This document discusses digital health services that assess mobile health apps so they can be confidently recommended and prescribed. It notes the large and growing global and UK digital health markets. It outlines the challenges of evaluating the large number of health apps and ensuring quality and trustworthiness. The company, Our Mobile Health, provides a process to identify, assess, review, curate, and manage mobile health apps over their lifecycle to build confidence in their recommendations and prescriptions. They have experience working with various organizations and reviewing hundreds of apps. Their goal is to help scale and accelerate the benefits of digital health technologies.

1. We Assess Digital Health Services so you can
confidently
Recommend, Deploy & Prescribe
Healthy Apps
Healthy Data
Healthy People

2. £43bn global /£2.9bn UK 2018 Digital health
market forecast is tip of the iceberg.(Deloittes)

3. 85000 publishers
UK Medical Category:
7 million downloads
£2.7m download rev
Top App in Medical Category £100k
Top App in Health £2.1m

4. Returns are tough for App Publishers

5. The Challenge
To find a relevant, trustworthy, engaging apps to Improve outcomes
Which App
should I use?
Which App
should I
recommend?
Which App
do I use?
• Much anticipation of mHealth
benefits
• Small but growing evidence base
• Barriers to entry develop apps is low
• Quality is key issue
• Healthcare providers lack resources
and skills to evaluate apps on ongoing
basis

6. Nervousness about which apps to recommend
Popularity: app ranking versus evidence
Study of 47 smoking
cessation apps (Abroms
et al, 2013)
© Jeremy Wyatt
We often get asked why is this needed.
Surely the good apps will float to the
top of the app stores?
However many people don’t realise
that the app industry is supported by a
large app marketing industry.
The organisations good at developing
health interventions typically aren’t
good at marketing those products.

7. Wide Spectrum of Price & Quality
Free app, spent a
while in the top
20 health apps
CE marked, FDA
approved, clinical
trial backed heart
rate monitor

8. Our Mobile Health Process
Identify
Assess
Review
Curate
Distribute
Lifecycle Management

9. Typical Process of Assessment
Networks
App Stores
Universities
Accelerators
Funders
Self
assessment
Expert
Review
Inclusion
in Store
NHS
Primary/
Secondary/
care
Pharmacists
Insurance
Retailers
We provide updates
on relevant changes
in standards and regs
Our relevant experts
review both your app
and your responses
We provide a feedback
report for your
future roadmap
You complete a
self-assessment
questionnaire
You keep us informed
of app changes and
developments
FIND ASSESS DISTRIBUTE
Monitor
API or
Library
REVIEW CURATE

10. Assessment & Review
Apps
Monitor
REVIEW
CURATE
& Distribute
Assessment:
1. Overview
2. Effectiveness
3. Regulatory Approval
4. Clinical Safety
5. Privacy &
Confidentiality
6. Security
7. Usability & Accessibility
8. Interoperability
9. Technical Stability
10. Change Management
Regulations
Standards
Best Practice
3 Experts:
Clinical
Patient Safety
IT/IG
Consolidation &
Check
ASSESS

11. TRUST
It’s about building confidence

13. EXAMPLES

18. A STEP CHANGE
Scale & Pace - realise benefits of digital faster
Part of GP workflow - alongside other treatment options
Good for Patients - choice, convenience & better outcomes

19. Locating and opening the portal within
EMIS Web

20. Locating and opening the portal within
EMIS Web

21. Experience to Q2 17 Experience
• Launched Parkinson’s UK project in December 2017.
• Launched EMIS App Library powered by Our Mobile Health
in 34 GP practices. Rolling out to 4000 GP practices in Q2
2018.
• Commissioned to review apps on behalf of NHS England,
various projects, including Diabetes Prevention, Innovation
Tariff.
• Work with NHS Digital
• N3 link & NHS IG compliant
Outreach
• Panel of 150 expert reviewers.
• Dealt with around 600 app suppliers at various stages.
• Sat on EU mHealth working group
• Invested in ensuring alignment of assessment with NHS
• Set up DigitalHealth.London
Media
• Speaker & Contributor:
– Financial Times Live
– Royal Society of Medicine,
– Academy of Medical Sciences,
– Royal Academy of Engineering.
– Computerweekly “Innovator of the Year”
Media & Partners
Our Mobile Health To Date
Date

22. Julie.Bretland@ourmobilehealth.co.uk
07799133598
@ourmobilehealth