, processed, and
disseminated in form of feedback. This is the phase when
an organization actually launches a product and the entire
focus is on building the brand and generating awareness
about the product in the market.
Generally, the time span of the product depends on the
marketing channels targeted and the product itself. But,
with Digital Marketing and its tools one can easily create
brand awareness within the targeted groups. Tools that are
used are content marketing, social media promotions and
paid banner ads and a number of other SEO activities which
help creating awareness of the brand. During this time the
focus is on creating a user friendly and informative website
and has very crisp content related to the product.
Growth Stage
Once the product has been successfully launched, growth
stage comes into play, that is, during this phase the demand
of the product rises and the focus of the marketers is to reap
the benefit of the rise in demand for the product.
It is in this phase a lot of promotional activities are
conducted to attract more and more number of customers.
The customer base at this stage is not limited to the core
target group, but is widespreadPast tense. A number of
avenues through which product or brand is promoted are
banner ads, video feeds, blogging, informative articles, PPC
Digital Marketing:
Breaking the Span
ith the ever existing complexities and challenges in
today’s market scenario, it is often difficult for firms to
understand and assess the reach and profitability of their
product. However, it is important that we learn about them
and then use that knowledge to further enhance our product
offering.
So, in order to know about these aspects, product life cycle
management is an easy and important tool. As it breaks
down the complexities into product phases and enable
targeted and measurable understanding of the product.
Each stage has its own significance, costs to be incurred and
certain specifically defined set of activities to be performed
for promoting the product or service in that particular stage.
However, with the advent of Digital Marketing, the earlier
present geographical barriers are no more in place and the
response time has shortened. Digital Marketing has also
changed the way marketer earlier used to plan the activities
for promoting their brand.
Digital Marketing has an impact on each and every stage of
Product Life Cycle.
Development Stage
A development stage is when management of an
organization has planned on launching a new product or
service, but are toying with the idea as to whether or not
can it be successfully marketed. During the development
stage, the organizations used to conduct consumer research
and then they had to wait for weeks and at times a month or
two to get the feedback on the research conducted.
But, with digital marketing decision makers can get
feedback in a time span of just two to three weeks. Yes!
WW
JUNE 2016 |30
CXO Standpoint
CXO Standpoint

campaigns, social media optimization through Facebook,
Twitter, Instagram , etc.
Maturity
The maturity or the stage of saturation is the longest phase
of the product life cycle of any product. It is at this stage
that the marketers of the product need to introduce new
variants of the product in the market to elongate this stage
and to prevent the product from a sharp decline. During this
stage the number of competitors are high in the market with
product which are either the exact substitute for your
product or are have something extra.
With the help of digital marketing business organizations
can easily elongate the maturity stage with highly effective
strategies, such as
1. Tap into new market segments without incurring
extra costs
2. Brand reinforcement through cost effective ways
such as email marketing
3. Offering incentives for a specific set of people, say
for example, devising a promotion strategy only
for Facebook users or Instagram users
4. Offering value added benefits to customers
5. Dedicated SMS campaign, etc.
Decline
It is the final stage in the product life cycle, which occurs
due to a number of reasons that is either new and better
products are available in the market or the customer
preferences have changed. During this stage few possible
decisions can be taken by the marketer, that is either to
discontinue with the product or launch a brand new product
with better features.
When the demand for the product is in slump, through
digital marketing campaign you can easily market the
product with no extra cost, that is if you plan to exit the
market it will help you dissolve your remaining inventory
buy running discounts and promotional schemes and when
it comes to launching a new product all together in place of
the existing one, digital marketing will assist you with
launching the product to your loyal set of customers
without extra cost.
Study of a product through ‘Product Life Cycle
Management’ offers a number of benefits such as it helps in
focusing on the product keeping your target group in mind,
it enables you to quickly identify potential sales
opportunities and revenue contributions, it enables decision
makers to enhance their product offering and understand the
demands of their customers. It also helps save time and cost
and lastly, it will enable marketers to attune to the trends in
the market along with competition study.
Digital marketing has huge potential and its all about the
right strategy that will help you grab your share of the
market.
Mr. P K D Nambiar
Director CEO
Flag Communications
|JUNE 2016 31
CXO Standpoint

Digital marketing today, has
become a vast arena which
continues to expand rapidly.
Your company needs to formulate its
digital marketing strategy carefully
before jumping onto the next big trend
that becomes hot. Digital Marketing is
all about driving the right audience to
your website. In the digital era, if you
don't think of your online brand image,
you are at huge loss. Digital marketing
done with right strategy and tools can
help increase your online reach at great
pace.
Digital marketing plans do not work by
ﬂuke. A marketer under that impression
might get a few lifts here and there. A
digital marketing strategy needs to be a
practical, actionable design that has the
potential to take your brand to the next
level. Ittisa is one such growing Digital
Marketing Company in Bangalore that
focuses on Design, Digital Analytics
along with Technology.
Ittisa is the ﬁrst ever ‘all girls’ Digital
Media agency. Founded in June of
2014, Ittisa aims to rule the creative
world with its highly creative and
passionate team. It provides a platform
for women to pursue their ambitions
while getting an equal opportunity in
Ittisa:
Future Ruler of
Digital Marketing
We love the
work we do here
because we adore the
Digital world and we know
that our ideas strategies make
a difference
“ “
Sneh Sharma
Founder CEO
The 10 Most
Valuable Digital
Marketing
Companies
JUNE 2016 |32

workspace. At Ittisa, there is a unique
captivating mix of innovative ideas,
diligence and the right sprinkle of
creativity!
Ittisa’s objective is to make clients
create a mark in the digital space with
crisp strategy, excellent designs
great content. They utilize the
advertising space to help businesses
ease into the list of the most easily
recognizable brands. All their projects
are creatively inspired and technically
analytically empowered.
Debonista behind this girl’s gang of
digital media agency is Sneh Sharma,
Founder CEO at Ittisa. Sneh
jumped in the digital arena young, at
19 she got an opportunity to work for a
web product start-up in Bangalore.
This marked the beginning of her
professional journey. From then
onwards she has worked with a number
of digital marketing start-ups and
multinationals, developing a strong
understanding about the industry and
what works and what doesn’t in the
space of Digital Media Marketing.
When Sneh was 23, she co- founded a
digital marketing ﬁrm, building it as a
nextGen Media Agency with a perfect
blend of Creativity, Technology and
Analytics. Sneh is known for her
creativity, objectivity and relentless
pursuit of perfection. She has
envisioned and implemented numerous
successful campaigns and helped
devise Promotional and ORM-focused
Digital Media strategies for clients
worldwide. Her burning desire to be
the best and a ‘never take no for an
answer’ approach have earned her the
respect of her clients and her team
alike.
Her passion for the Social Media
started early from her college days.
Having worked her way through
college, she developed a strong
understanding about the digital space
and along with that, a keen sense of
what works and what doesn’t in the
space of Digital Media Marketing.
Now, two years later, here she is, after
setting-up her own team of ﬁrst ever
‘girls only’ Digital Media Agency.
Sneh and Ittisa , within a very short
span of 2 years, have grown to be
better known as the ‘Avengers of
Brand Management’. They are truly
fortunate to have on-board some of the
major names in the industry such as
such as ITC, Vijaya Bank, Airtel, Hyatt
hotels, Emami, the biggest African
conglomerate Mara Mentor to name
one from their growing list of clientèle.
Sneh has handled clients such as,
Schneider Electric, ICICI Fellows,
Tuborg, Tata Building India, Bajaj
etc.
Recently, Ittisa partnered with
LeanIn.org and is looking forward to
change the trajectory of women
workers and create a better world for
everyone. Ittisa doesn’t on-board
clients but it onboard partners. It never
works like an agency instead works
like an extended marketing team of its
clients. Ittisa’s this approach helps it to
build deeper and stronger relationships
with clients.
Additionally, Ittisa is always mindful
about the client’s end goal and that’s
where it adds value to the entire
business. Ittisa is doubling in its size
year on year; clients love Ittisa for the
work it delivers. And it’s all because of
its team members, who are
continuously working for their
company’s growth. Future is also
exciting as this Indian chain Ittisa is
expanding outside India and is going
beyond digital in its offerings.
As the Industry is also certain to grow
by leaps bounds in the coming years,
Ittisa too will experience the same.
Since, the journey has been highly
eventful so far, it expects nothing less
for the future and Sneh her team
handle anything thrown at them head
on. Ittisa wants to make sure that they
it stays on its path of doing some
amazing work while keeping it edgy
and creative.
We strategize
your marketing
to reach your
potential
customers,
enhance your
brand name and
boost your
returns
“
“
The 10 Most
Valuable Digital
Marketing
Companies
|JUNE 2016 33

With the evolution of
modern technology,
digital media is constantly
in an ebb and flow of change. The
things that were relevant to us a year
ago are now considered obsolete. And
in such a fluctuating market, marketers
should keep up with these changes and
stay on the cusp of the next “big” shift
in digital media. Evolution is a natural
part of any thriving industry, but even
in the digital era, few can rival the
speed at which marketing has
continued to change - adding new
capabilities, platforms and best
practices. Mentioning the achiever
following these practices, Jazzap
Digital, is a 360 degree online
marketing agency based in Mumbai
that provides online/digital marketing
services all over.
The team at Jazzap Digital is
fanatically crazy for what they do and
is known for the passion for their work.
They are a fast growing team of young
digital marketing professionals, ready
to swiftly take on every challenge
brought to them. Jazzap Digital
constitutes to be an innovation
obsessed group of people that crafts
wonders for their clients. If you don’t
believe them, come join them in a weekly
JAZZAP DIGITAL
Anything And Everything Online
Jazzap
Digital suggests
that things need to be
simplified for the generic
masses out there that are getting
pulled in turmoil created by the
cybercrimes
“ “
The 10 Most
Valuable Digital
Marketing
Companies
Ali Shaikh
Zohair Shaikh
Co-founders
JUNE 2016 |34

Wednesday session discussing about
the new trends and ideas in digital
industry. And this is one of the various
activities that they do to keep their
culture and growth going. The team at
Jazzap Digital can be only defined with
the term “Digital Enthusiast”. Whilst
they’re at work, they’re keenly,
passionately, insanely, frantically and
crazily in love with everything they do
as “Work is Worship” for them.
Pioneers Behind Jazzap
Under the leadership of visionary Co-
founders, Ali Shaikh and Zohair
Shaikh, Jazzap was established. Born
and brought up in a business
background (renowned heritage
footwear manufacturers) Ali always
had the flare of business from
childhood. The penchant for
technology brought him into digital
marketing and now he has an
experience of 5 years. Zohair belongs
to a working background. He started
working with the digital marketing
agency in the first year of college and
since then he has hung on to it. Having
an experience more than of 7 years in
digital marketing he has worked with
one of the biggest names in the
country.
Anything and Everything Online
While explaining this in one statement,
Jazzap’s motto is “Anything and
Everything Online”. But in detail, they
do Search Engine Optimization, Social
Media Marketing, Branding, Logo
Design, PR Online Reputation
Management, Web Development,
Mobile Application Development,
UI/UX, Software Development,
Graphic Designing, Lead Generation,
Launch Activations, Influencers Meet
up, Email Marketing, SMS Marketing,
Video Creation and Marketing and
many more. Jazzap Digital enjoys
working with fun brands and is
extremely proud and exceptional to
have worked with Mahindra Insurance
Brokers, Urban Ladder, Oster India,
Majestic MRSS, MRSS INDIA, AtoZ
Home Furnishing, Minawala Jewellers,
Dubai Festival In Mumbai, Neptune
Builders and Developers, 3M Car Care
Mulund, Juicy Jelly, Nargis Dutt
Foundation, Cuff and Button, Balzo,
SJ Promaan, Parcel Express, Queens
Emporium, smmart and many more.
Jazzap’s Strategy
Jazzap believes in maintaining
transparency in business with clients at
all levels and it’s in their culture to push
their limits to the last extent to provide
solutions for the clients. They have
created a niche brand for them and at
times, Jazzap selects the clients they
want to work with and ensure to build
a lifelong relationship with those
clients. Everybody likes a little bit of
extra and they are an agency who
believes in giving that ‘extra’ to clients.
In short, their culture is what defines
them.
Digital marketing industry is obviously
growing at a very fast pace globally.
Evolution is that bug that doesn’t allow
you to sleep whole night till you come
up with an answer to beat it; and that is
how they are growing and finding their
way out of every situation. The nice
thing is that Jazzap Digital believes in
consulting ideas and issues with each
and every member of the team, even
the clerks. They also believe in
educating the clients who are not aware
of certain things in digital marketing.
Industry as Jazzap Foresee
Things are growing and newer
technologies are coming ahead. With
newer technologies new platforms for
marketing will appear. Jazzap believes
this to be the onset of digital era. The
possibilities of evolving digital
marketing technologies are immense
and that’s what excites them. Jazzap
will get to learn more and offer more to
clients. Five years from now, Jazzap
will set up its base in two different
countries at least and the idea of
serving clients from various cultures
and geography makes Jazzap look
forward to future.
Everything you
need in Digital
Media Advertising
is prepared and
dished out at
Jazzap to meet
your business
objectives
The 10 Most
Valuable Digital
Marketing
Companies
“
“
|JUNE 2016 35

To survive in today’s business world, having a
strong online presence is very important. Just
having a website is not enough to establish an
online presence. It requires multi-disciplinary methodology
to integrate marketing strategies into various technical
channels through search engines, social media, email
campaigns and other online marketing tools. It is not
possible for every business owner to spend time or
resources on different marketing aspects and that's where
they find it worth having a good digital marketing firm that
can add value to their business.
Most of the business owners do not understand the real
implication of hiring a professional digital marketing firm
because they are too skeptical to handover their business
critical elements, its marketing and promotional needs to
some other company. Unfortunately, they miss the concept
that it really does make an impact and give the results they
expect, when things are handled by a bunch of specialists.
Digital Marketing is Equivalent to Collaborate with
Different Team of Specialists
In a broader sense, when you hire a good digital marketing
company, they first try to get insights of your business
needs, and then define strategies considering all factors of
website credentials, existing marketing processes, business
strategies and other features. Working with a single digital
marketing firm is equivalent to collaborate with different
team of specialists from various groups of web promotion,
SEO (Search Engine Optimization) analysis, content
Companies Differ From
Other Companies
Market Dashboard
JUNE 2016 |36

management, client serving team and
SEM (Search Engine Marketing). The
key experts from each specialization
work together with other teams
aggressively, to do the in-depth
analysis of existing website credentials
and focus on delivering results that
make solid positive impact on clients’
business. It is also true that, the
responsibility of final outcome is
distributed equally among all teams,
and the performance of one team is
definitely going to affect the
functionality of others.
Where Some Digital Marketing
Firms Face the Real Issue
Not all digital marketing firms work on
the same strategy to deliver the results
for their clients. Instead, some firms
face the real issue in understanding
their client expectations and come up
with ideas that contradict with the
requirements, which eventually leads
to zero impact on client’s websites.
While others have minimal talent and
expertise to identify challenges for
each client and offer the same solution
for different marketing needs. On the
other hand, some digital marketing
service companies succeed in
determining the real issue of the client,
but ultimately fail to offer accurate
advice due to lack of exposure to
various digital marketing methods in a
practical manner. Overall, it is quite
difficult to understand the framework
of each digital marketing firm, but the
right one always think out of box and
execute different approach for each
client in solving their problems.
Difficulty in Finding A Right Digital
Marketing Firm
Lately, the digital marketing industry
has become extremely competitive and
everyday hundreds of companies are
popping up by offering services in web
design, email, SEM, SEO, PPC or
content marketing etc. Similarly, there
are also growing number of clients that
are looking out for best digital
marketing firms who can take up the
challenge of fulfilling their marketing
needs and bring in good results for
their business. Many clients look for
the company credibility when selecting
the digital marketing firm and try to
match up the industrial experience with
their own business requirements.
Sometimes, they even cross-check the
existing clients to confirm if the
company has worked previously with
the similar business challenges. So,
once the client acquires confidence on
the caliber of the digital marketing
company, they won't even hesitate to
adjust the budget to accommodate their
services.
|JUNE 2016 37
Market Dashboard

Today, there is a need of
powerful digital presence, as
consumers are quickly shifting
their method of search-to-purchase-to-
service decision-making from ofﬂine to
on-line. Even companies ought to
embrace this shift, to ensure their
success in building their brand within
the age of digitally-empowered
consumerism.
With an initiative to provide deﬁnite
results from the online platform, Make
My Brand Social was established. This
one-of-a-kind marketing and
advertising agency is headquartered in
Mumbai. The company is a
newfangled powerhouse of effective,
distinctive and creative ideas and
solutions. Their unquenchable thirst for
novelty and uniqueness is what keeps
them focused on maintaining their
presence in the market. Make My
Brand Social was founded in early
2010 with a mindset of providing ROI
centric and Strategic Digital Marketing
services.
Make My Brand Social: The Top
Management
Make My Brand Social was
established under the dynamic
Make My Brand Social :
Humanizing Brands and
Generating Huge Revenues
Through Strategic Well
Planned Digital Marketing
Pancham Banerji
Founder CEO
The 10 Most
Valuable Digital
Marketing
Companies
Return on Investment along with “Out-Of-The-
Box” marketing ideas is one of our biggest
strength and reason why
several MNCs love working with us
““
JUNE 2016 |38

leadership of Pancham Banerji,
Founder CEO. He is an advertising
and media professional with vast
experience in the creative domain,
handling marketing and advertising of
several Multi National Brands. The
Director of Operations is Namrata
Banerji who holds 8 years of
experience in marketing and
management and has worked with
several top MNC’s around the globe.
Make My Brand Social: Core
Services
Make My Brand Social’s core services
are Marketing and Brand Building
Consultation, Social Media Marketing,
Search Engine Optimization and
Design. They also have other strategic
services, including: Public Relations,
Online Reputation Management, Pay
per Click Campaigns, Responsive and
E-commerce Site Development,
Mobile (Developing Applications,
Games AD Promotions), Email
Marketing, SMS Marketing, Retail
Store Interior designing and Event
Management.
Make My Brand Social: Challenges
and Their Strength
Make My Brand Social is one of the
leading Marketing Companies in India.
However, the journey towards being
one of the best in the country was
never easy. As reported by their
management, hiring right candidates
for key positions was a big challenge
as the digital marketing industry is still
evolving and candidates with relevant
and good experience were very few.
The second major challenge reported
by the management was about the
understanding of Social Media and its
impact on Small and Medium Scale
Businesses. Building confidence about
the medium among these small and
medium scale businesses was critical
and tiring; as reported by the company.
Talking about their strengths, the
company is known for their powerful
and game changing ideas and
execution. Everyone in the company is
encouraged to contribute ideas. The
company's culture is really, what keeps
them going. It not only nurtures every
idea, design, and strategy to reach its
maximum potential, but also keeps
them inspired to come up with creative
and effective digital marketing
strategies, which enable them to
position clients as leaders.
The pillars of Make My Brand Social
who make sure only the best is
delivered to the clients are Sheikh
Abdullah, Chitra Kodavoor, Megha
Parmar, Siddhi Doiphode, Mithil
Pardesi, Sagar Dusa, Kollepalli
Swaroop and Awani Bohara.
Make My Brand Social: Known for
creating Powerful Marketing
Strategy
Make My Brand Social believes that it
is important to plan, but it is more
important to put the plan into beneficial
action. Strategy and research form an
integral part of everything they do for
their clients. Their strategy creation
process includes a full Online and
Offline marketing audit and a strategic
roadmap plan for strategy execution.
They analyze which marketing channel
would be most suitable for their
clients. These channels would include
Social Media Marketing, Search
Engine Optimization, Google Ad
words, Email and SMS Marketing, E-
commerce site development, Events to
list a few.
In order to enhance client’s online
reputation, Make My Brand Social also
examines customer experience about a
brand and website usability and
suggests tactics that are customized
and instantly actionable, enabling
clients to meet business objectives and
satisfying ROI.
Make My Brand Social: The Present
and the Future
Make My Brand Social has a vision
2018, where they want to expand their
services in South East Asia, Gulf
European Countries starting with
Singapore. They are currently
expanding their services to help more
businesses across India to achieve their
branding, marketing and sales goals.
Make My Brand Social is currently
working on software which will
simplify the process of buying and
selling online using social media
platforms. There are couple of more
strategic projects in development to
ensure clients get maximum benefit
while working with them.
Our goal for every
project we undertake
is maximum ROI for
our clients and we
can do this only
because we maintain
a high level of
deliverables. And yet,
we’ve only just
begun
“
“
The 10 Most
Valuable Digital
Marketing
Companies
|JUNE 2016 39

One of the most intoxicating measurements in all of
marketing is “web traffic.” It’s measurable. It’s
binary. We can actually do something to affect the
results. It makes us feel good to see the “hockey stick”
graph of all these new visitors surfing our site. But as any
experienced marketer knows, for most businesses, nearly all
of this traffic is represented by people who take a quick
glance at our site and never return. They are tourists, not
residents. And yet, there is so much emphasis on driving
“massive traffic” to a website.
Getting more individuals to visit your site is something
worth being thankful for. More guests will at last transform
into more change. However if you truly need to modify
your changes, your digital marketing endeavors need to
concentrate on creating trust rather than just boosting
activity. When you build trust and effective communication
with the people who visit your site or who read your blog, it
implies that they believe in you. And what benefits a
company gets by building up trust with their visitors and
readers????
Millennials Won’t Tap The Checkout Button Unless
They Believe You
Millennials typify an astounding blend of media savvy,
idealism, and skepticism. If they are keen on purchasing a
product or service, they will utilize any tool readily
available to research it. They will read reviews, and they
will solicit the members of their social circle both online
and offline for recommendations. Not just that, it isn’t only
the products or services that they think about. Additionally,
they need to think about the ways in which you operate
your business. Also they’ll tend to know how you treat your
representatives if your political perspectives and different
qualities adjust with theirs, and if you give back to the
community. Most millennials are likewise actually
insightful and won’t make a purchase unless they feel
totally safe in doing so. The good news is that while they
Focus on
Trust over Traffic
# Hashtags
JUNE 2016 |40

are the tough consumer group to win over, they have a ton
of cash to spend, and will cheerfully get the message out of
their great involvement with you. As you most likely are
aware, client testimonials are exceptionally compelling.
Good Content From Trusted Sources Gets Shared
Do you share all of content that you read or that you
observe to be important? If you are like most people, you
probably do not. There is a reason for this. You may read
something or view something that helps you take care of an
issue, that touches you, that makes you chuckle, or makes
you gain some new useful knowledge, in any case choose
not to impart that content to others. You aren’t doing this
because of eagerness or apathy. Most likely your refusal to
share that content has to do with your lack of trust in the
person who wrote it. In many cases, this lack of trust is an
aftereffect of simple unfamiliarity. Sometime it is because
of terrible experiences. Eventually, social shares are seen as
an endorsement of not just the content, but the producer or
curator of that content. If you need those social shares to
increase, your audience must trust you.
Winning Trust Gives You A Competitive Edge
From their inbox to their social media pages and then to the
ads that ﬂoat to the top of their search engine results,
individuals are targeted with content marketing endeavors
for pretty much time they are on the web. If audiences are
devouring your content in any way, they are probably
reading content that is published by your competitors. So,
what can you do about it? Ideally, your products and
services are prevalent. Hopefully, your costs are
competitive. However, that can be troublesome if you are
competing with one of the big guys who can buy the
product in bulk. Luckily, if you have developed trust with a
potential customer, there is a very good chance that they
will ignore the efforts of your competitors and choose you.
Build Trust, Gain Data
You already know that an email address is gold when it
comes to content marketing efforts. Obviously, that is from
the perspective of a marketer. From client’s point of view,
giving an email address can be quite intimidating. To them,
it implies that giving a bit of data can be spread far and
wide, and used to immerse them with spam. This means
you are going to meet with resistance when requesting
email addresses, unless the people you are asking, trust you
enough to provide that information. Yes, you can offer
incentives like premium content or discounts. However,
those things won’t be nearly as compelling as having
established a strong premise of trust.
Fabricate Your Top Tier Audience Through Trust
You may have substantial number of adherents and get a
tremendous measure of hits on your site. Sadly, the larger
part of those individuals will have no effect on your
primary concern, straightforwardly or by implication. The
people who will make purchases, share your content, and
recommend you to their friends, are a small percentage of
your followers that you ought to consider as your top tier
audience. This is the audience that you need to concentrate
on, and the audience that you need to grow. You don’t
accomplish this by increasing trafﬁc; you accomplish this
by getting your existing supporters to trust you.
# Hashtags
|JUNE 2016 41

towards success
Interview
with
Insights
Success
Q. Running a B2C venture is said to
be challenging, it is also said that
seeing success in food business is also
not easy - What made you start
Eatfresh and how has your journey
been since?
In 2015, we had built out Ovenfresh, a
50 outlet bakery chain in Chennai and
Bangalore, and were serving over 8000
customers a day. We observed the
emergence of online ordering among
Indian consumers, and realized that we
unique a unique advantage to capture
consumer needs given our operating
experience and learnings at Ovenfresh.
We knew from our experience building
a proﬁtable business, that the
economics of this space would work
only for a full-stack model where gross
margins would be higher than 50%.
The decision to launch Eatfresh was a
straight forward one, given our
strengths and scale of the opportunity.
Rajiv Subramanian
Founder
Eatfresh
JUNE 2016 |42

This has held us in good stead to
emerge as the fastest growing breakout
player in the full-stack space.
The last ten months with Eatfresh have
been exciting and with the efforts of a
strong team, things have worked out
very well for us. Eatfresh is growing at
a fast pace, with over 10X growth in
sales and 11 hubs added in Bangalore
since inception. We have served over
50,000 customers since our launch in
August 2015.
Q. Explain what do you mean when
you say Eatfresh is in the ‘food
technolgy’ business - we are sure it is
not as simple as putting a website
and have people order in and the
food is delivered?
FoodTech or food-commerce is a very
unique e-commerce business. Our
product catalogue changes daily, the
inventory is replenished on an hourly
basis, we produce what we sell, and
deliver in under 30 mins. That’s little
crazy for an ecommerce business isn't
it?
Unlike traditional e-commerce, we
have two huge spikes of order volume
one around 12pm for lunch and 8pm
for dinner. And, delivery has to be
done within 20-30 minutes.
So, imagine a system that has to
orchestrate taking 100s of orders each
hour, routing it to the delivery hub
closest to the customer, then helping
the team prepare and pack the right
food for the right order, and then
having a rider get it to the customer, all
within 30 minutes or so.
From the very start, we have been
focused on building a business that
outlasts individuals. Which means we
have to constantly maintain a balance
between efficiency and hyper growth.
Rich data helps us in all aspects; for
example, in market it helps with
deciding what the referral reward
program should be or which locality
we should do our leaflet distribution.
We use predictive analytics to manage
production on an hourly basis across
all delivery hubs.
We mess up one in every few thousand
orders; but, it works mostly because
we work around how tightly our
systems are integrated, facilitating
seamless data flows from one app to
another. Order and other consumer
data flows seamlessly through to
planning, sourcing of each ingredient,
and to production control as all our
recipes are 100% system integrated.
Q. Your counterparts have opened
(and shut) their service in more than
one city - you have been in the game
for 10 months and are still in one
city - Why so.
We have been running multi-city
operations for our Oven Fresh brand in
Chennai and Bangalore for the past
three years. Based on this experience,
we believe that achieving in-city
penetration is a true proof of scale, and
is our current focus. In addition,
ground work for expansion of Eatfresh
into Chennai is being laid. We have
recently signed up 16,000 sq ft space
in Chennai to expand our operations
there.
|JUNE 2016 43

Q. In our research and even talking
to you, you stress on ‘Chef Made
Meals’ - explain it to us
Eatfresh.com is an online food
commerce platform, serving a daily
changing menu of chef-made meals,
salads, desserts and beverages. Our
technology-led full-stack approach
combines quality supply, scalability
great unit economics. Our curated, 5-
star quality chefs operate from our
commercial kitchens and we control
the supply chain from procurement up
to last mile delivery. Our model
differentiates itself by being Chef-
centric in approach -They are
recognized both on our site and on
each meal box served, fostering a
relationship of feedback and curation
between the customers and the Chefs.
Q. In our conversation you shared
that team ‘Eatfresh’ is not regular -
How do you hire?
For managerial levels we look for
individuals who are passionate about
the business model and what we want
to achieve. We have found that self-
starters with an ability to function
independently work best in our setup.
For junior levels, a good attitude and a
desire to learn are key areas we
measure for.
Q. According to you, what is the
future of ‘foodtechnology’ business
in India?
Proof of scalability in the full-stack
space already exists - Jubilant
Foodworks (Dominos India) became a
unicorn long before the word was in
vogue, and similar opportunities
abound in virtually every food vertical
in India.
The secret ingredient that dramatically
changes the economics of the space is
the ‘Full-stack’ approach to on-
demand food. Full-stack food players
operate a tightly controlled supply
chain, managing everything from cloud
kitchens right up to the last mile
delivery to the customer. By doing so,
we at Eatfresh are able to control and
guarantee every aspect of the customer
food experience, from ingredients,
hygiene, packaging to delivery times.
JUNE 2016 |44

SourceEdge is an authorized Microsoft Dynamics Partner for extending Microsoft ERP and CRM
solutions to meet the needs of business. SourceEdge is headquartered in Bangalore, India. We
offer Product licenses and Implementation services on Microsoft Dynamics AX, NAV and CRM.
SourceEdge Software Technologies Pvt Ltd
#3, Sahakari Vasathi Bhavan, S. Kariyappa Road,
Basavanagudi, Bangalore - 560 004. INDIA.
Ph: +91 08040720500, contact@sourceedge.com, www.sourceedge.com
The Team at SourceEdge has rich experience
on both technical and functional on the
following Microsoft Dynamics Products:
Microsoft Dynamics AX
Microsoft Dynamics NAV
Microsoft Dynamics CRM
The team with their past experiences on
previous organizations fully managed
Microsoft Dynamics Practice and done
successful implementations including
Successful implementation support on
Microsoft Dynamics NAV AX to over 30+
customers in past 4-5 years
Done successful implementations on the
following verticals and has good knowledge
on the following domain…
Retail
Manufacturing
Supply ChainOil Gas
FMCG
Hospitality
Food Bewarages
Achieved Positive ROI for most of the
customers by ensuring business benefits out
of the ERP Implementation
7+ Years' Experience – Microsoft
Dynamics NAV, AX, CRM
Multi Country Implementation
Experience
Team of around 30+ experienced
consultants on Technical and
Functional Stream
100% certified on Microsoft Dynamics
NAV, AX, CRM
Handled Rapid Large
Implementations
Experiences in Vertical Solution
Development , add-on Development
TEAM ATTRIBUTES TEAM COMPETENCYTEAM TRACK RECORD
The Team has proven expertise on the
following areas
Upgrades of existing versions to
NAV 2016
AX 2012 R3
CRM 2016
RTC, RDLC
Custom Functionality Development on
AX , NAV and CRM Online
NAV AX Integration with 3rd Party
applications and CMS like Magento,
Drupal
Web Services
Share Point
BizTalk, ADCS
Dot net Interoperability
SSRS and SSAS Reports
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NAV 2013
keep your business going and
growing with the tools you need to
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JUNE 2016 |46

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