Oplægget blev holdt ved InfinIT-arrangementet "Temadag om evaluering af fysiske prototyper og produkter", der blev afholdt den 16. januar 2014.

1. Emotion / Action
Christopher
Monnier
Peter Urban

2. 1.
2.
3.
4.
Define the emotional experience
Formulate a research strategy
Design the right method
Make it real
2

3. 1. Define the emotional experience
3

4. 1. Define the emotional experience
Understand
emotional needs
4

5. Define the emotional experience
Find the
meaning of
the product
5

6. 1. Define the emotional experience
Consider all
touchpoints
6

7. 2. Formulate a research strategy
7

8. 2. Formulate a research strategy
Understand
project needs
8

9. 2. Formulate a research strategy
Align with
stakeholders
9

10. 2. Formulate a research strategy
Show the plan
10

11. 3. Design the right method
11

12. 3. Design the right method
Include
key experience
factors
12

13. 3. Design the right method
Do the
interviews
yourself
13

14. 3. Design the right method
Allow for
adjustments
14

15. 3. Design the right method
Let users
discover things
15

16. 3. Design the right method
Probe on
subtleties
16

17. 3. Design the right method
Get engineers
to observe
17

18. 4. Make it real
18

19. 4. Make it real
Go deep in
the analysis
19

20. 4. Make it real
Workshop
the results
20

21. 4. Make it real
Don’t just
observe,
recommend
21

22. End
Date
Presentation title
22

23. Christopher Monnier
cmnr @novonordisk.com, @chrismonnier
Peter Urban
peur@novonordisk.com
Date
Presentation title
23

24. Backup slides
Date
Presentation title
24

25. Define the emotional experience
Reuse relevant research
25