Analytic Maturity: Bringing Predictive into the Mainstream

Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

Analytic Maturity: Bringing Predictive into the Mainstream
The Briefing Room

Twitter Tag: #briefr
The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
The Briefing Room
Mission

The Briefing Room
Topics
This Month: ANALYTICS & MACHINE LEARNING
July: INNOVATIVE TECHNOLOGY
August: BIG DATA ECOSYSTEM
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

The Briefing Room
Database

The Briefing Room
Analyst: Dean Abbott
Dean Abbott is President of Abbott Analytics, Inc.
Dean has more than 21 years of experience
applying advanced data mining, data preparation
and data visualization methods in real-world
data-intensive problems, including fraud
detection, response modeling, survey analysis,
planned giving, predictive toxicology, signal
process and missile guidance. He has developed
and evaluated algorithms for use in commercial
data mining and pattern recognition products,
including polynomial networks, neural networks,
radial basis functions and clustering algorithms.
He is a seasoned instructor, having taught a wide
range of data mining tutorials and seminars.

The Briefing Room
TIBCO Spotfire
! TIBCO Spotfire is a BI and analytics platform known for its
robust visualizations and data analysis capabilities
! The platform offers predictive analytics, and includes
Statistics Services, Enterprise Runtime for R and predictive
modeling tools
! The TIBCO platform applies real-time, event-driven
analytics against streams of data, and it provides workflow
guidance and automation

The Briefing Room
Guest: Lou Bajuk-Yorgan
Lou Bajuk-Yorgan leads Predictive Analytics
product strategy at TIBCO Spotfire, including
the development of TIBCO Enterprise Runtime
for R (TERR), an enterprise deployment
platform for R-language analytics. With a
background in Physics and Atmospheric
Sciences, Lou was a Research Scientist at
NASA JPL before focusing on Advanced
Analytics and Business Intelligence software.
Since then, Lou has worked with scores of
customers across many industries to
understand their analytic goals and
challenges, and helped them to attain strong
results through the use of Predictive
Analytics. An avid runner and gamer, Lou
frequently speaks and tweets (@LouBajuk)
about the value of Predictive Analytics.

As Simple as
Possible !
Put Advanced Analytics into
the Hands of Business!
Lou Bajuk-Yorgan!
Sr. Director Product Management!
TIBCO Software!
© Copyright 2000-2014 TIBCO Software Inc.!

E V E R Y T H I N G
S H O U L D
B E
M A D E
A S
S I M P L E
© Copyright 2000-2014 -11-! TIBCO Software Inc.!
A S
P O S S I B L E…
But no simpler.
Albert Einstein!

Today’s Discussion!
• Quick Overview of the Spotfire Analytics Approach!
• Advanced Analytics for Business Users !
– As Simple As Possible!
– But No Simpler !
• Benefits !
• Demonstration !

The Fundamental Challenge!
Everyone looks at data.
Inevitably, you see
something unexpected,
maybe one bar in a bar
graph is higher than
anticipated; or some points
on plot are in the far corner.!
!
Naturally, you want to learn
more and understand why. !

The TIBCO Spotfire Solution !
Spotfire Solution
TIBCO Spotfire is the
easiest and simplest tool for
understanding why.!
!
Unlike other approaches,
Spotfire was created to help
users quickly drill into
information and gain insight. !

!
All Users!
Business ♦ Analysts ♦ Data Scientists ♦ App Developers ♦ Sys Admins!
!
Analytics Platform!
Empowers You Every Step of Your
Analytics Journey"
!
!
Visual Data Discovery ♦ Analytic Applications & Dashboards !
Predictive Analytics ♦ Real-Time Analytics ♦ Location Analytics!
!
Governed Data Discovery !
Cloud and On-Premises Deployment!
All Data !
Historical & Real-Time ♦ Internal & External ♦ Structured Unstructured!

Discover Value At Every Step!
Measure!
Diagnose!
Continuous!
Automate!
Operationalize!
Predict &
Optimize!
Transform!
ANALYTICS MATURITY!
COMPETITIVE ADVANTAGE!
Descriptive!
Exploratory!
Proactive!
Repeatable!
Real-Time!

Value With Predictive Analytics!
Measure!
Diagnose!
Continuous!
Automate!
Operationalize!
Predict &
Optimize!
Transform!
ANALYTICS MATURITY!
COMPETITIVE ADVANTAGE!
Descriptive!
Exploratory!
Proactive!
Repeatable!
Real-Time!

Advanced
Analytics for
Business
Users?!

Yes!!
!
!
Everything Should Be
Made As Simple
As Possible.!
!
But no Simpler.!

Advanced Analytics for Business!
Easy for Business Users…!
• Improve decision-making, increase competitiveness!
– Powerful, advanced analytics embedded “under the hood” to discover
meaningful patterns and trends!
– Integrated within the analytics decision-making process, side-by-side
with descriptive analytics & visualizations!
• Get the answers you need, when you need them !
– Self-service, easily discovered and shared!
– Targeted and relevant!

Advanced Analytics for Business!
Flexible for Business Analyst / Analysis Author…!
• Easy to create analytics dashboards & applications !
– Support rich, multi-step analytic workflows!
– Intuitive tools for predictive modeling and forecasting!
• Secure usage !
– Ensure compliance & proper usage of analytics & models!
– Incorporate & share best practices and consistent workflows !
– Control access to applications and data with standard enterprise
security!

Does “Simple”
Mean
Simplified
Analytics?!

No!!
Everything Should Be
Made As Simple As
Possible.!
!
But no Simpler!

The Power of Advanced Analytics!
TIBCO
Enterprise
Runtime for
R (TERR)!
SAS®!
TIBCO
Spotfire!
Open
Source R!
S+!
MATLAB®!
Teradata
Aster!
Powerful for Statisticians…!
• Full breadth of Advanced
Analytics native within Spotfire!
– Find the best analytic approach for a
given problem!
– Develop cutting-edge & proprietary
analytics in the popular R language!
• Enterprise Class Engine for
R Language (TERR)!
– Agile development & iteration!
– Enterprise-ready deployment to
applications, real-time system, and
cloud services!
• Leverage existing Predictive
Analytic investments!
– Rich Advanced Analytic ecosystem!
• SAS®, MATLAB®, R, S+, Teradata
Aster!

Value with Spotfire Advanced Analytics!
Increase market competitiveness !
• Put advanced analytics into the hands of
business decision makers, you increase
confidence & effectiveness of decisions
across the organization!
Take advantage of market opportunity
and threats!
• Anticipate and react to emerging trends!
• Identify and respond to potential threats!
Reduce uncertainty & manage risk!
• Scenario planning, forecasting, fraud
detection!
• Aggregate and evaluate risk!
Proactively act on analysis…!
• Segment customers into distinct markets !
• Identify opportunities to cross-sell & upsell
products/services!
• Forecast unhappy customers and turn
them into fans !

Demo!

E V E R Y T H I N G
S H O U L D
B E
M A D E
A S
S I M P L E
A S
P O S S I B L E…
But no simpler.
Albert Einstein!

Enterprise Analytics Architecture !
Analy9cs
on
Any
Device
Empower
All
Users
Re-‐Usable
Enterprise
&
Applica9on
Objects
Fastest
Data
Processing
Engine
Broadest
Integra9on
of
Data
Sources

The Briefing Room
Perceptions & Questions
Analyst:
Dean Abbott

What Do We Mean by
Predictive Analytics?
• Algorithms?
• or Process?
• CRISP-DM

Algorithms and Maturity
• Linear Regression: 1890s
• K-Means: 50s / 60s
• K-NN: 50s / 60s
• Decision trees: 60s / 70s
• Neural networks: 60s (70s) 80s
• Support Vector Machines: 90s
• Ensembles:
• Bagging and Boosting: 90s
• Heterogeneous ensembles: 2000s

Who’s Going to do this?
The Most In-Demand Skill Today
If you are looking for a career where your services will
be in high demand, you should find something where
you provide a scarce, complementary service to
something that is getting ubiquitous and cheap. So
what’s getting ubiquitous and cheap? Data. And what
is complementary to data? Analysis. So my
recommendation is to take lots of courses about how to
manipulate and analyze data...
- Hal Varian, Chief Economist at Google
From http://www.teamleada.com

Where are these Analytics
Coming From?
Degrees in 2011-2102 Humanities
Social and behavioral
science
Natural sciences and
mathematics
Computer sciences and
engi-neering
Education
Business
Other fields

But do these analysts need to
know the math?
• Can software overcome the gulf between the
mathematics and the use of the mathematics?
• Can the mathematics be a tool without knowing why
it works?

But we use software!
• In the 70s and 80s, analysis / statistics software was
commandline.
• SAS, SPSS, S
• Others: specified “control files” or “command line options”
and run the Unix or DOS executable
• In the 90s, GUIs emerged for pattern recognition and
data mining
• Most often, Windows, drop-down interfaces
• Some workflow
• Late 2000s and currently, workflow interfaces have won
the day for commercial and most open source tools
• Now: are we really back to commandline interfaces?
• R, Python

Automation
• What gets automated -- development
• Data preparation—80%+ of time spent here
• Building predictive models
• Assessing predictive models
• What gets automated – deployment
• Data preparation – reproduce what one did
during model building
• Decisioning from model predictions
• A/B testing of model performance

Questions
• What is simplified by Spotfire? Which parts of the
CRISP-DM process…
• For Predictive Analytics, what is the expectation
placed on the modelers?
• R, SAS, Matlab are all programming languages. S+ is
both language and GUI. Spotfire Miner?
• How does Spotfire integrate with back-end
deployment of models (operational or visualization)?

The Briefing Room

This Month: ANALYTICS MACHINE LEARNING
July: INNOVATIVE TECHNOLOGY
August: BIG DATA ECOSYSTEM
www.insideanalysis.com/webcasts/the-briefing-room
The Briefing Room
Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

THANK YOU
for your
ATTENTION!
The Briefing Room

Analytic Maturity: Bringing Predictive into the Mainstream

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Analytic Maturity: Bringing Predictive into the Mainstream