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Becky VerthĂ© & Pieter Michiels  4 maart 2010 – TransfoZwevegem
PROTOTYPING I ProtoLab I Virtual prototyping  LIGHTING I ProtoLight CREATIVITY & INNOVATION I Innowiz I Playmate  HUMANITY I D4E1  SUSTAINABILITY I Playitforward MATERIALS & CONNECTIONS I Design2connect
DESIGN ASSIGNMENTS PROJECT WEEKS  BACHELOR I MASTER EXAM (preceded by an internship)  DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,
)  LONG TERM RESEARCH (PhD)  MADE-TO-MEASURE SERVICES  WORKSHOPS & COURSES  JURY  POSTGRADUATE PROGRAM Integral Product Development  NETWORK events, design talks, seminars, study days, study tours

WHO I Research groupcreativity & innovation WHAT I Tool & guidance in “APPLIED” creativity USERS’ COMMITTEE I AssaAbloy, Liften Coopman, Creax, P&G, Recticel, Renson, FlandersInshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium  SUPPORTED BY I Tetra (IWT), EFRO, INTERREG
[ DESIGNER ] [  PRODUCTION] [ RESEARCHER ] [  MANAGER ] HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION?  HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE?
DEFINITION
CREATIVITY ORDER AND CHAOS
HOW ‘WELL-ORGANIZED’ PEOPLE DEAL WITH THE WORLD
HOW ‘CHAOTIC’ PEOPLE LOOK AT THE WORLD
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
METHOD AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES INSPIRATION VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE  CONTEXTUAL  TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION
METHOD
TRIZ BASICS
INNOWIZ TRANSLATION
CREATIVITY ITERATIVE THINKING
ITERATIVE THINKING IDEA IDEA SELECTION GENERATION  PROBLEM IDEA DEFINITION REALISATION
ITERATIVE THINKING 2/5 1/5 1/5 1/5
CREATIVITY MINDSWITCHING
PROBLEM DEFINITION  INPUT  starting question  OUTPUT one or more redefined and challenging starting questions   ATTITUDE research journalist, searching for boundaries, defining the assignment (box)   POINTS OF INTEREST need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.
IDEA GENERATION INPUT  a challenging and well-stated question  OUTPUT many ideas, whether or not clustered into groups and visually recognizable  ATTITUDE advertiser, stand-up comedian, improvisator, adventurer  POINTS OF INTEREST diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch    
IDEA SELECTION   INPUT  many idea sheets OUTPUT one or more well founded concepts with pros and cons ATTITUDE lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea  POINTS OF INTEREST ranking, founding, trimming, the best is not good enough
IDEA COMMUNICATION INPUT  some selected concepts  OUTPUT go no-go, internal and external communication, convinced clients ATTITUDE salesman, politician, negotiator, animator, crisis manager     POINTS OF INTEREST materialize, inspire, focus on your audience’s interest, create a win-win
INSPIRATION
IDEA GENERATION PROBLEM DEFINITION IDEA GENERATION IDEA GENERATION
TIME     TEAM    THINK     TYPE      PHASE
DRAW YOUR PERSONAL INNOVATION PATH
EXAMPLES OF TECHNIQUES
DEFINITION Define the playground of yourproblem, draw the box you want to think out of. Become a specialist in this topic you are workingon. Redefine things in a challenging way.Take a deep breath before you start

PROBLEM DEFINITION WORDLE www.wordle.net generate word clowdsfromlargetexts
PROBLEM DEFINITION VISUAL THESAURUS www.visualthesaurus.net semantic search
PROBLEM DEFINITION BENCHMARKING A Whatifyourcompany was a car? Whichcarwoulditbe?
PROBLEM DEFINITION BENCHMARKING B Whatifyourcompany was a B2C brand? Where is the centre of product gravity?
EXPLORATION Maximizeyourideas. Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair

IDEA GENERATION SUPERHEROES slide in a superhero profile to have a different view on the subject  www.gocreate.com > creativity toolbox > star force/job force
IDEA GENERATION ASK NATURE The biomimicry design portal   www.asknature.org
IDEA GENERATION VISUAL THINKING  www.taggalaxy.com www.flickr.com
IDEA GENERATION TRENDS: DIY, CRADLE TO CRADLE,
   http://www.slideshare.net/marcnewshoestoday
SELECTION Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go

IDEA SELECTION COCD BOX
MATERIALIZATION Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while
Now move on to the next level.
IDEA COMMUNICATION STORYBOARDING
IDEA COMMUNICATION MOODBOARD / WALL  Create the right atmosphere
IDEA COMMUNICATION PROTOTYPING  Finding design problems in anearly stage
INNOWIZ USERS
contact: Industrial Design Center Howest Marksesteenweg 58 8500 Kortrijk  056 24 12 68 info@innowiz.be info@innowiz.be

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Innowiz Presentatie Transfo Zwevegem