The Privacy Disruption

1. The Privacy Disruption
Anton Gerunov, Ph.D., PMP

2. The usual story…
• Consumer are getting more
conscious of their data
• 50-60% of people in
developed markets don’t
trust how companies
handles their data (BCG,
2018)
• With this and new
regulations companies have
to just be good and protect
personal data… or else!

3. Facebook Stock Price
0
55
110
165
220
19-05-1613-03-1728-12-1717-10-1807-08-1926-05-2016-03-2103-01-2220-10-22
A tiny problem,
though…

4. Data is the new oil,
they said.

5. If data is the new key digital resource, we are
living in a barter economy waiting to be
disrupted.

6. Consumers
Companies
0% 25% 50% 75% 100%
88%
92%
Use for Internal Improvement
Consumers
Companies
0% 25% 50% 75% 100%
80%
90%
Use for Personalization of Offers
Consumers
Companies
0% 25% 50% 75% 100%
50%
80%
Marketing of Products from Third Parties
Anonymous Use by Third Parties
Consumers
Companies
0% 25% 50% 75% 100%
39%
73%
(Un)acceptableuseofdata
Business
Opportunity

7. Way forward…

8. The Transformers
• Microlevel (personal) data is
the new frontier
• Data grows exponentially,
its value – (sub)linearly
• With property rights data
can be sold and managed
centrally
• Unique data, not algorithms,
is the new competitive
advantage

9. CreatingPropertyRightsfor
PII

10. ComplexDataValue
Ecosystem

11. Q&A Session