This edition features a handful of 10 Most Inspiring Leaders across several sectors that are at the forefront of leading us. Read More: https://insightssuccess.com/the-10-most-inspiring-leaders-in-middle-east-to-follow-2022-august2022/

1. www.insightssuccess.com
VOL-08 | ISSUE-13 | 2022
Listening to Your Guest
The
Most
Inspiring
To Follow, 2022
Leaders
Middle East
in
in
Cenk Ünverdi
Cenk Ünverdi
Regional General Manager
Rixos Hotels Gulf Region
Distinguishing Factors
Experience vs Expertise
Leadership Formula
Understanding the Arab
BusinessLeadership Style

4. The Cohesive
Origins of
Inspiration
Editor’s Desk
Abhishek Joshi
AbhishekJoshi

5. f we ask you to think of a leader whom you admire and
Ihold as an idol with high regard, what are the most
admirable traits that you value? Chances are that the
person who comes to mind isn't hard-driving or cutthroat; in
fact, responses to such questions indicate a point of view
amalgamated with the fundamentals that are synchronized
with the attributes of staunch leadership acumen.
First, we believe that leaders are made, not born. Put
another way; leadership is a skill that can be developed.
Good leaders are molded through experience, continued
study, and adaptation. It is also crucial to understand that
leadership is a social process. It is less about one strong or
charismatic individual and more about a group of people
working collectively to achieve results together.
In today's dynamic business world, when people are
exploring new opportunities and aspire to work with the
emerging starlets of the modern business arena, it is of
utmost essentials for them to know the diverse leadership
approaches as these success principles inspire people's
confidence. Moreover, it helps the aspirants stay loyal to the
organization while embracing these vital traits.
We comprehend the meaning of integrity, and those good
leaders are authentic, trustworthy and reliable. They have
strong moral principles. They have strong moral principles
that don't waver, even when they might close a deal or
make more money by exaggerating or lying.
At a certain stage-people understand the importance of this
leadership skill—even when it's difficult or unpopular—be
honest and trustworthy. However, adding to this scenario,
good leaders never bask in favoritism. Instead, these
personalities know that empathy is the key to treating
everyone fairly.
It is quintessential for people to be clear of their thoughts
and approaches; it develops an aspect of 'honor to
commitment.' This aspect helps in becoming a prominent
personality in the game of the modern business world.
Effective leadership charismas, while not forging immediate
gains, consider repercussions down the line and actively
work on the techniques that will eventually scale the
company's progress to greater heights. This principle of
strategic thinking is fundamental and identifies a person's
character.
Comprehending these fundamentals of the prominent
individuals, especially in the middle east region, Insights
Success features the enthralling stories of the resolute
leadership charismas in its latest edition, 'The 10 Most
Inspiring Leaders in Middle East to Follow, 2022.’
Flip through the pages and indulge yourself in the journey
that bring together the innovations and the people
synonymous with inspirations.
Have a Delightful Read!

6. Cover Story
08
Cenk Ünverdi
Listening to Your Guest

7. Mohammad Rayyan
Redening the Benchmarks
of Leadership
Karen Jadhar
Guiding Business to Reach Zeniths
of Success
16
Articles
20
Distinguishing Factors
Experience vs Expertise
34
Leadership Formula
Understanding the Arab Business
Leadership Style
22
26 32
Mosaed Al Ohali
Sustainable Mining with
a Global Presence
Sebastian Stefan
Driving World of Logistics with
New age Technology

8. sales@insightssuccess.com
August, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Marry D'Souza
Managing Editor Executive Editor Assistant Editor
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe
Jacob Smile
Amar Sawant Dominique T.
SME-SMO Executive
Atul Dhoran Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Abhishek Joshi
Revati Badkas
Jenny Fernandes Anish Miller
Sonia Raizada

9. Brief
Company Name
Rixos hotels provide trendy living where iconic design meets
contemporary luxury, setting up the stage for exclusive and
glamorous lifestyle experiences.
Featured Person
Rixos Hotels Gulf Region
rixos.com
Cenk Ünverdi
Regional General
Manager
Reef (Reliable Extensible Efficient Fast) is an EVM compatible
chain for DeFi. It is built with Substrate framework and uses
Nominated Proof of Stake consensus
REEF
reef.finance
Denko Mancheski
CEO
At Al Tamimi & Company is committed to your success and
provide structured development opportunities for lawyers and
business services colleagues at all levels.
Al Tamimi & Company
tamimi.com
Essam Al Tamimi
Chairman
Ayana Holding is an internationally recognized organization
with market leading businesses and investments that provide
services across a diverse scope of industries
Ayana Holding
ayanaholding.com
Hamid Kerayechian
CEO
My Business Consulting DMCC is anexpert consulting
company for Business Setup, Bank Account Opening,
Immigration support and VAT in the UAE.
My Business Consulting
DMCC
mybusinessconsulting.ae
Keren Jadhav
Owner and
Managing Director
Wafy is an interactive platform offering a complete guide to
tourism, culture, sports and entertainment events in Saudi
Arabia.
Wafy App
wafyapp.com
Mohammed Abbas
CEO
Dartek Contracting Co. LLC is a UAE based contracting
company specialized in MEP and Interior works operating
within a large range of sectors including commercial,
residential, industrial, education, restaurants, retail and
healthcare.
Dartek Contracting Co. LLC
dartek-uae.com
Mohammed Rayyan
Founder and CEO
Ma’aden is the leading mining and metals company in Saudi
Arabia, and the tenth largest mining company in the world
according to market capitalization.
Maaden
maaden.com.sa
Mosaed Al-Ohali
CEO
Load Me is a web based business, a freight exchange service
for the road transportation industry in the Middle East.
LoadME
Load-me.com
Sebastian Stefan
CEO
Crayon provides guidance on the best solutions for clients’
business needs and budget with software, cloud, AI and big
data.
Crayon
crayon.com
Ziad Rizk
CEO
The
Most
Inspiring
To Follow, 2022
Leaders
Middle East
in

10. Cenk
Cenk Ünverdi
Ünverdi
Listening to Your Guest
Rixos is a growing brand, and I
lead a relentless quest to establish
the brand as the leader in setting
the stage for memorable 360°
guest experiences. At Rixos, we
do things; differently; we see
things that others don't.

11. C
O
V
E
R
S
T
O
R
Y
Cenk Ünverdi
Regional General Manager
Rixos Hotels Gulf Region

12. Travel bans are lifted, and tourists are on the move!
Two years' worth of travel dreams has raised people's
expectations through the roof. Hoteliers are tasked with
meeting and surpassing their guests' expectations, even as
the hospitality industry faces internal challenges like it
hasn't in the last half a century.
Hospitality leaders in these turbulent times have been
facing these challenges with grace, providing guests with
unforgettable experiences.
Insights Success came across one such leader,
Cenk Ünverdi, Regional General Manager at Rixos
Hotels in the Gulf Region.
Cenk is a hospitality industry veteran who has faced many
storms and has come out better every time. He leads by
actively listening to the needs of his guests, the 2000 people
under his command, and himself.
Cenk's leadership has elevated the Rixos Hotels brand
through strategic and high-profile partnerships; all Rixos
properties at that time won the World Travel Awards in
April 2019 under his command.
Cenk Ünverdi shares his experience about his journey in the
hospitality industry, the challenges he faced along the way,
and establishing Rixos as a leader of 360° guest
experiences.
Below are the highlights of the interview:
My goal is to lead the
market with innovation
and pave the way for
new stories in the
hospitality forefront.

13. Briefly describe your professional journey up until now.
I bring over 15 years of experience in the hotel industry. My
entire hospitality career has been wonderfully spent with
Rixos, a lifestyle hotel brand that I consider my home.
Being the Regional General Manager, I currently oversee
five hotels in UAE and gearing for upcoming hotels in the
wider GCC region.
What challenges did you face along the way?
It is inevitable to face challenges along the way, and for me,
every challenge is a learning curve to improve and do
better. Recovering from the pandemic was one of the
challenges we all faced in this industry. From handling the
pandemic well to implementing unique offers to keep up
with the market amidst the tough competition to constantly
embracing technological and digital changes,
I am quite fortunate that I have a team who sees every
challenge as an opportunity.
What significant impact have you brought to the
hospitality industry?
Rixos is a growing brand, and I lead a relentless quest to
establish the brand as the leader in setting the stage for
memorable 360° guest experiences. Rixos Hotels have
introduced revolutionary entertainment and wellness
programs in the Middle East, from staged shows to exciting
creative activities for children at Rixy Kids Club to action-
packed challenges at Exclusive Sports Club – and they are
not just that. We take pride in our Kids Club – it is one of
the biggest destinations in the industry; it's every child's
dream. It's where imaginations come to life. There is always
something for every preference. Our entertainment is so
unique that every guest will find something for them.
The 10 Most Inspiring Leaders in Middle East To Follow, 2022

14. It's more than just singing and dancing; it's a performance
of a lifetime. Our Exclusive Sports Club offers a wide
selection of fitness programs suitable for all ages – and it's
more than that. These fitness programs are done uniquely
with our well-experienced trainers. We do things;
differently. We see things that others don't. They are more
than just added values; they are in themselves a pillar in
making guests' stay special. We constantly improve and
innovate; we always know what works and turn what
doesn't into something bigger and better.
Tell us about Rixos Hotels Gulf Region and its
foundation pillar.
Rixos Hotels Gulf Region is a popular lifestyle destination
with a flock of quality celebrities, trendsetters, and
influencers spotted on every corner from day to night. Its
strategic location and unique design have kept its top
position amongst its competitors, with Rixos The Palm
Hotel & Suites to be in the same disposition someday.
Rixos Premium Dubai has 414 well-kept guest rooms with
breathtaking views of Ain Dubai and modern amenities,
vibrant dining and nightlife venues, and unrivaled services.
The property constantly innovates with the competitive
landscape of the city through exceptional guest service
experiences. Moreover, Rixos Hotels Gulf Region has a
longstanding partnership with exceptional brands such as
Ammos, Asil, Azure, Black Tap, Lock, Stock & Barrel,
Luigia, and STK. These brands continuously redefine the
entertainment, dining, and nightlife scene in Dubai, and
these brands set the hotel apart from the ever-growing
competition in Dubai.
How does Rixos Hotels Gulf Region promote workforce
flexibility, and what is your role in it?
Leading a team of more than 2000 colleagues, I value not
only the physical but also the mental well-being of our
colleagues. Not only in Rixos Hotels Gulf Region but
across all Rixos properties in the region, we try to
coordinate various activities with the help of Talent &
Culture to make sure that every single colleague is satisfied
and motivated with their day-to-day activities. We have
implemented a “Speakeasy Committee Meeting” where
everyone can openly and freely discuss their feedback and
opinion. We listen and actively encourage open discussion
for change. My greatest success lies within my team, and
they are the key to creating the best Rixos moments for our
guests.

15. What is your take on technology's importance, and how
are you leveraging it?
I inspired the team to kickstart digital from scratch and
successfully establish a digital ecosystem across Rixos
properties in the region. Moreover, my passion for the
digital landscape and innovation plays a significant role in
the success of various campaigns, especially after the brink
of the pandemic. We live in a world driven by technology,
and it is extremely important to stay up-to-date with the
current trends. I consistently get myself involved with our
digital efforts and make sure that every single penny we are
spending has a return for the business and creates
awareness.
What will be the next significant change in the
hospitality industry, and how are you preparing for it?
We are in a very competitive hospitality landscape, and
change is inevitable in this industry. We try to constantly
innovate and make sure that our guests will experience
something they have never experienced before. It is the era
of digitalization, and we plan ahead, brainstorm as a team,
listen to everyone's ideas and make sure that we are always
prepared for whatever is coming our way.
What are your goals in the upcoming future?
My goal is to lead the market with innovation and pave the
way for new stories in the hospitality forefront. Rixos
Hotels is all about making a statement through each
destination. It is a promising, young, and energetic brand,
and we, as a team, continue to live up to its brand DNA. We
are looking forward to further expanding our footprint
across the GCC region. We are more than a hotel, more than
a brand, and you'll be hearing more of this soon.
What advice would you like to give the next generation
of aspiring business leaders?
My advice is to embrace learning and always be open to
ideas. We live in a world powered by technology, social
media, and the latest and growing trend – influencer
marketing. The trends constantly change, and we need to
keep up with the speed of it. Learning never stops,
especially in this industry. Every opportunity and challenge
can always be turned into a learning experience. Always be
open to ideas; even the smallest ones can affect the business
significantly. Listening can go a long way. Listen to
yourself, listen to your colleagues, and more importantly,
listen to what your guests needs. Last but not least, learn
how to value simplicity. For simplicity generates an
unrivaled beauty.

18. T
o set up a business, one needs
to have extensive knowledge
about the nuances of that
particular market, the level of
demand for the product or service
that is to be sold, and the pertinent
legal and regulatory requirements.
There are instances where an
entrepreneur seeks guidance
regarding the aforementioned
aspects. This is where Keren Jadhav
and her My Business Consulting
DMCC comes in.
In the following interview, Keren
share insights into the business
consulting niche and how her
company has gained a strong
foothold in the UAE market.
Below are the highlights of the
interview:
Brief our audience about your
professional journey as a business
leader.
Almost 20 years ago, I started my
career path as a sales manager. I
grew amazingly fast into the
regional sales head as I truly
cherished my work - for me sales
process was never about closing the
deal. It was more about serving
people and providing them with the
best solutions for life and business.
This way of thinking alongside
devotion to building and growing
high-performance teams eventually
brought me to success in the sphere
of capital investments and real
estate property management,
where I have been managing multi-
million projects for more than seven
years.
Eventually, my focus on providing
five-star customer service and
tackling complex business issues via
utilizing top-to-bottom knowledge
of the local market have led me
where I am now – Owner and
Managing Director of two Dubai-
based management consulting firms.
One of these companies is My
Business Consulting DMCC, a multi-
award-winning corporate service
provider and a business advisor of
choice for foreign entrepreneurs
willing to set up their businesses in
the UAE.
Tell us more about My Business
Consulting DMCC, its vision, and
mission.
My Business Consulting DMCC is
widely known in the UAE market as
a provider of hyper-personalized
business setup solutions and high-
quality corporate services at a
justifiable cost. We help investors of
various levels: from start-ups, SMEs
(small and medium sized
enterprises), multi-nationals,
publicly listed to government-
owned companies, to establish their
business in the UAE, advising on the
most suitable free zone, company
ownership structure, business
activities, involved costs and
required documents. Further, we
handle the business licensing
process from A-to-Z, assist with
bank account opening, UAE
residence visas, provide cost-
effective accounting and admin
services.
For my Business Consulting DMCC,
since company foundation in 2009,
quality, not quantity was the
measure. Till the date, we have
assisted more than 5,000
entrepreneurs set up their business
in the UAE, though what we are
proud of, is that about 80% of our
existing clients stay with us longer
than 5 years already, doing business
with us and recommending us to
their friends, and such trust is our
greatest compliment.
We believe that trust is extremely
important in business. You have to
feel secure with your business
advisor, safe in the knowledge that
both their experience and vision will
keep your business safe and
compliant with UAE laws and
requirements. Many of our clients
consider transparency to be our key
to success as we list our prices
openly, don’t have any hidden fees,
do not support bureaucracy or
impose unnecessary services; we
only provide the solutions
entrepreneurs need, to grow their
businesses across the UAE.
August 2022 | 16 | www.insightssuccess.com
The 10 Most Inspiring Leaders in Middle East To Follow, 2022

19. By the way, the excellence of our
business and customer service
approaches was proven by 21 local
and international awards. Among
most valuable recognitions are ‘Top
Performing Consultant’ by the
World’s #1 Free Zone - Dubai Multi
Commodity Center Free Zone
(DMCC) for 4 consecutive years,
‘Best of 2019 Professional Services
to the Businesses’, ‘UAE Most
Innovative Business Advisory Firm’,
‘Best UAE Business Consulting
Service’, and many others.
Being an experienced leader, share
with us your opinion on how the
adaptation of novel technologies
has transformed the world of
business and what more could be
expected in the near future?
Notwithstanding the growing trends
towards digitalization of business,
most of SMEs globally had to slow
down or even stop their operations
when their employees were under
lockdown during COVID-19. Hope
this tough lesson was well learned,
and soon we will step into a new era
where only the most adaptable to
change and technologically
developed businesses will survive
and thrive.
I feel that in 2021 almost all
business owners will reconsider the
business model they have been
utilizing for the past few years, the
transformation will be mostly
related to exploring digital channels
of communication, product and
service delivery, marketing
communication, and of course
remote operations as it has already
been proven that WFH (work from
home) mode can not only raise
performance of some employees but
also immensely cut company
expenses. We are just stepping into
the era of real innovations that will
completely reshape the global
Keren Jadhav
Owner and
Managing Director
My Business Consulting
BMCC

20. business world in the upcoming
years.
Taking into consideration, the
current pandemic, and its impact
on global economies, how are you
driving your organization to sustain
operations and ensuring safety of
your employees at the same time?
One of the most important factors
of our success on the market is the
high adaptability to change and an
extremely professional team. We
are complying with all safety
guidelines issued by the UAE
Government and took all
precautionary measures to ensure a
safe business environment for our
staff and clients.
COVID-19 has forced entire
industries here in UAE to rethink
their operational processes what
took them months to transfer all
activities to the remote mode. But
we were ready to fully operate just
in 2 days! And here is how we did it:
• Our company is a proud owner of
a well-designed exclusive Project
Management System (PMS) which
allowed all employees to work
from the comfort of their homes
during the lockdown.
• Also, our company has a shared
system of database which is
accessible for all employees from
anywhere in the world. Yes,
during the pandemic we had
employees stuck in their
countries, but our well-
established work processes and
remote communication tools have
affected neither their
performance nor the quality of
our services.
• My Business Consulting DMCC
has well-organized external
operations procedures which
allowed all parcels and telephone
calls to be diverted to a database
controller or employee in-charge.
So, all customers’ queries were
processed immediately and
without any delay.
• Our company is composed with
extraordinary team of
management and employees who
are positive-thinkers and hard
achievers ready to embrace
changes, hyper automation, and
agile business.
What would your advice be to
budding entrepreneurs who aspire
to start their own ventures?
I believe that even the most difficult
times always create opportunities
for entrepreneurs who can embrace
the change. Now is the time when
businesses and solo entrepreneurs
should have a closer look at business
opportunities of the United Arab
Emirates as the pandemic has
clearly shown us that UAE is among
the safest countries in the world.
The government of Emirates is
protecting UAE nationals and
residents, not just by taking all
measures to improve the
epidemiological situation in the
country, but also by implementing a
support framework at both federal
and individual Emirate level focused
on protecting businesses.
Despite the global crisis caused by
the pandemic, the total number of
business licenses issued around the
UAE in Q2 of 2020 totaled 652,885
according to the statistics from the
National Economic Registry of the
Ministry of Economy. This means
that the UAE remains as attractive
as it was in the pre-crisis period. My
Business Consulting DMCC, in its
turn, can ensure that the company
formation in UAE can be a smooth
process when you have our experts
supporting you with all the
requirements for business setup in
accordance with UAE laws and
requirements.
Where do you envision yourself to
be in the long run and what are
your future goals for your
company?
I can clearly see my company
keeping pace with social and
technological progress of the UAE
and serving our clients at the best
level possible to help them find their
business grounds and second home
in the UAE. The highest quality of
our service delivery and high-end
customer service commitment to
current clients will continue to be
our “Job One”. Our main motive is to
provide excellent service, helping
entrepreneurs succeed in the
United Arab Emirates and guide
them to a brighter future:
• We will continue to develop the
necessary skills of our staff, as
well as improve our internal
procedures to maximize customer
satisfaction rate.
• We will be expanding our
corporate services requiring a
modern approach to opening and
doing business in the UAE.
• 24/7/365 support offering will be
presented to all our existing and
new clients.
I believe that even
the most difficult
times always create
opportunities for
entrepreneurs who
can embrace
the change
“
“
August 2022 | 18 | www.insightssuccess.com

22. WHAT MAKES A LEADER?
vs.
“Leaders aren’t born, they are made. And they are made
just like anything else, through hard work. And that’s the
price we’ll have to pay to achieve that goal, or any goal.” –
Vince Lombardi, American football coach.
No doubt leadership is hard work, but it asks for
more – experience and expertise. Leaders are made
over the years nurtured and shaped by professional
as well as personal experiences. But stepping into leader-
ship requires more than just letting your life experiences
wash over you. One of the traits great leaders share is
gaining knowledge from their experiences. They keep
learning from their failures.
As American comedian and popular talk show host, Ellen
DeGeneres has said, “It’s failure that gives you the proper
perspective on success.”
Does that mean the experience is the key skill to become a
great leader? What role does expertise play in the journey
of emerging as a leader? Let’s understand what effect both
aspects have in the process of leadership.
Why experience matters?
Leaders are made not born.
The most challenging experiences whether personal or at-
work push you out of your comfort zone. They challenge
your abilities and skills to come out of the situation with
fewer casualties and more confidence. Although no one
would want to spend almost their entire career
out-of-comfort-zone, leadership development is nurtured
from worthwhile challenges.
Variable experiences strengthen leadership skills.
Different people have different experiences, so is the
knowledge you derive from these experiences. What
matters the most is the quality, quantity, and diversity of the
experiences. Not only your professional experiences, your
experience beyond your resume, the hardship you face in
your personal life and relationships also enhance your
leadership skills.
You can shape future experiences.
The knowledge you get and the opinion you form reliving
your past experiences reflect on your present experiences.
Your current experiences can change your perspective about
your past experiences. And together they can shape your
point of view or actions against a certain situation that
shapes your future experiences, consciously seeking the
opportunities to grow as a leader.
As Chris Grosser, senior sales consultant at Tesla, says,
“Opportunities don’t happen. You create them.”
Why expertise matters in leadership?
Domain-related expertise leads the right way.
Think about it, the role of a leader goes beyond leading the
team. It also involves sound decision-making about external
affairs related to clients and market conditions, which
requires domain expertise and updated knowledge of
market trends.
Not only it helps in decision-making but with the updated
domain expertise leaders can anticipate market trends or a
certain situation that could create a hurdle or enhance the
current opportunity to achieve certain goals – be it a
August 2022 | 20 | www.insightssuccess.com

23. product launch, business expansion, or enforcing a change
of work environment.
Expertise aids in a core responsibility of problem-solving.
Problem-solving is among the core responsibilities of
leaders. And having sound domain knowledge helps leaders
analyse and anticipate the situations and initiate action-
oriented decisions with a calm mind.
Expertise inculcates power of trust.
Today, not just the power but the ‘power of trust’ has
become critical to lead organizations towards success.
Employees look up to their team leaders, managers, and the
directorial board for their knowledge and how they apply it
to make quick and sound decisions. This further helps build
trust among employees, which is crucial for them to trust
and follow the decision and vision of the leader towards
achieving a certain goal.
Experience Vs expertise: what is important?
Experience and expertise are not the same traits.
You can have years of experience without
gaining expertise but not vice versa.
Expertise is a combination of skills,
knowledge, experience applied to actions and
decisions. It further implies the vision for the future, which
makes gaining expertise essential to step into the leadership
role.
However, what’s more, important is maintaining the
expertise one has gained over time. But how do you
maintain expertise? Be a lifetime learner by finding a
mentor, engaging in reading, enrolling in organizational as
well as independent learning programs.
Experience is a statement of time. However, expertise
depicts the value of the knowledge you gained through your
experience as well as study and practice. It takes efforts and
commitment on the leaders’ part to achieve the traits of
lasting value.
As Stephen Covey, American author and businessman has
said, “We are the creative force of our life, and through our
decisions rather than our conditions, if we carefully
learn to do certain things, we can accomplish
the goals.”
DISTINGUISHING FACTORS
- Vrushali R

24. Mohammad Rayyan
Redefining the Benchmarks of Leadership
or
F any business leader, having vision and strategy
for attaining success, is paramount. A leader who
comprehends the importance of these aspects
evidently realizes what resources are necessary to
efficiently scale their business year on year.
The following article is about one such successful business
leader, Mohammed Rayyan, the Founder and CEO of
Dartek Contracting Co. LLC.
Rayyan is a true visionary and is responsible for developing
high quality business strategies and ensuring their
alignment with the company’s objectives. “We are a client-
oriented contracting company where we frequently sustain
the relationship with our clients to provide state-of-the-art
projects and solutions,” says Rayyan.
Redefining Excellence
Dartek Contracting, based in UAE, specializes in MEP and
Interior works, operating within a large range of sectors
viz., commercial, residential, industrial, education, restaurants,
retail, and healthcare.
“The sense of pride in our work and the commitment to deliver
the best quality workmanship in all that we undertake remains
at the heart of the business today,” says the team at Dartek.
This aspect has driven the company to rapidly grow into
UAE’s one of the most sought-after contracting companies.
The company ceaselessly strives to adapt the business to meet
the ever-challenging demands of the industry, employing only
the most skilled individuals – from management to the project
workforce.
Dartek’s vision is to be one of the most professional and best
Interior Fitout and MEP contracting company, and employers
of choice all over UAE, with a balance of work across the
public and private sectors and a reputation for local knowledge
and delivery.
August 2022 | 22 | www.insightssuccess.com

25. The company’s operations are driven by its core values:
Ÿ Proactive – We overcome challenges and find
sustainable solutions through PROACTIVE solutions.
Ÿ Profitable – We deliver PROFITABLE results for all.
Ÿ Partnering – We achieve success through a
PARTNERING and collaborative approach.
Ÿ Professional – We behave in a PROFESSIONAL
manner at all times.
Ÿ Pride – We take PRIDE in all we do and who we are.
Ÿ Passion – We have a PASSION for safely delivering
quality buildings.
Offering Only the Best
Dartek’s expertise lies in providing cutting edge turnkey
Interiors Fitout services. The company takes complete
responsibility and accountability for all works on site,
employing only experts and site labour for its fitout and
renovation projects. “We complete complex renovation and
fit-out contracts to a high standard, often within challenging
timescales,” says Rayyan.
Dartek takes immense pride in being more than just
contractors. The company develops close working
relationships with its clients. It has the experience in
successfully completing fitout projects for Offices,
Restaurants, Retail Shops, Schools, and SPAs. It operates a
full FF&E procurement and Fitout Services controlling all
related trades.
“With our space planning design, your office interior design
will be stunning and will make a significant impact in your
business,” says the team at Dartek. The team encompasses
the capabilities to create an office atmosphere that expresses
the personality of clients’ businesses, allowing them to
manage their business in optimal configurations, and even
keep their back areas organized for the best possible
functionality.
Dartek offers a complete furniture solution for offices,
receptions, boardrooms, training rooms, and restaurants.
“Based on the project’s needs, the furniture that you select
will have the greatest impact on you and your clients. We
will help you to develop your workplace to reflect the needs
for today and the future,” the team comments.
Working closely with a variety of leading furniture
suppliers from within the UAE and Europe enables Dartek
to deliver an independent balanced furniture solution. To
assist clients further the company’s services also include
installation and move management.
Dartek’s Quality Management has been developed as a
proprietary industry-leading bench-marking tool, to capture,
analyse, and share vital carrier information about carriers’
service and performance.
The company’s Qualitative areas of evaluation include:
Ÿ Underwriting – including commercial, project start-up
documents and resources.
Ÿ Documents Control – including correspondences,
procurement, and policy wordings.
Ÿ Claims – including cost control, settlement, and
technical support.
Ÿ General Services – including progress reports, material
deliveries, HS&E, operations and maintenance manuals,
closing-out documents.
Health and Safety is an integral part of Dartek’s internal
management system, responsible for oversight and
implementation of the company’s health and safety policy.
Dartek’s history has demonstrated that the more aligned its
local business units, subcontractors and partners are with its
safety protocols, which are ideal of loss avoidance, the safer
and more successful the project outcome.
Dartek’s Safety Management aspects are:
Ÿ Injuries are preventable by complying with all the laws
of the local government.
Ÿ Ensure safety prior to commencing a work.
Ÿ Provide the necessary safety training for all employees
and sub-contractors.
Ÿ Practicing on daily basis where else the work is
conducted by provide all safety devices and protective
equipment necessary and supervise their use.
The sense of pride in our
work and the commitment
to deliver the best quality
workmanship in all that we
undertake remains at the
heart of the business today.
“
“
August 2022 | 23 | www.insightssuccess.com
The 10 Most Inspiring Leaders in Middle East To Follow, 2022

28. Mosaed Al Ohali
Sustainable Mining with a Global Presence
Ma’aden is among the fastest-growing mining
companies in the world and the largest
multi-commodity mining and metals company in the
Middle East. Ma’aden pioneers the mining industry in
Saudi Arabia, building a world-class, unique, and fully
integrated mining value chain. It is becoming a key player
in the long-term diversification of the Saudi Arabian
economy.
Mosaed Al Ohali is the CEO and member of the Board of
the Saudi Arabian Mining Company Ma’aden. Before this,
he worked at SABIC (sales $36Billion) for more than 30
years in various leadership positions including the Execu-
tive Vice President Corporate Finance and Group CFO.
He was also appointed to several top-level executive
positions including Executive Vice President of the
Polymers and Manufacturing business segments, Chief
Operating Officer of the SABIC Europe group, and Vice
President of SABIC Fertilizers. In addition, he served and
continued to serve as the Chairman/Member of the Board of
several SABIC and non-SABIC affiliates and non-profit
associations.
In an exclusive interview with Insights Success, Mosaed Al
Ohali shares his ideas on the dynamics of Arabian mining
industry:
Tell us about Ma’aden, its vision, and mission.
Saudi Arabia’s metals and mining industry is undergoing
rapid expansion, inspired by the ambitions of the Kingdom
of Saudi Arabia’s ‘Vision 2030’. As Saudi Arabia embarks
on its journey to diversify its economy, we see the metals
and mining industry gaining increasing importance and size
as the ‘Third Pillar’ of the Saudi economy (alongside
energy and petrochemicals).
The preliminary estimate of Saudi Arabia’s untapped
August 2022 | 26 | www.insightssuccess.com
The 10 Most Inspiring Leaders in Middle East To Follow, 2022

29. potential mineral resources is approximately US$1.3 trillion
spread over an attractive portfolio of minerals.
Further, to achieve its ambitions, Ma’aden capitalizes on
other key inputs abundantly available in Saudi Arabia
including sulfur and natural gas as well as the excellent
infrastructure of Saudi Arabia which includes the 1600 KM
of a railway network connecting the north, central, and east
of Saud Arabia.
Ma’aden is on a steady and firm path to become a world
leader in phosphatic fertilizers and one of the World’s top
diversified mining companies. Ma’aden’s aspirations go
beyond profitable and sustainable business to participate in
the socio-economic development of remote areas in Saudi
Arabia creating jobs and building local content within a
robust ESG framework.
Ma’aden’ s vision is to be a ‘Sustainable Mining Champion
with Global Presence’. This vision underlines our ambitions
to lead the development of the mining industry in Saudi
Arabia and monetizing the Kingdom’s mineral resources,
while meeting or exceeding the expectations of our
stakeholders.
What are/were the challenges you and your team come
across in your day-to-day operations?
Since the Covid-19 pandemic outbreak globally, we have
all been living in a ‘new reality with unprecedented
challenges. Covid-19 caused massive disruption to the
supply chain, curbed demand, and resulted in negative
growth rates in most of the world's major economies.
In Ma’aden, dealing with Covid-19 was a test of corporate
crisis management and I am pleased that we passed with
remarkable success building on a very simple three-pillared
response strategy of prevention, detection, and isolation.
Our care comprehensively covered everyone working on
our premises and the families of our employees.
While successfully mitigating the impact of Covid-19, we
continued to focus on safeguarding our EHSS fundamentals
(Environment, Health, Safety, and Security) and we
managed to maintain a total recordable injury rate of less
than 0.22 in 2020, significantly below industry IMMC
average or about 0.64. Our positive downward trend in
energy, GHG emissions, and net waste generation intensi-
ties was maintained in 2020.
Our ESG materiality matrix gives us guidance on where
and how we support and promote our ESG goals. In
addition to the intensities, we ensure diversity, transparent
reporting and we operate with the highest level of integrity.
We recognize the criticality of cybersecurity and we
continue to spend on our hardware, systems, and people
training and awareness to protect our assets. Being in the
commodity business, the key to our success is operational
excellence and squeezing the maximum of our assets at the
lowest sustainable cost without jeopardizing our EHSS
fundamentals.
For the most part, we kept and continue to keep our assets
operating at maximum throughput supplying our customers
with our products at the time and quantities they require.
We leveraged our supply chain strengths with our shipping
fleet to maneuver the difficult shipping market during the
Covid-19 breakout without significant impact on fulfilling
global demand for our products.
In 2020, we completed the design of major projects to fix
capacity limitation in our Ma’aden Waad Al Shamaal
Phosphate Company (MWSPC) and these projects are now
in the execution phase to attain full capacity in early 2022.
We continued our strong focus on growth, and we are
currently progressing two major projects. Our Ammonia III
project to produce 1.1 Million tons of ammonia is more
than 50% complete and should be on stream 1st quarter in
2022.
Our Mansoura and Massarah gold project to produce 0.25
million ounces of gold is more than 35% complete and
should be coming on stream with the 2nd quarter of 2022.
We are progressing three other major projects that should be
starting the construction phases within the next 2 to 3 years.
We realize that technology is the key enabler to our
I believe technology will
facilitate more flexible working
protocols where employees
would work from places and at
the time of the day when they
are most productive.
“
“
August 2022 | 27 | www.insightssuccess.com

30. business, and we have embarked on a full upgrade of our
ERP system and the full upgrade will be completed this
year allowing us further capabilities to use technology
solutions to achieve more operational excellence. We
continue investing in digital solutions in our exploration,
mining, production, processing, and new projects.
We aspire to be the place of choice for our shareholders and
investors to put their money. Since our IPO in 2008,
through capital appreciation, we offered our shareholders an
annualized return (capital appreciation + dividends) of 9.2%
better than the average of the local stock market of 2.4%
and our industry benchmark between 7%-9%.
Finally, we firmly believe that our real assets are our
people. In todays’ market, winners are those who attract and
maintain top talent and create a work environment that
enables the employees to unleash their individual and
collective talents.
We continue to implement robust talent development
programs for our professionals and leaders involving
customized individual and team development plans, job
rotations and specialize assignments.
Being an experienced leader, share with us your opinion
on how the adaptation of novel technologies has
transformed the world of business and what more could
be expected in the near future?
Smart technologies are transforming business models across
industries and sectors. Many companies, mining included,
are expanding their profit margins, optimizing value chains,
growing portfolio, and integrating operating units via
implementation of integrated intelligent solutions.
Technological advances allow for much robust control of
the physics and chemistry of production operations to cut
down on waste and maximize desired output. Technology
advances also allow for smarter man-machine interface so
that decisions are faster and smarter.
We are increasingly deploying technology solution in our
exploration activities to reduce cost while achieving more
accurate resource modeling. Management of our dirt
moving heavy equipment is increasing enabled by technol-
ogy leading to lower cost, higher throughput for the same
assets and better environmental performance.
We leverage technology in our processing plants to enhance
reliability, lower cost and minimize off-spec. For example,
we leverage technology solution in our equipment
inspection to perform deeper inspection on-line and with
much enhanced safety and environmental performance. For
major technical equipment, we leverage digital twin
technology to understand and control performance of our
assets to achieve targeted output at lowest sustainable cost.
We look for technology investments to achieve significant
rate of return and contribute significantly to our total cost
reduction by double digit percentages.
We will continue to implement company-wide digital
transformation initiatives to enhance our data acquisition
and analytical capabilities, because we believe that the
future is for those who have and use the data in a smart
way.
Technology has many good advantages and certainly one of
them is creating a more exciting work environment that
provides aspirational career opportunities. Via automation
and robotics, employees get rich jobs that offer higher
intellectual content.
In the farming space where we sell our products and
solutions, we see technology reshaping the fertilizer
markets. The precise application of fertilizers while to some
degree rationalizing demand, is leading to more innovative
fertilizers solutions with much enhanced value add and
demanding higher price premiums.
Ma’aden is responding to the technology advancement and
gradually increasing the percentage of specialized fertilizers
in our total fertilizer’s portfolio.
Taking into consideration, the current pandemic, and its
impact on global economies, how are you driving your
organization to sustain operations and ensuring the
safety of your employees at the same time?
Our first and foremost concern is keeping our employees
and our contractors safe, always. Since the beginning of the
Covid-19 pandemic outbreak, Ma’aden has implemented a
simple yet very powerful three-pillared strategy of protec-
tion, detection, and isolation.
We worked in full coordination with other regulatory and
business partners in the communities we operate within to
successfully execute a community-wide plan to deal with
Covid-19. Our partners included the Ministry of Health,
Royal Commission, Governors, Contractors, and system
companies.
August 2022 | 28 | www.insightssuccess.com

31. We looked after our worksites and our and contractors’
residential camps and extended our care to the families of
our employees. We track daily the infection rate of our
employees and contractors and have successfully managed
to keep below 1.7 per 1000 person.
At the early stage of the Covid-19 spread, we moved to
operate with more than 70% of our employees working
remotely and the transition was managed well, and our IT
structure was proven robust.
Through efficient management of work schedule, we
managed to organize our critical workforce to ensure 24X7
coverage of our all-critical jobs with back-ups as needed.
As a result, our base operations ran reliably, and our supply
chain ran uninterrupted to serve our customers.
Our major projects were slightly impacted due to the part of
the work that is done out-side Saudi Arabia and because of
travel restrictions into Saud Arabia and we are working
closely with our contractors to mitigate this impact.
What would be your advice to budding entrepreneurs
who aspire to start their own venture?
As I progressed in the corporate ranks and through my
30+ years of professional experience, I find always that
winners are those who believe in themselves and operate
with a sense of urgency close to the edge. The arc of a
personal career would bend towards his or her fulfilled
aspirations.
Successful leaders have one thing in common, they
integrate well their physics, spirit, and intellectual with
amble energy. My advice is to dare. If you succeed, you
move forward and if you make a mistake, you become a
better person by learning from the mistake and more cable
to succeed the next time around.
Most importantly, one has to believe that success is never
individual but comes in the context of a team or a
community. Therefore, always associate with others who
have a track record of success and team players. In
Ma’aden, our values are simple, Integrity, Care, Teamwork,
and Ownership.
With these values, we create a community and culture that
drives success.
I believe mining offers strong financial rewards and brings a
better quality of life to where it operates and specially to
remote societies.
Playing at the interface of nature, business, society, and
regulations, mining is the right place for entrepreneurs who
aspire to make financial returns through innovative
engineering of how these four parties integrate together so
that everyone is a big winner.
Where do you envision yourself to be in the long run
and what are your future goals for your company?
Ma’aden is making steady progress toward achieving its
‘Strategy 2030’, in terms of growth and diversification to
become a sustainable mining champion with a global
presence.
Ma’aden has a very healthy profit and loss model that it
shall leverage to continue its growth.
The healthy P&L shall help us bring our currently high
leverage to a market norm of around 2X. We aim to double
our revenue in the next ten years building on monetizing
Saudi Arabia's mineral resources and will consider growth
outside Saudi Arabia. We will drive our growth and we will
seek equal partners to grow together because we believe in
partnership.
We are happy with our current partners SABIC, ALCOA,
MOSAIC, and BARRICK. Fundamental to our sustainable
success is our strong realization that our People are the real
assets of Ma’aden and that maintenance of world-class
Environmental, Health, Safety, and Security (EHSS)
performance is the only way to succeed in business. The
P-EHSS is the pillar of our success.
Technology advancement whether process technology or
information technology will change our organizational
model and create flat organizations where more critical and
strategic decisions will be taken in a more collective
manner and at a lower level of the organization. And of
course, organizations will be much more digitally enabled.
August 2022 | 29 | www.insightssuccess.com

34. August 2022 | 32 | www.insightssuccess.com
The 10 Most Inspiring Leaders in Middle East To Follow, 2022

35. August 2022 | 33 | www.insightssuccess.com

36. August 2022 | 34 | www.insightssuccess.com