This edition features a handful of Salesforce solutions across several sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/the-10-most-trusted-salesforce-solution-providers-2022-july2022/
5. alesforce service providers today have introduced
Snew Services that humanize the customer experience
with new AI-powered conversational intelligence,
mobile offline access to relevant information, and Customer
Data Platform innovations. These technologies help service
teams and marketers create more personalized experiences
that drive lifelong customer relationships for every industry,
including retail, manufacturing, and healthcare.
New Service Cloud partners implementing Google Cloud
offer customers more choices in how they use Service
Cloud Voice and enable AI-powered recommendations and
automated workflows for their teams. With new telephone
connectors from Google Cloud, companies are integrating
phone and customer data, automating call transcriptions and
notes, and enabling agents to receive real-time suggestions
while they're on a customer call. For example, a service
agent at a retailer can receive recommended next-best
actions to process a return or upsell a warranty, making the
conversation more personalized and useful to the customer.
With rapid growth, companies are addressing customer
needs on an ongoing basis. Furthermore, with different
processes and modules in place and millions of records
changing on a daily basis, this particular company's sales
team could not monitor or assess the business' key
relationships with its clients.
Salesforce provides rich analytic capabilities as well as an
immense variety of potential apps and integrations, making
it the most popular cloud-based software provider. This
flexibility and adaptability allow you to tailor this powerful
software to suit unique business needs. Comprehending the
essential aspects of the prominent Salesforce service
providers of the modern industry, Insights Success brings
its latest edition, "The 10 Most Trusted Salesforce
Solution Providers, 2022." Flip through the pages and
explore the solutions, enabling innovations and
enhancements.
Have a Delightful Read!
7. Leader’s Viewpoint
Risk Transfer to Risk Mitigation: A
Journey of Innovation Through Uncertainty
16
O Panaya
World Leader in Saas-based Change
Intelligence for salesforce, Sap &
Oracle Business Application
30
20
Rethinking Traditional Traning:
The Forgetful Curve
C X O
Leader’s Viewpoint
26
Emerging Technologies Driving
Profound Change
Leader’s Viewpoint
9. Brief
Company Name
CloudAlly an OpenTezt company pioneered enterprise-grade
SaaS backup and recovery.
Featured Person
Avinoam Katz
CEO
CloudAlly
cloudally.com
EPAM Systems, Inc. has leveraged its advanced software
engineering heritage to become the foremost global digital
transformation services provider
Arkadiy Dobkin
CEO
EPAM Systems
epam.com
Fíonta partners with organizations to maximize impact and
streamline operations with Salesforce. It specializes in human-
centered design, data integration with Salesforce, and support
for open-source websites.
Mark Patterson
CEO
Fíonta
fionta.com
The Five9 Intelligent Cloud Contact Center provides digital
engagement, analytics, workflow automation, workforce
optimization, and practical AI to help customers reimagine their
customer experience.
Rowan Trollope
CEO
Five9
five9.com
Wafy is an interactive platform offering a complete guide to
tourism, culture, sports and entertainment events in Saudi
Arabia.
Brad Pace
Chief Operating Officer
Impartner Software
impartner.com
Marlabs designs and develops advanced digital solutions that
help our clients improve their business outcomes swiftly and
precisely.
Siby Vadakekkara
CEO
Marlabs
marlabs.com
OSF Digital is a leading global commerce and digital cloud
transformation company, with expertise in enterprise CRM,
CMS, OMS, connected commerce, online shop management
and cloud application development.
Gerard Szatvanyi
CEO
OSF Digital
osf.digital
Panaya is the market leader in ERP and CRM change
intelligence. Its solutions for change intelligence reduce the
time, cost, and risk involved in the delivery of change to
business applications.
Avi Rosenfeld
General Manager
Panaya
panaya.com
RevTech360 solves business problems exclusively using
MuleSoft and Salesforce. It develops solutions that endures,
enables agility and scale, and drives maximum business value.
Valerie Osinski
CEO
RevTech360
revtech360.com
The10
Most
Truste
Salesforce Solution
Providers 2022
Salesforce Solution
Impartner leverages decades of experience with best practices
in the channel combined with innovative technologies to create
a perfectly personalized partner experience.
Brad Pace
Chief Operating Officer
Impartner Software
impartner.com
12. ighty percent of the world's goods are transacted
Ethrough the channel. Despite its universal presence
in every industry, market segment and geography,
the channel is the least developed source of revenue for
corporations worldwide. Impartner is changing that.
Impartner is the Channel Sales Enablement category leader
due to its robust and flexible partner relationship
management (PRM) platform. Automation, opportunity
management, lead optimization, brand extension, business
process best practices, channel program agility and
complete command and control of your channel are
available out of the box with Impartner PRM.
PRM, a Targeted Component of CRM Strategies
Impartner was previously known as TreeHouse Interactive.
The founders recognized that the CRM revolution
optimized direct sales but left partners out in the cold. They
saw the opportunity that Impartner is realizing today.
The company thrived because the CRM industry was
obsessed with direct sales and ignored the specific needs of
the channel, such as managing roles, permissions, sharing,
security and a host of other channel-specific growth criteria.
Impartner is growing rapidly because every day more
companies realize that serving the channel with a CRM is
like bringing a Wiffle bat to the Major League. You can't
win. Impartner PRM is purpose-built for the channel.
Impartner integrates seamlessly with a host of CRMs and
has been on the Salesforce AppExchange since 2016.
In 2015, Kennet Partners and co-investor Joe Wang
acquired majority ownership of the company. Wang, who
has already made his mark in the Utah high-tech
community as president and CEO of local software
powerhouse LANDESK Software, leads the fast-growing
PRM market leader as the chairman and CEO. Later that
year, the company rebranded to Impartner.
Impartner is the fastest-growing, most award-winning
provider of channel management technologies. Its flagship
Partner Relationship Management (PRM) and Through
Channel Marketing Automation (TCMA) solutions help
companies worldwide manage their partner relationships,
drive demand through partners and accelerate revenue and
profitability through indirect sales channels.
Impartner unlocks the potential of indirect sales by helping
companies manage, optimize and accelerate every step of
the partner journey. The company's solutions support the
partner channel, attract the right partners, speed onboarding
and profitability, increase lead-close rates, amplify
marketing, enhance partner performance and introduce
partners to customers.
The Impartner team is driven by a passion for indirect
channels, having seen firsthand what a powerful source of
revenue they can be at companies such as Intel,
LANDESK, EMC, Dell, Akamai, WatchGuard and many
more.
Impartner has a rapidly growing list of customers such as
Splunk, FireEye, Xerox, ADP, Fortinet, McAfee, Poly, Dell,
Quantum, and many more, that all rely on Impartner to help
give their channel partners the partner experience they
deserve. And the millions of partners currently using the
system clearly think they got it right.
These companies have standardized on Impartner PRM
because they needed to answer the following questions with
out-of-the-box reporting to maximize their channel
business:
Ÿ Do you know which partners drive the most
revenue/value?
Ÿ Content is King…what content and resources can your
partners access easily? Which assets are most popular
and effective?
Ÿ Channel success requires companies to be agile and
The 10 Most Trusted Salesforce Solu on Providers 2022
13. transform with their markets and partners. When you
need to drive program changes, can you execute the
change with native PRM configuration tools or do you
find yourself at the end of the line waiting for IT
resources to be assigned to your program needs?
Ÿ Did your most recent program changes move the needle
to drive more revenue/gain more market
presence/enhance partner relationships/grow your
channel? If you had to prove it to Finance…could you?
Ÿ What behaviors do you want your partners to engage in?
Are you able to monitor those behaviors and provide
data-driven feedback?
Ÿ Do you understand your partners' business goals, how
they align with yours, and how best to support them?
Ÿ Do you segment your partners based on their
capabilities?
Ÿ Do you know where to invest more time to improve
your channel metrics—marketing, spiffs, incentives,
etc.?
Ÿ Can you monitor partners' activity like login metrics,
completion of training requirements, asset downloads,
and deal registrations?
Ÿ Can you calculate Channel revenue via opportunity
pipeline, including the number of new deals and
opportunities, time to close, average deal size, etc.?
Innovation at the Center of the Channel
Impartner revolutionized the partner experience by
releasing Impartner PX™ PartnerExperience—a
revolutionary PRM interface built to meet the specialized
needs of partners and accelerate channel revenue. Impartner
PX puts the business enablement data partners need to
manage their pipeline and grow their business, eliminating
the need to dig through marketing-driven websites to find
information.
Using Impartner PXStudio™, vendors can instantly
configure partner experiences with a robust suite of
"opinionated" drag-and-drop, widget-based tools that
capture best practices. The company based the solution on
thousands of real-world settings from 10 million partners in
some of the most demanding industries such as high-tech,
cyber security, telecom, manufacturing, and more.
The Impartner TCMA, Demand Generation Center, is a
powerful way to remove the adoption barriers to amplify
and promote partners' marketing messages—offering a
more automated and scalable solution for users to do the
work FOR partners. One key differentiator between
Impartner's TCMA tool and competitors' is the Google Ads
for the channel. Impartner and Google have partnered to
develop a proprietary solution to centrally create and
implement local Google Ads campaigns for channel
partners. Unlike other methods, it requires zero effort at the
local level.
Impartner customers see tremendous value from the use of
Impartner's platform, including an average of 32% growth
in channel revenue and a 29% reduction in administrative
costs in the first year of use. 78% of Impartner's customers
say they have a competitive advantage and 77% report ROI
payback in less than 18 months.
The Most Award-Winning PRM
Innovation is the hallmark of Impartner, especially with Joe
Wang as CEO, Brad Pace as COO and the executive team.
Because of its long history of providing solutions to the
14. indirect channel industry, Impartner draws on its decades of
experience with best practices in the channel while
implementing the best technologies to automate and
capitalize on those experiences. Impartner integrates with
the most prominent players in the CRM industry, such as
Salesforce, HubSpot, NetSuite, Oracle, and Microsoft
Dynamics.
Impartner's technology is also easy to integrate with,
prompting partnerships with other companies, such as
Slack, Twilio, and Zoho. Impartner's people and solutions
have received countless awards, including the Stevie
Awards, BIG Innovation Awards, Best in Biz, Golden
Bridge, Red Herring 100, IT World Awards, CRN Channel
Chiefs, and Forty under 40.
Analysts and other prestigious third parties have ranked
Impartner as a top innovator. Impartner was named a G2
leader in PRM for the sixth consecutive quarter. Impartner
is the No. 1 and global winner on its Vendor Selection
Matrix for Partner Management Automation (PMA) from
analyst firm Research in Action and a leader in “The
Forrester Wave™: Partner Relationship Management, Q4
2020.”
Customer-Centric Operations
The team shares, “We have many methods of keeping our
ear to the ground so that we can respond to the needs of our
customers while anticipating new trends and maintaining
our status as thought leaders in the channel automation
space. From our valuable analyst partners, annual
customer conference, ImpartnerCON, to our Channel Chief
Advisory Board made up of industry thought-leaders, we
constantly seek feedback from our customers on our
roadmap. We also work with our partners, channel experts,
investors, and industry analysts to get as many perspectives
and data points as possible to make highly informed
decisions on future direction.”
To help serve the channel industry with best practices,
Impartner established the Channel Chief Advisory Board
(CCAB). The CCAB assembles a powerhouse group of the
Channel Glitterati: those helping shape global and regional
channel agendas and best practices. As a top channel
technology vendor, Impartner has distilled this prestigious
group to those who regularly generate headlines, keynote at
top channel forums, curate leading channel events, and are
trusted channel advisors for top corporations worldwide.
Impartner CEO Joe Wang addresses employees at a recent event.
15. The CCAB regularly participates in webinars and podcasts
to bring channel expertise to the broader industry.
The team says, “We will continue our aggressive growth
and expand our platform to be even more extensible with an
app marketplace to integrate 3rd party tools more easily for
the most comprehensive and intuitive partner ecosystem
solution on the market.”
Experienced Excellence
“I've worked with Impartner's PRM in the past, but the
addition of the TCMA capabilities really makes it stand out.
I have also been thoroughly impressed with the team at
Impartner. They act like real partners in my business, are
highly responsive, and have a "how can we make it happen"
approach. Great partnership.”
—Sherry Foster, AscendX, Co-Founder
“Our partners love having a one-stop-shop for all of our
program resources. Our Customer Manager, Justin, is super
helpful when we need help adding or updating workflows.
He'll screen share and walk us through the whole process.
He's a helpful sounding board when we have questions.”
—Colleen M., Partner Experience Manager
“Impartner is an incredibly well-designed platform. It has
all the expected features (deal registration, CRM
integration, RBAC, etc.) while maintaining a simple/robust
user experience. So far, the best aspect has been the
implementation/onboarding. We worked with an
implementation partner (Dawn at The Spur Group) who
was just plain awesome. We went through a short series of
working sessions which were highly productive, all of the
hands-on-keyboard work was done by us (so we got to learn
how to configure and manage the platform), and everything
just worked. Complimenting the great onboarding team,
Impartner's platform is intuitive enough for a brand new
user like myself to be able to navigate and get things done
on my own.”
—Matt H., Global Director of Sales Operations
“Impartner was the perfect choice for us in that we're in
this together. We're developing features together, and we are
improving together. Impartner is coming up with things we
could only dream of.”
—Armando Valim, National Instruments, Director of
Global Partner Programs
“The PRM solution was critical to the rapid expansion of
our channel program, and Impartner is absolutely a key
partner in that growth. Our deal registration numbers
climbed 275 percent in 6 months.”
—Bruce Milne, Pivot3, Chief Marketing Officer
