1. THURSDAY, AUGUST 23 FROM WHITE PAPERS TO RICH MEDIA: THE NEXT GENERATION OF LEAD GENERATION
2. Go to www.insight24.com To Watch this Webcast: www.insight24.com/webcasts/content-92097_1
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4. THE GAME IS CHANGING CHALLENGE: What kinds of media attract the best leads? What attracts the most? What’s the difference?
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7. The evolution of lead generation Bill Rigby Director, Online Account Services Computerworld, Inc.
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9. The evolution of lead generation Before online 1990s 2002-2006 Now RIGHT AUDIENCE? RIGHT AUDIENCE? CLICKS RIGHT AUDIENCE? CLICKS LEADS RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT
10. This is why a lot of advertisers have turned to expandable, rich media ads
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12. More engagement = higher quality lead - 20% of registrants viewed more than 1 piece. (5% viewed all) - 22% of this group came back on a different day to register for more
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14. The evolution of lead generation Before online 1990s 2002-2006 Now Future RIGHT AUDIENCE? RIGHT AUDIENCE? CLICKS RIGHT AUDIENCE? CLICKS LEADS RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT THE CUSTOMER JOURNEY
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18. Bill Rigby Director, Online Account Services Computerworld, Inc. Thank You! [email_address]
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20. Lead Nurturing Through Traditional and Rich Media Channels Alexa Wriggins Director, Online Marketing PC World Communications August 23, 2007