Social media has unleashed the power of advocate marketing. Right now, you have an huge untapped revenue resource in the form of happy customers. You know who they are – the tireless promoters that believe in your company, evangelize your products and share their positive experiences. No one sells your product better than they do. Are you tapping their potential? Influitive’s AdvocateHub makes it easy to get started. With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.

1. AdvocateHub
The Last Person Your Next
Customer Wants to Talk to
i
s Your Sales Person.
The unfortunate byproduct of social media is that buyers don’t want to talk to sellers. In fact, very few pay
attention to traditional marketing. So what’s a smart marketer to do?
The good news: Social media has also unleashed the power of advocate marketing. Right now, you have a huge
untapped revenue resource in the form of happy customers. You know who they are – the tireless promoters
that believe in your company, evangelize your products and share their positive experiences. No one sells your
product better than they do. Are you tapping their potential?
Influitive’s AdvocateHub makes it easy to get started. Here’s how:
1 Gather, manage and
segment your advocates
Simple CRM integration makes
it easy to invite customers into
AdvocateHub – and social-sign
on makes it easy for them to join.
Using powerful tools, administrators
can segment customers by activity
type, interests, relationship
history, or any CRM field to ensure
advocates are directed to activities
that are right for them.
In one click, anyone in your organization
can invite advocates to participate
right from salesforce.com!
Social sign on makes it easy for advocates
to join using LinkedIn, Facebook or Twitter.

2. 2 Mobilize your
army of advocates
With AdvocateHub, you can Quickly expand your
create simple to sophisticated
challenges that rally your social reach with
advocates to participate in simple advocate
social networking, demand challenges.
generation, and sales
campaigns. You will be
amazed at the groundswell
of activity you can direct
using AdvocateHub’s clever
approach to advocate
mobilization.
Drive user-generated
content in minutes
3 Recognize
your advocates
As they complete challenges,
customers acquire points,
badges and levels. Features
like leaderboards, perks and
rewards drive activity and put
powerful momentum behind
every marketing and sales
campaign.
Who’s on top? Bring Give your advocates the
out the competitor in recognition they deserve!
your advocates to fuel
engagement and advocacy.
Your next customer needs third-party validation, not more marketing and sales hyperbole. Rely
on the power of Advocate Marketing to fulfill prospects’ needs, ignite sales, and stand apart from
competitors. Learn more or try it for free at www.influitive.com.
+1 (647) 931-4014 • www.influitive.com • @influitive
457 Richmond St W, Suite 200, Toronto, ON, M5V 1X9