Customer Persona

1. @ m a e g h a n s m u l d e r s
K n o w y o u r p e r s o n a
c u s t o m e r a n d m a r k e t d e v e l o p m e n t

2. Hi. I’m Maeghan.
@maeghansmulders

3. Customer & market
development
@maeghansmulders

4. problem - solution
@maeghansmulders

5. problem - solution
market assessment - target market
@maeghansmulders

6. problem - solution
market assessment - target market
creating personas
@maeghansmulders

7. What is a persona?
@maeghansmulders

8. @maeghansmulders

9. @maeghansmulders

10. @maeghansmulders

11. @maeghansmulders

12. @maeghansmulders
Puts yourself in
your customers
shoes.

13. @maeghansmulders
Pain points, psychographics, demographics,
secondary info and an image
Design what works for you

14. @maeghansmulders
2-3 personas is a nice starting point.
Number of personas

15. @maeghansmulders
Make your best guess
Your personas will evolve

16. @maeghansmulders
So, where do you start?

17. You research.
@maeghansmulders

18. @maeghansmulders
Where do you fit
in the competition

19. @maeghansmulders
C u s t o m e r
C u s t o m e r
C u s t o m e r
C u s t o m e r &
E n t e r p r i s e
C u s t o m e r
E n t e r p r i s e
I m a d e y o u a t e m p l a t e . H e r e ’ s t h e l i n k :
🙋 h t t p : / / b i t . l y / 2 F j 3 9 W S
W E L C O M E

20. @maeghansmulders
How do the
companies engage
and promote

21. @maeghansmulders

22. @maeghansmulders
What are users saying
about them

23. @maeghansmulders

24. @maeghansmulders
See the
Big Picture

25. @maeghansmulders

26. First to market
For transactional based temporary
housing at a better price point than
a noisy hostel or hotel.
Personal Incentive
They can make money hosting
guests over couchsurfing.com
List Once
Hosts post their house one time vs.
Once a day on craigslist.
Ease of Use
Search by price, location & check in
details. All the information is
available.
Profiles
Browse host profiles and book in 3
clicks.
Design & Brand
Memorable name and experience
will gain share of mind.

27. @maeghansmulders

28. Bring people together
Helping teams become more
efficient and effective for customers.
Cut back on the noise.
Remove emailing emails with a tool
that is easy to use.
Respond better
Add reminders, chat about problems
and helps solve questions faster.
Customizable
Unique for you and your team in the
way that you work.
Profiles
Easy to manage employee profiles
and admin tools for security.
Good experience
A thoughtfully designed product for
thoughtful people.

29. Focus in on the
human details

30. @maeghansmulders
D e v e l o p c u s t o m e r t h e o r i e s a n d c r e a t e y o u r p e r s o n a !

32. C l a r k

35. How do you know you have the right
customer?
@maeghansmulders

36. Interviews 🗣
@maeghansmulders
Data 📊

37. @maeghansmulders
I’ve got an example.

38. A video-based dating service, where users could
upload short videos describing their ideal partner, and
browse for potential matches.
“Tune in, match up” was their slogan.
@maeghansmulders

39. @maeghansmulders
Guess this company…..

41. @maeghansmulders

42. Create your ideal customer.
Know that they will evolve.
Validate your assumptions.
@maeghansmulders

43. To recap…
@maeghansmulders

44. @maeghansmulders
Research
is key

45. @maeghansmulders
Know your
environment

46. @maeghansmulders
Create
Persona

47. @maeghansmulders
Validate your
assumptions

48. @maeghansmulders
Build a product
the right
people love.

49. Thanks so much.
If you have feedback or want to get in touch, I’m online!
@maeghansmulders